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00M-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 - BrainDump Information

Vendor Name : IBM
Exam Code : 00M-241
Exam Name : IBM Enterprise Marketing Management Sales Mastery Test v1
Questions and Answers : 30 Q & A
Updated On : January 18, 2019
PDF Download Mirror : 00M-241 Braindumps
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00M-241 exam Dumps Source : IBM Enterprise Marketing Management Sales Mastery Test v1

Test Code : 00M-241
Test Name : IBM Enterprise Marketing Management Sales Mastery Test v1
Vendor Name : IBM
Q&A : 30 Real Questions

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IBM IBM Enterprise Marketing Management

IBM interact provides Interactions to business advertising management | killexams.com Real Questions and Pass4sure dumps

My continuing tour of precise time interaction managers landed with the decent folks at IBM two weeks ago, the place I caught up with what’s now IBM interact. The product became at first launched greater than a decade ago by way of Unica as Affinium have interaction.*

The concept of engage has stayed rather constant over the years, youngsters the underlying technology has been overhauled several times. The ordinary style of the changes has been nearer integration with different components of the IBM/Unica advertising suite. for instance, the original interact had its own move chart interface, but the system now uses the same segmentation interface as IBM campaign. both modules can additionally share phase definitions, presents, and interaction heritage. There’s also some integration with different IBM marketing items, above all the Product advice element inherited from IBM’s CoreMetrics acquisition.

engage’s conception is an identical as different interplay managers: touchpoints send it facts a few present interplay; the gadget makes use of suggestions, fashions and data to opt for one or extra offers; and the offers are despatched again to the touchpoint for beginning. The ameliorations amongst these systems are concerns of nuance: have interaction outlets its personal everlasting customer profiles, while any other methods ought to re-load statistics from exterior methods all through every interaction. interact assigns fastened ratings to offers inside every segment definitions, whereas different methods use scoring formulas shared throughout segments (however engage can do this too). engage can create self-practising predictive fashions, no longer all rivals have this choice.

a couple of different aspects seem to be greater or much less pleasing. engage determines whether shoppers are eligible for an offer the usage of either qualification guidelines or crusade-generated “white lists” and “black lists”; other programs use suggestions by myself. have interaction can additionally assign offers at global, phase, or individual stages, while other methods don’t supply all those decisions.

It’s not likely that any of these changes make engage greatly greater powerful or more straightforward to make use of than competitors. In apply, the gadget’s principal enchantment could be its shut integration with campaign and different IBM products. it is now part of the IBM’s commercial enterprise marketing management (EMM) group, which contains both Unica and Coremetrics, both acquired in 2010. This neighborhood helps IBM’s better method of promoting methods that use big portions of facts to run all points of big corporations. The company has identified advertising corporations as a tremendous potential market inside this strategy and is spending aggressively to each improve that market and take knowledge of it.

You might suppose that engage plays a significant role in IBM’s advertising and marketing ecosystem: after all, precise-time interactions are the epitome of data-pushed marketing. however only a tiny fraction of IBM’s 2,500 EMM valued clientele use interact (genuine figures are exclusive) and most deployments seem to be concentrated on certain — dare I say tactical? — purposes in one or two channels. The business’s EMM center of attention appears to be more on analytics and outbound marketing: for instance, its most fresh EMM acquisitions were Tealeaf technology (web event analysis) and DemandTec (merchandising analysis) . nevertheless it does document expanding hobby in have interaction amongst its purchasers, and high hopes for future boom.

*A year’s free AARP membership to everybody who remembers the Affinium manufacturer and may sing the jingle.**

** k, simply kidding. There in no way become an Affinium jingle, as far as i know.


SME – enterprise advertising and marketing management (EMM/SAS/Unica) advisor – IBM | killexams.com Real Questions and Pass4sure dumps

GBS: IBM international company capabilities is the realm’s largest consulting functions company. IBM world company services offers valued clientele with business transformation and industry capabilities, and the capability to translate that abilities into built-in, responsive, resourceful enterprise solutions and functions that convey backside-line company price. IBM international business capabilities gives main transformation consulting across a range of industries as well as in right here key business feature areas: approach and change; utilized applied sciences; application features; economic management; Human Capital management; client Relationship administration; advertising; earnings & functions; give Chain & Procurement, and company Analytics and Optimization.

