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Dell EMC has published the main advantages of the Dell EMC PowerVault ME4 entry-level facts storage arrays for small- and medium-sized groups in India.The competitively priced PowerVault ME4 series can aid SMB agencies to modernize IT and increase software efficiency. India-based mostly SMBs are trying to find not pricey IT plans to in the reduction of IT finances and improve enterprise effectivity.
Dell’s 31.6 profits share lead in the external entry storage phase is more than the subsequent six rivals combined. Dell EMC has an deploy base of greater than 400,000 PowerVault contraptions global. Dell EMC doesn't share India specific details.
“the new PowerVault ME4 series can provide giant raises over previous Dell EMC entry programs in means, performance, simplicity and lines.” noted Niladri Saha, GM – up to date Infrastructure, Dell EMC.
Dell EMC spoke of it developed the PowerVault ME4 series — powered with the aid of a dual-core Intel Broadwell processor — with 75 extra drives to increase uncooked storage capacity by using 122, whereas also boosting study IOPS efficiency via 4X.
Dell EMC can be concentrated on one of the vital storage use cases reminiscent of video surveillance, HPC, virtualization/VDI, entry SAN, most economical consolidation, video enhancing, NoSQL databases, direct connected and OEM solutions.
Dell EMC observed three models offer from 12 to 84 storage drives that can be configured from 0-one hundred flash and help any mix of SSDs and HDDs. This gives the capabilities to deliver the optimum efficiency and low response instances of flash with the economics of disk.
PowerVault ME4 series can expand up to 4PB and drive as much as 320,000 IOPs.
Integration with Dell EMC PowerEdge 13th and 14th era servers simplify challenges of server potential enlargement, proposing enterprise applications with legit excessive-speed statistics access in both SAN or DAS environments.
IT engineers can deploy PowerVault ME4 series in quarter-hour and take 15 more minutes to configure and begin storing facts as either hybrid or all-flash storage. IT engineers can additionally manipulate the PowerVault ME4 series with a brand new HTML5 user interface.
they can use a web browser to address regular management initiatives such as configuring and managing storage profiles and network connections, responding to signals and extra, Dell EMC pointed out.
LAS VEGAS, NV--(Marketwired - can also 8, 2017) - - Dell EMC World - Brocade ( NASDAQ : BRCD ) today announced that its Gen 6 Fibre Channel technologies deliver the community basis that permits customers of Dell EMC® all-flash array solutions to optimize the efficiency, availability and reliability of their storage deployments.
At Dell EMC World, Dell EMC announced giant updates to its all-flash storage portfolio. Dell EMC added the VMAX 950F, representing gigantic updates to its flagship VMAX commercial enterprise storage platform. It additionally announced XtremIO X2, the second era of its market-leading, goal-built all-flash array. finally, the enterprise unveiled new midrange products, including 4 new all-flash array fashions to the Dell EMC solidarity storage family, together with a refreshed Dell EMC SC series hardware platform that offers one of the vital lowest $/GB within the industry. to maximize the value of those Dell EMC all-flash options, businesses require a latest storage community that unleashes the complete performance and value of flash storage while offering unmatched network reliability and scale. Brocade® Gen 6 Fibre Channel technologies deliver an agile and simple-to-install community foundation between servers and Dell EMC all-flash storage to aid eliminate bottlenecks for prime-transaction, mixed workloads in flash-primarily based arrays.
"because the first to market with Gen 6 Fibre Channel, Brocade continues to power innovation to aid valued clientele derive extra value from their purposes and infrastructure," stated Jack Rondoni, senior vice chairman of storage networking, Brocade. "Brocade Fibre Channel options were an integral part of each wave of innovation within the information center and will enable next-technology storage technologies in line with NVMe. together, Brocade Gen 6 Fibre Channel and Dell EMC flash storage will support customers redefine business value via unheard of software efficiency and infrastructure consolidation."
