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000-M98 - IBM Unica NetInsight Technical Sales(R) Mastery Test v1 - BrainDump Information

Vendor Name : IBM
Exam Code : 000-M98
Exam Name : IBM Unica NetInsight Technical Sales(R) Mastery Test v1
Questions and Answers : 27 Q & A
Updated On : February 20, 2019
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000-M98 exam Dumps Source : IBM Unica NetInsight Technical Sales(R) Mastery Test v1

Test Code : 000-M98
Test Name : IBM Unica NetInsight Technical Sales(R) Mastery Test v1
Vendor Name : IBM
Q&A : 27 Real Questions

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IBM IBM Unica NetInsight Technical

CSO Squire On How IBM's Unica And Coremetrics healthy together, New Digital data alternate | killexams.com Real Questions and Pass4sure dumps

IBM CoremetricsJohn Squire is Chief approach Officer of Coremetrics, an IBM enterprise. He mentioned his business's new commercial enterprise analytics product and digital statistics trade as well as advertising challenges with records today.click on beneath or scroll down for more:

AdExchanger.com: are you able to discuss how Unica and Coremetrics are coming collectively on your new analytics solution?

JS: IBM acquired Coremetrics in July of 2010 and then Unica in August 2010  each corporations had a web analytics answer in its respective portfolios.

It was the primary product for Coremetrics and it turned into a key component of a bigger multi‑channel crusade business for Unica.

inside a couple of month after the acquisition of Unica, i used to be put in charge of the net analytics portfolio for all of IBM and requested to have in mind how we might integrate these two market‑leading technologies.

I don't say that lightly because it's been relatively neatly chronicled within the analyst community that the Unica product is market main as is the Coremetrics one, and a further answer out there, the Adobe [Omniture] know-how, has been recognized as having leading performance. And, we all were on distinct vectors.

are you able to talk a little bit about that differentiation?

The enjoyable issue about the Unica know-how - the manufacturer identify for it's NetInsight - is its means to deliver offline or multi‑channel statistics into a totally advert hoc, open facts warehouse from which that you may build superior kinds of analytics - and it’s integrated into the Unica crusade product.

Coremetrics is regular for ease of use and natively built functions that run on the equal exact information throughout all consumers. We felt like it is the way you scale.

In November 2010, we made the determination that we will have one single web analytics software for on-demand solutions or cloud options and we'll have it out by means of July 2011.  And, in July we announced it. Now, all of our valued clientele are on one platform and have the capabilities to make use of all those purposes we developed.

Is there a fit with [IBM predictive analytics software] SPSS here?

There are two issues that become exciting around SPSS. a huge variety of our IBM consumers use SPSS to do issues when it comes to predicting and modeling records.

where SPSS receives unique for our latest customers is the records constructions internal of IBM Coremetrics which are ordinary throughout all of the valued clientele.

As we circulate forward, a shopper can say, "i exploit SPSS. i know what the information constitution is. Now i will start to use that web facts to model things."

The 2d piece is that, now, the IBM Coremetrics group can beginning to build distinct records constructions that instantly feed SPSS fashions. it's a two‑way highway because loads of customers have designed tremendously‑configured fashions and that they just need standard records sets that they could always count number on.

what is the Digital statistics alternate that IBM’s Coremetrics has announced? It sounds a bit just like the records change mannequin popularized by BlueKai and eXelate in terms of third‑party statistics.

it be no longer. The reason why we name it this is we canvassed our consumers and talked to them about quite a lot of different ways to explain what we're doing for them.

All of them got here to the point the place this is a hub of their digital data that they own, and that they wish to opt for which partners they are going to syndicate or distribute their suggestions.

also, shoppers wish to more advantageous distribute their facts to their interior techniques -this is probably some of the larger areas that we now have heard from our shoppers is that ability to exchange or integrate information from their internet device into all of their inside datamarts as a way to drive different activities in their company.

I understand there is going to be questions around no matter if we're replacing huge, anonymous records or if or not it's advertiser‑simplest records. As I've always referred to, we fall very heavily on the advertiser or the publisher aspect, when it comes to helping them control their personal counsel that they own, and making determinations on where that records should still stream to. We're not mingling third‑party data items together.

What does the Digital statistics alternate and business analytics address for the marketer? Why should still they care?

They tackle two distinct needs of a marketer. For the digital statistics alternate, it eliminates the marketer's need to consider about how they do digital asset integration, and the way they get client experience assistance –first, to make use of for evaluation, however the most essential piece is the way to use that suggestions to discover the optimal partner, network, or expertise this is going to allow them to reach their goal viewers. So I think it takes away that standard concern around, "How do I do all of these technical integrations?" - the “inserting the pipes together.” And receives them into, "adequate. What are the business objectives? How do I clear up for attaining the correct consumer on the right time, with the right message?"