IBM is redefining business within the age of the customer. Smarter Commerce recognizes that the sale is only one factor of the adventure. Smarter commerce locations the client at the core of all operations and turns client insight into motion, enabling new business methods that support organizations buy, market, sell and service their items and services.

IBM world business features (GBS) application Innovation features (AIS) has based a customer middle of Competence (CoC). We are looking for highly experienced enterprise marketing management (EMM) gurus to deliver income, solutioning and beginning excellence help to IBM groups in Europe, North the us and growth Markets.

The customer CoC EMM consultant will do right here:

business development and solution construction – aid GBS groups to establish and domesticate abilities customer alternatives with key consumers of their respective territories – Lead client workshops to assist our consumers understand the advantages of IBM EMM solutions. – Lend SME capabilities to advertising campaigns, conferences and industry events. -Collaborate cross company, pass geo and with outdoor providers to improve creative and complete solutions for IBM consumers.

income Pursuit – deliver industry domain discipline count competencies to assist in constructing the proposed technical answer, undertaking plan, and useful resource estimates – Write sections of the inspiration documents, including the technical answer, roles and tasks, value proposition, and the can charge case – participate in coaching of notion presentations, and latest and clarify the proposed solution to the client

delivery – supply SME help, perform mission studies, assist troubleshoot task considerations. – deliver half time “on demand” assistance to resolve crucial open concerns that come up during the birth life cycle

This function requires regional and international commute; the means to adapt and go back and forth at brief word is primary.

support construct a wiser Planet. talk over with ibm.com/beginning/consulting to be taught greater. http://www.ibm.com/beginning/consulting/ais

Required Bachelor’s degree as a minimum 3 years journey in Unica products including one or greater of here modules: campaign, advertising Operations, engage, Optimize, discover. Or with an identical EMM solutions corresponding to SAS, Aprimo, Siebel advertising at the least 2 years journey in validated answer defining, challenge roadmapping, estimating, choosing aid necessities, and defining delivery fashions at the least 1 12 months journey in confirmed participation in suggestion introduction and orals presentations demonstrating superb English verbal and written advantage. at least 1 yr adventure in Managing CXO stage relationships English: Fluent

preferred at least 5 years journey in Unica items together with one or extra of the following modules: crusade, advertising Operations, engage, Optimize, realize. Or with similar EMM options similar to SAS, Aprimo, Siebel advertising and marketing as a minimum 5 years experience in tested solution defining, mission roadmapping, estimating, opting for useful resource necessities, and defining start fashions at the least three years adventure in confirmed participation in inspiration creation and orals displays demonstrating awesome English verbal and written competencies. as a minimum 3 years journey in Managing CXO stage relationships

IBM is committed to growing a various atmosphere and is proud to be an equal possibility service provider. All certified candidates will obtain consideration for employment devoid of regard to race, colour, faith, gender, gender id or expression, country wide starting place, genetics, disability, age, or veteran status.

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IBM Buys marketing application company Unica For $480 Million | killexams.com Real Questions and Pass4sure dumps

best days after buying DataCap, big Blue has made one more purchase. IBM is buying advertising software tremendous Unica approximately $480 million, or approximately $21 per share. The deal is anticipated to close in the fourth quarter of 2010.

Unica, a publicly held company that traded on the Nasdaq alternate, develops an commercial enterprise advertising and marketing management application that helps companies to manipulate internet marketing efforts, together with web and consumer analytics, search advertising and marketing, electronic mail advertising, and website advertising/personalization.

Unica, which may be folded into IBM’s software options group, has more than 1,500 purchasers including most effective purchase, eBay, ING, Monster, Starwood and US cellular. IBM says that Unica’s know-how will support their consumers boost more targeted marketing campaigns. Unica can be folded into , which contains a variety of industry-focused offerings. curiously, IBM also stated that lately acquires application corporations Coremetrics and Sterling Commerce will also be bundled with Unica’s providing to clients.

This yr alone, big Blue has obtained large fix, Coremetrics, Sterling Commerce, forged iron methods, provoke and Intelliden.

