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650-378 - ABNFEE Advanced Borderless Network Field Engineer - BrainDump Information

Vendor Name : Cisco
Exam Code : 650-378
Exam Name : ABNFEE Advanced Borderless Network Field Engineer
Questions and Answers : 60 Q & A
Updated On : April 18, 2019
PDF Download Mirror : 650-378 Braindumps
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650-378 ABNFEE Advanced Borderless Network Field Engineer

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650-378 exam Dumps Source : ABNFEE Advanced Borderless Network Field Engineer

Test Code : 650-378
Test Name : ABNFEE Advanced Borderless Network Field Engineer
Vendor Name : Cisco
Q&A : 60 Real Questions

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Cisco ABNFEE Advanced Borderless Network

without boundary lines Networks opportunities For Cisco partners | killexams.com Real Questions and Pass4sure dumps

Forrester analysis calculated a 3-yr, risk-adjusted ROI of 121 %, with a payback period of less than six months, for customers who applied Cisco without borders Networks.

Cisco borderless Networks is a subsequent-generation structure that gives you the brand new work house adventure, enabling personnel, purchasers, and companions to entry mission-essential purposes with any device, anyplace, every time—securely, reliably, transparently.  It permits organizations to without problems present distinctive ranges of access to users and contraptions to fulfill business and regulatory compliance. The Border­much less community matches the appropriate person on the right device to the right community with the correct access. as a result of a quick, comfortable, and reliable community is elementary to the without borders enter­prise, the Cisco network Optimization provider can play a vital position in the Border­much less community structure.

partners: we've a capabilities offering the place which you can learn how to sell it for your client base (Cisco CCOID is required).

This working towards topic offers suggestions in regards to the ser­vice, helping companions place the price and the benefits of working with Cisco superior functions. It additionally gives assistance about return on investment and often asked questions.  moreover the features guide, there is a 2-page brief reference book and a power point discovering module.

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community statistics programs Re-certified as Cisco Cloud and Managed capabilities master accomplice and Cisco HCS | killexams.com Real Questions and Pass4sure dumps

CHICAGO, Apr 25, 2014 (business WIRE) -- Cisco these days announced that community information methods has been re-certified as a Cisco Cloud and Managed functions master associate (CMSP) worldwide. additionally, network information systems has completed the Cisco Powered carrier designations of Hosted Collaboration solutions (HCS) under Cisco Powered Cloud features and enterprise conversation below Cisco Powered Managed capabilities. With these certifications, NDS has proven capabilities to promote and convey cloud and managed services employing Cisco expertise.

“With the recertification, NDS has develop into one in every of eight US Cisco Gold partners that have performed both the Hosted Collaboration answer (HCS) accreditation and that dangle client delight excellence. NDS has held Cisco consumer pride Excellence for over sixteen consecutive quarters!” expounded Jeff gray, VP of Managed functions. “The Cisco HCS platform was the missing hyperlink to a mature unified communications transformation and managed capabilities means to carry a differentiated stage of carrier to our shoppers relocating to the cloud.”

The Cisco Cloud and Managed carrier master certification acknowledges an exclusive community of companions with the optimum level of competency to construct and showcase the income, technical and Cisco Lifecycle functions skills required to efficaciously bring Cisco solutions to end consumers. Cisco acknowledges a associate’s advantage through the use of a 3rd-party audit procedure, validating a partner’s technical knowledge, enterprise practices, consumer pride, and presales and put up-earnings aid capabilities.

besides this re-certification, community facts programs is also a Gold certified accomplice with advanced without borderlines community, Collaboration & facts core structure Specializations, along with being a certified know-how issuer partner. community facts methods also holds the excessive distinction of reaching Cisco client delight Excellence status for 6 consecutive years.

community facts systems, some say, is the industry’s most fulfilling stored secret, a global-class specialist in proposing IT infrastructure professional and managed features. Headquartered in the Chicago suburb of Schaumburg, IL, NDS is relied on to serve one of the crucial nation’s biggest, most complicated organisations and government organizations.

supply: network records methods

community facts SystemsPete Schoultz, PR contact(847) 385-6765pschoultz@community-statistics.comhttp://www.community-information.com/

Copyright company Wire 2014


Lancope and Cisco to existing Webinar on continual network Visibility to fight superior Cyber Threats | killexams.com Real Questions and Pass4sure dumps

ATLANTA, may additionally 21, 2012 /PRNewswire/ -- Lancope, Inc., a frontrunner in flow-based mostly protection and community performance monitoring, will host a complimentary webinar with Cisco on Thursday, can also 24 at 11:00 a.m. ET / 8:00 a.m. PT. The presentation, "continual network Visibility to combat superior Cyber Threats," will check how network telemetry sources corresponding to NetFlow and IPFIX will also be used as a effective ability of obtaining at all times-on security monitoring. To register for the free webinar, go to: http://www.lancope.com/information-movements/webinars/continual-network-visibility-to-combat-advanced-cyber-threats/.

trendy evolving and complicated probability landscape no longer most effective renders typical safety options ineffective, but also underscores the increasingly porous perimeter. protection operations must mature along with the chance, and leverage the community as a virtual sensor grid for mitigating dangers together with superior persistent threats (APTs).

With new, high-profile assaults and facts breaches within the news on a regular basis, groups can not have the funds for to let their preserve down when it comes to cyber protection. Webinar attendees will learn how to:

  • Create a dispensed sensor grid for continual network visibility
  • Use circulate-primarily based community behavioral analysis to give protection to against advanced cyber threats
  • exhibit compliance with executive and trade laws (NIST 800, CNCI, TIC, and so forth.)
  • Lancope's StealthWatch® device can charge-conveniently captures and analyzes movement facts from a big range of Cisco networking instruments including Catalyst Switches, the ASA platform and Cisco's identity functions Engine (ISE). together, Lancope and Cisco provide extraordinary degrees of community visibility and protection for combating the entire latitude of inner and exterior threats dealing with latest governments and corporations.

    further particulars on Lancope's StealthWatch gadget can also be discovered at: http://www.lancope.com/products.

    For suggestions on the Cisco Cyber threat defense answer together with StealthWatch, go to: http://www.cisco.com/net/strategy/doctors/gov/cyber_threat_defense_so.pdf.

