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Vendor Name : Oracle
Exam Code : 1Z0-970
Exam Name : Oracle Sales Cloud 2017 Implementation Essentials
Questions and Answers : 75 Q & A
Updated On : February 15, 2019
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1Z0-970 exam Dumps Source : Oracle Sales Cloud 2017 Implementation Essentials

Test Code : 1Z0-970
Test Name : Oracle Sales Cloud 2017 Implementation Essentials
Vendor Name : Oracle
Q&A : 75 Real Questions

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Oracle Oracle Sales Cloud 2017

record: Oracle set for large income restructuring to focal point on the cloud | killexams.com Real Questions and Pass4sure dumps

Oracle Corp. is reportedly undergoing an immense restructuring of its income teams that might outcomes in a couple of layoffs at the conclusion of the month.

The software tremendous has offered no official affirmation of the reviews, not to mention provided a comment, however The Register cites unidentified sources close to the enterprise as asserting the reorganization is Oracle’s “biggest for a decade” and comes because it strenuously chases greater cloud company.

The reshuffle will mean that each Oracle consumer should be serviced by way of a single account manager, instead of distinctive managers for every product as occurs now. As of June 1, the Register observed, there may be one account supervisor for every of Oracle’s leading products – database, middleware, enterprise intelligence and hardware.

The Register’s story seems to be partly in line with advice from this nameless forum put up, which states that “Oracle isn't any longer an Apps business, Database company or middle-ware business. Oracle is now a subsequent gen cloud business and everyone in income who isn't cloud savvy will now not have a job.”

As such, an unknown number of sales group of workers are set to be axed by means of the business, to get replaced with the aid of earnings americans with more talents of the cloud. The Register referred to one unnamed record suggests Oracle could reduce as many as two-thirds of its earnings personnel.

As a part of the reshuffle, Oracle is asserted to be recruiting new sales group of workers from its opponents. The Register noted it’s keen to hire each earnings and engineering aid personnel from Amazon net functions, Google Cloud Platform and Microsoft Azure, amongst others. The web page said the new recruits are being provided huge salaries to soar ship, within the place of $87,000 to $one hundred thirty,938 a yr. It’s no longer clear if this recruitment drive is linked to a number of job postings through Oracle that seemed on-line final week.

The reorganization will additionally see mid-sized client bills regarding Oracle’s on-premises items exceeded off to its Oracle Digital business, which become prior to now called Oracle Direct. The Register said Oracle’s mid-sized purchasers refers back to the a hundred to 150 largest client bills outside its top 35. these correct 35 money owed aren't affected, though the reorganization may see that number swell to consist of extra shoppers.

The circulation is probably going motivated through Oracle’s ongoing transformation to a cloud-primarily based business, mentioned longtime analyst Dave Vellante, co-founder of Wikibon and SiliconANGLE Media. He noted that Oracle turned into responding to the restructuring of the assistance technology enterprise by means of “shifting towards a mannequin with fewer stovepipes.”

Oracle, like many expertise organizations, is seeing rapid increase in its cloud company while concurrently experiencing a slow, constant decline in its traditional on-premises groups. In its third-fiscal quarter income file, Oracle observed cloud accounts for 13 percent of its revenues, representing a sixty two p.c 12 months-over-yr enhance. On-premises application continues to be Oracle’s greatest earner with sixty seven p.c of its revenues, but it declined 3 % from a 12 months ago.

Oracle declined to touch upon the reviews.

graphic: Raghu Peethambaran/Flickr on account that you’re right here … … We’d want to let you know about our mission and how that you could aid us fulfill it. SiliconANGLE Media Inc.’s company mannequin is in line with the intrinsic price of the content material, now not promoting. in contrast to many online publications, we don’t have a paywall or run banner promoting, as a result of we want to hold our journalism open, devoid of have an impact on or the should chase traffic.

