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A7 - An Introduction to Purchasing Strategy - BrainDump Information

Vendor Name : CIPS
Exam Code : A7
Exam Name : An Introduction to Purchasing Strategy
Questions and Answers : 115 Q & A
Updated On : March 22, 2019
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A7 exam Dumps Source : An Introduction to Purchasing Strategy

Test Code : A7
Test Name : An Introduction to Purchasing Strategy
Vendor Name : CIPS
Q&A : 115 Real Questions

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CIPS An Introduction to Purchasing

CIPS Favours Procurement over deciding to buy and Approves Chartered Member repute | killexams.com Real Questions and Pass4sure dumps

remaining week CIPS (the Chartered Institute of buying and supply) members voted at the AGM in Easton on the Hill, Stamford, Lincs for the a good deal-debated name trade and the introduction of the Chartered Member repute.

So from next year, CIPS may be regular because the combined overseas Polo Society, the biggest world forum for all fans of the mint with the gap . Membership has already hit the million mark and ... what, have I been reading the inaccurate press unlock? Sorry!

severely though, CIPS will shortly become the Chartered Institute of Procurement and provide. As we’ve noted earlier than, we are able to’t get too excited about that – “procurement” plays stronger in some international locations however not all compared to “buying,” however I don’t see it having any principal effect. ninety% of people who voted supported each that stream and the greater giant introduction of the Chartered Member status. (I don’t have the genuine vote casting numbers even though – anyone know that)?

in terms of Chartered fame, the important thing question that turned into debated at some length over the fresh months is whether that new stage will devalue the core MCIPS graduate diploma degree or certainly Fellowship. I think inevitably it must do to a point, but that’s now not necessarily a rationale now not to do it.

What CIPS need to now not do though is be considered to be using it basically as a profits generation tool and a source of extra can charge for individuals. Of route, there may well be some budget friendly can charge involved - comparable to a one-off charge for gaining the Chartered designation originally. but when we find Chartered membership is plenty greater expensive than MCIPS, or the ethics examine is priced as a substantial add-on, then I think there could be some resentment. area to that, then as a Chartered Institute, it does appear economical that we've the potential to call some members “Chartered”. So for my part I’m widely in favour.

Anyway, popularity of the adjustments must be sought from Her Majesty’s Privy Council. Assuming the Queen doesn’t have powerful feelings about whether procurement should have Chartered popularity, then it's going to all ensue later this 12 months.

Procurement and supply management in GCC advancing | killexams.com Real Questions and Pass4sure dumps

The Chartered Institute of Procurement & deliver (CIPS) unveiled the newest procurement and provide administration trends throughout the place on the constructing Procurement Capabilities in KSA. 

Held within the Sofitel lodge in Khobar, Saudi Arabia, on the 9 Feb 2016, the event additionally acknowledged the achievements of 36 Saudi Arabian nationals that currently achieved the CIPS corporate award programme.

The candidates received their certifications for practitioner level, from David Noble, CIPS neighborhood CEO, and Sam Achampong, CIPS MENA accepted supervisor.

due to the fact that organising a presence in KSA again in 2011, CIPS has introduced a number of globally-recognised qualifications geared against procurement and provide administration.

up to now, the organization’s regional membership now numbers over four,000, and have joined a global community made from 118,000 participants.

Commenting procurement and supply management in the location, David Noble stated: "there are many challenges and opportunities faced with the aid of procurement right here. for example, the re-introduction of Iran into the world economic climate, the opening up of supply chains throughout the region with an expanded movement of goods out and in will mean change will be momentous.

He brought: “We should be certain that procurement and provide chain practices are potent, healthy for this new world, and operate with efficiency and efficacy as these enormous exchange and funding alternatives arrive.”

features PMI is available in at three-12 months low in April - rounding off hat-trick of susceptible financial statistics | killexams.com Real Questions and Pass4sure dumps

the united kingdom financial system may be growing at its slowest pace in three years, in accordance with purchasing managers' index (PMI) facts out this week, which has raised critical issues in regards to the protection of the financial healing.

these days it changed into the flip of capabilities - which makes up 4-fifths of the united kingdom economic climate - to display signals of a slowdown, completing a "triple-whammy of disappointing news," following vulnerable facts from the manufacturing and development sectors earlier in the week.