    About Lancope Lancope, Inc. is a number one provider of circulation-based mostly monitoring options to make certain excessive-performing and comfortable networks for global companies. Unifying critical network efficiency and protection counsel for without boundary lines network visibility, Lancope offers actionable perception that reduces the time between problem identification and backbone. enterprise purchasers worldwide, together with healthcare, financial services, government and higher training associations, depend on Lancope to make better community decisions, respond sooner to network problem areas and avoid costly outages and downtime — at a fraction of the charge of ordinary community monitoring solutions. With Lancope, you can comprehend your community and run your company more advantageous. Privately held and mission-backed, Lancope is headquartered in Atlanta, Georgia. For greater assistance, consult with www.lancope.com.

    ©2012 Lancope, Inc. All rights reserved. Lancope, StealthWatch, and other emblems are registered or unregistered emblems of Lancope, Inc. All other logos are properties of their respective house owners.

    supply Lancope, Inc.


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    Cyberbalkanization and the Future of the Internets | killexams.com real questions and Pass4sure dumps

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    Aug 27, 2018

    Balkanization — the division of a region or body into smaller mutually hostile states or groups

    “Balkanization” was first used to describe the fragmentation of the Balkan peninsula in Europe into a collection of smaller, mutually hostile countries drawn along religious and ethnic boundaries. Cyberbalkanization (also termed ‘internet balkanization’) describes the fragmentation of the global internet into a number of smaller, nationally-administered internets aligned along geopolitical boundaries.

    Today the internet is balkanizing into several distinct cyber-kingdoms lead by world superpowers China, Russia and Europe. This global trend reflects a scramble to defend informational sovereignty in an era of intrusive US internet surveillance and the rapidly emerging power of data.

    Left unchecked, cyberbalkanization stands to radically reshape the online world with troubling implications for borderless information transmission, international collaboration and freedom of speech on a global scale. In this article, we examine the component causes, current state, and possible consequences of a globally balkanized internet.

    Catalysts of fragmentation — the global internet is the US internet

    The internet was conceived as a ‘network of networks’ linking geographically isolated communications intranets operating at strategic military locations. The precursor to the internet was the Advanced Research Projects Agency Network (ARPANET), built in the late 1960s by the US Department of Defense Advanced Research Projects Agency (ARPA, now known as DARPA). ARPANET was designed to meet the communication needs of the US military under the specter of the Cold War and nuclear threat. Until it was decommissioned in 1990, ARPANET served as an essential communication tool of the US military for two decades. As the first network to implement the TCP/IP protocol suite, ARPANET formed the technical foundation upon which the current internet is built. Ongoing advancements in networking technology by US companies and universities throughout the 1990s gave rise to a publicly-usable internet no longer under the explicit control of the US military. However, the internet’s links to the US government would never be totally expunged.

    ARPANET was the precursor to the internet, created and maintained by the United States Department of Defense Advanced Research Projects Agency as a highly-robust military communications network.

    Sitting at a geostrategic location between Asia, Europe, and Africa, the US became a relay point through which the majority of undersea fiber optic cables were laid. Thus the US became the telecommunications backbone of the world through which all internet traffic passed, and foreign nations connected to the internet through the United States in a hub-spoke model.

    The creation of the World Wide Web catalyzed the growth of the internet by extending its function beyond mere communication and expanding its user base to the global public. The Web allowed people to access and share data across the internet through “websites” which hosted information stored on internet-connected servers. These were joined together by hypertext links, forming a global, freely-accessible information repository.

    Over the next two decades, the Web became the tool by which billions of people access the internet. Instant communication, video streaming, online shopping and social networking revolutionized the way people interact and conduct business. The Web has enabled unprecedented efficiency and productivity gains for people, corporations, and governments around the world. However, the internet companies that spearheaded this technology revolution were overwhelmingly US-based, including Microsoft, Apple, eBay, Amazon, Yahoo, Google and then Facebook, AirBnB and Uber.

    Despite its global reach and cosmopolitan contributor base, the internet and the Web remained firmly under US corporate auspices, and therefore US government control. This historical reality is the root cause of cyberbalkanization, detailed below.

    Catalysts of fragmentation — (centralized) data is the new oil

    The Web has been radically transformed since it was created in the early 1990s. Today, it no longer resembles the freely-accessible information commons that was envisioned by its creator Tim Berners-Lee. Instead, it has been transformed into an engine of corporate profit fuelled by the data and privacy breaches of users.

    Web titans Google, Facebook, Twitter, Microsoft, Apple and Dropbox provide the world with near zero-marginal-cost services including file storage, instant messaging, photo sharing and video calling “free of charge”. By using these services, users consent to the storage and compilation of highly sensitive personal data including photos, emails, chat logs, files, browsing habits, search history, location information and purchasing decisions. This valuable trove of user data is compiled and analyzed using artificial intelligence to create highly accurate behavioral prediction models, exceeding the predictive ability of even intimate partners. These models are subsequently monetized by targeted advertising that shows users unique content based on their preferences.

    This form of “surveillance capitalism” has proved highly lucrative and enormously successful. It has allowed the tech giants to create effective monopolies over social media, news, web search, email, instant messaging and other online services. Network effects have further allowed these platforms to accumulate user bases of multiple billions and dominate global website traffic.

    As the new global media titans wielding unprecedented power over citizens’ information streams, Google and Facebook can readily manipulate users’ political opinions as easily as consumption preferences. This is achieved by promoting partisan voices, shadowbanning certain political perspectives or removing “undesirable” content. Mass social influence then becomes an issue of national security when used to manipulate the outcome of elections.

    Recently, Google, Facebook and Twitter have collaborated with the US-aligned Mexican Electoral Institute to “combat fake news”, “inform the electorate” and “assist in the distribution of voting information” in the upcoming national elections. In practice, this entails US web companies filtering content in support of a specific candidate, reducing key political news to voters of specific demographics and promoting search results of the preferred candidate. There is no reason to believe similar tactics haven’t been used to manipulate non-cooperative regimes.

    Historically, the US government has never been shy intervening in domestic politics of foreign nations, however this example illustrates the technological paradigm shift that has occurred. No longer do superpowers need to fund dissidents or revolutionaries to engineer regime change around the world. By manipulating Facebook, Twitter and Google they can hijack the democratic process using the power of online social influence which is unprecedented in the history of humanity.

    “Undetectable mass social influence powered by artificial intelligence is an existential threat to humanity. The phenomena differs in traditional attempts to shape cultural and political phenomena by operating at scale, speed and increasingly at a subtlety that eclipses human capacities.”