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agents flip to latest Oracle Demand Forecasting provider to Optimize inventory | killexams.com Real Questions and Pass4sure dumps

Press unencumber

Redwood Shores, Calif.—Feb 5, 2019

sellers can now enhance inventory administration via a single view of demand during their entire product lifecycle with the subsequent generation Oracle Retail Demand Forecasting (RDF) Cloud provider. With developed-in computing device getting to know, synthetic intelligence and decision science, the offering allows for sellers to gain pervasive cost throughout retail strategies, permitting for most advantageous planning ideas, lowered operational costs, and superior customer delight. moreover, up to date, intuitive dashboards increase operational agility and workflows, adapting immediately to new guidance to increase stock consequences.

The providing is a component of the Oracle’s Platform for modern Retail, all constructed on the cloud-native platform and aligned to the Oracle Retail Planning and Optimization portfolio. be taught more about Oracle Retail Demand Forecasting Cloud provider right here.

“As consumer tendencies proceed to adapt faster than ever before, it’s vital that dealers movement right away to optimize inventory and demand. Too little inventory and shoppers are disappointed. Too much and marketers have a base line difficulty that results in unprofitable discounting,” mentioned Jeff Warren, vice chairman, Oracle Retail. “we have distilled over 15 years of forecasting event across tons of of sellers international right into a complete and contemporary solution that maximizes the forecast accuracy for the whole product lifecycle. Our consumers requested, and we delivered.”

for example, the providing turned into evaluated towards the facts of a major forte retailer following the 2017 holiday season. The situation ran 2.2M units sold, representing over $480M in profits. With the forecast accuracy improvements, the retailer might have performed the same income with as a minimum 345K gadgets less of stock. In tandem, the retailer may have better 70 p.c of promotional forecasts using fully automatic subsequent-generation forecasting facts science—all whereas delivering the same degree of carrier to valued clientele.

“As unified commerce income develop, the capacity to support all four business actions (demand planning, provide planning, stock planning, and income and operations execution/merchandising, inventory and operations execution) throughout all income channels turns into even more crucial. A 2017 Gartner survey of give chain executives highlighted the value groups area on their planning capabilities.” Of the “true three investment areas from 2016 via 2017, 36% of retail respondents stated upgrading their demand management capabilities,” wrote Gartner consultants Mike Griswold and Alex Pradhan. supply:  Gartner Market guide for Retail Forecasting and Replenishment options, December 31, 2018

Maximizing Forecast Accuracy all the way through the Product Lifecycle

With the subsequent generation Oracle Retail Demand Forecasting Cloud provider, marketers can:

  • Tailor strategies for brief and long lifecycle items, maximizing forecast accuracy for the entire product lifecycle
  • Adapt to fresh traits, seasonality, out-of-shares, and promotions; and reflect marketers’ interesting demand drivers, offering greater consumer experience from engagement to sale, to fulfillment
  • Leverage dashboard views to help day-in-the-lifestyles forecasting workflows akin to forecast overview, forecast scorecard, exceptions and forecast approvals
  • profit transparency across the total give chain that makes it possible for analytical techniques and end-clients to bear in mind and engage with the forecast, increasing inventory productiveness
  • Coordinate and simulate demand-pushed consequences the use of forecasts that adapt automatically to new counsel and without a dependency on batch approaches, driving operational agility
  • Contact info About Oracle Retail

    Oracle is the up to date platform for retail. Oracle provides retailers with an entire, open, and built-in platform for most useful-of-breed company applications, cloud capabilities, and hardware which are engineered to work collectively. main style, grocery, and strong point sellers use Oracle options to accelerate from premiere follow to next practice, pressure operational agility and refine the client journey. For greater suggestions, discuss with our website at www.oracle.com/retail.

    About Oracle

    The Oracle Cloud presents finished SaaS application suites for ERP, HCM and CX, plus optimal-in-category database Platform as a carrier (PaaS) and Infrastructure as a service (IaaS) from records facilities all the way through the Americas, Europe and Asia. For extra assistance about Oracle (NYSE:ORCL), please talk over with us at www.oracle.com.


    Oracle and Java are registered logos of Oracle and/or its associates. different names could be emblems of their respective owners.