The Brocade Gen 6 product portfolio includes textile vision expertise which simplifies community management via proactive monitoring and diagnostics. IO insight, the business's best integrated SAN sensor know-how, provides deeper visibility into the IO performance of storage infrastructure. VM insight delivers proactive visibility into the fitness and efficiency of particular person virtual machines to assist administrators find concerns earlier than functions are affected.
"Our consumers expect greater out of their IT infrastructure. They desire simplified, integrated options that force greater efficiency and price to support them seamlessly adapt to evolving data middle necessities," observed Suresh Sathyamurthy, vice president of marketing, Storage and information Protections Division, Dell EMC. "The potent aggregate of Dell EMC all-flash storage and Brocade Gen 6 Fibre Channel provides clients with the options they need to transform their IT infrastructure and operate in a digital world."
Availability Brocade storage switches and connected storage management software are branded and bought by Dell EMC as a part of the Dell EMC Connectrix® product family unit. The Dell EMC Connectrix Fibre Channel networking portfolio is now attainable via Dell EMC channel partners.
About Brocade Brocade ( NASDAQ : BRCD ) networking options aid the area's leading groups transition easily to a global the place functions and suggestions stay anyplace. With options spanning public and personal facts centers to the community part, Brocade is main the industry in its transition to the new IP community infrastructures required for brand new period of digital business. (www.brocade.com)
These products and features and their availability are area to change on the sole discretion of Brocade, and Brocade shall don't have any legal responsibility for extend within the delivery or failure to bring any of the items or points described herein.
Brocade, the B-wing image, and MyBrocade are registered trademarks of Brocade Communications methods, Inc., in the u.s. and in different countries. different manufacturers, product names, or carrier names outlined of Brocade Communications techniques, Inc. are listed at www.brocade.com/en/felony/brocade-legal-highbrow-property/brocade-felony-trademarks.html. other marks might also belong to third parties.
Dell EMC, the no 1 issuer of cloud infrastructure, is saying a number of enhancements to its cloud-enabled infrastructure options portfolio to assist purchasers maximize the cost of their IT ecosystem and multi-cloud environments. Coupled with innovation from throughout Dell technologies, Dell EMC is providing a extensive portfolio of cloud options that caters to every kind of functions and creates a constant event throughout cloud platforms.
The expanding amount of records brought about through mobility, synthetic intelligence (AI), analytics, internet of things (IoT), edge computing, together with common workloads, is riding demand for all types of clouds, together with public, managed and on-premises. In a survey performed by way of Forrester, commissioned by Pivotal, a Dell applied sciences company, and Microsoft, one hundred% of respondents are the use of distinct cloud infrastructure and/or cloud application structures. additionally, ninety nine% agree with a constant, unified method to deployment, operation and use of mixed infrastructure-as-a-provider (IaaS) and platform-as-a-provider structures allows enhanced IT provider to business. Cloud determination-makers in this examine additionally mentioned they search for integrated PaaS and IaaS with constant identification and access controls, development adventure, runtime environments and migration capabilities.
“As extra purposes and standard workloads move into a variety of clouds, the proliferation of cloud siloes will become inevitable, inhibiting companies’ potential to absolutely make the most enterprise differentiators like records analytics and burgeoning AI initiatives,” stated Sam Grocott, senior vice chairman at Dell EMC. “Dell EMC’s concentrated innovation across its cloud-enabled portfolio of structures, infrastructure, consumption fashions and functions helps companies evolve extra right now to a cloud operating model for the contemporary information center.”
accelerate IT and company transformation with Dell EMC cloud platforms
businesses increasingly are adopting a sophisticated mixture of cloud structures and are searching for a constant user journey to balance their exciting wants, expenses, dangers and preferences. Dell EMC offers premiere-of-breed, pre-engineered options to supply a whole lot of multi-cloud systems and reference architectures. This comprises IaaS with VMware for traditional functions; platform-as-a-carrier (PaaS) architecture and containers with Pivotal for cloud-native applications; an commercial enterprise-category public cloud platform with Virtustream; and, Azure features on-premises with Microsoft Azure Stack. With hardware, software integration, tooling and documentation combined, corporations can speed up time to results, simplify day by day operations and achieve better levels of efficiency and transparency.