The PMI for April came in at a rating of fifty two.3, the lowest for the reason that February 2013, and down from 53.7 in March. ratings above 50 indicate enlargement and people beneath indicate a sector is shrinking.

Markit/CIPS PMI Lowest rating seeing that servicesFebruary 2013 productionFebruary 2013 building June 2013

features companies surveyed by way of Markit and the Chartered Institute of Procurement and supply (CIPS) mentioned that they had been nevertheless taking up new business and hiring personnel final month, though at a more subdued pace, as they pointed to the introduction of the countrywide residing wage as a big further burden.

"The slowdown in the service sector follows identical weak spot in manufacturing and development to make a triple-whammy of disappointing news on the health of the economy at first of the 2nd quarter," mentioned Chris Williamson, chief economist at Markit.

Brexit fears, too, played a task in weaker confidence and a greater pessimistic outlook on the next 12 months.

"April also saw a rise within the number of agencies reporting that uncertainty in regards to the eu referendum brought about clients to grasp back on purchases, exacerbating already-vulnerable demand linked to international growth jitters and ongoing executive spending cuts," delivered Williamson.

The figures indicate that increase within the UK economy might fall even extra beneath the 0.four per cent registered within the first quarter.

"Uncertainty over the eu Referendum is certainly taking its toll on recreation and with this backdrop, we predict second quarter GDP increase to dip beneath the already disappointing first quarter," talked about Dean Turner, an economist at UBS.

read more: Do inventory markets care about GDP?

"Brexit concerns are beginning to weigh on pastime," followed Scott Bowman, UK economist at Capital Economics.

"in the close time period, uncertainty ahead of the european referendum – an element mentioned through survey members as maintaining a lid on some pastime this month – may still maintain economic boom relatively subdued."

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An Introduction to Purchasing Strategy

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An Introduction to the Customer Journey | killexams.com real questions and Pass4sure dumps

It’s been four years since Arnie Kuenn (and the team at Vertical Measures) published Content Marketing Works: 8 Steps To Transform Your Business. The initial concept was to provide a step-by-step “how-to” book on content marketing. We knew our audience needed a resource on how to use content to market their businesses, and Content Marketing Works would be that answer for them.

Although we’ve shifted focus to the Customer Journey and Building Your Own Audience, we still use the 8 steps, and find it extremely effective for not only our company, but our clients as well. As quickly as the content marketing landscape changes, we’re proud that Content Marketing Works still holds strong as a go-to resource, offering a valuable blueprint for marketers who are just starting to build their strategies, or looking for ways to convince their bosses to go “all in” on content marketing.

**This is an excerpt from Vertical Measures’ new book The Customer Journey: How an Owned Audience Can Transform Your Business. Download it for FREE, here.


A lot has changed

Back then, Arnie would teach workshops around the country and start by asking his audience a simple question: “How many of you have heard of, or know what content marketing is?” – Less than 50% of the crowd would comfortably raise their hands.

Today, it’s a different story. We have more team members traveling around the country to speak, and more of our audience understands the basics of content marketing and the true value of it. We may get a lot of people to raise their hands for that question now, but when we follow it up with, “How many of you have been successful at content marketing for 12 months in a row?” – the hands drop back down.

Four years is a long time in this industry. A lot can happen. It’s clear that although many marketers get the general concepts of content marketing, they’re still trying to figure out how to fine-tune their strategies to generate the biggest ROI for their businesses. And that isn’t for a lack of effort. Just think about some of the trends we’ve witnessed come and go since Content Marketing Works was published:

  • Google Glass was an epic fail
  • Google+ missed the mark
  • Vine was trimmed by Twitter
  • Digg was overpowered by Reddit’s community
  • But, there were also some clear winners:

  • Marketing strategies for mobile-first continue to evolve
  • Influencer marketing has shown clear value
  • Paid media promotion is booming
  • Link building still hasn’t died
  • Demand for video and interactive content is at an all-time high
  • What hasn’t changed?

