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9A0-393 - Adobe Campaign Architect - BrainDump Information

Vendor Name : Adobe
Exam Code : 9A0-393
Exam Name : Adobe Campaign Architect
Questions and Answers : 60 Q & A
Updated On : March 21, 2019
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9A0-393 exam Dumps Source : Adobe Campaign Architect

Test Code : 9A0-393
Test Name : Adobe Campaign Architect
Vendor Name : Adobe
Q&A : 60 Real Questions

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Adobe Adobe Campaign Architect

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August 20, 2015 09:10 ET | supply: Wunderman

manhattan, Aug. 20, 2015 (GLOBE NEWSWIRE) -- Wunderman, one of the world’s biggest CRM direct advertising and marketing networks, is the first Adobe accomplice globally to be specialized in Adobe campaign. Wunderman’s KBM group within the U.S. and its EMEA crew have each earned expert status.

As an Adobe Premier associate, WPP, Wunderman’s guardian enterprise, has committed to setting up the potential required to design, enhance, sell and installation options at a excessive stage of potential the usage of Adobe technology across its network of organizations.  Wunderman, an Adobe company Plus partner, leads this effort with its dedication to Adobe campaign.  With six years of journey imposing and operating Adobe campaign solutions for corporations across a considerable number of industries and with advertising consultants – architects, builders, options consultants, and practitioners – personally licensed through rigorous working towards, Wunderman presents manufacturers faithful potential, finished solutions and repeatable results to enhance advertising and marketing efficiency in each NA and EMEA.  

furthermore, Wunderman helps Adobe campaign inside its records-centric have an impact on consumer Engagement Platform, enabling consistent, a professional personalization across channels as well as measurement and actual-time updates to client intelligence.  the integration of enriched data with Adobe campaign is helpful for using marketing ROI and reaching agile, in-the-second advertising.

“Congratulations to Wunderman on this appreciable achievement for no longer only 1, however two main world regions.  Their dedication to presenting entrepreneurs excessive skillability in Adobe campaign coupled with their knowledge in information management for superb client relevancy is unparalleled and a testomony to their industry leadership,” says Jim Sink, Adobe’s vice chairman of world agency Partnerships.

Gary S. Laben, international Chief information Officer of Wunderman and CEO of KBM community, says, “we are deeply dedicated to offering our valued clientele best-in-type options within a data-driven, insights-rich engagement ecosystem. achieving and maintaining a high degree of ability with Adobe campaign to deliver optimized marketing outcomes for our customers internationally is one of our optimum priorities.”

As a part of the WPP neighborhood, Wunderman is one in every of a collection of businesses -- together with Acceleration, Cognifide, Mirum, and VML -- which have event in a variety of Adobe advertising and marketing Cloud options: Adobe campaign, Adobe event manager, Adobe Analytics, Adobe goal and Adobe Media Optimizer.  The groups collaborate and leverage particular person options talents and different strengths throughout the network to supply advertising technology functions beyond the footprint of a single WPP enterprise.

Wunderman is an Adobe campaign specialized associate. Wunderman has been validated with the aid of Adobe to have the certified personnel and client references required to carry world-class implementations and the optimum return on investment for Adobe advertising and marketing Cloud purchasers.

About Wunderman Wunderman is a digital and direct marketing agency that mixes creativity and facts to pressure outcomes for its customers. Wunderman excels in CRM, promoting, loyalty administration, content, promotions and social media. established by using Lester Wunderman in 1958, nowadays we've 7,000 americans, comprising 1,300 information scientists, 2,200 creatives and 3,500 business people working in a hundred seventy five workplaces in 60 nations. most effective buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth community are amongst our valued clientele. Wunderman is a component of WPP (NASDAQ:WPPGY). discover more at www.wunderman.com and @wunderman.

About Adobe advertising and marketing Cloud Adobe advertising and marketing Cloud empowers corporations to make use of big facts to comfortably reach and have interaction clients and potentialities with tremendously customized advertising content across instruments and digital touch facets. Eight tightly integrated options offer marketers an entire set of advertising technologies that center of attention on analytics, web and app adventure administration, testing and concentrated on, promoting, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe artistic Cloud makes it handy to straight away spark off inventive property across all advertising channels. thousands of manufacturers international together with two thirds of Fortune 50 groups depend on Adobe marketing Cloud.