at the moment, Dell EMC and VMware are simplifying and accelerating paths to the software-described facts core (SDDC) and multi-cloud with Dell EMC VxRail and VxRack SDDC hyper-converged infrastructure (HCI) options. VxRack SDDC, pre-built-in and built to bring the newest know-how from VMware Cloud foundation, offers the most effective infrastructure foundation for realizing a VMware multi-cloud. With new capabilities to fit the needs of purchasers’ personal workloads, VxRack SDDC facets the VMware SDDC application suite pre-built-in on a wide range of VxRail hardware. It additionally facets automation and serviceability extensions in SDDC supervisor, with extensibility to a decision of public cloud providers.
With Dell EMC VxRail as a pre-engineered and pre-validated IaaS platform and infrastructure foundation for PaaS, valued clientele can more simply and at once architect, put into effect and function a complete SDDC, together with VMware NSX and the VMware vRealize Suite, with less possibility. New alternatives of the VMware Validated Designs for VxRail now help distributed multi-availability zones structure and multi-web site deployments with catastrophe restoration. This permits shoppers to extra in the reduction of risk and simplify operations and protection with a validated, standardized SDDC design based on VMware’s most excellent practices.
moreover, VMware Cloud meeting, the new application-as-a-carrier (SaaS) based mostly cloud administration answer element of VMware Cloud capabilities, will function pleasing integration with VxRail to velocity time-to-price. as soon as commonly available, Dell EMC VxRail may have a synchronized liberate and be the first and handiest HCI appliance jointly developed to deliver integrations that seamlessly work with VMware Cloud services.
Create consistent operations and versatile deployment alternate options with Dell EMC cloud-enabled infrastructure
nowadays’s companies demand that infrastructure aid greater-value IT capabilities, reminiscent of AI or IoT, to supply more advantageous enterprise consequences. in consequence, Dell EMC makes cloud-enablement infrastructure a essential aspect of its improvements and investments. To guide shoppers’ IT and cloud operations at all times throughout on and off-premises cloud fashions, Dell EMC gives the following capabilities:
· Cloud statistics Mobility enables agencies to movement statistics to and from cloud storage seamlessly, featuring the flexibleness to augment on-premises facts storage with cloud-based mostly storage. Updates to the information domain Cloud Tier for lengthy-term retention support extra in the reduction of transactional overhead by means of expanding the article dimension written to the cloud. Dell EMC also has better information storage utilization by means of tight integration with Virtustream Storage Cloud and Dell EMC Elastic Cloud Storage.
· Cloud information coverage protects information dwelling on a considerable number of cloud structures. Dell EMC information area Cloud DR has been enhanced for software-constant cloud disaster healing in AWS, as well as recovery to VMware Cloud on AWS. Dell EMC Cloud snapshot supervisor provides backup and recuperation for public cloud workloads, and now presents coverage for Microsoft Azure. VMware vCloud Director elements a brand new information insurance policy extension that now enables cloud service suppliers to present an built-in VMware and statistics coverage self-carrier solution to shoppers. moreover, Dell EMC statistics insurance plan Suite became named an superior know-how accomplice within the Amazon web features (AWS) associate community and a Microsoft partner Gold Competency in Cloud platforms.
· Cloud manage allows environments to be managed from anywhere. Powered by computing device studying, CloudIQ, a free cloud-primarily based software that allows for clients to proactively song storage fitness, predict potential shortages and realize performance anomalies, is now introducing guide for PowerMax, VMAX, and XtremIO. This guide is moreover Dell EMC cohesion and SC series. New VMware integration gives digital machine-level performance and capacity insights, and new mobile apps give entry to CloudIQ from anyplace.
