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C2080-474 - IBM Tealeaf Customer Experience Management V8.7- Business Analysis - BrainDump Information

Vendor Name : IBM
Exam Code : C2080-474
Exam Name : IBM Tealeaf Customer Experience Management V8.7- Business Analysis
Questions and Answers : 100 Q & A
Updated On : January 21, 2019
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C2080-474 exam Dumps Source : IBM Tealeaf Customer Experience Management V8.7- Business Analysis

Test Code : C2080-474
Test Name : IBM Tealeaf Customer Experience Management V8.7- Business Analysis
Vendor Name : IBM
Q&A : 100 Real Questions

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IBM IBM Tealeaf Customer Experience

IBM Acquires Tealeaf so as to add client buying Analytics | killexams.com Real Questions and Pass4sure dumps

No outcome found, are attempting new keyword!an additional week, an additional IBM acquisition. large Blue has introduced the purchase of Tealeaf know-how, which gives customer event analytics utility that helps agencies access assistance abou...

Tealeaf, IBM and Warehouse know-how Stack | killexams.com Real Questions and Pass4sure dumps

Acquisitions are, by means of some distance, the most huge milestones in a know-how landscape. certain, new applied sciences and brand new providers can be transformative. Hadoop is having a profound have an effect on on the excessive-conclusion records analytics warehousing ecosystem. Radian6 was transformative in social media measurement. In an industry like ours, youngsters, acquisitions tend to rule. believe about the acquisition of Urchin via Google; Sane by Unica, IBM of Unica (and Coremetrics, Netezza, and so forth.), WebSideStory of visual Sciences, Omniture of that mixed business, and Adobe of Omniture (and Offermatica, TouchClarity, efficient Frontier, etc.). We’ve considered a continuous ascent up the meals chain as small analytics providers have been received or grew into mid-dimension groups who had been then got by behemoths. Analytics is now a cornerstone of the increase strategy of the world’s greatest enterprise expertise groups.

All of which is simply a prelude to thinking in regards to the IBM acquisition of Tealeaf this previous week. Tealeaf isn’t simply the leader of the consumer adventure administration (CEM) house, they are almost it’s de facto owner. For authentic business CEM analytics, Tealeaf is fairly lots the handiest video game in town.

Tealeaf, as a corporation, is a natural healthy for IBM. no longer most effective is IBM build up a complete suite of digital size and analytics equipment (a collection that’s strikingly distinct suit than Adobe’s), they play closely in areas the place Tealeaf is dominant: name-core and client operations. a very good lots of Tealeaf’s core clientele aren’t basically analytics purchasers; they're customer operations and make contact with core valued clientele who use Tealeaf essentially for net-related customer guide complications. not like most analytics companies (corresponding to Adobe), this class of commercial enterprise difficulty is meat-and-potatoes to IBM.

So IBM has a herbal route to value in terms of Tealeaf’s core business. That’s always a pretty good component when it involves acquisitions. but I’m extra drawn to even if or not IBM has a deeper interest in Tealeaf and the way Tealeaf could be part of the broader IBM digital suite.

Semphonic is a comparatively new (simply considering the fact that the starting of this year) Tealeaf companion, but I’ve lengthy believed that Tealeaf turned into one of the crucial below-utilized equipment within the digital analytics area. a lot of our consumers have Tealeaf tucked away in their name-core operations area and get little or no need from it analytically. It’s a disgrace, even though there are some explanation why Tealeaf regularly get siloed.

What’s wonderful about Tealeaf is additionally what makes it difficult. Tealeaf is a sniffer – amassing facts from the HTTP flow because it passes to and from the user to the customer servers. not like some other sniffers, however, Tealeaf doesn’t truly weed, filter, and constitution the statistics as it passes through. Tealeaf saves pretty an awful lot all of it. This makes Tealeaf costly, however also drives massive value. From a client carrier standpoint, saving every little thing is like on no account having to say you’re sorry. You don’t be aware of what records goes to be huge, so you relatively lots must store every little thing.

Analytically, of path, that’s not always real. You can make pretty clever guesses about what’s going to be gigantic. That’s what tag necessities and design are all about. but as I mentioned in remaining week’s Webinar with Tealium on Tag management techniques, that system of building necessities is non-trivial and error-prone.

So there’s real virtue in a “keep-every little thing” variety of approach. It’s the equal virtue I lauded in Celebrus. What’s greater, whereas the Tealeaf strategy is technology high priced, it’s people low priced. You don’t need two or three net analytics consultants full-time onsite building tagging requirements when Tealeaf is your records collection mechanism. It’s additionally zero have an effect on: no page weight, no page changes, no site chance.

