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1Z0-986 - Oracle Inventory Cloud 2017 Implementation Essentials - BrainDump Information

Vendor Name : Oracle
Exam Code : 1Z0-986
Exam Name : Oracle Inventory Cloud 2017 Implementation Essentials
Questions and Answers : 73 Q & A
Updated On : November 16, 2018
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1Z0-986 exam Dumps Source : Oracle Inventory Cloud 2017 Implementation Essentials

Test Code : 1Z0-986
Test Name : Oracle Inventory Cloud 2017 Implementation Essentials
Vendor Name : Oracle
Q&A : 73 Real Questions

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Oracle Oracle Inventory Cloud 2017

Oracle records Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter | killexams.com Real Questions and Pass4sure dumps

Get essentially the most vital digital advertising news each day.

observe: by way of submitting this form, you comply with Third Door Media's phrases. We respect your privacy.

In April, Oracle bought Grapeshot, which scans internet pages for ad-oriented brand protection. In April of remaining yr, it purchased advert verification and size service Moat.

On Tuesday, Oracle information Cloud announced Pre-Bid via Moat, which assesses stock for viewability and invalid traffic earlier than an advert is programmatically bid. the new answer should be made obtainable as a part of the present Grapeshot pre-bid company security filtering, through an integration with such demand-facet systems (DSPs) as Adobe advertising Cloud, Amobee, dataxu, MediaMath and The change Desk.

Pre-bid on programmatic structures. considering their acquisitions, both Grapeshot and Moat capabilities had been attainable throughout the data Cloud. however, Head of Product Mark Kopera referred to, here is the first time Moat’s scanning for invalid traffic and viewability is attainable before the bid is made on programmatic systems. prior to now, this service was obtainable at the time of page loading for non-programmatic environments, when it may stay away from an ad from being served, or after purchase in programmatic settings.

Now, if Moat or Grapeshot detect issues pre-bid, no bid could be positioned.

applying different Oracle statistics. whereas many different solutions exist within the industry to scan for invalid site visitors and shortage of viewability, Kopera pointed to the supply of alternative Oracle datasets as helping Moat’s accuracy. These datasets, he referred to, consist of abnormal site visitors patterns in Dyn, the net security and DNS provider Oracle bought in 2016, or offline purchase patterns pushed by way of adverts on specific web stock, which indicate advertisements positioned there are viewed by using humans.

Kopera additionally referred to that Grapeshot analyzes the total content of an internet page, which he in comparison to different manufacturer safeguard providers that focus most effective on URL-stage metadata like web page title, key terms and so forth.

Why this concerns to entrepreneurs. youngsters Kopera stated Oracle doesn’t yet have facts on how effective this new Moat/Grapeshot solution is, Moat’s personal information suggests that about a third of advertisements don't seem to be considered at all by humans on account of viewability and invalid site visitors. And putting ads on pages that don’t lower a manufacturer’s popularity continues to be a major headache for digital advertisers.

by way of making this answer obtainable just before an ad bid, Oracle statistics Cloud’s offering to DSPs capability that — when crimson flags pop up — the spend by no means happens. in addition to probably making advertisements extra valuable, it might make marketers lives more convenient, as a result of they don’t ought to chase make-goods after the advert spend has already occurred or after the ad has been delivered.

This story first regarded on MarTech nowadays. For more on advertising technology, click on right here.

about the creator Barry Levine covers advertising technology for Third Door Media. prior to now, he coated this space as a Senior creator for VentureBeat, and he has written about these and different tech subjects for such publications as CMSWire and NewsFactor. He centered and led the web website/unit at PBS station Thirteen/WNET; worked as a web Senior Producer/writer for Viacom; created a a success interactive online game, PLAY IT with the aid of EAR: the primary CD online game; headquartered and led an independent movie showcase, middle display, based at Harvard and M.I.T.; and served over 5 years as a specialist to the M.I.T. Media Lab. that you can find him at LinkedIn, and on Twitter at xBarryLevine.