· Cloud statistics features – points finished data services spanning all file types for applications running in the cloud, together with Isilon Cloud for Google Cloud Platform, Elastic Cloud Storage and Virtustream Storage Cloud. solidarity Cloud version is the newest addition to this household, providing a fully-featured utility-defined unified storage deployed in the cloud. These capabilities enable clients to without problems deploy Dell EMC team spirit block and file storage with VMware Cloud on AWS. additionally, clients can leverage the flexibility of cloud deployment to assist disaster recuperation and as-obligatory operational demands, including verify and building, and data analytics.
recognize public cloud-like flexibility with Dell’s cloud consumption models
With bendy cloud consumption solutions via Dell fiscal features (DFS), Dell EMC makes it easy for purchasers to purchase cloud-enabled infrastructure and obtain transformational goals .3For example, purchasers may choose to leverage charge and flexibility benefits of consumption options to accommodate unpredictable utilization of latest purposes and seasonal spikes that drive buffer means requirements.
Cloud Flex for HCI minimizes the possibility of relocating to Dell EMC VxRail appliances or Dell EMC Cloud for Microsoft Azure Stack. It requires no up-entrance funding and has declining payments over time without a obligation after the first three hundred and sixty five days. Dell EMC also offers capable skill, which gives on-demand storage and buffer potential that scales to match usage wants, and Flex on Demand, which permits valued clientele to deploy base ability now and pay for buffer means because it is used. With the pliability to eat handiest what is needed as an operating price, customers can enhance effectivity and reallocate elements to innovation.
profit from cloud investments with Dell’s proven cloud consulting and expertise features
To aid purchasers more without delay recognize the cost of multi-cloud environments, Dell EMC additionally presents a wide range of knowledgeable cloud consulting and expertise services. Dell EMC functions consultants assist valued clientele create roadmaps, profile functions, implement cloud management and automation platforms and transition to a cloud operating mannequin. specialists can be found to support set up, transition to, and optimize cloud technologies and provide comprehensive hardware and software support 24x7 to aid make certain top-rated device performance and minimize downtime. With Dell EMC Managed capabilities, shoppers can profit greater efficiencies whereas skilled advisors control the cloud infrastructure for them. Dell EMC training services can also provide the multi-cloud abilities and validation shoppers deserve to successfully plan, design and control successful cloud infrastructures.
Empower client option in one-cease with Dell EMC Cloud market
the new Dell EMC Cloud market brings the energy of the Dell technologies family unit collectively in one region. The market offers clients a call of cloud structures, enhanced cloud-enabled infrastructure capabilities, in addition to consulting and expertise services, and consumption models in a self-service portal.
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PARIS--(BUSINESS WIRE)--Alcatel-Lucent (Euronext Paris and NYSE: ALU) and Sequans Communications S.A. (NYSE: SQNS) are to collaborate on enabling key technologies for the ‘Internet of Things’ by providing the ‘4G Kit for IoT,’ a principal building block in the new Internet of Things prototyping platform launched yesterday by communications operator Orange in order to stimulate interest by the IoT market in 4G connectivity.
The 4G Kit for IoT, announced by Orange at the Futur-en-Seine event in Paris, will be powered by Sequans’ LTE chipset and technical implementation by Bell Labs, the industrial research arm of Alcatel-Lucent.
A limited series of 200 kits will be tested with innovation communities working on IoT projects as part of an effort to foster the creation of wirelessly connected objects, based on 4G and Orange’s network, to deliver novel services. Developers will be able to use the kit to make use of cloud services and mobility to design a new generation of IoT devices, taking full advantage of scalable resources such as remote computing, storage, and advanced services.
Initiated as an internal project by Bell Labs, the 4G kit for IoT is the result of a year of prototyping and experiments supervised by Bell Labs in which fabrication laboratories and start-ups were invited to test their ideas on Orange’s 4G network and Alcatel-Lucent’s test platforms. The feedback allowed the Bell Labs team to design a new platform.
As a result, the 4G Kit for IoT consists of Sequans’ LTE chipset incorporated into a three-band M.2 module for LTE bands 3, 7 and 20, supporting Orange’s LTE network. The module connects to a small form factor Olimex development board and includes plug-in antennas. This combination gives IoT and M2M device makers the opportunity to connect to Orange’s state-of-the-art 4G LTE network. As a result, the kit will help understanding of the Internet of Things’ contribution to network scalability, agility and latency, as well as its role in the creation of new services, generating vital insights into future cloud and 5G requirements in the process.
