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A00-270 - SAS BI Content Development - BrainDump Information

Vendor Name : SASInstitute
Exam Code : A00-270
Exam Name : SAS BI Content Development
Questions and Answers : 89 Q & A
Updated On : October 19, 2018
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A00-270 exam Dumps Source : SAS BI Content Development

Test Code : A00-270
Test Name : SAS BI Content Development
Vendor Name : SASInstitute
Q&A : 89 Real Questions

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SASInstitute SASInstitute SAS BI Content

SAS Creates center for fitness Analytics on-line group | killexams.com Real Questions and Pass4sure dumps

CARY, N.C.--(enterprise WIRE)--The SAS center for health Analytics and Insights (CHAI) proclaims the launch of a brand new online group to help collect leaders and practitioners from the fitness and lifestyles sciences industries who're committed to transforming health care.

“We need to facilitate a special talk about fitness transformation," spoke of Jason Burke, CHAI Managing Director. “Our analysis with health plans, fitness suppliers and lifestyles sciences enterprises finds that fitness analytics is pivotal to a value-advantageous and consequences-oriented health system. but the work requires collaboration. This open group will help clients, companions, regulators and other trade stakeholders discover collectively how health analytics can power a more counsel-driven fitness ecosystem.”

The middle for health Analytics combines a standard web page and on-line community. individuals of the CHAI group will give content and updates on fitness analytics analysis and observe throughout such large subject matters as buyer engagement, fitness possibility prediction, bundled funds, in charge care, facts-based mostly medication, adaptive medical trials, federal legislations and fraud prevention. additionally, trade leaders and stakeholders will add their own wonderful content and participate in discussions.

“one among our express goals is to stability enter from our employees, valued clientele, companions, notion leaders and business pioneers,” Burke noted. “we are launching this community to present a platform for multi-directional conversation, education and trade. we now have lots to share, however we now have as a great deal to gain from people who visit and be a part of in the talk.”

about the SAS middle for health Analytics and Insights

The SAS center for health Analytics and Insights (CHAI) is a methodology research and incubation company concentrated on creative uses of advanced analytics throughout health and existence sciences. via multidisciplinary collaborations and the world’s strongest analytical utility, CHAI helps corporations develop deeper patient insights, superior clinical effects, reduce costs and greater organizational efficiency.

SAS is the industry chief in fitness analytics application and features, offering superior-in-category options for bettering medical care, strengthening fiscal performance, deepening consumer relationships and pursuing clinical innovations. all the correct 25 health plans and pharmaceutical organizations rely upon SAS® for strategic insights into fitness results, profitability, and consumer preferences and behaviors that produce helpful intelligence for business transformation and increase. AstraZeneca, Brigham and ladies’s medical institution, Kaiser Permanente, Healthways and McKesson are among the leading fitness care corporations that use SAS. discuss with SAS for all times sciences, SAS for health care suppliers and SAS for medical insurance for greater suggestions.

About SAS

SAS is the chief in company analytics application and services, and the biggest unbiased seller within the business intelligence market. through creative options, SAS helps clients at more than 55,000 sites enrich efficiency and convey value via making stronger choices faster. given that 1976 SAS has been giving consumers around the globe THE vigor to grasp®. SAS and all different SAS Institute Inc. product or carrier names are registered trademarks or logos of SAS Institute Inc. in the united states and different nations. ® indicates united states of america registration. other brand and product names are trademarks of their respective businesses. Copyright © 2012 SAS Institute Inc. All rights reserved.


SAS joins the economic cyber web Consortium | killexams.com Real Questions and Pass4sure dumps

No result discovered, are trying new keyword!About SAS SAS is the chief in analytics. via innovative analytics, enterprise intelligence ... SAS Institute Inc. All rights reserved. View customary content with multimedia:http://www.prnewswire.co...

SAS wins MLB account, uses testimonial advertisements to land consumers | killexams.com Real Questions and Pass4sure dumps

business intelligence software supplier SAS Institute has been concentrated on the huge entertainment trade for many years. "amusement and sports in particular are tremendous markets, with strong manufacturers and large audiences," stated Michael Minelli, account director for SAS' content, Communications, enjoyment division.