    Want to know what hasn’t changed in four years? People still spend an enormous amount of their time online. MultiView, a B2B digital marketing provider, pulled together some statistics on how your potential customers apply their time online.

    Led by CEO Scott Bedford, the agency noted that most users spend a whopping 7 to 8 hours online throughout the day. This can involve a lot of different types of online activity, from checking email at work to commenting on a friend’s most recent poolside selfie. Luckily for marketers, regardless of where they are online, you can reach these potential customers no matter what they’re doing on the web.

    Engaging on Social Media: More than 28% of the time (approx. 2 hours a day), users are using social media to engage with friends, family and businesses.  Keep in mind, more than 80% of this activity is occurring on a mobile device.

    Marketing Opportunity: Use digital display ads on social media networks like Facebook, Twitter and LinkedIn for your audience as they browse their feeds and engage with brands.

    Checking Email:  About 24% of the average user’s time online (approx. 2 hours a day) is spent checking and sending emails.

    Marketing Opportunity: Believe it or not, inboxes get more engagement than any other marketing channel. Lead nurturing emails and/or newsletters are fantastic opportunities to build a trusting relationship with your audience.

    Reading Content: Around 23% (approx. 4.5 hours a day) of a user’s time online is spent reading blog posts, interactive content, eBooks and industry reports.

    Marketing Opportunity: Target your specific audience segments on websites they frequent most often with high-quality content that leads them down the sales funnel.

    Watching Videos: Near 19% (approx. 2 hours a day) of a person’s online time is spent on video each day.

    Marketing Opportunity: Video marketing is on the rise. It offers brands ways to reach audiences not just in advertisements, but also video overlay ads and display ads surrounding the player and more.

    Shopping: Roughly 6% (approx. 30 minutes a day) is spent shopping online for new products and/or services. This can include shopping for something small like new shoes, or a big purchase like an in-ground pool.

    Marketing Opportunity: Consistently post relevant content to stay top-of-mind with your audience and use efficient calls-to-action to optimize your conversion rates.

    Researching Information: Only 1% (approx. 5 minutes a day) is spent searching for information on search engines (Google, Bing and Yahoo).

    Marketing Opportunity: Although this amount of time seems short, it shows that much of the time spent online happens after the initial research. You might be able to ideate and create awesome content that shows up on Page 1 of the SERPs, but if you don’t nurture that traffic and continue to build a relationship, you’ll miss out on a lot of potential business.

    Reaching out to customers while they’re using the Internet means that you must engage them in what they’re doing online. From the list above, it’s evident that the critical mass for your digital marketing strategy will center on the top three reasons people are online: to learn, to have fun, and to socialize. The smaller part of the strategy (arguably more important), is to nurture those relationships and move a prospect down the sales funnel toward becoming a loyal customer.

    You may want them to shop on your site, for example, but you connect with them by providing some form of useful content that leads them to your site. Users want to engage with the content they find; that is, they want to stay on the page and interact with it or learn from it. If the content doesn’t engage them, solve a problem, or answer a question – they move on (or bounce) and continue searching.

    Remember, search engines still have the same goal

    The mission of any search engine — particularly Google, the giant in this arena — is to find the best and most relevant content for a person’s search term. Here’s Google’s stated philosophy:

    “The perfect search engine would understand exactly what you mean and give you back exactly what you want.”

    This is a pretty high bar, but it’s what every search engine tries to do because that’s what users demand. The competition among search engines is driven by the results they can bring back.

    Knowing that search engines are going to generate results that closely match a searcher’s inquiry, and sometimes, intent, it’s up to you as a publisher (yes, you are a publisher) to get content in front of them at the right time.

    And for this reason, Vertical Measures is taking another stab at predicting a digital marketing trend: Strategizing around The Customer Journey while building your own audience – one you can reach at the time and place of your choosing.

    What is the customer journey?

    The customer journey is the process your audience goes through to purchase a new product or service. While different marketers have their own detailed versions of the customer journey, Vertical Measures considers four key benchmarks:

    How do you define your customer’s journey?

    If you don’t have an intimate understanding of your audience and/or prospects, it can be extremely difficult to accurately define your unique customer’s journey.