Unica became also on somewhat of an acquisition tear this 12 months, buying MakeMeTop and Pivotal Veracity.




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00M-241 exam Dumps Source : IBM Enterprise Marketing Management Sales Mastery Test v1

Test Code : 00M-241
Test Name : IBM Enterprise Marketing Management Sales Mastery Test v1
Vendor Name : IBM
Q&A : 30 Real Questions

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Proposal – IBM blockchain to manage marijuana supply chain in British Columbia | killexams.com real questions and Pass4sure dumps

Bob Marley marijuanaProbably not a headline you ever thought you’d read on diginomica, but the times they are a changin’.  The idea is probably not as big a pot-pipe dream as it sounds.

Canada is in the process of legalizing marijuana by July 2018, fulfilling one of the key campaign promises of Prime Minister Justin Trudeau. Ottawa is leaving it up to provincial governments to regulate its legal sale and distribution.

When the government of British Columbia asked for feedback on the best way to manage its legal marijuana market, IBM quickly proffered a regulatory filing, arguing that the province should use the distributed ledger technology called blockchain to manage its legal marijuana market.

In the filing, the Armonk, NY-based software giant said:

IBM suggests Blockchain is an ideal mechanism in which BC can transparently capture the history of cannabis through the entire supply chain, ultimately ensuring consumer safety while exerting regulatory control – from seed to sale.

Blockchain is rapidly becoming a world leading technology enabling the assured exchange of value in both digital and tangible assets, while protecting privacy and eliminating fraud.  Blockchain offers a shared ledger that is updated and validated in real time with each network participant. It enables equal visibility of activities and reveals where an asset is at any point in time, who owns it and what condition it’s in.

As every schoolboy now knows, blockchains were originally conceived as a public, shared ledger that keeps track of payments in the Bitcoin network.

Bitcoin’s volatility has scared off a lot of potential mainstream adoption of blockchain as a payment network.

But companies quickly realized that the core concept of the blockchain could be repurposed for many other chains of custody applications, ranging from diamonds and tomatoes to global supply chains. Or, as in this case, the growth, distribution, sale, regulation, and taxing of your next favorite pastime substance.

Basically, a blockchain is nothing more than a distributed database that’s maintained by a peer-to-peer network of companies involved in almost any shared marketplace. Every company manages and maintains its own copy of the shared ledger.

In the case of British Columbia’s pot initiative, “each party in the business network” (growers, processors, distributors, retail locations, and regulators) would get its own ledger copy showing all transactions. The shared ledger would be accessible for anyone with the right credentials to see, allowing regulators to conduct spot audits of every marijuana transaction in the province.

Retailers could identify which farm a particular batch of marijuana came from and what safety inspections were conducted along the way. Reads the IBM pitch:

The Blockchain shared ledger is updated and validated in real time with each network participant. This enables equal visibility of activities and reveals where an asset/product is at any point in time, who owns it and what condition or state it is in. This type of transparency would bring a new level of visibility and control to the provincial regulators and provide assurance to the multitude of cautious stakeholders regarding the way the management of a cannabis supply chain is rolled out within British Columbia.

IBM’s brief proposal to the government of British Columbia identifies key benefits for each of the parties in a possible blockchain agreement:

BC Government: Blockchain can help the Provincial Government take control of sourcing, selling and pricing of products, therefore can reduce or eliminate black market sales completely.

Producers: Blockchain can assist producers with real-time inventory management, greater projections of supply and demand, and also elicit trends of consumption through data analytics.

Retailers: Although the Government of BC hasn’t confirmed what end-user distribution model will be used, we anticipate that it is likely that government itself will play a role in that process. An interconnected Blockchain network can assist retailers identify supply/demand gaps ways to mitigate those gaps, providing feedback mechanisms to producers, and use data to create predictive insights.

IBM has been promoting blockchain aggressively in recent months.  In March, the company released IBM Blockchain, which it says is the first enterprise-ready blockchain service based on the Linux Foundation’s open source Hyperledger project.