In 2004, SAS scored a huge success in advertising to the entertainment trade when it landed essential League Baseball—especially its superior Media division, which operates MLB.com and different excessive-tech capabilities—as a shopper. In at first focused on the company, SAS approached and engaged MLB.com with a mixture of direct sales drive efforts, presence at trade-specific routine and public family members.

today, the internet web page is one in every of MLB's most vital customer-facing entities and receives more than 1 billion visits a yr and 1 billion web page views per month. SAS has helped MLB's advanced Media combine and prepare the customer data it collects to maximize advertising and marketing, revenue and client service opportunities.

or not it's been such a huge success for SAS that the company has leveraged its partnership with MLB—through a testimonial ad crusade featuring Commissioner Bud Selig—to appeal to different leisure companies.

Enlisting one of these greatly identified firm as MLB gave SAS traction in additional than simply the sports world. "Our most lively pursuits in what we outline as the enjoyment market encompass gaming, casinos, cable tv, home video divisions of the most important movie studios, buyer magazines and sports," Minelli spoke of.

Deb Orton, SAS advertising and marketing director, and Laura Wilson, director of promoting method, worked with MLB executives to position together a compelling, finished story of how SAS helped the activities league and all its teams. The campaign incorporated tv, print and online add-ons. "television and print are superb for constructing company attention and breaking via litter," Minelli noted. "in the meantime, online marketing permits us to offer many tiers of tips, as neatly as the chance to construct one-to-one relationships."

one of the vital print ads indicates a grinning Selig with a baseball diamond in the history, offset by using the essential message "SAS gives MLB.com the vigor to grasp," incorporating SAS' long-standing tagline.

SAS launched the continued campaign in April 2005. The company did not reveal ROI numbers however observed it has made enormous inroads into cable tv, customer magazines, enjoyment direct entrepreneurs and the domestic video divisions of fundamental movie agencies. additionally, it's making a large business push into the gaming and hospitality sectors.

"The MLB.com crusade gives SAS the chance to display our knowing of the trade, and presents a fine baseline to spark hobby and attract new clients," Minelli noted. "When a firm sees considered one of its peers doing whatever neatly—whatever that is each functional and tangible—it desires to follow. Success breeds success, above all within the leisure trade."




Killexams.com A00-270 Dumps and Real Questions

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A00-270 exam Dumps Source : SAS BI Content Development

Test Code : A00-270
Test Name : SAS BI Content Development
Vendor Name : SASInstitute
Q&A : 89 Real Questions

Dont neglect to strive the ones real exam questions for A00-270 exam.
If you want right A00-270 education on the way it works and what are the checks and all then dont waste a while and choose killexams.Com as its miles an ultimate source of help. I also wanted A00-270 training and I even opted for this extremely good test engine and were given myself the best education ever. It guided me with every aspect of A00-270 exam and provided the great questions and solutions I even have ever seen. The observe guides also were of very a good deal help.


Very smooth way to skip A00-270 examination with questions and exam Simulator.
The killexams.com Questions & solutions made me effective enough to break up this examination. I endeavored 90/ninety five questions in due time and exceeded effectively. I never considered passing. a lot obliged killexams.com for help me in passing the A00-270. With a complete time paintings and an authentic diploma readiness aspect by way of side made me greatly occupied to equip myself for the A00-270 exam. by one method or every other I came to reflect onconsideration on killexams.


Take advantage contemporary A00-270 exam Q&A and get certified.
It have been years and i used to be stuck on the identical designation, it become like being glued to the chair with fevicol. first of all you believe you studied, just wait desirable matters are available time. however then your patience wears off and you gotta take a stand earlier than its too past due. for the reason that my paintings entails more often than not dealing with a A00-270 clients base I determined to ace it and become the he knows all about A00-270 dude inside the office. Upon a buddies steering I attempted your A00-270 demo from killexams.com, cherished and it and moved onto a buy. Your test engine is gorgeous and today your study package has made me the brand new A00-270 supervisor.


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Going through killexams.com Q&A has come to be a addiction whilst exam A00-270 comes. And with checks arising in pretty much 6 days Q&A changed into getting greater critical. however with topics I want some reference guide to go every so often in order that i would get higher help. way to killexams.com their Q&A that made all of it clean to get the subjectsinterior your head easily which would otherwise might be not possible. And its miles all due to killexams.com merchandise that I managed to attain 980 in my examination. Thats the highest score in my elegance.