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Oracle business enterprise: Oracle records Cloud Launches ‘Pre-Bid by using Moat’ to assist entrepreneurs determine company safe, Fraud secure, and Viewable ad inventory | killexams.com Real Questions and Pass4sure dumps

Oracle facts Cloud nowadays announced Pre-Bid by Moat, a placement answer for marketers to establish and utilize ad stock that meets their excessive requisites for third-birthday celebration viewability and invalid site visitors (IVT). These new capabilities will be a part of present manufacturer protection segments attainable through Oracle records Cloud to create a powerful suite of media spend insurance policy choices. To make implementation seamless and simple, Pre-Bid by means of Moat might be built-in with good DSPs, including Adobe advertising Cloud, Amobee, foundation by means of Centro, dataxu, MediaMath, The change Desk, and VideoAmp. 'Savvy marketers admire the big fiscal and reputational hazards from misplaced promoting,' talked about Eric Roza, senior vice chairman and typical manager, Oracle data Cloud. 'Fraud and viewability issues can drain your ad spend and harm your outcomes, whereas affiliation with offensive or inappropriate content can lead to lasting brand harm. Oracle's Pre-Bid by Moat offers a unified solution to offer protection to media spend for advertisers via bringing together powerful tools to set real-time requirements for viewability, invalid traffic, and company defense.' Pre-Bid by means of Moat helps advertisers to optimize their media buys with:
  • Granular Viewability requirements. Pre-Bid through Moat will enable entrepreneurs to set viewability charges for selected advert slots and sizes, offering unprecedented precision before placement.
  • Invalid site visitors Avoidance. Pre-Bid by means of Moat is powered by means of Moat's main IVT size technology. Moat's IVT options additionally benefit from learnings from Oracle's other anti-fraud acquisitions, together with net security and managed DNS from Oracle Dyn, which helps establish abnormal traffic patterns on the net and discover and block malicious non-human traffic.
  • Contextual brand safeguard analysis. the use of the contextual intelligence platform from its Grapeshot acquisition, Oracle facts Cloud analyzes and interprets the precise content of each and every web web page, not just its URL-stage key phrases.
  • 'The boom of digital advertising during the last decade has been brilliant. with the intention to sustain that growth in the years to return, entrepreneurs must trust the effectiveness of the media they buy,' said Lewis Rothkopf, widely wide-spread manager of media and boom channels, MediaMath. 'We're excited to be one of the vital first to make Moat's first-in-type ad dimension actionable for media buyers. We're assured this collaboration will support advertisers cut back waste and protect buyer believe.' 'Some company protection solutions ask web sites and apps to grade their own homework via self-stated URL key terms describing the content material on their sites,' referred to Patrick Jones, group vice chairman and usual manager, partnerships, Oracle statistics Cloud. 'Our contextual intelligence platform experiences and classifies billions of pages and apps with language-primarily based algorithms, to be able to categorize the content of every page as safe and brand-appropriate. through integrating that manufacturer security with our main IVT and viewability tools, Pre-Bid by Moat gives marketers self belief that their ads are attaining true individuals, viewable, and performing in brand-protected environments.' For greater tips about Oracle information Cloud's Pre-Bid by way of Moat, please contact the Oracle records Hotline at https://www.oracle.com/cloud/data-hotline.html. Disclaimer

    Oracle corporation posted this content on 06 November 2018 and is completely answerable for the counsel contained herein. dispensed by Public, unedited and unaltered, on 06 November 2018 14:02:00 UTC


    Oracle Empowers world marketers to Streamline Omnichannel Complexity | killexams.com Real Questions and Pass4sure dumps

    more advantageous stock Visibility and Integration throughout Transactions allows sellers to improve consumer Experiences and Loyalty

    REDWOOD SHORES, Calif., Nov. 6, 2018 /PRNewswire/ -- recent enhancements to Oracle Retail Order management device Cloud provider give dealers with true-time visibility into inventory and client exercise during the transaction lifecycle, helping manufacturers navigate omnichannel success complexity. through integrating all aspects of the transaction lifecycle across all channels and aspects of provider, retailers open a wealth of alternatives to boost profits, increase consumer loyalty, streamline operations, in the reduction of markdowns, and cut costs.

    Oracle logo (PRNewsfoto/Oracle)

    more

    Oracle Retail Order management device Cloud service integrates with Oracle Retail Order broker Cloud provider to manage now not best order introduction, monitoring, and payment but additionally the steps of the success technique. The Oracle Retail Order management Cloud service unifies order protection, customer notifications, contact core, and fee settlements, whereas Oracle Retail Order broker Cloud service handles enterprise stock, the routing engine, drop shipments, and the store connection for the friends.

    "Oracle's OMS makes use of its intelligent Order Routing to permit routing engines to make decisions as to probably the most ecocnomic vicinity to satisfy an order from whereas pleasant customers' requirement and nonetheless pleasant margin/profitability calculations by the use of Order broker," stated Victoria Brown, research supervisor, international give Chain strategy & Execution, IDC. "Oracle's users have discovered the gadget to have an enormous speed to ROI and admire the velocity to move reside from the convenience of configuration on the cloud."