And here’s another consideration. systems like Tealeaf aid a essentially distinct class of interface into the records than natural internet analytics methods (or BI or Statistical equipment for that be counted). when you’re amassing HTTP facts streams (which are inherently unstructured), search becomes the primary question language. users of traditional methods tend to be skeptical of search as a first-rate interface into the records (i do know i am), but take a glance at a gadget like Splunk and you may see that there's true vigor within the method.

So I’m questioning if IBM isn’t seeing Tealeaf because the talents information infrastructure piece for his or her whole digital suite. To make that ensue, they’d must provide tools for building structured views of the Tealeaf facts (anything Tealeaf already does). a good variety of tools within the suite wouldn’t work in any other case. It’s no longer that elaborate a task to lengthen Tealeaf’s latest capabilities, despite the fact, and once accomplished, IBM would have a unified data assortment piece that absolutely bypassed the total world of tagging and tag administration. sure, there are some drawbacks to this. Tagging handles customer-facet tracking of interactions that comfortably aren’t capturable server facet. still, with a Tealeaf-primarily based infrastructure, IBM could be in a position to assist a wide array of analytics, call core and operational needs with none pre-planning or tagging. they'd be able to supply numerous equipment all from a single true-time and exhaustive collection piece. they would be in a position to guide each structured and un-structured entry to the records. That may be pretty compelling.

It wouldn’t be a solution for everyone, however for IBM’s core commercial enterprise-classification consumers, that you may see that it may have precise merits as a finished actual-time analytics and warehousing infrastructure.

Which, because it happens, is an issue I’ve been thinking somewhat slightly about lately. right here at Semphonic we’ve finished doing an ever increasing volume of work across the analytics warehouse and a real-time know-how stack is likely one of the issues we retaining operating into. I plan to talk greater about some of the equipment (most of which can be a bit obscure) that probably healthy interior that technology stack in upcoming posts.

[Notes: remaining year at X trade, we did the first Non-income problem. A day of deep-dive analytics through X alternate members into the analytics issues of two gigantic non-gains. We lately posted the consequences of that work in the Non-profit ebook to the use of Analytics Whitepaper. now not handiest are you able to down load that whitepaper – a very collaborative effort – in case you’re a non-income, I strongly motivate you to tune into this week’s webinar with Emily Fisher of Oceana, Linda Shum of United means, and our personal Phil Kemelor as they focus on the work, the whitepaper, and the use of digital size within the non-earnings area.

And speakme of the information warehousing technology stack, I’m doing a webinar the following week with one our partners, iJento, with extra on client experience tracking. We’ve partnered with iJento because they give a strong common (SQL-Server) database platform that may leverage our Two-Tiered segmentation information model (and collection mechanisms like Celebrus). iJento doubtless isn’t the appropriate solution for the 1% with extreme digital statistics volumes. however for companies with enormous but manageable digital records volumes, they deliver a much less risky know-how stack (and both SaaS and on-premise fashions) that may carry deep access to consumer digital information on right of a sturdy platform with a lots of help, top notch utility, and significant flexibility.

eventually, I’ll be leaving soon for Germany (I actually have some client engagements there previous to X exchange). if you’re european-primarily based and would like to setup meetings in Stuttgart, Berlin, Paris or London, drop me a line. I’d like to chat!].


IBM to purchase Tealeaf for consumer Analytics talents | killexams.com Real Questions and Pass4sure dumps

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C2080-474 exam Dumps Source : IBM Tealeaf Customer Experience Management V8.7- Business Analysis

Test Code : C2080-474
Test Name : IBM Tealeaf Customer Experience Management V8.7- Business Analysis
Vendor Name : IBM
Q&A : 100 Real Questions

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IBM Tealeaf Customer Experience Management V8.7- Business Analysis

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IBM Discusses Tealeaf And CMO's Customer Experience Management Needs | killexams.com real questions and Pass4sure dumps

IBM Buys TealeafOn Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release.

Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger.

AdExchanger: What does the Tealeaf acquisition by IMB mean for the CMO?

JH: When we look broadly in the marketplace and the changes that the CMO is going through, one of the things that we absolutely see is the need for marketers to be able to continuously drive better customer experience across the web and mobile devices. That's in part because consumers have bigger expectations of the brands they interact with - as well as a proliferation of channels and devices.

When we look at how the role of marketers is changing, we see that customer experience as one of the key components. For [IBM], Tealeaf helps address customer experience management and extend our capabilities in a new direction.

It'll allow marketers to spot patterns, see issues in the website, or maybe mobile application design. And ultimately create more streamlined experiences across those devices.

How does the Tealeaf transaction work with existing IBM companies? I was thinking specifically Coremetrics and Unica. Where's the interface there?

So one of the great parts about this Tealeaf acquisition is it's complimentary. There are really no overlapping assets.