    Julian Assange

    The power to influence foreign nations has been conferred on these companies by their own citizens. Users of Facebook, Google and Twitter make a Faustian bargain in which they are unwitting victims. Foreign user data is stored on US servers and ultimately remains under the control of US corporations where it can be exploited to project American hegemony across the world.

    If the US has a “home field advantage” through control of internet traffic routing, so does it have an “away field” advantage by controlling the AI-powered data mining power of world’s most popular web service platforms. Centralization and weaponization of user data are fuelling cyberbalkanization. Nation states are scrambling to take the high ground in this battle and reclaim control of their citizens’ precious data.

    Catalysts of fragmentation — Snowden and the US global surveillance apparatus

    The path towards cyberbalkanization was cemented decisively in June 2013 when intelligence contractor Edward Snowden leaked a trove of classified documents from the US National Security Agency (NSA), revealing the existence of a global telecommunications surveillance apparatus of unprecedented scale and complexity. This act forever changed the course of internet history and served as the most significant catalyst for the creation of nationally-administered internets.

    Snowden exposed spying programs including UPSTREAM and STELLARWIND. These programs involved government-mandated harvesting, storage and analysis of all foreign internet traffic crossing US borders. The US “home field advantage” was being exploited to its greatest extent in order eavesdrop on the communications of foreign nations.

    The PRISM program allowed direct access to the servers of US web giants Google, Microsoft, Yahoo, Apple, Facebook and Dropbox, enabling warrantless, unrestricted access to user data. The PRISM revelations exposed the world’s most popular online services as corporate arms of the US surveillance state by their compliance with intelligence agencies.

    The BLARNEY program exploited “commercial partnerships to gain access and exploit foreign intelligence obtained from global networks” and was used to spy on entities including the International Monetary Fund, the World Bank, the European Union, the United Nations, and at least 38 different countries, including US allies such as Italy, Japan, Brazil, France, Germany, Greece, Mexico, and Cyprus. Telecommunications titan AT&T was most strongly implicated in this program.

    The XKeyscore program served as the Google-like search engine indexing and aggregating all the data collected across NSA programs. Edward Snowden described the power of this application:

    “You could read anyone’s email in the world, anybody you’ve got an email address for. Any website: You can watch traffic to and from it. Any computer that an individual sits at: You can watch it. Any laptop that you’re tracking: you can follow it as it moves from place to place throughout the world. It’s a one-stop-shop for access to the NSA’s information.”

    BULLRUN saw the NSA deliberately undermine online data and information security to facilitate surveillance; SKIDROWE harvested internet traffic passing between foreign satellites, and BOUNDLESSINFORMANT permitted wholesale collection of telephone metadata from foreign countries. Significantly, the Five Eyes surveillance consortium of Canada, New Zealand, Australia and the UK had access to, and contributed to these NSA surveillance programs. (Source: The Intercept)

    These revelations confirmed what many suspected — that the US was exploiting its domination of the internet and Web to for geopolitical gain. All global internet and telecommunications data are intercepted, copied, stored, analysed by US intelligence agencies. Such surveillance was not restricted to specific individuals of interest or foreign enemies, rather it was dragnet surveillance encompassing US and foreign citizens alike. Effectively, anyone using the internet and its major web service platforms were un-consenting passengers on a mass surveillance juggernaut of the United States of America.

    Snowden’s revelations laid bare the vulnerability of foreign nations to US espionage, which was occurring at multiple levels from the data transmission layer to the web service layer. From a US perspective, the NSA mass surveillance program is a logical utilization of its power as the gatekeeper of the modern internet. By maintaining supreme control over internet traffic flow and web service user data, the US gained enormous strategic advantages in its effort to maintains its status as the world superpower. Any nation wielding such power would be rationally expected to act in a similar manner. There is no reason to believe that US tech giants have stopped collaborating with the US intelligence agencies in data sharing and surveillance programs.

    The rational case for cyber-secession

    The component causes of cyberbalkanization effectively distill into a single necessary cause — the US control of the creation, storage and transmission of online data. What was previously a community-built highway is now a toll road operated by a single gatekeeper of overreaching influence and power.

    Allies and rivals alike have begun efforts to break free from the US-controlled cyberspace in an effort to protect their informational sovereignty as an urgent matter of national security. A future of siloed, firewalled and incompatible internets is upon us and this rapid acceleration towards cyberbalkanization is being spearheaded by China, Russia and Europe.

    Balkanization Now — The rise of the internet ‘walled gardens’ China

    China maintains a completely independent internet ecosystem which is maintained by the dictate of the Chinese Communist Party. The Great Firewall of China defends Chinese cyber borders and facilitates censorship of citizens by blocking access to content undesirable to the Chinese government. Perhaps more importantly, the Great Firewall keeps the data of Chinese citizens, businesses and military beyond the reach of the US surveillance apparatus. Through government intervention, China has enforced strict regulations curtailing the ability of US web service companies to operate within its borders. Facebook remains banned in China, and Google never operated in the Chinese market after refusing to comply with mandated censorship laws. Apple currently operates in the Chinese market under the condition that all Apple servers are located in the country and maintained by government-affiliated companies.

    Such restrictions on foreign operations have allowed China to bootstrap a vibrant domestic web service industry. Today, the entire Chinese population utilizes Chinese-controlled services including Baidu (the second largest search engine provider in the world), Tencent (a social media and e-commerce platform), Alibaba and JD (both e-commerce platforms). Whether or not this digital border protectionism was initiated by a continuation of communist ideology or a far-sighted strategic move in the 1990s, it has resulted in these four companies to be ranked in the top 10 of the largest internet companies in the world today while only serving Chinese users. Since China embraced a brand of top-down capitalism in the 1980s, differing cultural attitudes to surveillance and freedom of expression have allowed them to build a domestic surveillance apparatus of even greater scope than that of the US.

    China stands as the only the nation to have successfully broken free from US internet and telecommunication dominance while demonstrating the potential for economic prosperity. It exists as the most fully formed cyberbalkanized nation.

    Russia

    In 2014, the Russian national security body commissioned the Russian Government to create an independent internet for the BRICS bloc (Brazil, Russia, India, China and South Africa) that would exist beyond the sphere of Western influence. Russian press secretary Dmitry Peskov stated,

    “We all know who the chief administrator of the global internet is. And due to its volatility, we have to think about how to ensure our national security…It’s not about disconnecting Russia from the World Wide Web, it’s about protecting it (Russia) from possible external influence.”