What is needed to study for A00-270 examination?
I must admit, I was at my wits end and knew after failing the A00-270 test the first time that I was on my own. Until I searched the web for my test. Many sites had the sample help exams and some for around $200. I found this site and it was the lowest price around and I really could not afford it but bit the bullet and purchased it here. I know I sound like a Salesman for this company but I cannot believe that I passed my cert exam with a 98!!!!!! I opened the exam only to see almost every question on it was covered in this sample! You guys rock big time! If you need me, call me for a testimonial cuz this works folks!


A00-270 Questions and Answers required to pass the certification exam at first attempt.
We all know that clearing the A00-270 test is a big deal. I got my A00-270 test cleared that I was so content just due to killexams.com that gave me 87% marks.


actual take a look at A00-270 questions.
Hurrah! ive surpassed my A00-270 this week. and i got flying coloration and for all this i am so thankful to killexams. theyvegive you so splendid and well-engineered software. Their simulations are very just like the ones in real assessments. Simulations are the primary factor of A00-270 exam and well worth extra weight age then different questions. After preparingfrom their application it turned into very clean for me to resolve all the ones simulations. I used them for all A00-270 examination and found them trustful on every occasion.


right here is right source of new dumps, correct answers.
Asking my father to help me with some thing is like getting into in to huge hassle and i without a doubt didnt need to disturb him throughout my A00-270 coaching. I knew a person else has to help me. I just didnt who itd be until certainly one of my cousins advised me of this Killexams.com. It become like a amazing gift to me because it become extremely usefuland useful for my A00-270 check instruction. I owe my high-quality marks to the people running on here due to the fact their dedication made it viable.


do not forget to study these real test questions for A00-270 examination.
As I am into the IT area, the A00-270 exam became essential for me to reveal up, yet time boundaries made it overwhelming for me to paintings well. I alluded to the killexams.Com Dumps with 2 weeks to strive for the exam. I discovered how to complete all of the inquiries properly underneath due time. The clean to retain answers make it properly less complicated to get geared up. It labored like a entire reference aide and I changed into flabbergasted with the result.


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Business Intelligence and Analytics Market Status and Outlook 2018 to 2022 | killexams.com real questions and Pass4sure dumps

Harrisburg, NC -- (SBWIRE) -- 09/28/2018 -- "Global Business Intelligence and Analytics Market: Size, Trends & Forecasts (2018-2022)", provides an in-depth analysis of the business intelligence and analytics market including detailed description of market sizing and growth. The report provides analysis of the market by value, by segments and includes segment analysis as well.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global business intelligence and analytics market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The major players dominating the business intelligence and analytics market are IBM Corporation, Microsoft Corporation, SAP SE and SAS Institute. The four companies have been profiled in the report providing detailed analysis of their financial information and business strategies.

Purchase A Copy of this Report (USD $900) at:https://www.marketinsightsreports.com/report/purchase/0926870987?mode=su?source=releasewire&Mode=07

Essential points covered in Global Business Intelligence and Analytics Market 2018 Research are:-- What will the market size and the growth rate be in 2022?- What are the key factors driving the Global Business Intelligence and Analytics market?- What are the key market trends impacting the growth of the Global Business Intelligence and Analytics market?- What are the challenges to market growth?- Who are the key vendors in the Global Business Intelligence and Analytics market?- What are the market opportunities and threats faced by the vendors in the Global Business Intelligence and Analytics market?- What are the key outcomes of the five forces analysis of the Global Business Intelligence and Analytics market?

This independent 82 pages report guarantees you will remain better informed than your competition. With tables and figures examining the Business Intelligence and Analytics market, the report gives you a visual, one-stop breakdown of the leading products, submarkets and market leader's market revenue forecasts as well as analysis to 2022.

Furthermore, the report provides a detailed analysis of the Global Business Intelligence and Analytics market with analysis of market size by value and volume. Along with this, an analysis of penetration rate and the average revenue generated per user (ARPU) in the market has also been done.

Request a Sample Copy of this Report at:https://www.marketinsightsreports.com/reports/0926870987/global-business-intelligence-and-analytics-market-size-trends-and-forecast-2018-2022/inquiry?source=releasewire&Mode=07

Business intelligence and analytics is a combination of two major segments, which includes business intelligence and analytics. The concept of analytics was introduced in business intelligence due to the increasing need for detailed analysis of large volume of structured and unstructured data.