Wunderman Andrew Sexton SVP, Press relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM group Peggy Garner Director, advertising and marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

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Wunderman Andrew Sexton SVP, Press relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM neighborhood Peggy Garner Director, advertising and marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

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Adobe Redefines consumer adventure at Adobe Summit 2017 | killexams.com Real Questions and Pass4sure dumps

LAS VEGAS--(enterprise WIRE)--nowadays, Adobe (Nasdaq:ADBE) kicked off Summit 2017 with a listing-breaking 12,000 attendees. Adobe unveiled adventure Cloud, a finished set of cloud services designed to supply corporations every thing they need to bring brilliant client experiences. produced from Adobe marketing Cloud, Adobe promoting Cloud and Adobe Analytics Cloud, event Cloud is developed on the Adobe Cloud Platform, Adobe’s underlying, go-cloud architecture that unifies content material and facts. The business additionally announced new developer tools and accomplice integrations in addition to new intelligence aspects for organizations powered via Adobe Sensei. ultimately, Adobe and Microsoft announced the provision of their first set of joint options focused on transforming consumer experiences.

in addition to showcasing Adobe's newest technology breakthroughs, the convention will function Saturday nighttime are living’s Kate McKinnon and tremendous Bowl MVP Peyton Manning, who will share how digital has impacted their careers. Executives from facebook, Microsoft, country wide Geographic, the NBA and others will join Adobe executives on main stage.

Introducing Adobe event Cloud

Digital has disrupted every business and ahead-searching companies remember that a great client journey is the differentiator that separates market leaders from market laggards. an exceptional adventure is the most crucial step in a long-term relationship with a consumer and requires deep intelligence and impressive design. in response to these challenges, Adobe nowadays introduced Adobe experience Cloud, a comprehensive set of cloud functions designed to give organisations every thing they deserve to bring high-quality consumer experiences. created from Adobe marketing Cloud, Adobe advertising Cloud (see separate press liberate) and Adobe Analytics Cloud, adventure Cloud is developed on the Adobe Cloud Platform. and because it’s from Adobe, adventure Cloud integrates with Adobe inventive Cloud and doc Cloud (see separate press liberate).

tremendous Enhancements to Adobe Cloud Platform and Adobe Sensei

Adobe introduced new enhancements to its Adobe Cloud Platform, the underlying, move-cloud structure that unifies content and information. Key updates include new Sensei capabilities for commercial enterprise consumers as well as new tools and associate integrations available via Adobe I/O, Adobe’s cross-cloud developer portal. in addition, AppDynamics, Clicktale, Dun & Bradstreet, ForeSee, Mastercard, Ooyala, SapientRazorfish and others introduced new Adobe journey Cloud integrations, now obtainable on Adobe alternate.

Adobe Sensei, the intelligence layer in the Adobe Cloud Platform, presents customers a unified AI and laptop gaining knowledge of framework in addition to clever services. these days, Adobe launched new Sensei capabilities for the business, together with Fluid Experiences, Auto-goal, improved Anomaly Detection and Contribution evaluation (see separate press free up).

Adobe and Microsoft Announce Availability of Joint choices to radically change consumer Experiences

Adobe and Microsoft announced availability of their first set of joint options designed to support organizations seriously change their consumer experiences. accessible today, these solutions will seriously change move-channel experiences and campaign orchestration the usage of Adobe event Cloud and Microsoft Cloud. additionally, the companies announced they're taking part on the first open trade general to define and unify the language for advertising, earnings and capabilities statistics vital to carry digital experiences invariably at scale (see separate press unencumber).

Adobe Sneaks New Tech

At “Summit Sneaks,” Adobe will preview unannounced technology in areas together with AI, VR and IoT. Sneaks present the viewers an unheard of – and unique – appear into the long run, displaying manufacturers how they can reimagine their current client experiences and enterprise approaches. Hosted by means of SNL’s Kate McKinnon, attendees will get a sneak peek at the newest innovation popping out of Adobe’s R&D teams. Sneaks is a perennial spotlight of Summit and viewers favorites frequently become part of future product choices.

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About Adobe

Adobe is changing the world via digital experiences. For more guidance, visit www.adobe.com.

