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Adwords-Search - Search Advertising Advanced Exam - BrainDump Information

Vendor Name : Google
Exam Code : Adwords-Search
Exam Name : Search Advertising Advanced Exam
Questions and Answers : 381 Q & A
Updated On : March 19, 2019
PDF Download Mirror : Adwords-Search Braindumps
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Adwords-Search exam Dumps Source : Search Advertising Advanced Exam

Test Code : Adwords-Search
Test Name : Search Advertising Advanced Exam
Vendor Name : Google
Q&A : 381 Real Questions

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Google Search Advertising Advanced Exam

5 techniques Google Can grow Revenues other than promoting | Real Questions and Pass4sure dumps

Alphabet (NASDAQ:), generally known as Google, is likely one of the world‘s greatest companies with a market cap of $782 billion.

it's the dominant chief in on-line search, making most of its cash from adverts shown to americans who category queries into its search engine. however Google additionally controls a big portion of the online promoting panorama by the use of its writer network, so lots of the adverts you see on diverse websites are in reality served via Google.

in the fourth quarter of 2018, Google made about $32 billion from advertisements, which grew about 20% from the previous yr and accounted for eighty three% of total revenues.

although, they additionally had $6.5 billion within the „different revenues“ class, which was a rise of 30% 12 months-over-yr. This shows that Google‘s non-advertising business is in fact turning out to be an awful lot sooner than its advertising enterprise.

but what precisely is covered in the „other profits“ category? How can Google continue to grow and diversify its revenue streams away from on-line adverts?

this article looks at Google‘s good 5 non-promoting income soruces, all of which have the potential to develop into essential sources of profit within the coming years and a long time.

1. Cloud Computing

Google is without doubt one of the foremost avid gamers in cloud computing through its Google Cloud Platform and G Suite latitude of enterprise services.

Cloud computing is likely one of the most promising technological developments within the coming years and decades. It makes computer materials accessible on demand through internet access to excessive-powered datacenters that are allotted world wide.

groups can shop money and raise efficiencies via offloading their computing substances to cloud computing providers like Google.

Google Cloud Platform is presently estimated to be the third largest cloud computing issuer, after Amazon‘s AWS and Microsoft‘s Azure.

supply: Statista.

however Google doesn‘t document exactly how a lot money they're making from their Google Cloud Platform every quarter, they did say early in 2018 that they were making over $1 billion per quarter.

Given the swift increase of cloud computing and Google‘s strong growth momentum in the class, it appears probably that this could already be nearer to $1.5-2 billion per quarter.

The cloud computing market is estimated to be price around $a hundred and forty billion worldwide, with a projected 20% annual growth cost in the coming years.

Google is terribly focused on grabbing market share within the cloud computing house. Their new head of cloud, Thomas Kurian, recently announced an aggressive push in hiring a large sales drive to accelerate their market share features.

Google also spent a record $25 billion on capital bills final 12 months, a lot of which went into constructing new information centers for his or her cloud business.

2. Google Play shop

The Google Play shop is the area the place Android clients purchase apps and subscribe to a lot of paid capabilities.

Like Apple‘s App shop, Google takes a 30% reduce of app and subscription income that are performed throughout the Play shop.

this is really a enormous salary driver for Google, with an estimated $24.8 billion in earnings in 2018. This was an increase of 27.three% from $19.5 billion in sales in 2017.

on the same time, Apple‘s app shop had estimated income of $forty six.6 billion in 2018, well-nigh twice as tons as Google‘s Play shop.

This profits source is likely to continue becoming for a long time as more individuals download apps and subscribe to paid features through their telephones.

If the estimated $24.8 billion in revenue is proper, this means that the Google Play shop currently gives $7 billion in annual revenue for Google during the 30% reduce.

3. Smartphone revenue

Google owns Android, which is the world‘s biggest cell operating gadget.

youngsters, Google would not without delay derive any income from Android revenue. It offers the working device away for free but as a substitute asks mobilephone manufacturers to consist of a wide range of Google‘s functions on the telephones.

When the telephones land within the palms of clients, most of them use Google‘s internet browser which has Google search enabled through default. This helps Google retain their massive market share in search. The phones additionally include Google Maps, Gmail and different features that drive advert earnings.