    Consider the following questions as you put together the customer’s journey for your company:

    During the Awareness stage, your audience meets you for the first time through traditional and/or digital promotion. To fully understand the Awareness stage for your customer, ask yourself:

  • How do you start the conversation before the customer knows there’s a need?
  • What are my customers asking about their needs or challenges?
  • How are my customers educating themselves about these challenges?
  • How can I provide resources for my customers that address their needs?
  • How do I provide an answer while building a trusted relationship with them?
  • How do I spark enough interest in my product/service to move them to the next stage?
  • During the Consideration stage, your customers will most likely have a clearly defined goal or challenge. They’re currently researching and evaluating their options before making a buying decision. For this stage, ask yourself:

  • What type of solutions are my customers evaluating and where does my company fit in?
  • What type of content are my customers consuming as they evaluate their options?
  • How are my customers perceiving the pros and cons of each solution to their challenges?
  • How do my customers decide which solution is right for them?
  • During the Decision stage, your customers have evaluated their options and identified your products/services as a viable option to solve their challenges. They’re deciding on which product or service to purchase, and will soon convert to a paying customer. For the Decision stage, ask yourself:

  • What qualifiers did my customers use to evaluate their options?
  • When customers researched their options, what did they like about my company compared to alternatives?
  • What concerns do they still have with my products or services?
  • What are my customer’s expectations?
  • During the Advocacy stage, you’ve successfully gained a new customer by directing them through the sales funnel, and becoming a trusted partner. Now it’s time to nurture them to become repeat or long-term customers. As an advocate for your brand, these new advocates entice others to use your products or services based on their own success. Ask yourself:

  • Who is this advocate and how does their journey relate to my current audience?
  • How can this new advocate help influence others to consider my products or services?
  • What questions can the advocate answer for my audience?
  • How can I promote their testimonial to reach a wide audience?
  • The answers to these questions will provide a greater understanding of each stage of the customer journey. Use each benchmark to ultimately reach the same goal: Lead your audience through the sales funnel, until they eventually become a loyal customer and advocate for your brand. Your website and the content you present has the power to lead them through their journey.

    Some journeys are fast, some are slow

    It’s important to remember that depending on your industry or mapped customer journey, the time it takes to get your audience from the awareness stage to the advocacy stage may vary. In fact, each journey may be different depending on what type of content you have available and how it’s promoted (whether digitally or traditionally). Let’s look at two quick examples of a customer journey from a B2B and B2C perspective:

    Short vs. long customer journey examples (B2B & B2C)

    For this reason, it’s vital for you to try and understand your own customer’s journey. The importance of establishing a digital marketing strategy (and backing it up with measurement at each stage of the journey) cannot be overstated.

    Look, you cannot improve, change, or build your customer journey without measuring the successes and failures. You need to measure how your content is performing at every stage, and adopt the mindset that measurement is absolutely critical to the success of your company.

    Throughout this book, it’s your job to consider your own customer’s journey. While every company is different, you’ll be amazed at the similar habits of people shopping for a product or service online. Although our book focuses on a single B2C customer journey, your company can see the same success from a B2B perspective, as long as the customer journey is properly mapped out.

    It’s not how, it’s why

    Accelerate! and Content Marketing Works: 8 Steps to Transform Your Business were both bonafide “how-to” books that assisted marketers just beginning to discover the world of content marketing. Our goal for this book, however, is to explain why companies map out their customer’s journey to lead them down the sales funnel.

    ROI is important – business owners would argue – it’s the central aspect of investing in digital marketing. In fact, when asked what metrics were viewed as most important when investing in marketing, more than 80% of CEOs said more traffic, leads, and sales were critical toward their making their decisions.

    Most important content marketing metrics (Source: 2018 CMI B2C Trends Report)

    In order to generate the type of ROI that would deem digital marketing a success, you need to not only understand how to use content, SEO and paid media to market your brand, but also why you use them to market your brand.

    We’ve already written two “step-by-step” books on how to generate the biggest return on your content marketing investment. Now, to provide a better understanding of digital marketing best practices as a whole, we’re going to explain why your customers interact the way they do online. We’re going to explain why they perform searches at different stages; why brands target them the way they do; why you need to reach your audience at each and every benchmark of the customer’s journey.