    "Oracle Retail is honored to function a strategic associate that helps a worldwide neighborhood prepare for the subsequent wave of omnichannel innovation," talked about Jeff Warren, vice chairman options and strategy, Oracle Retail. "by way of offering our shoppers with an commercial enterprise view of inventory and order across our omnichannel suite of options, brands are able to create new enterprise requisites that boost consumer loyalty, streamline operations and maximize profitability."  

    Oracle Retail delivers a Prescriptive strategy to Order management

  • Open Integration: in addition to pre-integration between Order management and options within the Oracle portfolio, together with with POS, CRM and ecommerce offerings, which work cohesively and solve conclusion-to-end supply chain wants, open integration allows different third-birthday party techniques to deal with the critical company flows.
  • person experience: a latest contact center with a streamlined workflow enables a short and simple manner for customer carrier reps to leverage customer counsel more easily all over the transaction and as part of their advertising and marketing, merchandising, and client provider efforts.
  • Globalization: To guide global sellers, the introduction of language translation and financial necessities permits users in new markets. With these enhancements, we will empower contact middle brokers in France, Spain, Italy, Switzerland, Austria and Germany.
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    Story Continues




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    Oracle Inventory Cloud 2017 Implementation Essentials

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    Comparison of SAP C/4 HANA and Salesforce | killexams.com real questions and Pass4sure dumps

    Introduction

    After attending SAP’s flagship conference a few months ago, I left intrigued on the new pitch SAP made to everyone who attended the conference. There is usually something to entice people with the latest and greatest thing us technologist have to have. Basically, generating more sales for SAP. It was S/4 HANA, then Leonardo, and now something called C/4 HANA. It is the tech giant’s attempt to enhance the digital experience, get to know the customer better, and directly compete against Salesforce in the CRM space. The “C” stands for customer and the “4” stands for 4th generation. SAP isn’t the greatest when naming its tools and they keep changing acronyms every couple months; however, this aligns with the rest of the HANA platform. C/4 HANA is a rebranding of Hybris and the newly acquired Callidus Cloud technologies to provide a holistic customer experience.

    In the press release announcing C/4 HANA, Bill McDermott, SAP CEO, says, “SAP was the last to accept the status quo of CRM and is now the first to change it. The legacy CRM systems are all about sales; SAP C/4 HANA is all about the customer.” Really? SAP CRM was the legacy provider and generally behind the status quo. They must have conveniently forgot they were the flagship CRM provider with SAP CRM. It was the go to CRM application until Siebel and ultimately Salesforce came along and disrupted the whole industry with cloud computing and a no code approach to SaaS. SAP then followed up with CRM on Demand and C4C.

    With all that aside, McDermott is correct. CRM systems are more than just sales force automation, but technologies that help business have a single view of the customer. The more we understand our customers through their behavior, orders, people, etc, the better we can service them which ultimately leads to a better relationship and more revenue.

    The following does a side by side comparison of both SAP C/4 HANA and Salesforce. It would be impossible to compare everything apples to apples, but I focused on high level functionality and provided a very simplistic view for understanding purposes. Each application is broken into four major clouds: Marketing, Commerce, Sales and Service. There is an underlying data layer or “Platform” for each application that serves as the base layer for each cloud along with the capability of extending the functionality beyond what each cloud offers.

    Marketing Cloud

    The current version of SAP Marketing Cloud is similar to salesforce’s Pardot. Both do a very good job on tracking customer behavior, campaign management, and leveraging machine-based learning for smarter lead nurturing.

    However, Salesforce Marketing Cloud is more than just Pardot. They have provided other features in Journey Builder, Social Studio and Advertising Studio that brings together commerce, sales and service powered by Einstein, artificial intelligence software, that uses hundreds of millions of data points to track consumer behavior. For example, a marketer can automatically turn off advertising of a specific product to a customer if a service request has been put in. There is nothing more irritating than having a promotion flash in front of you on how amazing the product is when you just had an issue with it. Salesforce Marketing Cloud allows you to consolidate all social media content about your brand and create service tickets real time to address issues people are posting. Mobile Studio uses location-based technologies and allows you to deliver mobile messages alongside email, ads, and web campaigns to create a consistent customer journey across every channel.

    As of today (Aug 2018), only campaign management leverages SAP Leonardo. On the roadmap SAP will further that capability to Lead Conversion Propensity and Customer Retention. One highlight for SAP Marketing Cloud is the Agency Collaboration. It enables customers and marketing agencies to collaborate on marketing activities. You can hand over the keys to the castle for all marketing activities in your system or allow agencies access to a portion.