I consider this is the correct stage message for marketers for a digital data change.

On enterprise analytics, [the key benefit] is the potential to peer in real-time throughout all your houses and spot how your enterprise is performing in the mixture as well as via any advert hoc hierarchy that you simply want to see. a brief example on that so you can consider this –for a shopper it is in the fitness and sweetness house, they may have 10 diverse brands that they control, but these span 20 different international locations.

they're attempting to bear in mind how their business is performing across all those nations, and the way each company is performing in my view in every country -and seeing all that in precise time.

In that feel, on a writer's facet you may have loads of distinct publishing sites and also you're trying to have in mind: are the guests average throughout all those websites or are they distinctive company?

these days, it is a difficult roll up and that i don't see lots of people doing it in real-time. we've made it so it's one, single tag and every little thing else is finished within the database.

Is the agency role here to make use of these tools on behalf of the marketer? Any thoughts?

The agency is going to be looking at commercial enterprise analytics as a spot where they will want to get a log in from our end clients.

here is going to provide corporations the potential to have a “cockpit” of tips and additionally configure the tips in pretty much any format they desire.

yet another way businesses will locate this attractive is that it may possibly design the exact metrics and reviews that they want, and then post that because the gold normal across all the other websites.

So now, the entire company analytics folks could have the exact same file. The KPIs will all roll up and seem to be exactly the same. that you can do enhanced examine and distinction. I feel it truly is a big win for the agency.

at last, the exports are standardized. companies can have advanced steps of reporting and analytics and ways by which they want to roll it up into a number of diverse dashboards. as a result of they are all constructing their own dashboards, they may be all constructing their own analytics practice. this could pump it out within the actual equal format across all residences that they work with.

So I believe you are going to peer some in reality interesting makes use of of this going ahead and the greater superior companies are going to look this doubtlessly as a competitive weapon to walk into an IBM customer and say, "We already be aware of the information constitution. We have already got our own set of ways through which we control courses. we will plug this in in a day to a couple of days and it'll run throughout every property you have. we can reveal you ways our information apply can beat every other agency statistics apply.”

with the aid of John Ebbert


Google’s Urchin Is Closing – Why & What To Do subsequent | killexams.com Real Questions and Pass4sure dumps

Get probably the most essential digital marketing information daily.

observe: through submitting this kind, you conform to Third Door Media's terms. We recognize your privacy.

This week marks the conclusion of an period for Google Analytics, possibly additionally for the total internet analytics market location. Google announced that Urchin software will no long be sold by way of the business. Urchin is the utility company that changed into originally obtained by Google and sooner or later became transformed into Google Analytics, the most used analytics device available in the market. alterations Between Google Analytics & Urchin?

beneath is an inventory of the leading adjustments between the equipment:

statistics assortment: while Google Analytics makes use of a JavaScript to bring together records, Urchin software analyzed log information, which enabled tracking a number of issues now not feasible with JavaScript tags, similar to: records reprocessing, search engine crawler undertaking, failed requests to server and entertaining IP monitoring.

information Storage: Urchin had the knowledge of protecting the data interior the company. youngsters, Google Analytics additionally gives an choose out of sharing the records even between Google products (be taught greater about it in this web page).

maintenance: Urchin required greater technical upkeep as the device was hosted in-house. for instance, if servers have been brought, eliminated or modified Urchin may still also be configured to adapt to these changes. As Google Analytics is in the code of the web page and triggered by the customer, it requires very rare protection (only when it involves including performance to the code).

Why Is Google Retiring Urchin?

since Google Analytics turned into launched in 2005, the business has grew to become it into its flag product. Google has kept Urchin and developed it slowly for the reason that then, but the titanic majority of aspects were delivered most effective to Analytics, together with Adwords, Adsense, WebmasterTools and other vital integrations and lines.

I find two main causes for this shift:

First, the product isn't the center of attention of the business: as we saw remaining 12 months, Google has been closing a few initiatives and items as they accept as true with “improved focal point is crucial if we’re to make the most of the dazzling opportunities ahead” (quote from link above). Urchin become by no means a Googley product, it is complicated to put in force and extremely technical in its nature.

second, Google Analytics is a fountain of gold. As Google Analytics records is saved on Google’s servers, it is more interesting to Google to push it. even though I agree with the information is secure and neatly managed, it is a precious useful resource for Google.

options To Urchin

Log file analysis tools had been disappearing from the market in the ultimate few years, most probably because the JavaScript equipment are easier to implement. This became more fashionable because the web analytics group has branded itself as a advertising and marketing occupation, elevating the need to have basic tools that enable the conclusion-person (marketer) to make changes, instead of IT authorities.