    In other words: You understand how it happens, now let’s dive deeper and begin to understand why it all happens.

    Why we chose an MBA as our example

    We know a little bit about you. You may have spent thousands of dollars to hear people like us speak for 45 minutes at conferences about what it means to create that awesome content. We put up 20 or 30 slides and tell you what you should be doing and get you psyched about the possibilities. You understand the general concept of digital marketing, and see a clear value in using content to generate more traffic, leads, and sales for your business.

    But there’s been a growing shift around digital marketing – most industries know what it is, but few are doing it correctly. You’ve watched the webinars, bookmarked a few resources online, and tried your hand at a digital marketing strategy. After a few rounds of publishing content, you noticed a boost in traffic and felt excited: “Holy crap, this is actually working!” Fast forward a month or two, you’re still following the same best practices we’ve been cramming down your throat, but you’re not generating the same type of traffic, engagement, or leads from that first month of excitement.

    You’re most likely experiencing the emotional journey of digital marketing, or nearing what’s known as the “Trough of Disillusionment.”  It looks something like this:

    Hype cycle for digital marketing and advertising

    Our team learned about this path not only by experiencing it ourselves, but also by hearing about it from our own clients. Most of our audience is made up of fellow marketers, and you’ve probably experienced something like the Trough of Disillusionment. You’ve followed the best practices, published a lot of amazing content for your own audience, and aren’t seeing the results you were expecting.

    You scream out, “WHY?! I’ve done everything right! I’ve strategized; brainstormed; created content; published; promoted; distributed! What am I missing?”

    When the Vertical Measures team came up with the concept for our new book, we knew we wanted to tell a single story that’s easily relatable, and that would allow our readers (marketers) to put themselves in the shoes of our protagonist and example companies. No more jumbled timelines or puzzles to put together. We’re telling one story – from start to finish – about a marketer looking to go back to school and advance her career to become Chief Marketing Officer (CMO) of a marketing agency. We will follow her from beginning to end as she researches her education options and eventually has two universities competing for her enrollment.

    **Spoiler alert: Only one university is utilizing the customer journey correctly. Will you relate more with the university that’s succeeding, or the one that’s failing?

    Eliminating content gaps

    In our story, you’ll follow our protagonist as she searches for the university that’s best for her, and even watch her drop off from a competitor’s sales funnel due to a large content gap in their customer journey. We wanted to illustrate, in real time, what it’s like for a consumer to experience a content gap along their journey to becoming a loyal customer. Your business cannot afford to have these content gaps. If you do, potential customers will have no choice but to leave your company behind and find solutions to their challenges elsewhere.

    So, let’s assume you’ve started your own digital marketing strategy. You’ve got plenty of traffic to the website, you’ve got a few leads coming in, but you can’t seem to close the sale. This is a common struggle for businesses and their sales teams.

    What’s happening? Most likely, there’s a misalignment between your available content and the customer journey. Properly mapping content to your customers directly affects the success of any digital marketing campaign.

    John Bertino, founder of The Agency Guy, Inc. believes content gaps are easily identified by search engines, “Google and other search engines want nothing more than to serve up results that fully and completely answer user search queries. There is arguably no better way for marketers to achieve this than by being crystal clear about what our various audience personas are thinking about and asking about during each stage of the buyer’s journey.  Effectively answering those queries by getting the right content in front of the right persona at the right time is essentially the holy grail of SEO.”

    Answer questions people are actively searching for in Google

    It doesn’t matter how cool you think your products or services are, or what you believe people should read about… if your audience isn’t actively searching for that type of content, you’re already creating content gaps in the customer’s journey. Most of the time, successful content has nothing to do with your writing skills, or how many longtail keyword phrases you can stuff into the copy. Great content depends on thoughtful ideation (brainstorming) and actually answering your audience’s most common questions.

    As disappointing as it may sound, search engines are not going to recognize your verboseness, nor will the content rank higher because it showcases groundbreaking products that are sold on your website. Instead, they are designed to match up results based on relevancy, which makes creating content around what people are actively searching for vitally important. What we see, more often than not, is content efforts failing because people are simply not searching for what you’ve created.

    So, the (common) question is: How do you create content people are actually searching for?

