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000-474 - IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis - BrainDump Information

Vendor Name : IBM
Exam Code : 000-474
Exam Name : IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis
Questions and Answers : 100 Q & A
Updated On : January 22, 2019
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000-474 exam Dumps Source : IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis

Test Code : 000-474
Test Name : IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis
Vendor Name : IBM
Q&A : 100 Real Questions

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IBM IBM Tealeaf Customer Experience(R)

IBM Acquires Tealeaf so as to add consumer purchasing Analytics To Smarter Commerce products | killexams.com Real Questions and Pass4sure dumps

a different week, an extra IBM acquisition. huge Blue has announced the purchase of Tealeaf technology, which provides customer adventure analytics utility that helps businesses access suggestions about buyer internet experiences. monetary details were no longer disclosed.

in fact, Tealeaf’s software captures and records what each and every client is doing and seeing in actual-time on each web page and across all site visits, all the way down to the page-by using-web page, browser-level experience. by means of shooting each client’s consult with, as smartly as the response of the web site in line with the client’s requests, Tealeaf captures each the quantitative and qualitative details of every single interplay. This records is then used against optimizing the consumer journey.

as an instance, Tealeaf can establish what campaigns or interactions caused a customer session to end in advance and outcome in a non-conversion. an additional example of Tealeaf’s expertise in action is an online trip company discovering that once visitors misspell a holiday package name and acquire zero search results, well-nigh one hundred percent of the company depart the website devoid of finishing a booking.

IBM says the acquisition is a component of bettering its smarter commerce initiative. Tealeaf’s technology will add analytics for shoppers who need real-time and automatic insights into online customer purchasing experiences throughout online and cell contraptions. as a result, IBM says that businesses can profit actionable insight that makes it possible for them to increase customer support, transform web page usability, tailor advertising and marketing campaigns and enhance online conversion costs.

Tealeaf has over 450 purchasers global including 30 of the Fortune 100 corporations, including Dell, Wells Fargo, Air Canada, GEICO, Orbitz, Crate & Barrel, Neiman Marcus, Expedia, Zappos, ING Direct, most suitable buy, DirecTV, McKesson and StubHub. The company has raised $12 million from Bay partners, Matrix partners and basis Capital.

massive Blue is betting on commerce utility as an entire. IBM, which has invested greater than $three billion in constructing out its smarter commerce community of items, says Tealeaf may be built-in into IBM’s business advertising and administration group, which includes in the past got property from Coremetrics, Unica and DemandTec. IBM says its Smarter Commerce initiative, which aims to aid organizations respond to moving client purchasing patterns, is a $20 billion market opportunity, certainly within the application space.


IBM Discusses Tealeaf And CMO's customer journey administration wants | killexams.com Real Questions and Pass4sure dumps

IBM Buys TealeafOn Wednesday, IBM persisted its quest to build out an business advertising equipment in assist of the CMO by way of buying Tealeaf, an internet and cell commerce analytics enterprise. study the unencumber.

Jay Henderson, strategy Director of IBM Digital advertising, discussed the acquisition and its implications with AdExchanger.

AdExchanger: What does the Tealeaf acquisition with the aid of IMB imply for the CMO?

JH: when we appear widely in the market and the adjustments that the CMO is going through, one of the crucial issues that we fully see is the want for marketers to be in a position to always drive more desirable customer event throughout the web and cellular contraptions. that's in part as a result of buyers have greater expectations of the brands they engage with - as well as a proliferation of channels and gadgets.

after we study how the position of marketers is changing, we see that consumer adventure as one of the key add-ons. For [IBM], Tealeaf helps handle consumer journey management and lengthen our capabilities in a brand new direction.

it's going to allow entrepreneurs to spot patterns, see considerations in the web page, or probably mobile utility design. And finally create greater streamlined experiences throughout those contraptions.

How does the Tealeaf transaction work with latest IBM businesses? i was pondering above all Coremetrics and Unica. where's the interface there?

So probably the most terrific constituents about this Tealeaf acquisition is it's complimentary. There are in fact no overlapping property.

Tealeaf is featuring that expert, very granular evaluation of being able to play again individual classes on sites to see what that user adventure is like. Coremetrics compliments that with mixture-degree reporting, charts, graphs and interactive analysis. So across that playback of the individual classes as well as rolling up these individual sessions into precise line recording, it is going to all develop into the digital marketing and analytics of our answer.

We're going to use each of these tactics together in a single answer.

Then for those who discuss how does it lengthen into one of the most different components of the commercial enterprise advertising management portfolio, knowing how these people are interacting together with your digital manufacturers creates the foundation for the way you want to inform your advertising campaigns.