    Russia also enforced domestic data storage standards in 2015, forbidding Russian citizens data to leave the country. To this end, Russia appears to have completed work in an alternative Domain Name System (DNS) which would enable the Russian government to restrict access to foreign websites and web services like Facebook and Google. Similar to China, Russia has created a thriving domestic web industry. VKontakte is the most popular social media platform in Russia and Russian-speaking Kazakhstan, Belarus and Ukraine.

    Europe

    The trend towards cyberbalkanization is not only being observed among US rivals. The Snowden leaks revealed US spying on its Western allies, who are beginning to assert their informational sovereignty. Rather than create their own social media companies, Europe is gaining control of its citizens’ data by exerting soft power over US web service giants by means of legal action and fines. The infamous General Data Protection Regulation (GDPR) mandates the storage of EU citizens’ data to be stored on servers located within the EU borders. As the US threatens to redraw the global geopolitical border with anti-NATO rhetorics, the online world is beginning to mirror the political and national contours of the physical world.

    The recent German legislation known locally as NetzDG perfectly illustrates the dual consequences of cyberbalkanization — foreign espionage protection and domestic censorship. This act allows Germany to fine internet giants like Facebook, Google and Twitter up to 50 million Euros for failing to remove illegal content from their platforms within 24 hours. As is expected of any absolute dictate, the definition of “illegal” is increasingly arbitrary and susceptible to slow but inevitable restrictions on freedom of speech.

    The perils of a cyberbalkanized world

    How might we imagine a cyberbalkanized future in which the global cyberspace commons becomes fragmented across national and geopolitical boundaries?

    The major cyber blocs will continue to build domestic internet industries that route all traffic and store all user data internally. This will exacerbate a data siloing effect, restricting information flow across borders and rendering web services unusable from external geographic locations. Just as China has demonstrated, these efforts might be successful at preserving data sovereignty at the considerable cost of mass censorship.

    Censorship of internet traffic will be achieved by centrally-administered firewalls that throttle and block access to foreign websites. The compliance of tech giants with national government agendas will facilitate this censorship by removing access to subversive materials, silencing dissidents and crushing free expression online. Western democracies will increasingly come to resemble authoritarian states in their effort to maintain control over their populations.

    Cyberbalkanization will fundamentally be a triumph of the state over the individual right to free expression, free access to information, and freedom from intrusive surveillance.

    Nations will pursue complete independence in networking and communication hardware by manufacturing devices like routers and cell phones domestically. New domestic telecommunications standards will be established that operate on internationally incompatible cellular and WiFi frequencies. All these measures will serve the dual purpose of facilitating friendly spy backdoors while defending against enemy spy backdoors. Cyberbalkanization of hardware and infrastructure will be driven by manufacturing titans such as Cisco and Huawei, which profit enormously from government-mandated contracts to produce devices that comply with these unique national standards.

    Cyberbalkanization foreshadows the struggle for global supremacy between an incumbent US superpower and a rising China. The two superpowers remain the largest factions of the new cyberbalkanized world and they will recruit economic and cultural vassal states into their cyber-walled gardens.

    China will attempt to continue its quest for economic world dominance by expanding its cyber-sphere of influence to encompass the nations of Africa and the beneficiaries of the One Road One Belt initiative. Russia will attempt to envelop all Russian-speaking nations and all nations of the former USSR. The Five Eyes intelligence collaborators UK, Australia, New Zealand and Canada will remain as anchoring nations in the fracturing US internet. All other nations unable to sustain their own independent internet ecosystems will likely remain under the sway of the US internet unless subsumed into the cyber-spheres of the major superpowers.

    Cyberbalkanization will have devastating implications for businesses operating in multiple international jurisdictions that rely on seamless online connectivity. Incompatibility between web services, communication standards and hardware devices will dramatically increase the friction of coordinating multiple international offices.

    Declining profitability of multinational corporations in response to this friction could have the knock-on effect of reducing global economic free trade in a time of inflamed trade isolationism. These multinational corporations and businesses will drive demand for solutions to the cyberbalkanization problem, compelled by shareholder interests and dwindling profits.

    Just as the past two centuries were marked by wars for the control of oil, and so will the future be shaped by cyber-wars for the control of data. Cyberbalkanization is occurring simultaneously with equally divisive societal shifts including a worldwide retreat to nationalism, rapidly accelerating global economic inequality, political polarization in the West and the impending tsunami of industrial automation that stands to trigger mass unemployment of redundant, old-world occupations. Unimpeded cyberbalkanization has the potential to unwind the prosperity gains achieved in the decades since the creation of the internet and the Web, contributing to the emergence of conflict between nations unseen by the current generation.

    Decentralization and the hope for a free future

    Halting the global slide towards cyberbalkanization appears impossible owing to the fundamental incompatibility of free-information exchange with the agenda of the nation-state.

    The solution to this fractured future is an entirely new internet transmission protocol and web service ecosystem. These platforms must be built from the ground-up to be neutral, stateless, decentralized and open-source. Only through decentralization can internet transmission and data storage be resistant to external manipulation and censorship inherent in 3rd-party ownership of user data. Replacing the US internet with a Chinese or European internet merely shifts the problem to a different geopolitical sphere of influence.

    The new internet must be built on a foundation of peer-to-peer replicating data structures which obviate the need for centralized servers and its associated vulnerabilities. It must be able to achieve consensus on the state of these data structures between millions of nodes.

    Traffic on this new internet must be encrypted to defeat attempts at throttling and surveillance yet fast enough to seamlessly replace the current internet protocols. Finally, the global digital citizens must be financially incentivized to build this new internet by providing and consuming bandwidth, storage and computation in a peer-to-peer marketplace.

    These are but few of the features necessary to preserve open global communication in the face of inevitable cyberbalkanization that heralds nationalistic isolation, mistrust and eventually open conflict. The creation of a new internet is therefore an urgent and timely undertaking on which the hopes of the free world rest.


    Master Cisco Network Devices | killexams.com real questions and Pass4sure dumps

    UR Watching

    Welcome to the shownotes for our CiscoLive show code named – How to become a ‘Network Whisperer’.   This must be one of our most hands on, value-packed shows in quite awhile.  It was fun to make as I hope you will see throughout the show and the engineering talent was off the charts.   If you have not actually seen the show yet… please check out the trailer and then click on over to register and watch!