Business Intelligence (BI) is a set of processes and technologies that helps to convert raw data into meaningful insights for business organizations and various other end users. BI makes a direct impact on an organization's strategic and operational business decisions. BI enables fact-based decision making using historical data rather than relying on assumptions. Analytics is concerned with turning raw data into insights and predictions about the future for better decision making. Analytics provide businesses with meaningful information which may otherwise be hidden within large quantities of data.

The global business intelligence and analytics market has been segmented on the basis of types, services, deployment type, end users and end-use verticals. The market can be segmented on the basis of type into spatial and location analytics, advanced and predictive analytics, cognitive/AI (Artificial Intelligence), content analytics and end-user query and reporting analytics. On the basis of services, market can be divided into professional services and managed services and on the basis of deployment type, the market is fragmented into on-premise and hosted (cloud based). Users of the business intelligence and analytics market include small & medium enterprises and large enterprises and various end-use verticals of the market are healthcare, IT and telecom, retail, education etc.

The global business intelligence and analytics market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2018-2022). The business intelligence and analytics market is expected to be driven by various growth enhancing factors such as growing trend of big data, increasing demand for enterprise resource planning (ERP), growing relevance of internet of things, increasing demand for real time data analysis etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are irrelevant and bad quality data and the shortage of skilled workforce.

Browse Full Report at:https://www.marketinsightsreports.com/reports/0926870987/global-business-intelligence-and-analytics-market-size-trends-and-forecast-2018-2022?source=releasewire&Mode=07

The research includes historic data from 2013 to 2017 and forecasts until 2022 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs. The report will make detailed analysis mainly on above questions and in-depth research on the development environment, market size, development trend, operation situation and future development trend of Business Intelligence and Analytics on the basis of stating current situation of the industry in 2018 so as to make comprehensive organization and judgment on the competition situation and development trend of Business Intelligence and Analytics Market and assist manufacturers and investment organization to better grasp the development course of Business Intelligence and Analytics Market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

About MarketInsightsReportsMarketInsightsReports provides syndicated Market research reports to industries, organizations or even individuals with an aim of helping them in their decision making process. MarketInsightsReports has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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Business Intelligence (BI) market share and forecasts research report 2018 just published | killexams.com real questions and Pass4sure dumps

Big market research delivers significant information and realistic data of the Business Intelligence (BI) market . The report presents a deep study of the market growth factors and drivers. In-depth research of the Business Intelligence (BI) Market limitations and the opportunities enable the user to make the future projection.

Business intelligence software market is an important tool or application used by organizations to analyze data and make improved real-time market decisions. Traditionally, business intelligence was used only for reporting, designing dashboards, and resolving queries.

Its goal was to track key business performance and metrics.

During 2017 the cloud-based social intelligence solutions segment accounted for almost 70% of the total share of the market and dominated the industry.

Cloud-based solutions come with a regular minimal payment and eliminate the need for making a large one-time investment and also the periodic expenses for maintenance and updates. Predictable expenses, no requirement of a powerful local server, minimal requirement of skilled personnel, and free upgrades are additional benefits that will induce more businesses to prefer hosted business intelligence solutions in the next few years.

Request a sample this report: www.bigmarketresearch.com/request-…utm_source=OPR-SL

The enterprises segment dominated the social business intelligence market during 2017. This segment includes several industries such as retail, IT, BFSI, healthcare, and telecommunication.

These industries use business intelligence for predictive analysis as it helps them in segmenting products and services based on the preference of their customers. The higher adoption of business intelligence software by SMEs, the rise in a number of online retail customers, and the favorable government policies in the healthcare and BFSI industries will drive the growth of this market segment.

In 2017, the global Business Intelligence (BI) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global Business Intelligence (BI) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Business Intelligence (BI) development in United States, Europe and China.

The following manufacturers are covered in this report: IBM, Oracle, SAP, SAS Institute, Adobe Systems, Attensity Group, Beevolve, Clarabridge, Crimson Hexagon, Evolve24, Google, HP, Kapow Software/ Kofax, Lithium Technologies, NetBase Solutions, Radian6/Salesforce, Sysomos and Cision

Business Intelligence (BI) Breakdown Data by Type

On-premises

Cloud

Business Intelligence (BI) Breakdown Data by Application

SMEs

Large Enterprises

Government Organizations

Business Intelligence (BI) Production by Region

United States

Europe

China

Japan

South Korea

India

Other Regions

Enquire about this report @ www.bigmarketresearch.com/purchase…utm_source=OPR-SL

Regional segmentation of the report includes North America, United States, Canada, Mexico, Asia-Pacific, China, India, Japan, South Korea, Australia, Indonesia, Singapore, Malaysia, Philippines, Thailand, Vietnam,  Europe, Germany, France, UK, Italy, Spain, Russia, Central & South America, Brazil, Rest of Central & South America, Middle East & Africa, GCC Countries, Turkey , Egypt and South Africa

Detailing the consumption and production rate of Business Intelligence (BI) in these regions, the report outlines the growth curve of this industry in terms of market volume and share over 2018-2025.