That being stated, Google does additionally get some non-promoting income by means of promoting its personal phones. They manufacture the Pixel brand of phones themselves, which is differentiated from opponents by means of working „stock“ Android, without any of the extra apps and features that many phone producers add.

The Google Pixel phones are very regular amongst more advanced Android users and considered one of the vital top rate telephone brands. Their cameras are among the premiere, if now not the optimal, of all smartphones.

youngsters, their market share is very small compared to market leaders like Apple (NASDAQ:) and Samsung (KS:).

Google does not disclose exactly how many Pixels it sells, but one analysis report estimated that they bought 3.9 million contraptions in 2017. the usage of a standard price estimate of $799 per telephone, that amounts to $three.1 billion in sales.

Given the big size of the international smartphone market, selling more Pixels could lead on to massive income growth if Google had been able to grab extra market share.

four. wise-domestic products

smart-home items have turn into totally typical in the remaining few years.

These encompass various home devices that can also be controlled together with your smartphone or your voice. Examples include smart easy bulbs, air conditioning, home alarms, robotic vacuums and even espresso machines.

Google and Amazon (NASDAQ:) are currently competing aggressively within the smart speaker market with audio system so that you can seek advice from and use to handle your smart home. Amazon Alexa is presently leading this market at a sixty three% market share with their Echo line of devices.

although, Google is in the 2nd region at 17% market share, with their Google home, domestic Mini and home Max smart audio system. Apple was a late entrant to this house and the Apple HomePod at present has a four% market share.

Google has the most excellent voice assistant in the world, by using a long way. Google Assistant is much more clever and more suitable at answering questions than Apple‘s Siri and Amazon‘s Alexa.

however Google additionally owns Nest, which it acquired for three.2 billion in 2014. here's a corporation that offers a wide array of sensible-home items like security cameras, alarm techniques, thermostats, doorbells and others.

Google‘s Nest division had earnings of $726 million in 2017.

The global smart domestic equipment market is predicted to grow from $31.4 billion in 2018 to over $53 billion via the 12 months 2022. considering Google is among the leaders during this house, it seems doubtless that their income will continue becoming as this market expands.

5. Paid Subscriptions, Self-using automobiles, fitness And extra

Google also has numerous other tasks occurring that presently force little revenue, but have the expertise to turn into massive in the future.

for instance, Google is offering a few paid subscription features:

  • YouTube pink: this is a paid subscription to YouTube, offering an ad-free adventure and a few exclusive content material for $10 a month.
  • YouTube television: here's a are living television service with over 60 channels, competing with cable television providers. The cost is $forty a month.
  • Google Play music: here is a tune subscription service that competes with Spotify and Apple music. The rate is $10 a month.
  • Google Fi and Google Fiber: These are telecommunications and networking capabilities provided by means of Google in the US.
  • but Alphabet, Google‘s mother or father company, additionally has numerous ongoing tasks in its „different Bets“ division – which includes self-riding vehicles, healthcare, lifestyles-extension and others.

    probably the most magnificent of those is Alphabet‘s Waymo, which is regarded to be the existing leader in self reliant driving. they've even started a paid robo-taxi/journey-hailing provider in Phoenix, Arizona, and are anticipated to expand to many more cities this 12 months.

    If Waymo can grab lots of market share in the journey-hailing business then that you could are expecting that to turn into a large boom driver for the enterprise as this market is estimated to attain $120 billion by 2023.

    Waymo may additionally additionally license their self-driving know-how to different vehicle manufacturers, which can be an additional way to monetize this mind-blowing know-how.

    regardless of presently having little or no salary, JP Morgan estimates Waymo‘s price at a whopping $a hundred seventy five billion bucks as a result of its future potential.

    AdWords Search exam receives an replace: What you’ll deserve to understand | Real Questions and Pass4sure dumps

    check in for our NEW day by day quick, your #1 source for need-to-know search marketing information.

    notice: with the aid of submitting this form, you comply with Third Door Media's terms. We respect your privacy.