Commenting on the project, Jean-Luc Beylat, President of Bell Labs France, said: “Bringing together operators, infrastructure and device manufacturers, start-ups and ‘tinkerers,’ this project has illustrated Alcatel-Lucent’s engagement in Open Innovation, which will lead the acceleration of IoT devices using 4G technology. By making LTE technology accessible to innovation communities, we can trigger a change in the way services are designed. With unprecedented access to cloud services, connected objects can create a new ecosystem of distributed advanced services that will shape the future cloud and 5G.”
Georges Karam, CEO of Sequans added: “We are pleased to collaborate with Alcatel-Lucent on this important initiative. We are committed to making LTE efficient and cost-effective for IoT and M2M devices, and our IoT-optimized LTE chipsets demonstrate this. We are very excited about the potential of Orange’s 4G Kit for IoT to spur the development of many new IoT devices.”
ABOUT SEQUANS COMMUNICATIONS
Sequans Communications S.A. (NYSE: SQNS) is a 4G chipmaker and leading provider of single-mode LTE chipset solutions to wireless device manufacturers worldwide. Founded in 2003, Sequans has developed and delivered six generations of 4G technology and its chips are certified and shipping in 4G networks, both LTE and WiMAX, around the world. Today, Sequans offers two LTE product lines: StreamrichLTE™, optimized for feature-rich mobile computing and home/portable router devices, and StreamliteLTE™, optimized for M2M devices and other connected devices for the Internet of Things. Sequans is based in Paris, France with additional offices in the United States, United Kingdom, Israel, Hong Kong, Singapore, Taiwan, South Korea, and China. Visit Sequans online at www.sequans.com; www.facebook.com/sequans; www.twitter.com/sequans
ABOUT ALCATEL-LUCENT (EURONEXT PARIS AND NYSE: ALU)
Alcatel-Lucent is the leading IP networking, ultra-broadband access and cloud technology specialist. We are dedicated to making global communications more innovative, sustainable and accessible for people, businesses and governments worldwide. Our mission is to invent and deliver trusted networks to help our customers unleash their value. Every success has its network.
For more information, visit Alcatel-Lucent on: http://www.alcatel-lucent.com, read the latest posts on the Alcatel-Lucent blog http://www.alcatel-lucent.com/blog and follow the Company on Twitter: http://twitter.com/Alcatel_Lucent.
Stephen Chernin / Getty Images F
Shoppers look at merchandise at an Ikea store in Paramus, N.J. earlier this year. Ikea currently has 200 stores worldwide and is planning to open five stores a year in the U.S. over the next decade.
updated 11/8/2005 7:17:37 PM ET 2005-11-09T00:17:37
When Roger Penguino heard Ikea was offering $4,000 in gift certificates to the first person in line at the opening of its new Atlanta store, he had no choice. He threw a tent in the back of his car and sped down to the site. There, the 24-year-old Mac specialist with Apple Computer Inc. pitched camp, hunkered down, and waited. And waited. Seven broiling days later, by the time the store opened on June 29, more than 2,000 Ikea fanatics had joined him. Some were lured by the promise of lesser prizes for the first 100. Others were just there for the carnival atmosphere (somebody even brought a grill). The newly wed Penguino got his certificates and bagged a $799 Karlanda sofa and a $179 Malm bed, among other items. He also achieved celebrity status: "Whenever I go back, employees recognize me and show me the new stuff."
Penguino is a citizen of Ikea World, a state of mind that revolves around contemporary design, low prices, wacky promotions, and an enthusiasm that few institutions in or out of business can muster. Perhaps more than any other company in the world, Ikea has become a curator of people's lifestyles, if not their lives. At a time when consumers face so many choices for everything they buy, Ikea provides a one-stop sanctuary for coolness. It is a trusted safe zone that people can enter and immediately be part of a like-minded cost/design/environmentally-sensitive global tribe. There are other would-be curators around — Starbucks and Virgin do a good job — but Ikea does it best.