    One of the problems with network management software is that it is not flexible enough and certainly not as portable as engineers need it to be. But truthfully, that is also the problem with IOS features as well. While, IOS gives us a ton of features, engineers always find the one feature, that one bump that a network device needs to solve a problem. In the past, this has been accomplished with external scripting but that has its limits. How about using the actual network devices themselves as your platform.  As you will soon see, this native access opens a world of opportunity and flexibility that you would never attempt otherwise. 

    In this show we are looking at the emergence of the embedded network experience and how to make your network not only borderless, but limitless as well.

    I have a question however and I need your input.

    This show represented a very hands on capability with many many examples of how you, as a user of our products, can tweak and modify these device to fit your particular need. It was a surprise to me that Cisco stands alone in doing this.  In other words, its a lot of work to expose this type of access to customers and this whole show represents incredible benefits for users of these products.  The more open you make something, the more potential for issues it would seem so why did Cisco do this? 

    I circled back around on this subject with Jimmy Ray as one of our final discussion points in the show (past the one hour mark….about 1:05).  I will be the first to admit I may not have worded the question very clearly, but some have interpreted the discussion that followed as being a negative to Cisco.  Watch this part closely as the show ends, what do you think?  Was this a poor way to end the show?  Did the uniqueness of what Cisco did here get lost? 

    This show represented a very hands on capability with many many examples of how you, as a user of our products, can tweak and modify these device to fit your particular need. It was a surprise to me that Cisco stands alone in doing this.  In other words, its a lot of work (for a manufacturer) to safely expose this type of access to customers.  Its just not normal.  Think about it – the more open you make something, the more potential for issues it would seem to generate so the question becomes, why did Cisco do this?   The obvious answer is because we can and customers find it useful. 

    I circled back around on this subject with Jimmy Ray as one of our final discussion points in the show (past the one hour mark….about 1:05).  I will be the first to admit I may not have worded the question very clearly, but some have interpreted the discussion that followed as being a negative to Cisco.  Watch this part closely as the show ends, what do you think?  Was this a poor way to end the show?  Did the uniqueness of what Cisco did here get lost? 

    This show had a higher number of segments so we moved real quickly here…we also engaged in a lot of hijinks. 

    Segment 1: Fundamentals of Embedded Management

    Segment 2: Creating a Custom Interface for IOS

    Segment 3: Simplify License Installation on your ISR

    Segment 4: Three Must Have Tools

    Segment 5: Embedded Security. Mitigating the Downside

    Segment 6: Routing with IPSLA

    Segment 7: DHCP pool usage via SNMP made EASY

    Segment 8: The Final Word

    Looking for a few quick links for more info?

    Segment 1: Fundamentals of Embedded Management

    The ability to interact with your networking device in a very direct and fundamental way can make a big difference in the control and ease in which you operate. Guest: Tracy Jiang, Product Manager

    Like the rest of us…I don’t know how Tracy finds time to do what she does and know what she knows – her grasp of this area was huge in making this show a success – a little from her bio: 

    “Tracy Jiang joined Cisco in early 2001 and currently works as a product manager in the Network Software and System Technology Group. Her major responsibilities include driving the technology strategy for embedded management, network automation and programmability. She also leads the video monitoring solution for the enterprise video system initiative. Tracy holds a B.S. in Computer Science from Peking University, China, a M.S. in Computer Science from University of North Carolina in Chapel Hill, and a MBA from Hass School of Business in UC Berkeley. Tracy is married with a three year old daughter who consumes all her spare time which would otherwise be spent on her hobbies such as singing and playing tennis. ”

    Segment 2: Creating a Custom Interface for IOS

    My kids would always repeat back to me ‘You get what you get and you don’t throw a fit.’  This was apparently a common mantra used in their pre-school to eliminate the inevitable whining we somehow learn to suppress (some of us better than others) as we grow older. Bruno Klauser pulled a couple of cool tricks out of his hat showing us some flexibility that says you can make this easier for yourself and others with a relative ease…

    TWTV73 - Master Cisco Network

    Links from Bruno:

    Twitter

    A little bio on Bruno:

    Bruno Klauser works at Cisco as a Consulting Engineer for Network Management and OSS in the European Pervasive Technologies Team and for the Innovation Consulting Engineering Team, based out of Zurich, Switzerland. Within this field he’s focussing on the adoption of autonomic concepts and Network Automation based on Device Manageability Instrumentation (DMI) and Embedded Automation Systems (EASy). Bruno’s secondary focus is on Operations of MPLS Core and MPLS-based services. Key Deliverables include white paper and book chapter contributions, proof of concept demonstrations, transfer of information seminars and supporting development and architectural groups within Cisco and the industry. Bruno is a member of the IEEE and co-organizer of workshops related to his focus areas. Prior to joining Cisco in 2000, Bruno has worked as Software Engineer, Software Architect and Project Manager in SP network management projects and network management software development teams. He holds a diploma in Software Engineering from University of Applied Sciences Brugg/Windisch, Switzerland as well as a Master of Advanced Studies diploma in Human Computer Interaction Design. Bruno is married and father of a boy born in 2001 and a girl born in 2004.

    More to come!

    Segment 3: Simplify License Installation on your ISR

    Good old, FOT (Friend of TechWiseTV), Matt Lambert, he has been on the show a number of times…I think we are in line for a Telly Award with the ISRG2 Launch show we first did with Matt. This show is a MUST SEE…

    But back to this show…  

    The Problem? Telecom providers were having licensing activation issues with the ISR G2 due to the incredibly broad geography and number of devices. 

    Matt Lambert

    We joke that Matt may actually be ‘the brother from another Mother’ he and Jimmy Ray get along so well. 

    Matt’s bio:

    Matt Lambert has been an indentured servant of Cisco Systems since starting as a college intern in 1996.  His major qualification continues to be an unnatural ability to rack-mount large routers unassisted.  Since those humble beginnings as a poverty-stricken college student, Matt has gone on to work as a poverty-stricken Technical Marketing Engineer specializing in a wide range of technologies over the past decade including: ATM & Ethernet Switching, Broadband Aggregation, MPLS, Routing, policy management, network automation, Quality of Service, Deep Packet Inspection, and both Edge and Branch Architectures.  He’s also been an instrumental cog on several Cisco products including the Lightstream 1010, Catalyst 8500, Catalyst 5500, Catalyst 6500, Cisco 7200, 7500, 7300, 7400, 10000, BPM and currently the Integrated Services Routers and ISR Generation 2.  In general, he’s an all-around geek that’s afraid of commitment. In his free time Matt enjoys sleeping with the fishes, literally.  He’s an avid scuba diver and can frequently be found at the bottom of the local watering holes.