    This month, Google refreshed the AdWords Search advertising exam to carry it up thus far with more moderen platform facets and trade developments. here is one of the crucial Google companions assessments that goes towards AdWords certification — AdWords Fundamentals being the other.

    So what’s new within the newest Search promoting exam? We requested Google for a a rundown, and right here’s a listing of one of the crucial new subject matters that are actually protected:

  • search advertising tendencies;
  • call-most effective adverts;
  • mobile advertisements (app extensions, mobile app installs, mobile app engagement);
  • remarketing lists for search ads (RLSA);
  • stronger can charge-per-click (ECPC), flexible bid techniques;
  • auction insights, paid and organic document, segments;
  • cross-device conversions; and
  • alternatives tab.
  • The layout hasn’t modified. There are still one hundred questions and a one hundred twenty-minute time limit, and to flow, you’ll need a ranking of at the least 80 %.

    The study e-book and refresher ebook have each been up-to-date to consist of the new examination content, so on no account worry if you’re developing for renewal or planning to take the examination for the first time.

    about the author Ginny Marvin is Third Door Media's Editor-in-Chief, managing every day editorial operations across all of our publications. Ginny writes about paid affiliate marketing online themes together with paid search, paid social, monitor and retargeting for Search Engine Land, advertising Land and MarTech these days. With greater than 15 years of advertising experience, she has held each in-condo and agency administration positions. She will also be discovered on Twitter as @ginnymarvin.

    sign up for our NEW daily brief, your #1 source for want-to-comprehend search advertising news.

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    Analyze This: Google Reporting and evaluation superior exam | Real Questions and Pass4sure dumps

    The Google Certification software requires people to pass the Google advertising Fundamentals examination and one superior examination. in this article, Joseph Phillips walks you through the exam aims for the difficult and choosy Google Reporting and evaluation advanced examination.

    Like this article? We recommend 

    in order so that you can be considered a certified Google particular person or in your business to obtain the Google licensed accomplice popularity, you will need to flow two Google exams: the Google advertising Fundamentals exam and one of the most advanced Google exams. this article, in case you've now not guessed, focuses on the remaining of four advanced assessments: the Reporting and analysis Examination.

    This exam is a tough one. you are going to have two hours to answer one hundred questions and should score a 75 p.c or more desirable to pass. you will finished this examination the usage of the trying out core Browser download[md]which prevents you from hopping to different home windows for help. The can charge of this exam, like all of the Google certification assessments, is $50.

    There are just three issues for trying out with the Reporting and evaluation Examination:

  • efficiency Monitoring and Conversion tracking
  • Google Analytics
  • Optimizing efficiency
  • in case you plan on passing this exam, you'll want to be professional in these pursuits. that you could study up on these themes, for gratis, on the Google AdWords Certification application gaining knowledge of middle web site.

    Let's take a glance at every exam goal in element.

    you're going to should be in a position to explain the merits of efficiency monitoring, how Google measures efficiency, and how you, an advertiser, makes use of this assistance to create improved performing ads in your company and consumers. you should definitely even be customary with the AdWords tools for Monitoring performance. try this Google video for details.

    AdWords Reporting

    The AdWords Reporting center is an important exam aim. you will deserve to take into account how to entry the Reporting core, a way to configure reports, and what the record records truly suggest for your ads' efficiency.

    Conversion tracking fundamentals

    Most advertisers are interested in conversions: an motion it truly is because of the an ad, reminiscent of sales, web page views, or e-newsletter signups. Conversion tracking requires a little coding and time to look how neatly your ads are performing. you will be verified on configuring conversion tracking after which inspecting the return on funding in response to dreams completed.

    superior Conversion monitoring and most suitable Practices

    when you've the hold of conversion tracking, you're going to have to dig deeper. Put on your nerdy glasses and use conversion tracking movements, variables in the monitoring code, and put in force most advantageous practices on your conversions.