    Advantage: Salesforce

    Commerce Cloud

    Though Salesforce Commerce Cloud is a visionary leader for eCommerce in its ease to install, easy to manage and simple licensing, it isn’t truly comparable to the vast capabilities of SAP Commerce Cloud. Salesforce made a push for relevance in the commerce space in 2018 with the purchase of CloudCraze. It gives consumers a personalized shopping journey through multiple channels including web, mobile, social and in-store. However, CloudCraze and Salesforce Commerce Cloud are built on two different platforms and since this is a new acquisition, the roadmap of integration is still unclear. Additionally, the Commerce Cloud is a one size fits all approach to any industry. This could require additional investments in customizations or partner channel components to fit one’s business model.

    The SAP Commerce Cloud (previous known as Hybris) as been the leader in the B2B space for nearly a decade. It was named the best commerce platform for 2018 according to the Gartner (magic quadrant below). The industry accelerators, comprising layouts and customer journey templates can get customers up and running very quickly. The most significant differentiator is the integration across the C/4 HANA platform. A customer can review their price lists, analyze inventory levels and see order document flows from S/4 HANA in SAP Commerce Cloud in real time without middleware or custom integration. It brings your ERP system to the customer. Additionally, customer service can easily assist customer with issues by having the ability to emulate the customer’s cart and finish off purchases.

    Advantage: SAP

    Sales Cloud

    Although Salesforce and SAP offer similar functionality in this area, SAP’s integration to S/4 HANA gives it a slight competitive edge. The main selling point for the SAP C/4 Sales Cloud is bringing ERP data through to CRM. No need for middleware or integration. Seamlessly connect customer order information, document flow and invoicing into SAP Sales Cloud. This can be done with Salesforce but does require additional adapters to be configured or developed.

    SAP has made strides in improving the functionality and user interface, but still have some ways to go. Along with the integration, SAP Sales Cloud has native features for Leonardo backed account scoring, mapping and route optimization, real time inventory availability (roadmap for Q3 2018) and, with the CallidusCloud acquisition, a very robust sales person compensation engine.

    The Salesforce Sales Cloud is the crux of the salesforce platform and clear industry leader and stays the leader in the Gartner Magic Quadrant for sales automation for the 12th year in a row. It is important to look at Salesforce Sales Cloud as more than just a sales automation tool, but a platform for business visibility and collaboration. It is easy for a non-technical user to extend the application functionality to address workflow and approval processes throughout the organization. It is possible to do in the SAP Sales Cloud, but very cumbersome and clunky.

    Additionally, Salesforce reinvented its user interface with the Lightning Experience. They built the interface from the ground up having mobile in mind with feedback from thousands of customers. It enables salespeople to work smarter and faster. Everything important for the salesperson is at their fingertips. For example, the Kanban view for list. A salesperson can update their Opportunity Pipeline by dragging it from one stage to another. With the SAP Sales Cloud user interface, there were too many tabs and clicks to get to the information the user really needed. The salesforce user experience is far better and more intuitive than the SAP Sales Cloud. The user experience is what drives adoption and should be kept in mind when reviewing CRM options.

    The Salesforce mobile experience was designed for the phone and the main emphasis was how many functions can a person do with the swipe of a thumb. Salesforce also optimized the interface for the Apple watch. SAP Sales Cloud mobile platform is very similar to the web platform with too many tiny clicks to get information. It is not efficient and cumbersome for people on the road.

    Advantage: Push

    Service Cloud

    The functionality between SAP Service Cloud and Salesforce Service Cloud is very similar. The former focusing more on field service requests and the latter focusing on a traditional call center support. Both provide machine learning for service tickets, knowledge management and smart routing through telephony integration.

    The same advantages for each application like above with SAP Service Cloud seamlessly integrated with the back office for invoicing and credits while Salesforce Service Cloud provides the user convenient widgets to address customers very quickly.

    Advantage: Push

    Ecosystem

    When I was at an age where marriage was top of mind for my family, my dad sat me down and ran through important qualities for my spouse to have. Like all dads, he was providing me decades of wisdom. As Indians the most important part of marriage he conveyed is “you aren’t just marrying the girl, but the whole family.” Oh so true of technology. Just like the Google vs Apple vs Amazon, you are not choosing a technology, but an ecosystem.