Tealeaf is providing that expert, very granular analysis of being able to play back individual sessions on websites to see what that user experience is like. Coremetrics compliments that with aggregate-level reporting, charts, graphs and interactive analysis. So across that playback of the individual sessions as well as rolling up those individual sessions into top line recording, it will all become the digital marketing and analytics of our solution.

We're going to use both of those approaches together in a single solution.

Then when you talk about how does it extend into some of the other parts of the Enterprise Marketing Management portfolio, understanding how those individuals are interacting with your digital brands creates the foundation for how you want to inform your marketing campaigns.

So your online behavior, people on your site expressing interest in products and services should be influencing how you match up what marketing messages or offers you're going to send to them. So you can take all of that information about those digital interactions and create customer profile attributes that can help drive better marketing within the Unica portfolio.

Then there's the extension outside of the enterprise marketing management portfolio into some of the other things that we can do from a selling process – so, analyzing WebSphere Commerce sessions using the Tealeaf solution as well as looking at service interactions so that you can understand and resolve service issues.

Do you you consider this end-to-end solution that you're putting together for the CMO ‑ a marketing automation solution? By marketing automation, I'm thinking about companies like – HubSpot, Marketo, Eloqua or an ExactTarget. Do you think there's a fit with that sector?

The vendor map you just laid out covers a pretty wide swath of people. Several of the vendors you mentioned I think of as focused a little bit down market from where we are. So we're really focused around enterprise companies. I think some of them are also very B2B focused where we do both B2B and B2C - certainly the larger part of the business is large, consumer marketers, banks, retailers, telco, travel and leisure.

Then, the one anomaly in that mix was ExactTarget, who I think has a very robust email marketing business.

Certainly there are times when we might see some of those vendors competitively. But when you look at the core enterprise marketing automation space, there's a slightly different mix of vendors there. But absolutely would say that we're in that space, that we're a leader in that space.

So if you talk to Forester, Gartner, they'll both have us in the leader spots of their Magic Quadrant or Wave for that campaign management and marketing automation market. So absolutely, yeah.

So you think of the core here as marketing automation for B2C - you like that characterizaton?

Yes. It’s reflective of what we're doing.

A lot of CMOs… they may not be tech-oriented. Do you think enterprise solutions ‑ such as the one that IBM is putting together ‑ can activate or inspire “the big idea?”

From my perspective, the thing I see that's pretty interesting is for years the CMO has had this trusted advisor for creative -and that's their agency. What we're seeing is the role that technology plays has increased so much that marketers need a trusted advisor on technology matters. A big part of what you're seeing with the creation of this group within IBM, with the acquisitions that we're making, is a commitment to demonstrate to CMOs that IBM can be that trusted advisor for technology.

So in my mind, the importance of technology is inevitable. The CMOs who get it and who can adapt are likely to be the most successful. That doesn't necessarily mean they need to have all the skills themselves, but they need to be smart enough to surround themselves with the skills and the right partners.

Another popular acronym out there is CRM. Do you see any fit with what the Tealeaf acquisition means for CRM through IBM's product line?

Your classic definition of CRM is the integration of sales, marketing, and service. For a long time we've felt strongly that marketing is a big enough component within the organization that the discipline - there's enough different types of marketing that happens - that marketing really needs its own platform. The notion that having a single platform that would integrate all sales, service, and marketing was fundamentally flawed and that marketers really needed their own suite. Now that's not to say that that suite shouldn't integrate with the sales suite and with the service application.

But there are lots of things that marketers do, things like producing creative. They just don't necessarily fit neatly into the CRM paradigm.

From our perspective marketers deserve their own, dedicated suite. But then I also think, specifically for the service element - the marketer's role is starting to expand and the CMOs aren't just responsible for generating demand anymore. They're really the stewards of the brand.

The implication of that is CMOs need to own the customer experience. So it's not just how do I get hand raisers, but rather, how do I make sure that as I sell, and as I service, that the customer gets the brand experience.

For us, Tealeaf helps empower marketers to do that, because it can help them understand those user experiences during selling and during servicing.

Can you tie together why this acquisition makes sense for IBM’s Smarter Planet or Smarter Commerce [marketing]?

Within Smarter Planet there are a very small number of Smarter initiatives, one of those is Smarter Commerce. That's where the stuff I'm working on fits into Smarter Planet. When we say commerce we don't just mean retail, we mean all verticals, banking, telco, travel and leisure. How do we make commerce, not just retail, but commerce smarter?

For us, that's the marketing piece of commerce, because commerce will get smarter by integrating buy, market, sell, and service. Tealeaf is a great bridge to help us integrate the sell and the service with market. From our perspective, this Tealeaf acquisition actually is a really exciting example where we're helping marketers take a more active role in the customer experience, helping better integrate what's happening, not just within marketing now, but also the selling process and the service process.