    Oracle Opens Abu Dhabi facts core as it appears To Woo local valued clientele | killexams.com Real Questions and Pass4sure dumps

    Arun Khehar, Senior vice chairman – company applications, middle East and Africa, Oracle. source: Oracle

    technology company Oracle announced that today that its data core in Abu Dhabi is now purchasable to consumers in the UAE and the broader core East.

    The statistics center, a good way to present public cloud applications services, will aid the adoption of Oracle’s cloud solutions in the area, the business talked about in a statement.

    “by finding a data centre within the UAE, we should be capable of greater control carrier ranges and respond to native shoppers, who, for records governance necessities and different reasons, need to retain their data native,” pointed out Arun Khehar, Senior vp – business functions, core East and Africa, Oracle.

    Oracle joins other tech giants equivalent to Microsoft and Alibaba Cloud in organising data facilities inside the nation. Cloud adoption across the UAE and the area has been rising over the last few years, making the local market ripe for cloud computing enterprises.

    A 2017 report by Dubai Silicon Oasis Authority, IBM and Thomson Reuters revealed that 70% of startups use cloud computing while 38% are planning to use the know-how in the future.

    however despite regional agencies favoring using cloud, many are still held back with the aid of safety concerns, a further contemporary survey released through Equinix confirmed.

    Cloud solutions suppliers, though, had been assuaging security and privateness issues by means of organising facts centers in the community.

    in line with Cisco’s international Cloud Index, MEA cloud data site visitors is expected to develop 440% in a decade whereas Gartner estimates that the end consumer spend on cloud computing inside the MENA location is decided to attain $2.21 billion by way of 2020.

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    Comparison of SAP C/4 HANA and Salesforce | killexams.com real questions and Pass4sure dumps


    After attending SAP’s flagship conference a few months ago, I left intrigued on the new pitch SAP made to everyone who attended the conference. There is usually something to entice people with the latest and greatest thing us technologist have to have. Basically, generating more sales for SAP. It was S/4 HANA, then Leonardo, and now something called C/4 HANA. It is the tech giant’s attempt to enhance the digital experience, get to know the customer better, and directly compete against Salesforce in the CRM space. The “C” stands for customer and the “4” stands for 4th generation. SAP isn’t the greatest when naming its tools and they keep changing acronyms every couple months; however, this aligns with the rest of the HANA platform. C/4 HANA is a rebranding of Hybris and the newly acquired Callidus Cloud technologies to provide a holistic customer experience.

    In the press release announcing C/4 HANA, Bill McDermott, SAP CEO, says, “SAP was the last to accept the status quo of CRM and is now the first to change it. The legacy CRM systems are all about sales; SAP C/4 HANA is all about the customer.” Really? SAP CRM was the legacy provider and generally behind the status quo. They must have conveniently forgot they were the flagship CRM provider with SAP CRM. It was the go to CRM application until Siebel and ultimately Salesforce came along and disrupted the whole industry with cloud computing and a no code approach to SaaS. SAP then followed up with CRM on Demand and C4C.

    With all that aside, McDermott is correct. CRM systems are more than just sales force automation, but technologies that help business have a single view of the customer. The more we understand our customers through their behavior, orders, people, etc, the better we can service them which ultimately leads to a better relationship and more revenue.

    The following does a side by side comparison of both SAP C/4 HANA and Salesforce. It would be impossible to compare everything apples to apples, but I focused on high level functionality and provided a very simplistic view for understanding purposes. Each application is broken into four major clouds: Marketing, Commerce, Sales and Service. There is an underlying data layer or “Platform” for each application that serves as the base layer for each cloud along with the capability of extending the functionality beyond what each cloud offers.

    Marketing Cloud

    The current version of SAP Marketing Cloud is similar to salesforce’s Pardot. Both do a very good job on tracking customer behavior, campaign management, and leveraging machine-based learning for smarter lead nurturing.

    However, Salesforce Marketing Cloud is more than just Pardot. They have provided other features in Journey Builder, Social Studio and Advertising Studio that brings together commerce, sales and service powered by Einstein, artificial intelligence software, that uses hundreds of millions of data points to track consumer behavior. For example, a marketer can automatically turn off advertising of a specific product to a customer if a service request has been put in. There is nothing more irritating than having a promotion flash in front of you on how amazing the product is when you just had an issue with it. Salesforce Marketing Cloud allows you to consolidate all social media content about your brand and create service tickets real time to address issues people are posting. Mobile Studio uses location-based technologies and allows you to deliver mobile messages alongside email, ads, and web campaigns to create a consistent customer journey across every channel.