If the Swedish retailer has its way, you too will live in a BoKlok home and sleep in a Leksvik bed under a Brunskära quilt. (Beds are named for Norwegian cities; bedding after flowers and plants. One disaster: a child's bed called Gutvik, which sounds like "good f***" in German.) Ikea wants to supply the food in your fridge (it also sells the fridge) and the soap in your shower.
The Ikea concept has plenty of room to run: The retailer accounts for just 5 percent to 10 percent of the furniture market in each country in which it operates. More important, says CEO Anders Dahlvig, is that "awareness of our brand is much bigger than the size of our company." That's because Ikea is far more than a furniture merchant. It sells a lifestyle that customers around the world embrace as a signal that they've arrived, that they have good taste and recognize value. "If it wasn't for Ikea," writes British design magazine Icon, "most people would have no access to affordable contemporary design." The magazine even voted Ikea founder Ingvar Kamprad the most influential tastemaker in the world today.
As long as consumers from Moscow to Beijing and beyond keep striving to enter the middle class, there will be a need for Ikea. Think about it: What mass-market retailer has had more success globally? Not Wal-Mart Stores Inc., which despite vast strengths has stumbled in Brazil, Germany, and Japan. Not France's Carrefour, which has never made it in the U.S. Ikea has had its slip-ups, too. But right now its 226 stores in Europe, Asia, Australia, and the U.S. are thriving, hosting 410 million shoppers a year. The emotional response is unparalleled. The promise of store vouchers for the first 50 shoppers drew thousands to an Ikea store in the Saudi Arabian city of Jeddah in September, 2004. In the ensuing melee, two people died and 16 were injured. A February opening in London attracted up to 6,000 before police were called in.
Why the uproar? Ikea is the quintessential global cult brand. Just take those stunts. Before the Atlanta opening, Ikea managers invited locals to apply for the post of Ambassador of Kul (Swedish for fun). The five winners wrote an essay on why they deserved $2,000 in vouchers. There was one catch: They would have to live in the store for three days before the opening, take part in contests, and sleep in the bedding department. "I got about eight hours of sleep total because of all the drilling and banging going on," says winner Jordan Leopold, a manager at Costco Wholesale.
Leopold got his bedroom set. And Ikea got to craft another story about itself — a story picked up in the press that drew even more shoppers. More shoppers, more traffic. More traffic, more sales. More sales, more buzz. A new store in Bolingbrook, Ill., near Chicago is expected to generate some $2.5 million in tax revenues, so the town is paying down debt and doing away with some local levies.
Such buzz has kept Ikea's sales growing at a healthy clip: For the fiscal year ended Aug. 31, revenues rose 15 percent, to $17.7 billion. And although privately held Ikea guards profit figures as jealously as its recipe for Swedish meatballs, analyst Mattias Karlkjell of Stockholm's ABG Sundal Collier conservatively estimates Ikea's pretax operating profits at $1.7 billion. Ikea maintains these profits even while it cuts prices steadily. "Ikea's operating margins of approximately 10 percent are among the best in home furnishing," Karlkjell says. They also compare well with margins of 5 percent at Pier 1 Imports and 7.7 percent at Target, both competitors of Ikea in the U.S.
To keep growing at that pace, Ikea is accelerating store rollouts. Nineteen new outlets are set to open worldwide in the fiscal year ending Aug. 31, 2006, at a cost of $66 million per store, on average. CEO Dahlvig is keen to boost Ikea's profile in three of its fastest-growing markets: the U.S., Russia (Ikea is already a huge hit in Moscow), and China (now worth $120 million in sales). In the U.S. he figures the field is wide open: "We have 25 stores in a market the size of Europe, where we have more than 160 stores." The goal is 50 U.S. outlets by 2010: Five are opening this year, up from just one in 2000.