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    How student’s hi-tech plan to cheat in exam backfired | real questions and Pass4sure dumps

    News How student’s hi-tech plan to cheat in exam backfired By Damith Wickremasekara Chemistry tuition teacher's one-upmanship boast exposes pupil's smart device formula for deception View(s):

    As more than 300,00 students studied hard to sit the G.C.E. (Advanced Level) examination at least one of them had a plan for an easier method to pass the exam. However, the student candidate’s plan came a cropper when an over-ambitious accomplice published a pamphlet boasting about his one-upmanship as a tuition teacher par excellence. The botched attempt is now a case for the police and an eyeopener for examination authorities.

    Investigations have revealed that the student browsed the internet, looking for hi-tech devices to cheat in exams.

    After nearly two months of web search, the student, who studied at a Colombo school, decided on a device and brought it down. He then discussed his hi-tech plan with his chemistry tuition teacher. According to the detectives, the man had agreed to be part of the plan after the student’s father, a dentist attached to the Police Hospital, offered him Rs. 1 million .

    The tiny device which can fit into a box of matches contains a camera with a SIM card – a microchip in a mobile phone. The device comes with a cord that extends from the camera — which is connected to the shirt button — to the user’s toe where the cord is connected to a switch. A Bluetooth connection also is part of the device, but is so small that it could be hidden in the ear.

    After a couple of dry runs, the student, a resident of Gampaha, was ready to put the plan into operation.

    The modus operandi involves using the camera to capture a picture of a question on the test paper by pressing the switch with the toe. Immediately, the picture is transferred to the mobile phone of the tuition teacher.

    The hidden bluetooth device in the ear helps the student to receive the answer from the tuition master when he reads it out on the mobile phone. The plan was put to use for the Chemistry paper last Saturday. Keeping to his plan, the student transmitted one of the questions to the tuition master and got the answer, too.

    The question sent out was one of the difficult questions with several sub sections to be answered.

    The student left the examination hall without a problem, but elsewhere later in the evening, alarmed students and parents were agitating for an answer from examination authorities over reports that the chemistry paper had been leaked.

    The source of the report was a pamphlet printed and distributed by the tuition master the same day. He claimed in the pamphlet that a question he had discussed with his students in the tuition class had appeared in the 2017 chemistry paper. To support his claim, the pamphlet carried the picture of the question that the student had transmitted earlier in the day and a question he claims he had discussed with the students in the tuition class. The pamphlet gave his telephone number for new students to enrol in his class.

    Two days of investigations revealed that the tuition master had concocted the claim — a marketing gimmick — to attract more student to his revision class. However the student was unaware of the tuition master’s plan.

    Detectives said the student would have got away without detection, if the tuition teacher had not printed the pamphlet.

    The tuition master is on the run, but his father and brother along with the student and his father have been taken into custody and remanded until August 30. The incident has sparked off angry reactions from students and parents and raised questions about the confidentially of examinations.

    Examinations Commissioner General W.M.N.J. Pushpakumara told the Sunday Times that no sooner the matter was brought to his attention than the CID was alerted to take action. He said tight security measures were in place to prevent any leak of examination papers from the printing stage to distribution at the exam centres. However, he assured that further measures would be taken to prevent students from using hi-tech or smart devices to cheat in exams.

    He said some 80,000 students sat the chemistry paper and they were perturbed over the incident until the truth was finally out.

    The Commissioner said the Examination Department was carrying out an inquiry to find out whether the student had help from any official.

    He said that if found guilty, the student would not only be punished, but he would be barred from sitting any public examination conducted by the Department.

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    Conversion optimization: SMX advanced session recap | real questions and Pass4sure dumps

    The “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session at SMX Advanced focused on landing page and campaign optimization techniques for B2B, B2C, lead gen and more. Here is my recap.

    James Svoboda, WebRanking

    James started off the session by taking us through the five keyword match types in Google AdWords. He said he sees different match types as different “windows” to queries. If you are using broad match, it is like looking through a kaleidoscope at a stained glass window reflected in a mirror. You are getting queries related to your keyword, but sometimes it’s a bit of a tenuous connection between your keyword and the search query.

    His agency focuses on using [exact] match and +fully +modified +broad (BMM) match. For BMM, all words are “modified” with +.

    An example of a keyword phrase:

    +mens +formal +shoes

    would match

    cheap men’s formal shoes in Miami.