    As of today (Aug 2018), only campaign management leverages SAP Leonardo. On the roadmap SAP will further that capability to Lead Conversion Propensity and Customer Retention. One highlight for SAP Marketing Cloud is the Agency Collaboration. It enables customers and marketing agencies to collaborate on marketing activities. You can hand over the keys to the castle for all marketing activities in your system or allow agencies access to a portion.

    Advantage: Salesforce

    Commerce Cloud

    Though Salesforce Commerce Cloud is a visionary leader for eCommerce in its ease to install, easy to manage and simple licensing, it isn’t truly comparable to the vast capabilities of SAP Commerce Cloud. Salesforce made a push for relevance in the commerce space in 2018 with the purchase of CloudCraze. It gives consumers a personalized shopping journey through multiple channels including web, mobile, social and in-store. However, CloudCraze and Salesforce Commerce Cloud are built on two different platforms and since this is a new acquisition, the roadmap of integration is still unclear. Additionally, the Commerce Cloud is a one size fits all approach to any industry. This could require additional investments in customizations or partner channel components to fit one’s business model.

    The SAP Commerce Cloud (previous known as Hybris) as been the leader in the B2B space for nearly a decade. It was named the best commerce platform for 2018 according to the Gartner (magic quadrant below). The industry accelerators, comprising layouts and customer journey templates can get customers up and running very quickly. The most significant differentiator is the integration across the C/4 HANA platform. A customer can review their price lists, analyze inventory levels and see order document flows from S/4 HANA in SAP Commerce Cloud in real time without middleware or custom integration. It brings your ERP system to the customer. Additionally, customer service can easily assist customer with issues by having the ability to emulate the customer’s cart and finish off purchases.

    Advantage: SAP

    Sales Cloud

    Although Salesforce and SAP offer similar functionality in this area, SAP’s integration to S/4 HANA gives it a slight competitive edge. The main selling point for the SAP C/4 Sales Cloud is bringing ERP data through to CRM. No need for middleware or integration. Seamlessly connect customer order information, document flow and invoicing into SAP Sales Cloud. This can be done with Salesforce but does require additional adapters to be configured or developed.

    SAP has made strides in improving the functionality and user interface, but still have some ways to go. Along with the integration, SAP Sales Cloud has native features for Leonardo backed account scoring, mapping and route optimization, real time inventory availability (roadmap for Q3 2018) and, with the CallidusCloud acquisition, a very robust sales person compensation engine.

    The Salesforce Sales Cloud is the crux of the salesforce platform and clear industry leader and stays the leader in the Gartner Magic Quadrant for sales automation for the 12th year in a row. It is important to look at Salesforce Sales Cloud as more than just a sales automation tool, but a platform for business visibility and collaboration. It is easy for a non-technical user to extend the application functionality to address workflow and approval processes throughout the organization. It is possible to do in the SAP Sales Cloud, but very cumbersome and clunky.

    Additionally, Salesforce reinvented its user interface with the Lightning Experience. They built the interface from the ground up having mobile in mind with feedback from thousands of customers. It enables salespeople to work smarter and faster. Everything important for the salesperson is at their fingertips. For example, the Kanban view for list. A salesperson can update their Opportunity Pipeline by dragging it from one stage to another. With the SAP Sales Cloud user interface, there were too many tabs and clicks to get to the information the user really needed. The salesforce user experience is far better and more intuitive than the SAP Sales Cloud. The user experience is what drives adoption and should be kept in mind when reviewing CRM options.

    The Salesforce mobile experience was designed for the phone and the main emphasis was how many functions can a person do with the swipe of a thumb. Salesforce also optimized the interface for the Apple watch. SAP Sales Cloud mobile platform is very similar to the web platform with too many tiny clicks to get information. It is not efficient and cumbersome for people on the road.