So your on-line behavior, people on your site expressing activity in items and capabilities should be influencing how you suit up what advertising and marketing messages or presents you're going to send to them. so you can take all of that guidance about those digital interactions and create client profile attributes that may support force more suitable advertising inside the Unica portfolio.

Then there's the extension backyard of the commercial enterprise advertising administration portfolio into one of the different things that we can do from a selling system – so, inspecting WebSphere Commerce classes the usage of the Tealeaf solution in addition to taking a look at service interactions so for you to be aware and get to the bottom of provider concerns.

Do you you consider this end-to-conclusion answer that you're putting together for the CMO ‑ a advertising and marketing automation answer? through advertising automation, i am brooding about businesses like – HubSpot, Marketo, Eloqua or an ExactTarget. Do you think there may be a fit with that sector?

The vendor map you just laid out covers large swath of people. a few of the providers you mentioned I feel of as focused a bit bit down market from where we're. So we're in fact concentrated around business companies. I consider some of them are also very B2B concentrated where we do both B2B and B2C - actually the greater a part of the business is large, purchaser marketers, banks, retailers, telco, commute and enjoyment.

Then, the one anomaly in that mix became ExactTarget, who I think has a really robust e mail advertising business.

definitely there are occasions after we might see some of those companies competitively. however should you appear on the core enterprise marketing automation area, there may be a somewhat different mix of carriers there. but completely would say that we're in that area, that we're a pacesetter in that house.

So in case you consult with Forester, Gartner, they will each have us within the chief spots of their Magic Quadrant or Wave for that campaign administration and marketing automation market. So completely, yeah.

so you believe of the core right here as advertising automation for B2C - you adore that characterizaton?

sure. It’s reflective of what we're doing.

a lot of CMOs… they may also no longer be tech-oriented. Do you consider business solutions ‑ such as the one which IBM is putting collectively ‑ can set off or inspire “the massive conception?”

From my viewpoint, the element I see it is relatively wonderful is for years the CMO has had this relied on guide for artistic -and that is the reason their agency. What we're seeing is the position that expertise performs has accelerated so a whole lot that entrepreneurs want a relied on marketing consultant on expertise concerns. a big part of what you might be seeing with the introduction of this community inside IBM, with the acquisitions that we're making, is a commitment to demonstrate to CMOs that IBM may also be that depended on guide for expertise.

So in my intellect, the importance of technology is inevitable. The CMOs who get it and who can adapt are likely to be probably the most successful. That does not necessarily imply they deserve to have all of the knowledge themselves, however they deserve to be wise satisfactory to encompass themselves with the competencies and the appropriate companions.

an additional usual acronym available is CRM. Do you see any fit with what the Tealeaf acquisition skill for CRM through IBM's product line?

Your traditional definition of CRM is the integration of earnings, advertising, and repair. For a long time we have felt strongly that marketing is a huge ample component within the organization that the self-discipline - there's ample different types of advertising and marketing that occurs - that advertising and marketing actually needs its own platform. The proposal that having a single platform that might combine all revenue, service, and marketing was basically mistaken and that entrepreneurs truly crucial their personal suite. Now it is now not to say that that suite should not combine with the revenue suite and with the provider utility.

however there are lots of issues that marketers do, things like producing creative. They simply don't always healthy neatly into the CRM paradigm.

From our perspective entrepreneurs deserve their personal, committed suite. however then I additionally believe, specifically for the provider factor - the marketer's position is beginning to expand and the CMOs don't seem to be simply chargeable for producing demand anymore. they're definitely the stewards of the company.

The implication of that's CMOs should own the customer adventure. So or not it's no longer simply how do I get hand raisers, but quite, how do I make sure that as I sell, and as I service, that the client receives the manufacturer adventure.

For us, Tealeaf helps empower entrepreneurs to do that, because it can support them be aware these consumer experiences all the way through promoting and all over servicing.

are you able to tie together why this acquisition makes feel for IBM’s Smarter Planet or Smarter Commerce [marketing]?

inside Smarter Planet there are a extremely small number of Smarter initiatives, a kind of is Smarter Commerce. that's the place the stuff i am working on suits into Smarter Planet. When we are saying commerce we don't simply imply retail, we suggest all verticals, banking, telco, trip and enjoyment. How will we make commerce, no longer simply retail, but commerce smarter?