The key to these rollouts is to preserve the strong enthusiasm Ikea evokes, an enthusiasm that has inspired two case studies from Harvard Business School and endless shopper comment on the Net. Examples: "Ikea makes me free to become what I want to be" (from Romania). Or this: "Half my house is from Ikea — and the nearest store is six hours away" (the U.S.). Or this: "Every time, it's trendy for less money" (Germany).
What enthralls shoppers and scholars alike is the store visit — a similar experience the world over. The blue-and-yellow buildings average 300,000 square feet in size, about equal to five football fields. The sheer number of items — 7,000, from kitchen cabinets to candlesticks — is a decisive advantage. "Others offer affordable furniture," says Bryan Roberts, research manager at Planet Retail, a consultancy in London. "But there's no one else who offers the whole concept in the big shed."
The global middle class that Ikea targets shares buying habits. The $120 Billy bookcase, $13 Lack side table, and $190 Ivar storage system are best-sellers worldwide. (U.S. prices are used throughout this story.) Spending per customer is even similar. According to Ikea, the figure in Russia is $85 per store visit — exactly the same as in affluent Sweden.
Wherever they are, customers tend to think of the store visit as more of an outing than a chore. That's intentional: As one of the Harvard B-school studies states, Ikea practices a form of "gentle coercion" to keep you as long as possible. Right at the entrance, for example, you can drop off your kids at the playroom, an amenity that encourages more leisurely shopping.
Then, clutching your dog-eared catalog (the print run for the 2006 edition was 160 million — more than the Bible, Ikea claims), you proceed along a marked path through the warren of showrooms. "Because the store is designed as a circle, I can see everything as long as I keep walking in one direction," says Krystyna Gavora, an architect who frequents Ikea in Schaumburg, Ill. Wide aisles let you inspect merchandise without holding up traffic. The furniture itself is arranged in fully accessorized displays, down to the picture frames on the nightstand, to inspire customers and get them to spend more. The settings are so lifelike that one writer is staging a play at Ikea in Renton, Wash.
Along the way, one touch after another seduces the shopper, from the paper measuring tapes and pencils to strategically placed bins with items like pink plastic watering cans, scented candles, and picture frames. These are things you never knew you needed but at less than $2 each you load up on them anyway. You set out to buy a $40 coffee table but end up dropping $500 on everything from storage units to glassware. "They have this way of making you believe nothing is expensive," says Bertille Faroult, a shopper at Ikea on the outskirts of Paris. The bins and shelves constantly hold surprises: Ikea replaces a third of its product line every year.
Then there's the stop at the restaurant, usually placed at the center of the store, to provide shoppers a breather and encourage them to keep going. You proceed to the warehouse, where the full genius of founder Kamprad is on display. Nearly all the big items are flat-packed, which not only saves Ikea millions in shipping costs from suppliers but also enables shoppers to haul their own stuff home — another savings. Finally you have the fun (or agony) of assembling at home, equipped with nothing but an Allen wrench and those cryptic instructions.
A vocal minority rails at Ikea for its long lines, crowded parking lots, exasperating assembly experiences, and furniture that's hardly built for the ages (the running joke is that Ikea is Swedish for particle board). But the converts outnumber the critics. And for every fan who shops at Ikea, there seems to be one working at the store itself. The fanaticism stems from founder Kamprad, 79, a figure as important to global retailing as Wal-Mart's Sam Walton. Kamprad started the company in 1943 at the age of 17, selling pens, Christmas cards, and seeds from a shed on his family's farm in southern Sweden. In 1951, the first catalog appeared (Kamprad penned all the text himself until 1963). His credo of creating "a better life for many" is enshrined in his almost evangelical 1976 tract, "A Furniture Dealer's Testament". Peppered with folksy tidbits — "divide your life into 10-minute units and sacrifice as few as possible in meaningless activity," "wasting resources is a mortal sin" (that's for sure: employees are the catalog models), or the more revealing "it is our duty to expand" — the pamphlet is given to all employees the day they start.