    The sales person in all of us wants to focus immediately on getting prospects to shop on your website. We get it. It’s difficult to sacrifice time and effort to create content that doesn’t directly sell your product or service. However, by only publishing the “close-the-deal” type content, you can actually hurt your chances of converting visitors because they simply aren’t ready to make a buying decision.

    Remember the numbers we listed previously: only 6% of the time spent online is used for making buying decisions. There is a lot more research, engagement and nurturing that takes place before reaching that lower funnel content. Consider this guideline:

    Nurturing content rule by Vertical Measures

    This rule separates top, middle and lower funnel content so that you can be sure most of the content you’re publishing casts the largest net – reaching the most people. As you continue building relationships with your visitors, your focus (and the content) will narrow to that lower-funnel content.

    How do you know what type of content to create?

    Let’s refresh your memory on some ideation basics:

    One of the easiest ways to generate awesome content ideas is by utilizing the wealth of knowledge already at your fingertips — your employees. For example:

  • Ask your staff or sales representatives what questions they get asked every day. Feel free to include anyone who talks to current or prospective clients.
  • Look through company studies and/or surveys that might help identify what your customers are most concerned with.
  • If you actively participate in trade shows, talk with those who worked your booth to see what topics were most prominent in their conversations.
  • How can organizations make it work?

    Top-down buy-in is still critical, especially for small businesses. Key executives in your organization need to recognize that a content marketing strategy is crucial to their success on the Internet, and they need to understand that they, too, will have to participate. Once the top has bought-in, you can get the rest of the staff involved. There’s a place for everyone to help create content and reach your audience at each stage of the journey.

    Above all, top-down buy-in means that you can look to anyone and everyone to provide inspiration and new ideas to reach your audience. Foster a fun environment where creative expression is valued. The more you encourage creativity, the more you can gain from your content marketing strategy. And always remember, just because you wrote it, took a picture of it or shot a video, it doesn’t mean you have to publish it. But you must start creating content with the intent of using it. Your content will do nothing if it sits on your desktop.

    Without further ado

    We’re excited to take you on this journey, from frustration to success with digital marketing. We’re confident that by the end of this book, you’ll have an expert understanding of the customer’s journey, and why applying these principles to your evolving digital marketing strategy is the key to success.

    Let’s begin our journey and meet our protagonist, Sophia…

    An Introduction to the History of Money, Cryptocurrency, and Blockchain | killexams.com real questions and Pass4sure dumps

    To read this story on www.roioverload.com, click here.

    Countless discoveries and inventions have been made throughout our history. Some of the developments have been minor, some of them have been major, some have been short-lived, and other events have been more critical and longer-lasting. There have been certain developments throughout our history that have been so vitally important to humanity that they are considered the sole factor behind all of humankind, collectively making progress and taking a critical and everlasting step forward.

    For example, consider how the creation of farming equipment and fertilizers allowed for the exponential growth of food outputs from fixed pieces of land. Without these inventions and discoveries, the world would not have been able to support the explosive population growth that we have witnessed across the globe. It

    was only a few hundred years ago that scientists and economists indicated the end of population growth, due to the fact that food production just grew at numerical rates, doubling or tripling every certain number of years, while populations grew at exponential rates, expanding to the power of two or more during that same period.

    At the time, this meant that sooner or later there wouldn’t be enough food to feed everyone unless more food could be obtained from fixed pieces of land every year. Fortunately, this is precisely what happened. Science was able to deliver heavy farm equipment, fertilizers such as ammonia, and other improvements so that that food harvests could keep up with the population growth rates. This allowed for more people to be sustained in the same area of land as before. Without these developments, the world would be a very different place today.

    Similarly, the creation of antibiotics, penicillin, the introduction of air travel, ocean freight, and the steam engine, and more recently, the sharing of information in the Information Age that was made possible by the invention of microchips and transistors, have all changed the world irreversibly. As a result of these innovations and discoveries, we are more connected, better off, healthier, and have more accessible and cheaper access to goods and services than ever before.