    Solution Implementation Partners

    Both SAP and Salesforce have a vast partner network with Salesforce probably a slight edge on volume of solution implementation (SI) partners due to reduced barriers to entry. However, there is a significant difference between approaching ERP implementations and CRM implementations. With ERP implementations, they are very well defined because at the end of the day the numbers must be correct. SI’s are gathering requirements from Operations and Finance people. ERP implementations take at least a year to 18 months…and those are considered the fast ones.

    A CRM implementation approach is vastly different. The primary stakeholders are Sales and Marketing from the onset. To get solid requirements from a sales person is a near impossible task. Generally, requirements are vague and broad. “Give me all the information and let me decide what I want to use and when.” Even after requirements and development, there needs some course correction. “I know you did exactly what I asked, but now that I see it, can we change things around.” The ERP SI’s don’t handle this well and change request run about; however, with salesforce SI’s, this is run of the mill project delivery.

    With that said, if SAP is relying on its SI’s to deliver C/4, I haven’t seen the robust change in approach, resource and organizational change from its major SI’s. SAP has introduced a great technology, but it will take a bit of time for the partner network to really figure out on how to implement it.

    Marketplace

    Both technologies do have a wide array of product offerings in their respective marketplaces; however, the Salesforce marketplace, as known as the AppExchange, has a plethora of free and paid applications to meet every need a business has. Just like the iPhone, if you feel like there is something missing in your salesforce instance, trust me, there is an app for that.

    Customer Support

    Gartner cited in a report: “Salesforce customers see the vendor not just as a CRM software provider, but as a strategic advisor on how to innovate and grow their business overall. This is a rare position of trust that very few competitors can match.” For SAP, they will eventually solve the issue, but it takes a bit more effort to get to the right person, a bit more time and sometimes the code fix will break something else. As of today, the SAP CRM technical documentation is light and isn’t readily available for all modules.

    The training Salesforce provides through its Trailhead is remarkably well done. Salesforce takes novice user through each function and has users build demos. It is a clearly thought out and well executed plan to educate users on how to become a salesforce expert. You don’t have to be technically inclined to be a proficient administrator in Salesforce. Users can earn badges as they work their way through each learning path.

    Aside from the responsive customer service organization, salesforce has a vast community that has formed to help anyone in the salesforce community. People take pride on the gamification aspect of support and serves as the first resource of support.

    Advantage: Salesforce

    Cost

    It is already interesting when you try to compare pricing. Salesforce keeps it confusing on purpose, but SAP takes it to a whole new level when it comes to pricing. Again, it won’t be an apples to apples comparison and this is just list pricing. These can be negotiated in the right circumstances. I am only comparing the middle tier pricing for both offers because that can get you most of what a business needs.

    Salesforce:

    Essentials — $25/user/month — this gets you access to the platforms and ability to work with custom objects. No opportunity access

    Enterprise Sales Cloud — $150/user/month

    Commerce Cloud — revenue-based subscription model

    SAP:

    Sales Cloud — $117/user/month

    Commerce Cloud — fixed and consumption subscription model (based on the number of orders)

    Summary and Conclusion

    Here is a high-level pros and cons for each application:

    It is hard to determine a clear-cut winner because the way both companies have dedicated themselves to innovation and advancement of their products, their deficiencies will be addressed by the time I complete this document. For example, we will see what salesforce does with the Mulesoft acquisition and have a seamless connector to any back office system. The choice between technologies depends on the situation, business requirements, and the ecosystem for each organization.

    There is a compelling argument to choose SAP CRM because of the seamless integration with the back-office processes. This allows for a complete solution without data being migrated back and forth between systems. The 4th attempt…I mean 4th generation CRM product from SAP finally hits the mark of what a CRM should be instead of just an afterthought. If companies want to reduce the technology footprint and are implementing S/4 HANA for ERP, the C/4 solution is a viable option.

    In a technology innovation fight, it is hard not to back the company that has been in the top 3 of Forbes “Most Innovative Company” for the last 8 years. Salesforce dominates the market for customer-relationship software. The company had 19.6 percent of the market in 2017, according to industry research firm IDC. Oracle was №2 with 7.1 percent, and SAP had 6.5 percent. The way salesforce’s revenues have been growing, they don’t show signs of slowing down anytime soon. If you already have Salesforce implemented with the integrations to an ERP system, then it makes sense to stick with the current technology stack. The business case or ROI on just changing technologies for the sake of change isn’t a very compelling sell for executives. The SAP C/4 functionality and what SAP has on their roadmap isn’t persuasive enough to replace an existing salesforce solution.