The study objectives are:

To analyze global Business Intelligence (BI) status, future forecast, growth opportunity, key market and key players.

To present the Business Intelligence (BI) development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Business Intelligence (BI) are as follows:

History Year: 2013-2017

Base Year: 2017

Estimated Year: 2018

Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Players Covered

1.4 Market Analysis by Type

1.4.1 Global Business Intelligence (BI) Market Size Growth Rate by Type (2013-2025)

1.4.2 On-premises

1.4.3 Cloud

1.5 Market by Application

1.5.1 Global Business Intelligence (BI) Market Share by Application (2013-2025)

1.5.2 SMEs

1.5.3 Large Enterprises

1.5.4 Government Organizations

1.6 Study Objectives

1.7 Years Considered

2 Global Growth Trends

2.1 Business Intelligence (BI) Market Size

2.2 Business Intelligence (BI) Growth Trends by Regions

2.2.1 Business Intelligence (BI) Market Size by Regions (2013-2025)

2.2.2 Business Intelligence (BI) Market Share by Regions (2013-2018)

2.3 Industry Trends

2.3.1 Market Top Trends

2.3.2 Market Drivers

2.3.3 Market Opportunities

3 Market Share by Key Players

3.1 Business Intelligence (BI) Market Size by Manufacturers

3.1.1 Global Business Intelligence (BI) Revenue by Manufacturers (2013-2018)

3.1.2 Global Business Intelligence (BI) Revenue Market Share by Manufacturers (2013-2018)

3.1.3 Global Business Intelligence (BI) Market Concentration Ratio (CR5 and HHI)

3.2 Business Intelligence (BI) Key Players Head office and Area Served

3.3 Key Players Business Intelligence (BI) Product/Solution/Service

3.4 Date of Enter into Business Intelligence (BI) Market

3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

4.1 Global Business Intelligence (BI) Market Size by Type (2013-2018)

4.2 Global Business Intelligence (BI) Market Size by Application (2013-2018)

More report about of this report: www.bigmarketresearch.com/global-b…-2018-2025-market

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7 ways SAS uses social media monitoring to track the competitive landscape | killexams.com real questions and Pass4sure dumps

Social media monitoring has taken on heightened importance in a wide range of business concerns, from communications to customer service.

In PR and on social media platforms, monitoring—and responding—can be powerful tools for shaping your image and claiming a greater share of voice.

Paying close attention can also help you glimpse future trends in your industry, says Kirsten Hamstra, senior global social media manager at SAS, a North Carolina-based software analytics company.

“It’s not just listening to what people are saying about you,” she says. “It’s listening about where you want to go, what the future holds.”

Here are lessons from the way SAS runs its highly effective monitoring program:

1. Involve your experts.

SAS has a team that tracks any mention of the company and its products, including questions, comments, concerns and user issues, Hamstra says.

If needed, either the monitoring team responds, or it calls on its “social media first responders,” or subject experts scattered from throughout its staff of 14,300 employees, says Hamstra.

“They have a particular subject matter expertise where they might be able answer a question that those initial folks within our social [media] center can’t,” she says.

[FREE DOWNLOAD: How to manage online feedback and brand reputation]

2. Track share of voice.

Three years ago, SAS began monitoring not only what is said about the company and its initiatives, but what its competitors and customers say about the topics SAS cares about, Hamstra says.

To establish share of voice, the social media team works closely with its marketing counterparts to gather analytics that provide insights to interested parties companywide. The team delves into platforms that include Twitter, news outlets, blogs, websites and even comments on blogs and articles.

SAS evaluates comments and conversation to identify how it is performing against its competitors in its core initiatives, including analytics, customer intelligence, data management and artificial intelligence. SAS also measures the overall volume of mentions. The social media team reports monthly to the marketing groups. Each quarter, the team also reports on share of voice to the chief marketing officer and his leadership team.