    The benefit of these two match types is that it gives the advertiser a lot of control in their campaign. There are times to use other match types, including query discovery, like when there is a low search volume and when word order matters. For example, in the case of ‘ drug-free’ versus ‘free drugs,’ you can see why the order is important.

    Three to five words in a keyword phrase offers the most control and intent for the search volume. If the keyword is too long, there’s not enough volume.

    Account structures and bidding

    Set up your ad groups based on the conversion value/cost, so you don’t overpay. He went into several different examples of how to look at ad groups, conversion value and bidding.

    Set keyword bid levels

    James covered a variety of ways to group ad groups and keywords for bidding purposes:

  • Dayparting. Look at days of the week, then hours of the day. Go to custom reports and pull out the information. You’re looking for segments that have similar performance to each other.
  • Demographics. The new AdWords user interface has a demographics tab that helps look at various demographics for a particular keyword. You have one demographic of men, and you write the ads for men’s dress socks, even though the search query is a broader search for socks.
  • Geography. You can combine narrow geographic targeting with broader keyword targeting and narrower keyword targeting with a wider geographic area. A lawyer might target just the Portland, Oregon, metro area for the broader keyword of ‘lawyer’ but target the states surrounding Oregon with a narrower keyword of Portland lawyer.

    Ayat Shukairy, Invesp

    Ayat started her presentation by suggesting you start with simple questions; if you don’t, things can get too complicated, and you just give up.

    The case studies you see about getting twice the conversions for changing a button color or selling out your inventory based on half an hour of changes are outliers. You could make a small change and get a big impact, but it’s not very common.

    Taking a methodical approach to your conversion rate optimization (CRO),  her company uses the acronym SHIP: Scrutinize, Hypothesize, Implement and Propagate.

    The goal is to go beyond the regular testing; you want growth to happen. Work to where you can delight your visitors. How do you delight your visitors? Start by testing. Fix the user interface so the users can do their tasks. Collaborate with the other teams.

    Problems with traditional CRO

    CRO is not changing the color of your call to action. You need to understand the problems your customers have and create an experiment to solve their problems. You need to follow a process (such as the SHIP method), but understand there are no universal best practices.

    Your testing should lead to repeatable, sustainable growth. A small, consistent increase in your conversion is what’s important in the long run.

    Wrong VOC collection

    Traditional voice of the customer (VOC)  methods look at what customers do or say, and some of what they haven’t said. The company may not also be able to ask customers the right question, and they can’t get at the subconscious concerns the customers may have and not be able to express. The company may not be able to fix the complaints, but it can fix some of the underlying issues that were not explicitly said.

    One famous example of fixing an underlying issue is how people think of their experience riding an elevator. In a hotel, guests were complaining that there was a long wait time for the elevators. Without changing the speed of the elevators, complaints went down significantly after mirrors were installed in the waiting area. Why did the complaints go down? People spent time checking how they looked in the mirrors and didn’t notice the wait time.

    Use qualitative research to help ask the right question and receive the right answers from your customers.

    Steps to qualitative research

    Need to solve a problem? Take these steps:

  • Identify your goal.
  • Identify your participants.
  • Identify your personal bias.
  • Don’t limit your research methods.
  • Format questions correctly.
  • Analyze data and propagate.
  • Poor job of prioritizing

    Often, there’s a problem with prioritizing problems. The team works on the problem that the boss brings up, not the problem that needs to be addressed the most.

    This separates problem identification from the possible solutions and uses 18 factors to weigh each line item. The priority is based on factors like impact (to the user and to the developers), how the problem was discovered, the location of the problem and so on. This model helps move from the personal opinion and subjective approach of conversion optimization to a data-driven and objective method of examination and prioritization.

    Problems with testing

    Testing is useful, but be aware that you can get false positives and false negatives. Before coming to conclusions, find out if you ran the test long enough and if there was enough data to reach statistical significance.

    Before you start testing, develop a simple hypothesis that is testable. Here’s an example:

  • Because we saw (data/feedback).
  • We can expect that (change) will cause (impact).
  • We’ll measure this using (data metric).
  • When you’re testing, measure the data involved and set aggressive goals. These are the basics of a lot of testing you already do: Get a baseline of observed behavior, estimate the impact of the change and measure the results.