    It will be interesting to see how both companies compete against each other. SAP will invest a significant amount of capital and resources to keep enhancing and have C/4 on par with the rest of the HANA platform. Salesforce is a CRM company, and this is their only focus. The winner is the end consumer, who will benefit from the rapid innovation and addition of features to the overall delivery.

    Sameer Afsar

    Sameer is a technology executive focused on helping businesses with digital transformations. Skilled in Business Process Improvement, Sales Efficiency, Analytics, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP).


    SAP Cloud for Customer (SAP C4C) | killexams.com real questions and Pass4sure dumps

    SAP Cloud for Customer (SAP C4C) is a software as a service (SaaS) platform for sales and service. The platform is composed of SAP Cloud for Sales and SAP Cloud for Service, which are marketed as separate entities by SAP. SAP Cloud for Customer runs on the SAP HANA Cloud Platform (HCP). It is available on a per user subscription basis.

    SAP said it designed SAP Cloud for Customer with a mobile-first approach to meet the requirements of today's sales and service professionals who need information about customers any time and in any location. The focus is on ease of use and getting more production out of the tool rather than spending time entering information. The user experience was built specifically for SAP Cloud for Customer and is based on Fiori design principles.

    For SAP Cloud for Sales, the emphasis is on allowing sales professionals to spend more time selling and less time interacting with a sales force automation application. In one example, a salesperson in a retail environment can use a cell phone to capture images of stock on a retail shelf, and recognition software can compare this with a template of how the shelf should look. SAP claims the process is less error prone and saves time in restocking inventory.

    It includes embedded analytics that can help predict sales success based on historical data, competing products and other factors. For example, if a salesperson adds another product to the mix, the chance of winning the deal may increase because data indicates that the combination has been successful in the past. Users can change assumptions on the fly and come up with new scenarios.

    Specific features include account management functions; integration with social media; integration with Microsoft Outlook, Google Gmail, and Lotus Notes; opportunity management; real-time analytics; support for mobile devices, including iPhone, iPad, Android and BlackBerry; and integration with SAP ERP, SAP CRM, and SAP JAM.

    Cloud for Service includes similar functions that service professionals can use to ensure they have the right parts needed on a service call.

    SAP Cloud for Customer competes with sales force automation platforms from Salesforce.com, Microsoft, and other smaller vendors.


    Salesforce acquisition spree continues unabated | killexams.com real questions and Pass4sure dumps

    Since February, Salesforce, a cloud-based CRM vendor, has been on an acquisition spree, purchasing a rash of companies to fill out its portfolio. The goal seems to be fleshing out its CRM platform with additional services, but some of these purchases make more sense -- at least on the surface -- than others.

    "The acquisitions are coming fast and furious," said Brent Leary, a principal at CRM Essentials, a CRM consultancy company. "They are constantly in acquisition mode."

    Since the beginning of the year, Salesforce's acquisition roster includes, Coolan, Demandware, Implisit, MetaMind, Quip and PredictionIO, as well as SteelBrick, a configure, price, quote application, in late 2015. While most of these acquisitions seem to enhance the core CRM mission, some don't fit squarely in that model. "I'm still trying to find that connection with Quip to their Customer Success Platform," Leary said.

    Leary speculated, though, that following Microsoft's purchase of LinkedIn, the social networking site, -- which Salesforce also wanted to make a bid for -- Salesforce may have purchased Quip as a tit-for-tat maneuver to edge in on Microsoft's core business in content collaboration with services like Office 365.

    Demandware, which Salesforce acquired in June, was a notable purchase, enabling Salesforce to add an e-commerce component. "It's about being able to do the actual transaction online -- not just stopping at digital marketing," Leary said.

    Given the battery of business processes and applications it takes to acquire and manage a customer account, "It goes from a lead to a closed transaction all online. It allows a complete customer journey -- where you do all that online -- and allows [Salesforce] to stay on competitive footing with SAP with Hybris and Oracle with ATG and NetSuite. It was a needed piece," Leary said.

    Some acquisitions have focused on bringing intelligence to the Salesforce platform, such as the purchases of MetaMind and Implisit.

    The podcast also discusses the move of Adam Bosworth, former head of Salesforce IoT Cloud, from Salesforce to Amazon. Last year, Salesforce rolled out its IoT Cloud at Dreamforce 2015, and Bosworth was an important factor in building out the maturity of the internet of things strategy. "The timing seems interesting," Leary said.

    For more on Salesforce's acquisition issues, check out the podcast above.



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