3. Unleash your internal advocates.

In June, SAS’ chief marketing officer encouraged the social media team to use its employee base to drive share of voice, Hamstra says. The team set a goal of increasing its number of mentions concerning AI and machine learning by 20 percent.

Pushing the message through its intranet and the team’s blog, SAS rallied its employee base, including 600 employee advocates who are trained on social media. They suggested hashtags to promote the company’s expertise in AI and machine learning.

SAS told the advocates, “We would love your help in getting this content out there,” Hamstra says. “This is why it’s important for the brand, and this is the challenge.”

The initiative succeeded. Hamstra thinks any company with the right tools could do the same. It begins, she says, with “looking closely at what are you listening to besides mentions of your own brand.”

4. Collaborate to establish—and refine—the keywords.

When you are monitoring something as complicated as a major organization with multiple initiatives, start with core taxonomy, or a set of keywords important to you.

SAS has many products and competitors. In each area, taxonomies are will look vastly different, Hamstra says. Social media and communications can’t go it alone.

“Relying on those product marketing teams and field marketing teams to refine those taxonomies is crucial,” Hamstra says.

Similarly, you can’t remain passive—establishing the taxonomies and leaving the machine to hum along on its own. Continually refine the words and phrases you are monitoring.

“A competitor might come onto the scene that didn’t even exist a year ago, especially when you talk about software and technology,” Hamstra says.

That’s why product marketing teams are vital assets. When the market changes, they then inform the social media team, Hamstra says. Same goes for the developers, who also gain insights from the intel.

5. Monitor traditional news media.

Of the quarterly reports SAS shares with marketing leaders, social media is just half the picture, Hamstra says. The other half is traditional share-of-voice reporting from newspapers, TV networks and other media outlets.

In addition to the full-time staffer who runs social media monitoring, an employee within PR tracks share of voice in traditional news media, comparing SAS against its competitors.

Over the years, SAS leaders requested reports listing traditional media and social media coverage—side by side, to reveal the bigger story. “We wanted to see if there were trends in both over a given period of time,” Hamstra says.

For instance, if there was a major product announcement at SAS, management wanted to see whether the spike in traditional media coverage filtered to platforms such as Twitter—or vice versa. They also tracked trends within the competition, so social media could better inform marketing.

If a big announcement by competitors—or a shamefaced admission of a decline in earnings—causes a spike in coverage, what does that mean for relative reputation? (SAS is privately held.) Such intelligence on sentiment can give your internal stakeholders an advantage in a dog-eat-dog world.

6. Track trending content.

Social media monitoring technology enables SAS to watch what content is trending for each of its initiatives. Its exhaustive list of terms includes its own product names and those of its competitors.

Hamstra’s team can examine individual pieces of content and know what was the most popular and most shared among SAS and its competitors.

This helps marketers understand what resonates with customers and SAS’ wider audience. What webinars or white papers are they gobbling up? What do they yawn about and pass over? Which pieces of competitors’ content are performing well?

The value of monitoring goes beyond marketing and sales, Hamstra says. Other areas of your company—such as training, and research and development—will value the intel you provide. They want to know what your competitors and industry influencers are sharing and talking about.

Writers, marketers and other content producers need more than what time of day to post. “They want to know what’s working and what isn’t,” Hamstra says. “I really want to see what content is helpful and is resonating with the right audiences.”

Often SAS and its competitors produce content on similar topics—say, a white paper on artificial intelligence. Did the two papers perform differently? How did the other guys share theirs? Did it do better? Why? Was it more controversial? Did they use an influencer to promote it, or a series of short videos?

“We all look at each other,” Hamstra says. “We all can learn from each other.”

7. Keep modifying your search terms.

Social media monitoring and PR intelligence projects will always be works in progress, because of the constant state of change. New competitors emerge. Technologies evolve.

When you’re starting out, especially working on taxonomies, the results aren’t always illuminating. Keep refining, Hamstra urges. But don’t narrow your search terms too much, or you will miss a lot.

“Don’t be afraid of failing,” she says. “Don’t be afraid of refining. Get as many eyeballs on the results as you can.”

This means developing relationships with the front-line people who are selling or developing your products or services. The more they help you refine your monitoring, the better off you will be.

“The social team can’t know every single topic in and out, and can’t build these terms alone,” she says.

(Image via)



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