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Turning browsing Cart Abandonment right into a Golden advertising and marketing probability | killexams.com Real Questions and Pass4sure dumps

“browsing cart abandonment — when consumers put objects in their on-line browsing carts, however then depart before finishing the purchase — is the bane of the online retail trade.” — Cooper Smith

It’s 1,000,000 dollar query with millions of greenbacks at stake: how do you flip the quick loss of looking cart abandonment into lengthy-term benefit?

if you’re a customer of Adobe Analytics and Adobe campaign, which you can now use Adobe I/O activities to construct an event-driven, light-weight answer that permits you to quickly re-target and re-market your purchasers who abandoned cart.

Triggers Is A Re-entrepreneurs’ ideal friend

Triggers is among the Adobe marketing Cloud’s Activation core services. It lets you identify and react to consumer behaviors through Analytics records. This functionality permits entrepreneurs to at once establish target shoppers in accordance with their site visitors or actions on the page. It serves as the key tool in picking out searching cart abandonment.

Triggers is available via Adobe advertising Cloud -> Activation. There are 4 sorts of triggers obtainable: Abandonment, action, Session birth, and Session end. in this article, we can focus on the Abandonment trigger. From the Triggers UI, you could configure the habits of your set off, the enrichment information for every trigger experience payload, and spot contemporary actions for this set off.

[1] sample Abandonment set off View

observe that every trigger have to be linked to a particular file suite within your organization (the set off above is associated with the “Analytics set off” suite). that you can use the analytics metrics described on your document suite to set the rules and information enrichment (dimensions) for a selected trigger.

the usage of eVar3 to assemble page urls that the customer has visited, I’ve created a collection of rules: if a client has been to the shopping cart page (cart.html), the checkout web page (checkout.html), or the price page (order.html), however on no account landed on the a success order page (thank-you.html), this client is identified as cart abandonment.

As part of the guidelines, you additionally need to outline when your trigger should hearth. The UI provides a group of default value starting from 10 minutes to 2 hours. although, for the sake of my demo, I’ve used the Triggers API to customise my set off to fireplace when no user movements are detected on the web page for 10 seconds (this doesn't equate to an consumer session conclusion). The UI under shows that my set off fires 0 minutes after no motion.

[2] The guidelines for my abandonment set off

other than suggestions, that you would be able to also define enrichment that you simply’d want to consist of on your set off payload. that you can include any analytics metrics available for your document suite as your extra metadata.

[3] Enrichment facts for trigger payload

Now, if a client’s path on our web site suits this sample, and they stopped their motion on the webpage for 10 seconds, my abandonment trigger will ship out an experience to Adobe I/O with here event payload. To support you remember this JSON, listed here are a number of key aspects:

  • triggerID: the pleasing identifier for the trigger in action
  • mcID: the corresponding advertising Cloud id for the particular consumer
  • enrichment: the set of metadata protected within the set off payload
  • triggerPath: the representation of the set off rules
  • sample Triggers event Payload with Enrichment Triggers in adventure-driven Re-marketing

    With a fundamental understanding of how Triggers works, let’s see how this Abandonment set off works in conjunction with other Adobe products for an event-pushed re-advertising adventure.

    When a client visits a We.Retail site hosted through Adobe experience supervisor, the pre-set DTM container on the page collects the customer records and sends it to the Analytics set off record suite in Adobe Analytics. you can also change DTM with Adobe Launch, in party of the launch of Launch, get it? 🤓

    Triggers is monitoring this data movement, and when a client conduct fits the guideline that I’ve set, Triggers fires a set off event to Adobe I/O with analytics records enrichment after 10 seconds of inactiveness on the web page.

    [4] link a trigger to a custom webhook on Adobe I/O

    On Adobe I/O Console, I have created an integration with Triggers that allows me to forward all of the adventure payload for my trigger (“SAXU-Analytics set off”) to a custom webhook. I’ve created an easy Node.js app on Heroku that serves because the customized webhook.

    On receiving the trigger adventure, my custom app extracts client information from the set off adventure payload, initiates an inquiry into Microsoft Dynamics 365 CRM with the internet API to gain more insights into the client (within the case of a mountaineering site, does the consumer hike? Have they shopped with us before?). It then builds an easy coupon for the consumer, and uses the Adobe campaign typical (ACS) Transactional Message API to ship a personalized message to the them.

    right here’s the gist of the demo in 20 seconds: 1. add stuff to cart | 2. abandon cart | three. get a personalized e mail

    that you could see the person experience in the GIF above, and the orchestration is distinct within the structure diagram below.