    We always love to catch up with the SolarWinds team. Fun, smart, great tools and software…nice combination. We never get enough time to talk to their head geek, Josh Stephens, but man alive…get him and Jimmy Ray talking ’bout anything geeky and it is a tsunami of great geek wisdom.

    SolarWinds

    Segment 4: Three Must Have Tools

    Guest: Joe Clarke

    Joe Clarke

    If you only work with three tools – you can’t go wrong embracing Embedded Packet Capture, Menu Manager and Syslog Manager. Innovative applications of real world problem solving anchor this critical segment.

    Three Must Have Tools1.     Embedded Packet Capture2.     Embedded Menu Manager3.     Embedded Syslog Manager

    Bio for Joe:

    “According to some on the Network Management TAC team, Joe Clarke is 12.  So apparently, he was born, then came to work for Cisco.  In reality, Joe joined Cisco after graduating from the University of Miami (GO CANES!) with a degree in Computer Science.  He works on fixing and extending network management tools and protocols at Cisco including CiscoWorks, SNMP, IP SLA, EEM, ESM, EMM, and Tcl.  For fun, Joe enjoys working on FreeBSD (man, he’s a geek).  He’s a member of the FreeBSD ports management team as well as the FreeBSD GNOME team.  And because Mac OS X borrowed the FreeBSD userland, you can even search for his name in Mac OS X to find his birthday (hint: give gifts of cash).

    Joe makes his home in North Carolina with his girlfriend Naomi and his corgi Logan.”

    Segment 5: Embedded Security. Mitigating the Downside

    Guest: Tracy Jiang

    Tracy Jiang

    Embedded devices and automated actions may make life easier for the network manager but they are also favored targets for the malicious individual as well.  What are the warnings, tips and tricks you need to know so all these tools can be used safely.

    Embedded Security – Mitigating the Downside1.     The Yen-Ying of networking. Good for me even better for a hacker.

    2.     Embedded devices of all types and brands are wide open to security breaches – why?

  • Not monitored
  • Ignored and unknown by staff
  • Attacks not understood. Stuff like:
  • Reverse Cross Channel Scripting
  • File grepping via URLs
  • XSS and CSRF still biggies even here
  • 3.     Cisco’s answer to securing embedded management:

  • EEM policy registration by default requires super user privilege
  • EEM tcl policy digital signature support protects the integrity of the policy and prevent unauthorized policy from being registered
  • EEM user policy operate in Tcl-safe mode which disables access to critical system resources, such as protected directories
  • EEM policy max-run parameter limits the policy execution time to protect the system from a programming error
  • EEM Tcl byte code support offers source code obfuscation, better IP protection
  • CLI command controlled by AAA authorization, provided added control on what can be executed
  • Talkative Fan

    Segment 6: Routing with IPSLA

    Guest: David LinExpertise: Commercial Systems, CiscoBeyond, Embedded Automation, IP, EASy, Routing Protocols, SAF, IP Multicast, EEM, IOU, Tcl Scripting, GOLDLabs Certified Instructor

    David Lin

    Network monitoring, software deployment, and testing and verification for large, globally distributed networks require expensive network management right? Maybe not.Embedded Automated Systems (EASy)HA and MobilityProblem: Railroad needed High Availability monitoring for their massive networkSolution: High Availability for Mobile Networks

    Bio for David:

    “David Lin is a Technical Marketing Engineer working in the Network Software & Systems Technology Group at Cisco. He has been with Cisco for 10 years and during that time has worked as a Technical Lead in the Routing Protocols group supporting customers in the San Jose TAC, served as a CCIE bootcamp proctor and Cisco GOLDLabs certified instructor, and contributed and developed a set of powerful, easy-to-use, automated diagnostic scripts for Commercial Systems through the use of Embedded Event Manager that have been downloaded and enjoyed by thousands of Cisco’s valued customers and partners on Cisco.com/go/ioscommercial.  David is a founding member of the EASy tiger team and has worked closely with a numberof Fortune 500 companies to develop many of the customized solutions available today on Cisco.com/go/easy.

    David holds a CCIE in R&S and has more than 15 years experience in networking along with a BS in Mechanical Engineering from UCLA.  Prior to joining Cisco, David worked as a network engineer at EarthLink Networks, a nationwide ISP, where he first developed his love of internetworking and commitment to customer service.   During his free time, David enjoys playing the drums and watching NOVA ScienceNow on PBS.“

    Segment 7: DHCP pool usage via SNMP made EASY

    Guest: Joe Clarke

    Joe Clarke

    As will happen in trying to capture lengthy command line demonstrations that will ultimately play in an itty bitty window….they get hard to see.  Joe offered up this commentary to assist with what was being illustrated:

    When I first bring up the terminal with the SNMP output, I note that thetwo objects of interest are:

    DISMAN-EXPRESSION-MIB::expValueInteger32Val.”EASy”.”DhcpLeases”.0.0.0DISMAN-EXPRESSION-MIB::expValueInteger32Val.”EASy”.”DhcpPoolSize”.0.0.0

    The DhcpPoolSize is 254, and that won’t typically change as that is thestatic size of our pool.  However, the DhcpLeases object will change asclients lease and release addresses.  When we first see the object, thevalue of DhcpLeases is 1:

    DISMAN-EXPRESSION-MIB::expValueInteger32Val.”EASy”.”DhcpLeases”.0.0.0 =INTEGER: 1

    Then, Robb plugs in the laptop, and we see the value changes to 2:

    DISMAN-EXPRESSION-MIB::expValueInteger32Val.”EASy”.”DhcpLeases”.0.0.0 =INTEGER: 2

    Then, I release the address on Matt’s laptop, and the value changes backto 1:

    DISMAN-EXPRESSION-MIB::expValueInteger32Val.”EASy”.”DhcpLeases”.0.0.0 =INTEGER: 1

    We can see that as the CLI value for active DHCP leases changes so, toodoes our custom SNMP object.

    Segment 8: The Final Word

    The Final Word

    Robb and Jimmy Ray say their goodbyes from CiscoLive and leave you with a few parting words of wisdom for moving forward.

    Cisco Press Book Shoutout:“TCL Scripting for Cisco IOS” by Ray Blair, Arvind Durai, John Lautmann

    Great book for many many skills we reviewed in this show. I don’t know how he has the time but Joe Clarke was involved in this publication as one of the two technical editors of the book.