    Advantage: Push

    Service Cloud

    The functionality between SAP Service Cloud and Salesforce Service Cloud is very similar. The former focusing more on field service requests and the latter focusing on a traditional call center support. Both provide machine learning for service tickets, knowledge management and smart routing through telephony integration.

    The same advantages for each application like above with SAP Service Cloud seamlessly integrated with the back office for invoicing and credits while Salesforce Service Cloud provides the user convenient widgets to address customers very quickly.

    Advantage: Push


    When I was at an age where marriage was top of mind for my family, my dad sat me down and ran through important qualities for my spouse to have. Like all dads, he was providing me decades of wisdom. As Indians the most important part of marriage he conveyed is “you aren’t just marrying the girl, but the whole family.” Oh so true of technology. Just like the Google vs Apple vs Amazon, you are not choosing a technology, but an ecosystem.

    Solution Implementation Partners

    Both SAP and Salesforce have a vast partner network with Salesforce probably a slight edge on volume of solution implementation (SI) partners due to reduced barriers to entry. However, there is a significant difference between approaching ERP implementations and CRM implementations. With ERP implementations, they are very well defined because at the end of the day the numbers must be correct. SI’s are gathering requirements from Operations and Finance people. ERP implementations take at least a year to 18 months…and those are considered the fast ones.

    A CRM implementation approach is vastly different. The primary stakeholders are Sales and Marketing from the onset. To get solid requirements from a sales person is a near impossible task. Generally, requirements are vague and broad. “Give me all the information and let me decide what I want to use and when.” Even after requirements and development, there needs some course correction. “I know you did exactly what I asked, but now that I see it, can we change things around.” The ERP SI’s don’t handle this well and change request run about; however, with salesforce SI’s, this is run of the mill project delivery.

    With that said, if SAP is relying on its SI’s to deliver C/4, I haven’t seen the robust change in approach, resource and organizational change from its major SI’s. SAP has introduced a great technology, but it will take a bit of time for the partner network to really figure out on how to implement it.


    Both technologies do have a wide array of product offerings in their respective marketplaces; however, the Salesforce marketplace, as known as the AppExchange, has a plethora of free and paid applications to meet every need a business has. Just like the iPhone, if you feel like there is something missing in your salesforce instance, trust me, there is an app for that.

    Customer Support

    Gartner cited in a report: “Salesforce customers see the vendor not just as a CRM software provider, but as a strategic advisor on how to innovate and grow their business overall. This is a rare position of trust that very few competitors can match.” For SAP, they will eventually solve the issue, but it takes a bit more effort to get to the right person, a bit more time and sometimes the code fix will break something else. As of today, the SAP CRM technical documentation is light and isn’t readily available for all modules.

    The training Salesforce provides through its Trailhead is remarkably well done. Salesforce takes novice user through each function and has users build demos. It is a clearly thought out and well executed plan to educate users on how to become a salesforce expert. You don’t have to be technically inclined to be a proficient administrator in Salesforce. Users can earn badges as they work their way through each learning path.

    Aside from the responsive customer service organization, salesforce has a vast community that has formed to help anyone in the salesforce community. People take pride on the gamification aspect of support and serves as the first resource of support.

    Advantage: Salesforce


    It is already interesting when you try to compare pricing. Salesforce keeps it confusing on purpose, but SAP takes it to a whole new level when it comes to pricing. Again, it won’t be an apples to apples comparison and this is just list pricing. These can be negotiated in the right circumstances. I am only comparing the middle tier pricing for both offers because that can get you most of what a business needs.


    Essentials — $25/user/month — this gets you access to the platforms and ability to work with custom objects. No opportunity access

    Enterprise Sales Cloud — $150/user/month

    Commerce Cloud — revenue-based subscription model


    Sales Cloud — $117/user/month

    Commerce Cloud — fixed and consumption subscription model (based on the number of orders)

    Summary and Conclusion

    Here is a high-level pros and cons for each application:

    It is hard to determine a clear-cut winner because the way both companies have dedicated themselves to innovation and advancement of their products, their deficiencies will be addressed by the time I complete this document. For example, we will see what salesforce does with the Mulesoft acquisition and have a seamless connector to any back office system. The choice between technologies depends on the situation, business requirements, and the ecosystem for each organization.