IBM’s blockchain services are designed to help developers create, deploy and manage blockchain networks on the IBM Cloud and a number of clients have already done so, ranging from the startup Everledger, which bills itself as the digital vault of the future, to financial services leaders like Bank of Tokyo-Mitsubishi UFJ, Postal Savings Bank of China and Northern Trust.

A blockchain approach to supply chain management has a number of useful business advantages. Transactions can be asynchronous—individual buyers and sellers can deal directly with each other.

The Hyperledger stack has cryptographic features that can limit one vendor from spying on another vendor’s transactions.  Hyperledger can also be combined with Internet-of-things technology, attaching a tracking device to products in transit and automatically generating data about their progress as they move through the supply chain.

Using its Watson IoT Platform, IBM makes it possible to use information from devices such as RFID-based locations, barcode-scan events, or device-reported data with IBM’s Blockchain. Devices will be able to communicate to blockchain-based ledgers to update or validate smart contracts.

Built to scale to thousands of users quickly, IBM says its cloud will allow production blockchain networks to be deployed in minutes, running signed, certified and tested Docker images with dashboards and analytics as well as support.

A blockchain is only as good as the security of its infrastructure and IBM has spent millions of dollars on teams of security experts, cryptographers, hardware experts, and researchers to make certain its blockchain and cloud services are tamper-resistant and free of back door vulnerabilities that allow unauthorized access.

With so much buzz about blockchain and so many projects underway at the moment, we’re about to find out whether the technology is the real thing or, in the case of BC, one toke over the line. I’m becoming a believer.

This just leaves me with two BIG questions – what would Bob Marley have said? Who gets to test the supply chain in the real world? Somehow I can’t see the Big Blue consultants out in the field, so to speak. 🙂

Image credit - public images


IBM Launches Public Cloud Service | killexams.com real questions and Pass4sure dumps

News

IBM Launches Public Cloud Service
  • By Jeffrey Schwartz
  • March 17, 2010
  • Extending upon the private cloud offerings launched last year, IBM is the latest major player to launch a commercial hosted service.

    Like Microsoft's recently-released Azure services, the new IBM Cloud, released Tuesday, is targeted at developers and testers. However like Microsoft, Amazon and Google, IBM is clearly looking to extend its portfolio of products and services to the public cloud over time.

    "You will see IBM continuing to release this set of work-based cloud computing environments," said Daniel Kloud, director of cloud computing in IBM's Rational business group.

    "IBM has been talking a good cloud game for the last year or so," notes Forrester Research analyst James Staten in a blog posting. "But its public cloud efforts, outside of application hosting have been a bit of wait and see. Well, the company is clearly getting its act together in the public cloud space with today’s announcement."

    While IBM does offer targeted hosted services such as Lotus Live, the company's new IBM Cloud service brings some key components of Big Blue's platform to the commercial cloud such as its WebSphere suite of application servers and its DB2 and Informix databases.

    "What IBM is offering customers is not only the infrastructure to put development and test environments in place, but we also provide software images," Kloud said, in an interview.

    A customer or partner is presented with a catalog of images or they can have IBM provision their own images, Kloud said. "Basically you can get your development and test teams up and running in a matter of minutes because they avoid basically acquiring the hardware and configuring the system and software," he said.

    According to IBM, 50 percent of an organization's IT infrastructure is used for development and test, while 90 percent of it is idle at any given time.

    "Certainly any IaaS [infrastructure as a service] can be used for test and development purposes so IBM isn’t breaking new ground here," notes Forrester's Staten. However he says IBM is launching a storing offering with support from test and development partners such as SOASTA, VMLogix, AppFirst and Trinity Software.

    IBM's new commercial cloud service currently only supports hosting of Linux systems – the company did not disclose plans for offering Windows Server images other than to say it will be expanding on its stack.

    The public IBM Cloud infrastructure is based on Red Hat Enterprise Virtualization (RHEV) stack based on the Kernel-Based Virtual Machine (KVM). Red Hat acquired the technology from Qumranet in 2008.

    Red Hat called the choice of RHEV over virtualization technology from VMware a coup for its hypervisor stack. "It's a big milestone," said Scott Crenshaw, vice president and general manager of Red Hat's cloud business, in an interview. Crenshaw argued that the key advantage of its RHEV stack released in November is its support for multi-tenant data architectures. "It has a lot of advantages in areas like reliability, scalability and security," he said.