    Joe’s endorsement:The book _is designed to be a good desk reference for Tcl in IOS.  It has some great examples on how to do simple automation up to building your own web server.  The book goes over the Tcl programming language, the Embedded Syslog Manager, EEM, and the Embedded Menu Manager.  It’s a great resource for anyone getting started with Tcl, Tcl in IOS, or just needs something to which they can refer as they craft their IOS applications.

    From the description:You’ll learn easy techniques for creating, using, and modifying Tcl scripts that run directly on Cisco network devices from the Cisco IOS command line. The authors first teach basic Tcl commands and concepts for capturing and manipulating data and for querying or controlling Cisco equipment. Building on these core skills, they show you how to write scripts that automate and streamline many common IOS configuration, monitoring, and problem-solving tasks. The authors walk through the entire script development process, including planning and flowcharting what you want to accomplish, formatting your code, adding comments, and troubleshooting script errors. They also present many downloadable sample scripts, along with practical guidance for adapting them to your own environment.

    Did you really read this far?  Wow.  Prove it. Drop us a note in the comments here ….did you pick up on Jimmy Ray’s shirt this time?  What was this reference to Aunt Sally? 

    Be sure and connect up with us on our facebook fan page: facebook.com/techwise. Ton’s of ‘behind the scenes pics/videos and conversations brewing…

    We create or take part in a lot of other content if you are interested beyond the main show – you can keep up with us on our YouTube page or you can also subscribe to the podcast channel (opens iTunes).

    Our show twitter account is at twitter.com/ciscoCIN but you can also follow Robb, Jimmy Ray, Tina Shakour, (Collabroation) Jennifer Geisler (Borderless) and Omar Sultan (Data Center)

    Jimmy Ray’s Blog on Network World is a MUST READ “Networking Geek to Geek” 

    The Dream...

    We are done!

    Share:


    Technology: Sony rewired | killexams.com real questions and Pass4sure dumps

    Nearly 70 years since Akio Morita and his partner Masaru Ibuka launched a tiny electric engineering firm inside a bombed-out department store in Tokyo, the producer of the Walkman portable music players and Trinitron televisions is trying to remember how to act like a young company again.

    After years of failing to match its past successes in the digital age, Sony is attempting to branch out from the consumer electronics business that it once dominated. Under Kazuo Hirai, Sony’s chief executive since 2012, the company is moving into some surprising new businesses, including online mathematics competitions, property services, drones and endoscopes.

    “It’s important to be bold enough to take risks and enter into new business fields where we feel that we can innovate and make a difference,” says Mr Hirai in an interview with the Financial Times.

    Sony is not alone. Japan’s consumer electronics industry is adapting to a radically changed consumer landscape, where best-selling televisions, laptops and smartphones are more likely to be made outside Japan by Apple, Samsung or Lenovo. These shifts are already well advanced at Hitachi and Toshiba, which have moved into sectors such as railways and nuclear plants. Panasonic is delving deeper into the housing and automotive sectors.

    Mr Hirai is not seeking such a dramatic overhaul. Sony is investing in divisions it has had for years, including its PlayStation game network and its movie and music businesses. But it is also shifting its focus in electronics, concentrating less on making devices and more on components and software.

    “We consider ourselves as a start-up. I want to bring disruptive innovation through software,” says Masaaki Isozu, the 40-year-old chief executive of Sony Global Education, which carries out online math competitions.

    The language Mr Isozu and many other Sony employees are speaking — peppering their conversations with phrases such as “venture spirit” and “Sony DNA” — symbolise the company’s effort to rekindle the creative, freewheeling spirit that gave birth to successful products such as the PlayStation game console and Vaio computers.

    But if those successes were based on inventing the must-have gadget, the new ventures suggest a future that is not necessarily built on Sony hardware. Its drone business, for example, is not about selling its own unmanned aerial vehicle, but helping companies to monitor agricultural crops and analyse data collected by the drones.

    “Sony expanded with hardware but times have changed. It is no longer possible to survive only on hardware and technology,” says Kazunori Ito, a Barclays analyst.

    Long reinvention

    The transition comes as the company gradually emerges from a gruelling decade-long restructuring that saw more than 35,000 employees let go. It now has 131,700 employees across the group. Under Mr Hirai, Sony jettisoned its PC business and is spinning off its TV and Walkman divisions into wholly owned subsidiaries after losses of more than $8bn over the past seven years.

    The reinvention is far from complete, however, and analysts have questioned whether its new ventures will ever generate the profits that its biggest products made in their heyday.

    Sony is still trying to rebuild its lossmaking mobile phone business, which dragged the company into a net loss of Y126bn ($1bn) for the fiscal year that ended in March. The influx of cheaper handsets from Chinese rivals such as Xiaomi forced Sony to significantly scale back its business in China, the world’s largest smartphone market, while it has struggled to gain an edge against Apple and Samsung in the US and other markets.

    Investors have cheered the Sony chief’s decision to axe underperforming electronics businesses — but the shift also comes at a huge cost. Smartphones, games, TVs, audio devices and cameras still account for more than half of the group’s revenue totalling $68bn. Yet the combined operating profits from these electronics divisions — excluding smartphones — do not reach the profit level of financial services, which is Sony’s single biggest profit driver.

    There was a possibility that some people in the company were losing the spirit of producing new ideas

    “The restructuring measures are to address problems accumulated over the past. Now we need to change the mindset to find future opportunities,” says Kenichiro Yoshida, Sony’s chief financial officer and second-in-command to Mr Hirai.

    One of the architects of the new strategy was 37-year-old Shinji Odashima, who studied how other mature conglomerates such as Procter & Gamble and General Electric managed to keep growing. Mr Odashima suggested that Sony set up a division for new businesses that directly reports to Mr Hirai, similar to organisations created by P&G and GE.

    ‘Spirit of new ideas’

    “It became clear that Sony was confronting a dilemma faced by big companies,” says Mr Odashima, now deputy general manager of Sony’s new business creation department. “There was a possibility that some people were losing the spirit of producing new ideas.”

    Led by Mr Odashima, Sony last year launched a programme where employees pitch their ideas in auditions that are carried out once every three months. In the past four auditions, 450 proposals were submitted and about 10 ideas have passed the first approval phase.