    There is a compelling argument to choose SAP CRM because of the seamless integration with the back-office processes. This allows for a complete solution without data being migrated back and forth between systems. The 4th attempt…I mean 4th generation CRM product from SAP finally hits the mark of what a CRM should be instead of just an afterthought. If companies want to reduce the technology footprint and are implementing S/4 HANA for ERP, the C/4 solution is a viable option.

    In a technology innovation fight, it is hard not to back the company that has been in the top 3 of Forbes “Most Innovative Company” for the last 8 years. Salesforce dominates the market for customer-relationship software. The company had 19.6 percent of the market in 2017, according to industry research firm IDC. Oracle was №2 with 7.1 percent, and SAP had 6.5 percent. The way salesforce’s revenues have been growing, they don’t show signs of slowing down anytime soon. If you already have Salesforce implemented with the integrations to an ERP system, then it makes sense to stick with the current technology stack. The business case or ROI on just changing technologies for the sake of change isn’t a very compelling sell for executives. The SAP C/4 functionality and what SAP has on their roadmap isn’t persuasive enough to replace an existing salesforce solution.

    It will be interesting to see how both companies compete against each other. SAP will invest a significant amount of capital and resources to keep enhancing and have C/4 on par with the rest of the HANA platform. Salesforce is a CRM company, and this is their only focus. The winner is the end consumer, who will benefit from the rapid innovation and addition of features to the overall delivery.

    Sameer Afsar

    Sameer is a technology executive focused on helping businesses with digital transformations. Skilled in Business Process Improvement, Sales Efficiency, Analytics, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP).

    Splunk (SPLK) Q4 2018 Results - Earnings Call Transcript | killexams.com real questions and Pass4sure dumps

    No result found, try new keyword!Having just flown in from our Annual Sales Kickoff ... up 34% over last year. Cloud revenue was $30.7 million in Q4 and totaled $94 million for the full year, up nearly 100% over fiscal 2017. And full ...

    How to make your Dreamforce conference experience less overwhelming | killexams.com real questions and Pass4sure dumps

    We're less than a month away from Dreamforce 2017, so now's a good time to start getting ready. Because of its...

    size, you can't just fly to San Francisco and improvise at the event, scheduled for Nov. 6-9.

    I attended my first Dreamforce conference in 2004 as a newly credentialed Salesforce-certified implementation partner. There were approximately 2,500 attendees that year. I spoke for the first time at Dreamforce in 2009, where there was somewhere in the neighborhood of 25,000 attendees. This year will mark my 10th Dreamforce conference, which I've attended as a speaker, moderator, analyst and partner.

    With all that Dreamforce experience under my belt, I've learned a few tips to pass along to the 175,000 others attending this year, especially first-timers.

    Watch the Salesforce Einstein news

    There's usually a breakout technology that captures the spotlight at each Dreamforce conference. In 2014, Wave Analytics seemed to take center stage; the next year, it was the Salesforce IoT Cloud. Last year's Dreamforce conference was the coming-out party for Salesforce Einstein, the company's artificial intelligence (AI) technology. And while each year has traditionally had a new spotlight theme, Einstein promises to be a renewed Dreamforce focus in 2017.

    This year will be more about how Salesforce is integrating Einstein across the different Salesforce Clouds to affect more of the customer lifecycle. The move reinforces how critical Salesforce feels AI is in all its forms -- machine learning, deep learning, natural language processing and natural language understanding, etc. -- to the company's ongoing success.

    Dreamforce 2016 attendees listen to a keynote Dreamforce 2016 attendees listen to Salesforce CEO Marc Benioff's keynote. This year's Dreamforce conference, scheduled for Nov. 6-9 in San Francisco, is expected to draw 175,000 attendees.

    One thing to look out for is just how integrated Einstein is into the various platforms, what case studies are highlighted during the general keynote, as well as the product keynotes, and what future roadmaps reveal about Einstein.