Wikipedia offers an inventory of internet analytics software, which comprises both log file and JavaScript tagging equipment. while we see a few open source tools the usage of log information, just one of the leading players nonetheless use it: IBM Unica NetInsight.

Closing strategies

In an interview with Paul Muret, CEO & Co-founder of Urchin and at the moment Director of Engineering at Google, when asked to share what was the one thing that he believes they did right, he noted: “our value changed into to democratize the net feeling, attempting to make something complex in fact effortless to make use of.”

The Urchin crew did simply that (with the support of Google), they became a spot market right into a mainstream necessity.

under is a brief video with Brett Crosby, Urchin co-founder, the place he talks concerning the Urchin acquisition.

Opinions expressed in this article are these of the guest creator and never always marketing Land. group of workers authors are listed right here.

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IBM to acquire Unica for $480 million | killexams.com Real Questions and Pass4sure dumps

Armonk, N.Y.—IBM Corp. continues to push into the advertising automation and consulting arena, asserting today it will acquire marketing administration application company Unica Corp. for $480 million.

Unica, based mostly in Waltham, Mass., presents such marketing solutions as NetInsight web analytics, the Unica eight commercial enterprise advertising suite and Social Media Analytics. It has has more than 1,500 shoppers, including financial institution of Montreal, greatest buy, Cisco systems, Citrix systems and Dow Jones & Co.

IBM's acquisition of Unica follows its purchase in June of advertising optimization business Coremetrics Inc. for an undisclosed sum, and its might also acquisition of b-to-b e-commerce business Sterling Commerce from AT&T.

remaining fall, IBM purchased predictive analytics enterprise SPSS Inc. for $1.2 billion, buying within the process utility that helps companies analyze and forecast marketing and product traits.

Unica's 500 personnel can be built-in into IBM's software solutions group, with its utility solutions offered by means of IBM's company Analytics and Optimization Consulting corporation, constructed from some 5,000 consultants and analysts.

The deal is expected to shut within the fourth quarter.


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RESTful Web Services: A Quick-Start How-to Guide - Part 2 | killexams.com real questions and Pass4sure dumps

Part 2 of "RESTful Web Services: A Quick-Start How-To Guide" explores foundational issues in coding RESTful operations, including Basic Authentication and Exception handling. Along the way I'll share with you multiple real-world coding tips and workarounds.

IntroductionAs a teenager, one of my favorite TV shows was "The Wild Wild West." The show's description goes like this, "... a 60 minute western action series on CBS that was like no other. Special Agents James West and Artemus Gordon were spies for President Ulysses S. Grant shortly after the civil war. In every other way, they could be easily confused with James Bond of the 20th century. They had a "high-tech" (for its day) railroad car stocked with a compliment of advanced weapons. James West especially seemed to woo every beautiful woman he encountered. The agents' typical mission involved saving the United States from some disaster or from being taken over by some evil genius." Just in case you're curious or are a fan like me, here's a link to the first part of a full episode on YouTube.

What do RESTful services have to do with the Wild Wild West? In my mind, lots. First, there's the "wildness" part. As even a brief comparison between service provider APIs will show you, all RESTful services are not created equal. Each service provider, while loosely conforming to the state representation paradigm, creates requests and responses in formats that suit their individual styles and predilections. The onus for implementing the client side of the service falls on the developer. Then there's the inventive side of things. Just like special agent Artemus Gordon, a RESTful client developer needs gadgets, inventiveness, and a continual awareness that she's dealing with an informal (enemy) specification. Plus, on the PowerBuilder side, there's no direct support for integrating with DataWindow technology (yet), so you'll have to invent ways to get data into and out of a display. There's also a need to protect your app against outside issues by wrapping calls in appropriate try catch blocks to handle possible HTTP exceptions in order to keep your app responsive and stable.