    [5] structure diagram The competitive talents of Triggers on Adobe I/O

    We’ve primarily mentioned Triggers in the case of an deserted cart, however the percentages with Triggers are limitless . The adventure-driven nature of Triggers permits you to react in precise time to any customer’s action on a web page, and to create a data-pushed personalized journey for each and every client on the fly.

    constructing with Adobe I/O is a great deal like building with Lego blocks — you could at all times join distinct modules and orchestrate. as a substitute of sending a message with ACS, that you could use the Adobe target API to regulate the offer presented on the webpage instantly in response to the consumer’s shopping cart. instead of a standalone Heroku app, which you can additionally use Adobe I/O Runtime to construct your orchestration without delay on the Adobe Cloud Platform.

    The percentages are limitless and the vigour to personally and effectively re-market is correct there for you. Adobe I/O movements is now in Public Beta — click on here to register.

    Reference

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    Wunderman Achieves Specialist Status for Adobe Campaign Expertise | killexams.com real questions and Pass4sure dumps

    August 20, 2015 09:10 ET | Source: Wunderman

    NEW YORK, Aug. 20, 2015 (GLOBE NEWSWIRE) -- Wunderman, one of the world’s largest CRM direct marketing networks, is the first Adobe partner globally to be specialized in Adobe Campaign. Wunderman’s KBM Group in the U.S. and its EMEA team have each earned specialist status.

    As an Adobe Premier Partner, WPP, Wunderman’s parent company, has committed to developing the skills required to design, develop, sell and deploy solutions at a high level of expertise using Adobe technology across its network of companies.  Wunderman, an Adobe Business Plus Partner, leads this effort with its commitment to Adobe Campaign.  With six years of experience implementing and running Adobe Campaign solutions for companies across various industries and with marketing experts – architects, developers, solutions consultants, and practitioners – individually certified through rigorous training, Wunderman offers brands trustworthy expertise, comprehensive solutions and repeatable results to improve marketing performance in both NA and EMEA.  

    Moreover, Wunderman supports Adobe Campaign within its data-centric IMPACT Consumer Engagement Platform, enabling consistent, knowledgeable personalization across channels as well as measurement and real-time updates to consumer intelligence.  The integration of enriched data with Adobe Campaign is invaluable for driving marketing ROI and achieving agile, in-the-moment marketing.

    “Congratulations to Wunderman on this considerable achievement for not just one, but two major global regions.  Their commitment to providing marketers high proficiency in Adobe Campaign coupled with their expertise in data management for extraordinary consumer relevancy is unparalleled and a testament to their industry leadership,” says Jim Sink, Adobe’s Vice President of Global Agency Partnerships.

    Gary S. Laben, Global Chief Data Officer of Wunderman and CEO of KBM Group, says, “We are deeply committed to offering our clients best-in-class solutions within a data-driven, insights-rich engagement ecosystem. Achieving and maintaining a high degree of skill with Adobe Campaign to provide optimized marketing results for our clients across the world is one of our highest priorities.”

    As part of the WPP group, Wunderman is one of a collection of agencies -- including Acceleration, Cognifide, Mirum, and VML -- which have experience in various Adobe Marketing Cloud Solutions: Adobe Campaign, Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Media Optimizer.  The companies collaborate and leverage individual solutions expertise and other strengths across the network to provide marketing technology services beyond the footprint of a single WPP company.

    Wunderman is an Adobe Campaign Specialized Partner. Wunderman has been validated by Adobe to have the certified personnel and customer references required to deliver world-class implementations and the highest return on investment for Adobe Marketing Cloud customers.

    About Wunderman Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ:WPPGY). Find out more at www.wunderman.com and @wunderman.

    About Adobe Marketing Cloud Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.

    Wunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

    New York, New York, UNITED STATES

    Wunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

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    Turning Shopping Cart Abandonment into A Golden Marketing Opportunity | killexams.com real questions and Pass4sure dumps

    “Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.” — Cooper Smith

    It’s a million dollar question with millions of dollars at stake: how do you turn the instant loss of shopping cart abandonment into long-term gain?

    If you’re a customer of Adobe Analytics and Adobe Campaign, you can now use Adobe I/O Events to build an event-driven, lightweight solution that allows you to quickly re-target and re-market your customers who abandoned cart.