    Also, I'm looking to see if there are any indicators that Einstein will help the IoT Cloud re-emerge, since it felt like it was de-emphasized after its initial rollout. I believe that AI and the internet of things (IoT) should feed off of each other and create an important combination, as data coming from connected devices should feed AI platforms the data needed to uncover important insights.

    But with the IoT Cloud coming out before Einstein, the foundation wasn't in place for IoT Cloud to hit its stride. That has changed with Einstein, and the commitment Salesforce has dedicated to it, and I'll be looking for signs that IoT Cloud will be boosted by that commitment.

    One area that I'm taking a personal interest in is what's going on with voice-first device integration with Salesforce platforms. While Salesforce has been at the forefront in evangelizing AI since Einstein's introduction, I haven't seen as much attention on voice-focused conversational interfaces.

    Other companies, like Pegasystems, Oracle and other industry players, have begun focusing efforts on integrating voice-first devices, like the Amazon Echo line, Google Home and others, into their customer engagement ecosystems. So I am keen to check out the Dreamforce conference session on how Salesforce is using Amazon's Alexa internally, and how they created a voice interface using Heroku. That may be an indicator of a greater strategy for this hot topic.

    Set a Dreamforce conference agenda

    The first couple of Dreamforce conferences I went to, I didn't worry about figuring out my plan of attack for what I wanted to see. But, now, it's a must. There are literally more sessions this year than people who attended my first Dreamforce, with more than 2,800 sessions spread across more than 20 tracks, including 16 product keynotes.

    Because the conference has taken over the whole city of San Francisco, many of the sessions are held at hotels that could be blocks away from the Moscone Center. Do yourself a favor: Go to the event website and check out the Agenda Builder page to find the sessions you want to attend ahead of time. And you'll also want to download the Dreamforce app when it is available.

    Sessions are categorized by product, functional area, industry focus and your role with your organization. For example:

  • Product sessions include more than 600 focused on Sales Cloud, more than 400 on Service Cloud and more than 200 on Marketing Cloud.
  • Focus areas include more than 500 innovation sessions, 260 enterprise-focused sessions, more than 200 integration sessions and more than 180 intelligence-focused sessions.
  • Industry-focused sessions include more than 400 focused on high-tech, more than 170 on financial services and more than 140 on manufacturing.
  • Role-focused sessions include 600 Salesforce Administrators sessions, more than 350 sessions for Developers and over 160 sessions for Technical Architects.
  • There are also Salesforce on Salesforce sessions, which are usually very well-attended. During these sessions, the company presents how it uses its own platform in various functional and technical areas. With more than 80 sessions, the Salesforce on Salesforce sessions present great opportunities to learn not just how to use Salesforce apps to do things, but also the rationale for doing things a certain way.

    Exhibition and networking game plan

    I'd suggest making sure you spend some time on the exhibition floor during Dreamforce. More than 400 Salesforce partners who've built thousands of solutions that integrate with Salesforce platforms will be there. This is a great opportunity to check out demos on how these apps integrate to extend Salesforce's core capabilities, and to ask questions in order to make buying decisions.

    With 175,000 people projected to attend this year's Dreamforce conference, pretty much everybody in the industry will be there -- or, at least, that what it feels like. Every vendor is present in some way, whether the company is an official sponsor or has rented space for parties, gatherings and all kinds of networking events. Lots of deals are being done, connections are being made and partnerships are taking off. So, if you want to get further entrenched in the Salesforce ecosystem, or begin making inroads into it, find out who's going to be at what event, and build that into your agenda.

    There is so much going on at Dreamforce that there is absolutely no way to take it all in, so start mapping out your four days now. Don't plan on getting much sleep, as you could be doing something literally every hour of the trip. Get in line early for the keynotes, as it can get hectic standing in those long lines. If you follow all of these tips, you'll get more out of your Dreamforce experience -- and you'll have more fun, as well.

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    Box.net : https://app.box.com/s/n7lwo293tswi405wdrv2o5debmhibkip
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    Calameo : http://en.calameo.com/books/0049235266e0fa6da4c7d

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