    The programme is aimed at making it faster and easier for employees to turn ideas into products or businesses without getting bogged down in layers of bureaucracy. Employees can also raise money through a crowdfunding programme. Last month, Sony introduced a traditional-looking wristwatch called a Wena Wrist, which features an electronic wallet. The product has so far raised nearly $380,000 through crowdfunding and attracted 899 supporters.

    Some critics say the nostalgia for its roots as a start-up could be a distraction at a time when Sony should be focusing on making hard-headed decisions about where it can make money, such as image sensors used in Apple’s iPhones.

    “Sony is 70 years old. It should be a mature company and wowing the world should be left to the younger firms,” says Kazuhiko Toyama, a contributing author to Examining Japan’s Lost Decades where he did a case study on Sony.

    Sony’s inroads into property and education also broaden its already wide business line-up, which includes movies, music, banking and insurance services.

    “I don’t doubt that their turnround is real but I don’t like their business portfolio. It’s a hodge­podge of businesses that have no synergies with each other,” says a fund manager at one large US asset management firm.

    Familiar concepts

    For many Sony executives and employees, though, the new businesses are far from an alien concept. The Japanese group entered the life insurance business in 1979 and established an online banking subsidiary in 2001. When Sony entered the video game market in 1993, Mr Hirai, who led the PlayStation division in North America in the late 1990s, says people asked: “Why is Sony getting into that? Is that going to be a core business ever?”

    More than two decades later, the gaming business is one of the key profit drivers for Sony, generating 16 per cent of its annual revenue amid stellar sales of its latest PlayStation 4 console. The company is also expanding a subscription-based model using its game network and a new streaming video service called PlayStation Vue, which analysts say could create a more profitable and stable business structure.

    “When you speak to a lot of employees involved in new businesses and in older traditional businesses, people talk about the spirit of innovation and the roots of Sony and the DNA of Sony. It’s not about nostalgia but it’s about who we are,” Mr Hirai insists.

    Kazuo Nishiyama, the 40-year-old chief executive of Sony Real Estate, says he wants to replicate the success of his former boss Hiroki Totoki, who helped launch Sony’s online banking services. Mr Totoki now heads Sony’s mobile division and is an adviser on the new businesses. “I feel very strong pressure,” Mr Nishiyama says. “Mr Hirai and Mr Totoki told me that I can do anything other than to hurt Sony’s brand.”

    Sony’s property brokerage service is similar to the US model, where agents act only on behalf of either the buyer or the seller of property. In Japan, agents often serve on both sides, creating a conflict of interest. Mr Nishiyama says he is aiming to make the business profitable and list the company’s shares before the 2020 Tokyo Olympics, although he declined to provide a sales target.

    In a report on Japan’s property market, Deutsche Bank analysts says Sony’s entry is one factor that could help the industry “to revamp its outmoded business structure”, which would lead to lower fees for consumers.

    Hirokazu Hasegawa, a professor at the Graduate School of Management at Waseda University, says the success factors for new businesses are different each time and trying to replicate the past can be a trap. “Sony is a company that has a very strong entrepreneurial culture where you need to keep challenging to innovate. But if you cling to success stories in the past, it could actually hamper innovation,” he says.

    Their turnround is real but I don’t like their portfolio. It’s a hodge-podge of businesses that have no synergies

    Company executives admit Sony’s turnround is not complete. Its smartphone business remains an Achilles heel and growth prospects for its other consumer electronics businesses, excluding games, are slim. Mr Yoshida and Mr Totoki are experienced in launching new businesses and fostering start-ups, but they are also known as aggressive cost-cutters who can be ruthless when it comes to underperforming businesses.

    “Costs are continuing to increase at this very moment that you are breathing air,” Mr Totoki was quoted as telling employees by Mr Odashima.

    Many analysts welcome Sony’s focus on new areas of growth but are sceptical they will develop into significant drivers for the company. At Sony Global Education, for example, the company is aiming to generate Y10bn in revenue by 2020 with an ambitious profit margin target of 20 to 30 per cent.

    Others suggest Sony should think bigger by targeting a market ripe for digital disruption: cars. Google is already working on a self-driving vehicle and Apple has launched an automotive project in anticipation of the arrival of autonomous, connected cars.

    Sony is aiming to tap into the automotive market, but in a smaller way, by expanding sales of its image sensors from smartphones to cars. Mr Hirai says he will not rule out building a Sony vehicle, but has no specific plans in place. “Where we can make a difference, we will be in that space,” he says.

    “I would hope Sony is already working on a vehicle. Now that’s exercising start-up spirit in the real sense,” says Barclays’ Mr Ito.

    Software: New recruits aim for a networked approach

    Get alerts on Sony Corp when a new story is published

    Get alerts Copyright The Financial Times Limited 2019. All rights reserved. Follow the topics in this article Cookies on FT Sites We use cookies for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.

    For most of Sony’s history, the gadget engineers enjoyed the highest status inside the organisation. “I’m not an engineer. I get that,” Kazuo Hirai, Sony’s chief executive who began his career in the music business, often used to say, amid complaints from former executives that he was not the “hardware guy” of the proper mould.But many younger employees no longer share that view.

    “People think Sony is about hardware. But there was an awareness inside the company that software engineers should be creating new businesses,” says Masaaki Isozu, who heads Sony’s online education business.

    Sony Global Education, launched in April, currently has more than 25 employees in their thirties who all have a background in software engineering or design.

    Using an online platform, Mr Isozu is aiming to overhaul the traditional school curriculum system and eventually the concept of classrooms, providing borderless education services over the internet. Earlier this week, Sony also announced a tie-up with Edmodo, a California-based company that offers an online social networking platform for teachers and students. Initially, the company is focusing on offering online mathematics competitions.

    In another corner of Sony, a team of 30 people, mostly software engineers, are working on creating a contactless electronic smart card that stores medical records and uses its FeliCa system based on near-field communication technology.

    Its developers claim that it has advanced security technology that hides the user’s private information even if the memory card is lost.

    Analysts have blamed Sony’s focus on hardware as a reason why it struggled against the rise of Apple, which created an operating system that connected its users to its products from iPhones, iPads and MacBooks. That resulted in a powerful Apple ecosystem, which brought users back to its products again and again.

    For Sony, it was about selling the gadgets first and content came later.

    “Sony is finally able to free itself from the constraints of its hardware and develop a network strategy that wins over users,” says Kazunori Ito, a Barclays analyst.

    The shift away from a hardware-concentrated strategy is spurring hopes that Sony could belatedly create its own ecosystem.



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