    Last up was Duane.  He started his presentation by talking about how to run conversion tests you haven’t been able to get approval for and offered three things to keep in mind as you try:

  • Play into their hand.
  • Recognize people are busy and be respectful of their time.
  • Remember the boss wants to be right.
  • Ask if you can run “just one test,” and say you’ll shut up if it fails. Go with the surest win that you have.

    A/B testing and CRO are not the same

    In A/B testing, you’re testing the conversion rate, and your goal is to increase the conversion rate. In conversion rate optimization, you’re testing for a better customer experience and to get consumer insights, and you’re looking for a higher conversion rate, lifetime value or average order value.

    Four areas of testing

    There are four areas of testing:

  • Keywords.
  • Advertising and messaging.
  • Landing pages.
  • Sites.
  • Google and Bing and their advertising programs are a good way to start testing your keywords. After you’ve tested keywords, a quick win is to make sure the message in your advertising actually matches up with your landing page.

    Landing page optimization tips often include reducing the fields on your forms, simplifying the page and making it easy for the customer to turn into a lead. However, all the leads in the world won’t save you if none of them convert into paying customers.

    If your leads aren’t converting and are just wasting your time, start doing some research. Talk to the sales reps, talk to tech support, find out what questions people are asking.

    Adding friction

    Think about adding “friction” to the landing page. Duane’s company does this. In one case they added a pricing grid and a short submission form in place of a single button. One of the form questions was, “Who is your ideal customer?”

    The questions helped the person (the “lead”) filling out the form know if the product was right for them, and the questions also helped the sales team know if the lead was a good fit for the product. They implemented this landing page, iterated based on their tests, and got large deals that blew away their previous deals in terms of price and quantity.

    Shift your metric from the number of leads to the quality of leads.

    You don’t always have to be right, but you do need to move the business in the right direction by standing up for your customers. Remember that each click has a human behind it.

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

    About The Author Keri Morgret is a freelance editor specializing in the online marketing industry. She has previously worked managing content and community at Moz.

    How to Pass the Google AdWords Certification Exam — A Complete Guide | real questions and Pass4sure dumps

    So you want to get AdWords certified? This article aims to give you with information on everything you need know about how to become Google AdWords Certified Professional.

    In the beginning, Google initiated Google Advertising Professionals but then changed to Google AdWords Certification. They keep changing the program names, and the latest was Google AdWords Partners. The Google AdWords Partners Program can be taken by any individual or agency. In order to get certified as a Google AdWords Professional, one needs to complete Fundamentals exam and another additional exam.

    What is the AdWords Certification Exam?

    It is a series of examinations developed by Google through which marketers can gain recognition as online advertising experts or PPC experts. After passing two certification exams, one will receive a personalized certification that appears on a public profile page as a Google Partner.

    Google AdWords Certification Cost:

    Previously it was a standalone program and a cost attached to taking the examinations. The Google AdWords exam fee was around $50 or $100 initially. But, luckily now the exam can be taken at free of cost, but there are some time constraints.

    How AdWords Certification Works: AdWords Exam Requirements:

    The examinations include online multiple choice questions and to get AdWords certified, you need to pass 2 exams. One is Google AdWords Fundamentals Exam, and the other one is of your choice below:

  • Search Ads
  • Display Ads
  • Mobile Ads
  • Video Ads
  • Shopping Ads
  • Available AdWords Certification Exams:

    For AdWords Fundamentals, Search Advertising and Display Advertising you will have to answer 100 questions with a time restriction of 120 minutes.

    Whereas for Mobile Advertising, Shopping Advertising, and Video Advertising you need to answer 70 questions in 90 minutes.

    You need a minimum score of 80% to pass the exam, and in case if you fail, you can retake the examination after 7 days.

    5 Simple Steps to Become Google AdWords Certified:

    Step 1: Anyone with practical knowledge in working with Google AdWords or who studied the Google AdWords Exam Study Guide can easily pass the examination.

    Step 2: Go to Google Partners website and click join Google Partners Program.

    Step 3: On signing up, you can login to the program and choose the option “AdWords” from the left menu.