    As part of its launch, IBM released Rational Software Delivery Services for Cloud Computing v1.0, which includes components of the company's Rational development and testing suite. IBM is not publishing pricing for its service.

    About the Author

    Jeffrey Schwartz is editor of Redmond magazine and also covers cloud computing for Virtualization Review's Cloud Report. In addition, he writes the Channeling the Cloud column for Redmond Channel Partner. Follow him on Twitter @JeffreySchwartz.


    As PHP v5 nears its end, enterprises face serious threats | killexams.com real questions and Pass4sure dumps

    Halloween may be over but enterprises running PHP version 5 could face a house of horrors year round.

    According to recent data from W3Techs, PHP is in use in nearly 80% of all websites, and the majority of instances use PHP v5 -- which is due for end of life at the end of 2018.

    PHP, which is an open source scripting language, is used by 78.9% of websites, according to data company W3Techs. PHP v5 is used by 61.6% of all websites. However, security support for PHP 5.x ends on Dec. 31, 2018, so starting in the new year, all sites running the outdated PHP 5.x or older will be at risk to any and all security vulnerabilities that would affect the script language.

    Security professionals have been aware of the looming deadline for a while, and the 2018 deadline was actually an extension from the previous end of security support deadline. The most current version, PHP 7.2 was release in November 2017 and will only receive security support until the end of 2020. However, 5.6, which was initially released in August 2014, is still the most widely used version.

    While there hasn't been a major effort to get content management systems users to upgrade to a more current and supported version of PHP, Drupal took a step at the beginning of 2018 to require that users implement PHP 7 or higher starting March 2019 -- which is still after the end of life date for PHP 5.x.

    But neither of Drupal's major competitors, WordPress or Joomla, has taken any steps to implement such a requirement. Joomla's minimal requirement is PHP 5.3 and WordPress's minimal requirement is 5.2. While WordPress hasn't insisted its users to upgrade to a supported version of PHP, it does have a support page that says an upgrade can make a user's site faster and more secure.

    "Updating your PHP version should not be a problem, but we can't guarantee that it's not," WordPress wrote. "WordPress itself will work with PHP versions as far back as 5.2 (we're recommending version 7.2 at the time of writing, so this is great backward compatibility!), but we don't know if your themes or plugins will work."

    The threat outdated PHP

    PHP's recent history is littered with a variety of security vulnerabilities. Research done in 2015 by Google developer advocate Anthony Ferrara found that 78% of PHP installs were considered insecure, and there are 577 CVEs logged since the early days of the programming language in 1999. There have been 13 in 2018, though most apply to old and new versions of PHP. One of the worst recent vulnerabilities was found in March 2018 -- CVE-2018-7584 -- and could have enabled an attacker to execute arbitrary code in most versions of current and outdated PHP, though no active exploits were found in the wild.

    In 2017, there were 43 total recorded security vulnerabilities with PHP, all of which affected either PHP v5 or PHP v7, or both. Of those, 21 have a severity rating of 7 or greater.

    In a presentation at Black Hat 2018, security researcher Sam Thomas of Secarma Labs detailed research on a new PHP attack technique. With this technique, attackers can take advantage of XXE vulnerabilities in outdated PHP and cause data to become unserialized -- that is, an object is injected into the data and then loaded into an application. An attacker could take advantage of unserialized data and remotely execute arbitrary malicious code.

    While the large majority of sites that use PHP are using outdated PHP versions, it would be too difficult for a lot of organizations to update because it would mean concurrent updates to production, development and testing environments, according to Johannes Dahse, CEO of RIPS Technologies. In 2017, Dahse also outlined in a blog post how memory corruption flaws in PHP can affect the security of application. The bug takes advantage of the PHP core, and while PHP is updated with relative frequency, it can still be used against sites that don't use the latest version.

    "In order to fully protect your application against adversaries, staying ahead of the arms race and applying security patches is crucial," Dahse wrote. "Even if your code is securely written, leveraged PHP features may be still vulnerable to attacks."

    There has been no indication of whether or not a new version of PHP is on its way to take the place of all the soon-to-be outdated versions.



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