    Triggers Is A Re-Marketers’ Best Friend

    Triggers is one of the Adobe Marketing Cloud’s Activation core services. It allows you to identify and react to customer behaviors through Analytics data. This functionality allows marketers to quickly identify target customers based on their traffic or actions on the page. It serves as the key tool in identifying shopping cart abandonment.

    Triggers is accessible through Adobe Marketing Cloud -> Activation. There are four types of triggers available: Abandonment, Action, Session Start, and Session End. In this article, we will focus on the Abandonment Trigger. From the Triggers UI, you can configure the behavior of your trigger, the enrichment data for each trigger event payload, and see recent activities for this trigger.

    [1] Sample Abandonment Trigger View

    Note that each trigger must be associated with a particular report suite within your organization (the trigger above is associated with the “Analytics Trigger” suite). You can use the analytics metrics defined in your report suite to set the rules and data enrichment (dimensions) for a particular trigger.

    Using eVar3 to collect page urls that the customer has visited, I’ve created a set of rules: if a customer has been to the shopping cart page (cart.html), the checkout page (checkout.html), or the payment page (order.html), but never landed on the successful order page (thank-you.html), this customer is identified as cart abandonment.

    As part of the rules, you also need to define when your trigger should fire. The UI provides a set of default value ranging from 10 minutes to 2 hours. However, for the sake of my demo, I’ve used the Triggers API to customize my trigger to fire when no user actions are detected on the page for 10 seconds (this does not equate to an user session end). The UI below shows that my trigger fires 0 minutes after no action.

    [2] The rules for my abandonment trigger

    Apart from rules, you can also define enrichment that you’d like to include in your trigger payload. You can include any analytics metrics available in your report suite as your additional metadata.

    [3] Enrichment data for trigger payload

    Now, if a customer’s path on our website fits this pattern, and they stopped their action on the webpage for 10 seconds, my abandonment trigger will send out an event to Adobe I/O with the following event payload. To help you understand this JSON, here are a few key points:

  • triggerID: the unique identifier for the trigger in action
  • mcID: the corresponding Marketing Cloud ID for the specific customer
  • enrichment: the set of metadata included in the trigger payload
  • triggerPath: the representation of the trigger rules
  • Sample Triggers Event Payload with Enrichment Triggers in Event-Driven Re-Marketing

    With a basic understanding of how Triggers works, let’s see how this Abandonment Trigger works in conjunction with other Adobe products for an event-driven re-marketing experience.

    When a customer visits a We.Retail website hosted by Adobe Experience Manager, the pre-set DTM container on the page collects the customer data and sends it to the Analytics Trigger report suite in Adobe Analytics. You can also replace DTM with Adobe Launch, in celebration of the launch of Launch, get it? 🤓

    Triggers is monitoring this data flow, and when a customer behavior matches the rule that I’ve set, Triggers fires a trigger event to Adobe I/O with analytics data enrichment after 10 seconds of inactivity on the page.

    [4] Link a trigger to a custom webhook on Adobe I/O

    On Adobe I/O Console, I have created an integration with Triggers that allows me to forward all the event payload for my trigger (“SAXU-Analytics Trigger”) to a custom webhook. I’ve created a simple Node.js app on Heroku that serves as the custom webhook.

    On receiving the trigger event, my custom app extracts customer information from the trigger event payload, initiates an inquiry into Microsoft Dynamics 365 CRM with the Web API to gain more insights into the customer (in the case of a hiking website, does the customer hike? Have they shopped with us before?). It then builds a simple coupon for the customer, and uses the Adobe Campaign Standard (ACS) Transactional Message API to send a personalized message to the them.

    Here’s the gist of the demo in 20 seconds: 1. add stuff to cart | 2. abandon cart | 3. get a personalized email

    You can see the user experience in the GIF above, and the orchestration is detailed in the architecture diagram below.

    [5] Architecture diagram The Competitive Advantage of Triggers on Adobe I/O

    We’ve mainly discussed Triggers in the case of an abandoned cart, but the possibilities with Triggers are limitless . The event-driven nature of Triggers allows you to react in real time to any customer’s action on a page, and to create a data-driven personalized experience for each customer on the fly.

    Building with Adobe I/O is a lot like building with Lego blocks — you can always connect different modules and orchestrate. Instead of sending a message with ACS, you can use the Adobe Target API to modify the offer presented on the webpage instantly based on the user’s shopping cart. Instead of a standalone Heroku app, you can also use Adobe I/O Runtime to build your orchestration directly on the Adobe Cloud Platform.