    When it comes to the information age, things have progressed at breakneck speed, ever since the first dot-com wave in the early to mid-90s. Everything from the user interface tools and technologies that have defined how we interact and interface with technology. Everything from payment solutions to banking solutions has dramatically changed over the last 20 years.

    The same can be said for social networks and primary email, along with the advancements that have been made in fields of artificial intelligence (AI) and big data analysis, both of which have an impact on everything from helping with governance to online search. Collectively, we’ve gone from necessary solutions for all of the above to have sophisticated software services that combine various aspects of technology to deliver effective, robust, value-added, and seamless services to billions of people around the world.

    However, with all the progress comes new challenges. AI, big data, and the ability of governments to implement mass surveillance initiatives, and the ubiquity of technology all around have begun to pose serious ethical questions and technological challenges. This leads to the question, where do you draw the line between legal and illegal surveillance? How can we, as a society, trust the data usage collection and manipulation practices of companies and governments when they aren’t transparent. When it comes to the role of government and big corporations and their relationships with private users, where is the world headed?

    It is with this exciting and challenging background in mind that blockchain will be discussed. In recent years, blockchain has become a popular technology and so much more than the latest tech fad. It is, in the opinion of many subject area experts and tech gurus, the next giant leap for humanity and something that will have a significant impact on our children and us as the farming and healthcare developments of the past had an effect on our great-great-grandparents more than a century ago. We have now entered the new Information Age.

    A History of Money, Cryptocurrency, and Blockchain

    The concept behind establishing a permanent, decentralized ledger, like blockchain, was first discussed in 1991. However, the first actual blockchain implementation was designed in 2008, by Satoshi Nakamoto. It was his initial design that was used as the underpinning technology that runs the digital currency known as bitcoin.

    The blockchain that was engineered by Mr. Satoshi serves as the public ledger for all bitcoin transactions. Bitcoin, if you don’t already know, is a digital currency that is now worth roughly $4,000, that runs on blockchain technology. The most well known blockchain on the market today is that for Bitcoin, with the Ethereum blockchain coming in a close second.

    The technology that allows bitcoin to serve as a digital currency, as a store of value, and as a medium of exchange is blockchain because bitcoin transactions are recorded in a blockchain ledge. This means blockchains are not limited to running bitcoin; rather blockchain application can span the entire gamut of trade, finance, healthcare, legal operations, records management, gaming, online exchanges, probability, and more.

    Before you can get started understanding blockchain technology, you have to know how it fits in with our current currency and digital currency.

    Cryptocurrency as Money

    Money is nearly as old as humanity. Many books have been written on the subject. One that is worth checking out if you are interested in the matter is The Ascent of Money: A Financial History of the World by Niall Ferguson. Money, to work, has to be both a store of value as well as a means of exchange. In the past, we’ve used many different items for money, including gold, silver, cattle, beads, and salt. No matter the form it takes, money has to execute these two essential functions. Also, there has to be trust that these roles can be fulfilled by the money.

    Cryptocurrency aims to replace money in the traditional sense. A cryptocurrency is a form of currency that has become popular over the last several years. Cryptocurrency is created by using the encryption techniques of computing and mathematics. These techniques allow us to transfer funds and verify that the transfer did, in fact, occur, therefore fulfilling the trust required and essential functions necessary for it to be considered a financial asset or money. Another essential aspect of cryptocurrency is that it is independent of governments and central banks, making them decentralized.

    These days, many important banks are becoming increasingly involved with the same kind of technology that underlies cryptocurrency. However, it is essential to understand that any currency that arises from their endeavors won’t be true cryptocurrency because it will be controlled by the banks.

    How Did Cryptocurrencies Develop?

    Bitcoin is the most well-known cryptocurrency on the market. It has been the recipient of hype, fame, and publicity. The general public has been fascinated by its extraordinary increase in value over the last several years. They have been awe-struck by the tales of significant wealth that has been generated with bitcoin, for those who acquired it in its infancy, when it was cheap.

    Despite its novelty, people quickly realize that bitcoin is genuine money. In addition to bitcoin, there are many other cryptocurrencies, who like bitcoin, have had massive increases in their dollar value. Legitimate government and businesses are pursuing an increasing involvement in cryptocurrency. Despite critics, the market for these currencies is thriving.