In my opinion, without a formal schema and metadata description support, configuring RESTful state service clients will remain an art. I have to admit that I stumbled many times during experiments while writing this article. I tried calling services whose communication format didn't quite match the generally expected format. One service provider expected parameters to be passed and results returned in line-separated text values in the message body instead of formatting data as XML or JSON. After quite a bit of poking and debugging it became apparent PowerBuilder will only generate and interpret message body content formatted as JSON and XML. There is no way to translate from any other format. All the low-level details are handled internally and there is no way to get inside the message to change the format. Another service provider showed their API in terms of JSON data sets, but after hours of experimentation and a little help from engineering, we discovered that the service needed multipart/form-data with the JSON sent as a form parameter. This is not a supported format. So e caveat emptor, make sure the service provider has a ‘traditional' form of RESTful API. Luckily, I believe most of the ‘big boys' with widely used APIs do.

Oh, Those Project Objects!Before getting into details, a few words about RESTful project objects and generated code. RESTful project objects are designed to be like single shot Derringer pistols; fire one shot, then you have to reload. Each project object is capable of generating one proxy object for one method, period. That means if you are interacting with multiple web methods (GET, POST, PUT and DELETE) you're going to have multiple proxy objects. In addition, each operation, depending on its type, can have up to two referenced .NET value objects, one for the request and one for the response. One nice thing I noticed is that if multiple services rely on the same parameter sets, you can reuse referenced value objects instead of generating superfluous carbon copies. Figure 1 shows how you'd configure the project painter to reference an already-generated assembly. Each reference object is placed in its own assembly inside an identically named namespace. Unfortunately it seems like you can't have multiple value objects in a single assembly or namespace. Figure 2 shows how reference object assemblies appear in the Solution Explorer. Figure 3 shows you the wizard view when choosing an existing value object assembly.

Figure 1: Reusing an already referenced assembly

Figure 2: Referenced object in Solution Explorer

Figure 3: Wizard View: Choosing and existing assembly

Here are a series of tips that I discovered while building my application:

Tip 1: The project object owns its generated proxy object. That means that any modifications you make to it will be lost if you regenerate the proxy. Because I needed to make modifications to the generated code, I adapted the strategy of using project object generation as a starting point only. Once the proxy objects were generated to my liking, I deleted the project object to avoid accidentally nuking my code.

Tip 2: If you have several services that use an identical request object or return the same result structure, you can reuse your value object definitions. Generate once, use many. Just pick them on the wizard or in the project object.

Tip 3: The only door into a new project object is in via the Wizard. This is unlike Classic where there were two doorways into a new project (Wizard or empty project painter page).

Tip 4: Here are a couple of neat XML sample data parsing features: First, if an XML element in the sample dataset has attributes, the attribute values are returned as part of the generated value object. Figure 4 shows a sample response dataset containing attributes; Figure 5 show the corresponding generated value object. Second, as you can see from Figure 6 that nested XML structures becomes separate objects within the generated assembly.

Figure 4: Sample DataSet with Atributes

Figure 5: Value object generated from sample dataset

Figure 6: Nested XML object

With these project object details behind us we can now move on to two important runtime housekeeping needs: return status checking and exception handling.

Checking Return StatusSome services indicate their outcome by returning data in a specific and constant format. Other services indicate their outcome by returning an HTTP status code instead of an XML or JSON embedded status message. Still other services return status conditions wrapped in specially formatted XML or JSON structures. If you need to check a HTTP return status code outcome you'll need to get the status code from the Response object. Here's how: The response object is returned to the proxy in the form of a PBWebHttp.WebMessage object. This object has a StatusCode property of type MessageStatus that holds the response outcome. You can test StatusCode against enumerated values of the WebResponseStatusCode class and branch accordingly. Figure 7 shows a partial list of MessageStatus codes and their corresponding meaning. For a complete listing of HTTP 1.1 code see http://www.w3.org/Protocols/HTTP/HTRESP.html. Listing 1 shows an example of testing a proxy method call status code.

PBWebHttp.WebMessage msg   //generated codePBWebHttp.MessageStatus l_msg_status     //my custom additionTrymsg = m_service.GetMessage()//an exception was not thrown - check the status of the outcomel_msg_status= msg.Statusif l_msg_status.StatusCode = PBWebHttp.WebResponseStatusCode.OK! thenMessageBox('Success! ','call returned OK')end if.....

Listing 1: Testing Result Staus Code

Figure 7: MessageStatus codes

Exception HandlingWizard-generated proxy code does not contain any exception handling logic. Any exceptions that occur are thrown up to the caller for processing. Unhandled, these exceptions become system errors. In the web world, Response status codes in the 400 range indicate client errors; those in the 500 range signal server errors. In WCF 400 and 500 codes raise exceptions.

Best coding practices mandate robust exception handling. Depending on the level of detail you need to report on, you can handle exceptions either at the proxy method caller level or within the proxy method call itself.