    The possibilities are endless and the power to personally and effectively re-market is right there for you. Adobe I/O Events is now in Public Beta — click here to sign up.

    Reference

    VirtusaPolaris Announce Launch of BankConnect to Transform the Personalized Digital Banking Customer Experience | killexams.com real questions and Pass4sure dumps

    WESTBOROUGH, Mass.--(BUSINESS WIRE)--VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd., a leading worldwide provider of information technology (IT) consulting and outsourcing, today announced the launch of VirtusaPolaris BankConnect. The solution, powered by Adobe Marketing Cloud, is designed to create more personalized customer banking experiences across authenticated bank environments.

    “Financial services firms have been successful with engagement on their public websites, but they have struggled to provide the same personalization for existing customers on their authenticated sites,” said Frank Palermo, global head of Digital Solutions for VirtusaPolaris. “The VirtusaPolaris BankConnect solution provides a highly-unified, scalable and reusable framework that helps banks deliver relevant experiences across all digital channels, ultimately enhancing the personalized banking experience for customers.”

    The VirtusaPolaris BankConnect framework provides a consolidated account list, giving users a 360 degree account view across their relationship with the financial institution through a comprehensive list of all transactions and presented offers. The solution provides a unified account application framework across products and channels, and allows users to resume at any time.

    The core authenticated site framework, built upon Adobe Experience Manager and integrated with Activation core service, which is powered by dynamic tag management, Adobe Target, Adobe Analytics and Adobe Campaign, allows banks to provide custom on-boarding experiences while providing a scalable architecture and reusable modules to pull user data from back-end services. Campaign and Analytics allow the framework to provide targeted offers to end-users. Product recommendations can be targeted at product and transactional levels, which can then be managed by simple configurations.

    Drop off and application process data can also be uncovered, resulting in selective re-targeting capabilities, and allowing VirtusaPolaris BankConnect to deliver a real-time, engaging customer experience.

    Leveraging its proven platforms, solutions, jump start kits and partnerships with some of the leading technology vendors, VirtusaPolaris has been helping enterprises implement digital technologies to transform their businesses, expand their addressable market and increase revenues. In 2015, the company received the Adobe Marketing Cloud Innovation Award at Adobe Summit for incredible creativity and ingenuity in personalized digital banking experiences. VirtusaPolaris’ Digital Services were awarded high performer status in the HfS Blueprint Reports on Mobility and Internet of Things (IoT), and among other accolades, were recently named a Major Contender on the Everest Group PEAK Matrix for Digital Services.

    About VirtusaPolaris

    VirtusaPolaris, the market-facing brand reflecting the combined strengths of Virtusa Corporation and Polaris Consulting & Services, Ltd. is a global provider of information technology (IT) consulting and outsourcing services that accelerate business outcomes for Global 2000 companies and leading software vendors in banking and financial services, insurance, healthcare, telecommunications, technology, media and entertainment.

    VirtusaPolaris’ solutions address the CXOs’ dual challenge of growing revenues while improving IT cost efficiencies. VirtusaPolaris’ digital services leverage innovative new technologies to reimagine the customer experience, increasing retention and creating lasting value. VirtusaPolaris’ preemptive outsourcing solutions help clients reduce risk and improve IT operations.

    VirtusaPolaris delivers services across the IT lifecycle, including consulting, solution design, technology selection, implementation, testing and maintenance & support, including infrastructure support. Inheriting a strong heritage in software engineering, VirtusaPolaris is highly qualified to both develop and maintain software, using a proven platforming methodology and advanced Agile and Accelerated Solution Design techniques to reliably produce results on time and within budget.

    Holding a record of success across industries and unparalleled domain expertise, VirtusaPolaris understands clients’ business challenges best and uses that to deliver distinctive, differentiated and innovative application of technology to solve those problems. Examples of large business transformations completed include the world’s largest P&C claims modernization program, one of the largest corporate customer portals for a premier global bank, an order to cash implementation for a multinational telecommunications provider, and digital transformations for media and banking companies.

    Virtusa Corporation is headquartered in Massachusetts, and together with Polaris, has 50 offices across North America, Europe and Asia.

    Polaris Consulting & Services is a subsidiary of Virtusa Corporation. Copyright © 2016 Virtusa Corporation. All Rights Reserved.



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