    Cryptocurrencies, Fiat Currencies, and Stocks

    Fiat currencies are the currencies we use daily, like the dollar, yen, euro, and renminbi. Despite having the word currency in the word cryptocurrency, they are more similar to stocks and shares of the stock market than between fiat currencies and cryptocurrency. When you purchase cryptocurrency, you get some of the coins for that cryptocurrency, which acts like a technology stock and a digital entry into a ledger, known as a blockchain. Although some cryptocurrencies are attempting to replicate true Fiat monies, the majority of current cryptocurrencies have not even come close to the point of critical mass where they can be seen as a viable alternative.


    Blockchains are digital ledgers and can be formally defined as a continuously-growing list of records that are linked tougher and secured using advanced cryptography. In more simple terms, a blockchain is literally a chain of blocks. Each record in the list of a blockchain’s chain is called a block that contains specific types and pieces of information. Each block will usually include some sort of pointer as a link to the previous bock, transaction data, and a timestamp, which can take a variety of forms.

    Another way to look at is that a blockchain is much like a database where each entry is linked to the previous and next entry. This means that the information contained within the blockchain can’t be changed, once a block with specific data is added to the chain. Depending on the chain that you are looking at, there are often useful tools for exploring that will allow you to scan the transaction data.

    Blockchains are resistant to being modified because of their inherent design. This allows blockchains to record transactions between different parties efficiently. These transactions are not only verifiable but permanent as well. Once information is recorded in a blockchain, the data cannot be altered after-the-fact without altering the subsequent blocks by having the majority of nodes on the network agreeing to the change.

    This inability to change the data within a blockchain make illegal or unfair actions almost impossible to carry out. If a hacker wished to alter information within a blockchain, they would have to gain control of every node. This security is one of the most useful characteristics of the blockchain.

    Since blockchains are designed to be verifiable and permanent, they are especially suitable for recording events, maintaining medical records, drawing up agreements, fundraising, and keeping track of other documents. The technical underpinnings and nature of blockchains are what allow cryptocurrencies to exist — regardless of their use as a currency, asset, store of value or digital stock.

    Make sure to follow ROI Overload as we discuss the practical use cases of Blockchain, Decentralized Ledger, Cryptocurrency and the evolution of the technology, in future articles.

    Discover What It Takes to Build a Personal Brand for Less Than $15 | killexams.com real questions and Pass4sure dumps

    Marketing strategist and speaker Dorie Clark leads an online class on building your personal presence and portfolio.

    February 19, 2019 3 min read

    Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    A solid personal brand is capable of moving mountains — or at least the stock market.

    You might recall an incident that went down this time last year involving the personal brand of none other than Kylie Jenner. On February 21, 2018, the 21-year-old reality star and makeup mogul took to Twitter in response to Snapchat's confusing new layout, revealing that she'd begun to abstain from the messaging app.

    "Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," Jenner told her followers.

    That single tweet from one of Snapchat's most prominent users — all 88 characters of it — was enough to cause Snap's market value to plummet about $1.3 billion.

    Jenner's tweet had that incredible impact because she's used social media to build a personal brand that's garnered her millions of followers, who look to her for beauty tips and first-hand peeks at her lavish lifestyle. Her effect on Snap is an extreme example, but it demonstrates the extent of the influence one can wield with a fine-tuned and well-known public image.

    The concept of honing a personal brand isn't reserved for celebrities, though. As consultant and author Peter Gasca once pointed out in an opinion piece for Entrepreneur, marketing oneself as a brand is a wise personal and professional move for, well, basically any businessperson in that it "[establishes] confidence, credibility, and courage."

    "As an entrepreneur, a well-defined personal brand can also assist in establishing your leadership style and establish how you want to be known both in and out of the workplace," he wrote.

    So that's the "why" of setting up a personal brand; now, for the "how": You can get a comprehensive introduction to all things personal branding by enrolling in "Personal Branding For Creative Professionals With Dorie Clark," an affordable online class about positioning yourself and your small business. Taught across 16 hours of content by marketing strategy consultant, author, and former presidential campaign spokeswoman Dorie Clark, the course will teach you the skills you need to cultivate a presence and portfolio both online and offline.

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