RESTful service methods, predicated on HTTP, usually throw a System.Net.WebException.  Although the common System.Exception ancestor property Message contains a description of what went wrong, it's more useful to directly test the value of the returned status code.  Luckily the WebException contains a reference to the returned Response object which holds the status code.  Listing 2 shows an example of testing the status code when a call fails.

catch (System.Net.WebException webex)System.Net.HttpWebResponse l_respl_resp = webex.Response                //Get the response objectif l_resp.StatusCode = System.Net.HttpStatusCode.Unauthorized! then         //check its status codeMessageBox('Your Credentials Are Invalid', 'Uid=' + uid + '~r~nPwd=' + pwd )return Resultend if

Listing 2: Testing the status code

Now that you are aware of housekeeping issues, let's take a look at security concerns.

Basic AuthenticationWCF supports various forms of authentication ranging from None up to Digital Certificates. When using Basic Authentication you place your credentials in the user ID and password in request header fields. If HTTP is used, the credentials are encrypted within in a plain text header (however, freely available programs such as Fidder can decrypt SSL). If HTTPS is used, then SSL encryption is applied to all transferred packets. The client/server negotiation algorithm is: (1) Client makes a request; (2) Server responds with a 401 unauthorized response; (3) Client responds with a request including a login header containing a user id and password; (4) The client automatically includes the header in all requests for the duration of the exchange. Figure 8 show the conversation as revealed by Fiddler. For a more detailed discussion see http://www.4guysfromrolla.com/articles/031204-1.aspx

Figure 8: HTTP Authorization Conversation

From the PB WCF perspective, your programming job is to set up the credentials for the exchange. The low-level runtime exchange process is handled internally by the infrastructure. A minor challenge is that from the PowerBuilder coding perspective you're navigating into partially uncharted waters. There is no PowerBuilder documentation on the members of the Sybase.PowerBuilder.WCF.Runtime assembly. However, armed with a basic understanding of WCF and a few minutes to examine the members of the referenced assembly I imagine that you will be able to figure out what to do. Here's the basic algorithm:

  • In the constructor of your proxy class, instantiate a WebClientCredential object and set your credentials and authentication type into it. Figure 9 shows the WebClientCredential class and its members (it's just a value object).a.  Set a value for the AuthenticationMode using a value from the AuthenticationMode enumeration. In our case we set the value to Basic!b. Provide your user ID and password.
  • Assign your WebClientCredential object to your WebConnection object. The WebConnection is already instantiated and has the identifier name restConnectionObject. Figure 9 shows this object with the important property.
  • Call your service as usual. Be sure to include exception handling code that tests for the 401 HTTP error.
  • Figure 9: WebClientCredential class

    Listing 3 shows a sample RESTful service configured to use Basic authentication.

    //  vvvvv----Project Generated Code----vvvvm_service = create PBWebHttp.RestService("http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}", PBWebHttp.WebMessageFormat.Xml!, PBWebHttp.WebMessageFormat.Xml!)

    restConnectionObject = create PBWebHttp.WebConnectionrestConnectionObject.Endpoint = http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}

    restConnectionObject.RequestMessageFormat = PBWebHttp.WebMessageFormat.Xml!restConnectionObject.ResponseMessageFormat = PBWebHttp.WebMessageFormat.Xml!

    //  vvvvv----Custom Authentication Code----vvvvPBWebHttp.WebClientCredential lsCredential             //configure credentialslsCredential = create PBWebHttp.WebClientCredentiallsCredential.AccessAuthentication = PBWebHttp.AuthenticationMode.Basic!lsCredential.Password='demo'lsCredential.Username='p126371rw'restConnectionObject.ClientCredential = lsCredential  //add credentials to connection

    Listing 3

    Secure Socket Layer CommunicationSpecifying and handling encrypted communication over a SSL transport is pretty transparent to the application developer. As you can see in Figure 10, all you need to do is specify the HTTPS protocol in the Project Painter Service URL. The handshake and encryption are handled by the underlying infrastructure as shown in Figure 11.

    Figure 10: Setting up SSL communication

    Figure 11: SSL Handshake

    ConclusionIn addition to calling service methods, the PowerBuilder client-side developer is responsible for configuring authentication and authorization properties prior to making service calls as well writing code to handle server-side errors responses. With a bit of forethought this code can be written in a reusable manner to work in conjunction with project painter-generated proxy classes. With the addition of RESTful web service client-side infrastructure, PowerBuilder .NET clients can now enjoy the same service-oriented interoperability as other .NET languages.

    Long Live PowerBuilder!



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