For us, it truly is the advertising piece of commerce, because commerce will get smarter with the aid of integrating purchase, market, promote, and service. Tealeaf is a superb bridge to aid us integrate the sell and the service with market. From our perspective, this Tealeaf acquisition in reality is a extremely entertaining illustration where we're helping marketers take a more lively role in the customer experience, helping superior combine what's happening, not just inside marketing now, however also the promoting technique and the carrier system.

these overlaps and tighter integrations is the place we're riding towards with the whole Smarter Commerce initiative. So, I suppose it goes relatively right away from Smarter Planet, Smarter Commerce, to Tealeaf.

via John Ebbert


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Killexams.com 000-474 Dumps and Real Questions

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000-474 exam Dumps Source : IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis

Test Code : 000-474
Test Name : IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis
Vendor Name : IBM
Q&A : 100 Real Questions

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IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis

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IBM, Perficient Deliver Smarter Commerce to The Men's Wearhouse | killexams.com real questions and Pass4sure dumps

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Earnings Preview: IBM | killexams.com real questions and Pass4sure dumps

No result found, try new keyword!International Business Machines Corporation (IBM) provides information technology (IT ... In the last quarter it reported $2.78 EPS, beating analyst estimates of $2.65. The consensus EPS estimate is $...

Does CEM Need a Technology Platform? | killexams.com real questions and Pass4sure dumps

The title for this post is a question because I really would like to get some feedback on this idea. Is it time for the technology industry to provide a platform for Customer Experience Management?

For the past 10-15 years, CRM rode the tech hype for good and bad. The roots of CRM actually go back to the 1980s and the concept of “relationship marketing.” But it wasn’t until tech was introduced with direct/database marketing and then CRM that relationship marketing became productized.

The history of CEM is quite different. You can go back to 2+ decades to Jan Carlzon’s book “Moments of Truth” or maybe 10 years ago to “experiential marketing.” In neither case is tech the central focus. Around 2005 CEM seemed to take off as a buzzword, but since then it’s been mainly pushed by consultants as a strategy/methodology. In some cases tech can help, but it’s generally been a secondary issue.

Our research has found that most people think of CRM/CEM as a kind of left brain/right brain approach to customer relationships. CRM more analytic and internally focused and thus heavier on automation, and CEM more externally focused and more about people and their emotional response to interactions.

Just like real brains, it’s good to use both halves! One of my favorite examples is Best Buy, because they are very analytical inside to figure out the products that each store should carry and how to promote them (CRM), but are equally adept at hiring/training their staff to provide a great shopping experience (CEM).

CEM Solutions

Vendors have been slow to adopt CEM in their marketing, in part because a “CEM solution” doesn’t fit in one of those technology buckets that analysts like to create. And besides, not all experiences can or should be automated — think the retail shopping experience and interactions with staff on the floor.

RightNow was one of the first to really major on CEM in its messaging, going back 2-3 years now. The company sells a SaaS-based solution to improve customer service, which of course is one important experience. A few other vendors have pushed CEM marketing messages, including Genesys a couple of years ago. And some of the Voice of Customer vendors (e.g. Satmetrix, Tealeaf) are promoting their products as at least part of a CEM solution.

So there are plenty of CEM point solutions, or CRM solutions that can be used to support CEM. But there hasn’t been a concerted effort to create a technology category around CEM like CRM. That appears to be changing.

CEM going Tech?

Late last year, SAP unveiled a new go-to-market approach with CEM at the forefront. Much more than a marketing makeover and I think a significant development for CEM if they can pull it off. I will be interested to find out how this shift is progressing at the upcoming SAPPHIRE in Orlando.

More recently Adobe has been making some noise about a CEM “platform.” At a dinner hosted by Adobe yesterday we talked about the need for an “experience” layer to tie together end-to-end customer interactions across multiple channels. What this leads up to is the notion that large enterprises will require a “CEM platform” to bring order to the chaos that exists today in poorly integrated silos of CRM automation. Kind of a blend of BPM and composite apps, with a dash of content management and channel orchestration thrown in for good measure. Definitely NOT a warmed over CRM solution with a new label.

I have mixed feeling about tech vendors getting interested in CEM in a big way. On the one hand, technology can certainly help improve some experiences — in contact centers, web interactions or mobile. And bigger companies could use help with a platform or glue layer to avoid “touchpoint amnesia” and other problems that degrade the customer experience.

But it would be a shame for CEM to become just another tech buzzword and for people to think they can “install” it like CRM, forgetting about the role of people and emotion to make CEM really successful.

This is an important turning point for the CEM industry. So what do you think? Does the industry need a CEM platform? And if so, who are the players who are likely to provide it?



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