Those overlaps and tighter integrations is where we're driving towards with the whole Smarter Commerce initiative. So, I think it goes pretty quickly from Smarter Planet, Smarter Commerce, to Tealeaf.

By John Ebbert


IBM Puts Focus on Predictive Analytics with Analytical Decision Management | killexams.com real questions and Pass4sure dumps

Posted June 25, 2012 By Pedro Hernandez     Feedback

Decisions, decisions… IBM hopes to lend speed and clarity to decision making with its new Analytical Decision Management software, which utilizes predictive analytics.

IBM is delivering new predictive analytics software aimed at providing businesses with tools that enable instantaneous, insight-driven decisions in real-time.

Called IBM Analytical Decision Management, the software applies automated analytics processes to a wide variety of data, regardless of where it resides, according to the company. It integrates into an organization's computing environment and applies predictive analytics, local rules, scoring and a dose of Big Data processing to generate appropriate courses of action.

The software employs IBM's InfoSphere Streams and Entity Analytics technologies to analyze Big Data and generate up to thousands of decisions per second. Entity Analytics acts as a classification engine that can identify and match entities -- essentially people, places or things -- adding nuance and context to the platform as it ingests more data.

Another component is a new social network analytics capability that monitors social media influencers and conversations centered on a topic. Companies can use the feature to gauge their social media influence and glean insights into customer behavior.

The result, according to Deepak Advani, vice president Business Analytics Products and Solutions at IBM, is near-instantaneous business guidance that can have a big impact on a company's responsiveness to customers.

"In today's marketplace, when a customer says they're not happy, companies must decide how to react - not later that day, or in an hour, but instantly. With these new technologies, winning organizations can embed analytics into under-served areas of their business, empowering all employees to make information-based decisions," said Advani in a company release.

Analytical Decision Management is part of IBM's Smarter Analytics Signature Solutions, a suite of products and services that Big Blue launched in March. The product and services slate debuted with fraud detection, social media signal monitoring and financial performance analysis.

In the months since, IBM has been rapidly building its analytics technology portfolio. And it doesn’t mind striking a few deals to make it happen.

In April, IBM announced that it was acquiring Varicent, a maker of incentive compensation and sales performance management (SPM) software. That same month, it snapped up Vivisimo, a specialist in federated discovery and navigation software for Big Data analysis.

Last month, Big Blue acquired San Francisco-based Tealeaf Technology for an undisclosed amount. Tealeaf provides customer experience management and analytics software that drives the customer service and retention efforts of companies like Dell, Zappos and Wells Fargo.

Pedro Hernandez is a contributing editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals. Follow him on Twitter @ecoINSITE.


IBM Impact 2012: IBM acquires Tealeaf to boost mobile and web user experience | killexams.com real questions and Pass4sure dumps

Another day, another IBM acquisition. This time Big blue has snapped up user experience analytics firm Tealeaf Technology.

I’m confident that you will benefit from this announcement and the others as the Websphere platform continues to help you become an engaging enterprise.

The newly acquired company – which boasts 30 of the Fortune 100 as customers - will provide business decision makers such as chief marketing officers and ecommerce experts with real-time insight into online and mobile user behaviour.

The deal, announced during the company’s Impact conference today in Las Vegas, is expected to close during the second quarter, subject to getting the regulatory green light.

Financial terms of the deal have not been disclosed as yet.

Phenomenal growth is expected in both the online and mobile commerce spaces, with the markets reaching $1 trillion by 2014 and $200 million by 2015 respectively, according to research published this year by BuddeComm.

Ensuring users get the best experience regardless of what information they’re trying to access or which device they’re using has been a big focus during the Impact event. IBM has continually reinforced the message to delegates that data remains the lifeblood of their business, but that what they do with it and how accessible and useful they make it is more important now than ever.

“To further help you be able to extend, transact and optimise, I’m pleased to be able to announce this morning that we have entered into a definitive agreement to acquire Tealeaf. Tealeaf is a leading provider of digital customer experience management and customer behaviour analysis solutions,” said Beth Smith, vice president of Websphere for IBM’s software group.

“This really complements Websphere customer experience and enterprise marketing management offerings giving you the ability to capture, replay, and analyse your customers’ web and mobile interactions. It’s all for an optimised online customer experience. I’m confident that you will benefit from this [announcement] and the others as the Websphere platform continues to help you become an engaging enterprise.”

One the deal is closed, Tealeaf will become part of IBM’s Enterprise Marketing and Management (EMM) group. The analytical capabilities gained as part of the acquisition will feed into IBM’s Smart Commerce initiative, which the company has invested $3 billion in thus far.



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