    Step 4: Take the Fundamentals Exam since it is mandatory.

    Step 5: Take anyone of the rest of the 5 exams

    You may also like reading: Top Digital Marketing Certifications Every Digital Marketer should Have

    Where to get the Google AdWords study materials?

    Google AdWords Study Guides: Take advantage of Google’s own study guide!

    Well, the entire internet is available to learn and explore. However, the exam guides are available under the respective study sections in Google. You can access them at free of cost!

    Here are a few Google AdWords Certification Study Guide PDF:

    Fundamentals, Search, Display, Video, Shopping Ads, AdWords Help YouTube Channel, Google AdWords Community

    AdWords Exam Difficulty:

    The exams are easy to pass if you have an in-depth knowledge of theoretical and practical knowledge given in Google AdWords Exam Guide.

    Primary the questions are classified as

  • Basic definitions
  • AdWords terminologies
  • Question related to AdWords interface
  • Questions based on scenario
  • Questions about best practices
  • Google AdWords Certification Practice Test & Mockup Exams:

    Google AdWords Practice tests and mock-up exams will help you in getting to know how much you know about the subject.

    By taking these Google AdWords practice test and mockup exams, you will know about: What kind of aspects in AdWords you want to be focussing on to understand better and how the AdWords exams will be formatted and presented.

    Following are some Google AdWords practice exam websites that might be useful for you:


    With 90 questions very similar questions to the actual AdWords exams and explanations, it seems to be the bread and butter for taking mock-up tests for Google AdWords exams and answers.


    With 50 questions in practice exam, GyaniAkash is quite helpful for those who need a simple practice mockup test. But it seems the wordings are not very clear, and the answers to some questions are incorrect.


    Though it is not free, you can try the free trial to check the overview of some exams and look into some questions. Their questions are accurate and look more similar to actual AdWords certification exams.

    How can you stay Google AdWords Certified?

    Unfortunately, the Google AdWords certifications are not valid for lifetime.

    A passing score on the exam will be valid for 12 months only after the exam date. You have to renew it by retaking the exams. If you want to maintain the certification status, you need a valid passing score on Google AdWords Fundamental exam and one of the other advertising exams.

    Also Read: Latest Digital Marketing Interview Questions and Answers for Fresher and Experienced Candidates

    Google AdWords Certification Vs. Google Partner Tag:

    Are you wondering what exactly is the Google partner tag and how it is different from Google certification? Basically, agencies get partner tag while individuals just get certified. To earn the Google Partner badge as a company or organization, you have to get certification, acquire clients and invest some amount of money (at least $10,000 over a period of 90 days) in your MCC (My Client Center) account to run Google advertisements.

    Once you pass the Google AdWords examination, you will be receiving a personalized certification and a Google Partners public profile page along with the list of certifications you have earned.

    So are you ready to take the AdWords certification exams? Test your advertising skills, pass the exam, get certification and become a Google AdWords Professional.

    How can Zuan Education help you to become a Google AdWords Certified Professional?

    Want to prepare for Google AdWords Certification? Now is a great time to get certified! Zuan Education has up-to-date modules in Google AdWords Course for you to show how you shall learn everything in practical. We will teach you everything right from fundamentals to advanced concepts to master Google AdWords.

    Hope this guide will help you to set your dreams for success in becoming Google AdWords certified professional. The world is looking for another expert, and maybe you are the one!

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    APTUSC [1 Certification Exam(s) ]
    Arizona-Education [1 Certification Exam(s) ]
    ARM [1 Certification Exam(s) ]
    Aruba [6 Certification Exam(s) ]
    ASIS [2 Certification Exam(s) ]
    ASQ [3 Certification Exam(s) ]
    ASTQB [8 Certification Exam(s) ]
    Autodesk [2 Certification Exam(s) ]
    Avaya [101 Certification Exam(s) ]
    AXELOS [1 Certification Exam(s) ]
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    Google [4 Certification Exam(s) ]
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    HIPAA [2 Certification Exam(s) ]
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    Hortonworks [4 Certification Exam(s) ]
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    SASInstitute [15 Certification Exam(s) ]
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