Kamprad, though officially retired, is still the cheerleader for the practices that define Ikea culture. One is egalitarianism. Ikea regularly stages Antibureaucracy Weeks, during which executives work on the shop floor or tend the registers. "In February," says CEO Dahlvig, "I was unloading trucks and selling beds and mattresses."
Another is a steely competitiveness. You get a sense of that at one of Ikea's main offices, in Helsingborg, Sweden. At the doorway, a massive bulletin board tracks weekly sales growth, names the best-performing country markets, and identifies the best-selling furniture. The other message that comes across loud and clear: Cut prices. At the far end of the Helsingborg foyer is a row of best-selling Klippan sofas, displaying models from 1999 to 2006 with their euro price tags. In 1999 the Klippan was $354. In 2006 it will be $202.
The montage vividly illustrates Ikea's relentless cost-cutting. The retailer aims to lower prices across its entire offering by an average of 2 percent to 3 percent each year. It goes deeper when it wants to hit rivals in certain segments. "We look at the competition, take their price, and then slash it in half," says Mark McCaslin, manager of Ikea Long Island, in Hicksville, N.Y.
It helps that frugality is as deeply ingrained in the corporate DNA as the obsession with design. Managers fly economy, even top brass. Steen Kanter, who left Ikea in 1994 and now heads his own retail consultancy in Philadelphia, Kanter International, recalls that while flying with Kamprad once, the boss handed him a coupon for a car rental he had ripped out from an in-flight magazine.
This cost obsession fuses with the design culture. "Designing beautiful-but-expensive products is easy," says Josephine Rydberg-Dumont, president of Ikea of Sweden. "Designing beautiful products that are inexpensive and functional is a huge challenge."
No design — no matter how inspired — finds its way into the showroom if it cannot be made affordable. To achieve that goal, the company's 12 full-time designers at Almhult, Sweden, along with 80 freelancers, work hand in hand with in-house production teams to identify the appropriate materials and least costly suppliers, a trial-and-error process that can take as long as three years. Example: For the PS Ellan, a $39.99 dining chair that can rock back on its hind legs without tipping over, designer Chris Martin worked with production staff for a year and a half to adapt a wood-fiber composite, an inexpensive blend of wood chips and plastic resin used in highway noise barriers, for use in furnishings. Martin also had to design the chair to break down into six pieces, so it could be flat-packed and snapped together without screws.
With a network of 1,300 suppliers in 53 countries, Ikea works overtime to find the right manufacturer for the right product. It once contracted with ski makers — experts in bent wood — to manufacture its Poang armchairs, and it has tapped makers of supermarket carts to turn out durable sofas. Simplicity, a tenet of Swedish design, helps keep costs down. The 50 cents Trofé mug comes only in blue and white, the least expensive pigments. Ikea's conservation drive extends naturally from this cost-cutting. For its new PS line, it challenged 28 designers to find innovative uses for discarded and unusual materials. The results: a table fashioned from reddish-brown birch heartwood (furniture makers prefer the pale exterior wood) and a storage system made from recycled milk cartons.
If sales keep growing at their historical average, by 2010 Ikea will need to source twice as much material as today. "We can't increase by more than 20 stores a year because supply is the bottleneck," says Lennart Dahlgren, country manager for Russia. Since Russia is a source of timber, Ikea aims to turn it into a major supplier of finished products.
Adding to the challenge, the suppliers and designers have to customize some Ikea products to make them sell better in local markets. In China, the 250,000 plastic placemats Ikea produced to commemorate the year of the rooster sold out in just three weeks. Julie Desrosiers, the bedroom-line manager at Ikea of Sweden, visited people's houses in the U.S. and Europe to peek into their closets, learning that "Americans prefer to store most of their clothes folded, and Italians like to hang." The result was a wardrobe that features deeper drawers for U.S. customers.
The American market poses special challenges for Ikea because of the huge differences inside the U.S. "It's so easy to forget the reality of how people live," says Ikea's U.S. interior design director, Mats Nilsson. In the spring of 2004, Ikea realized it might not be reaching California's Hispanics. So its designers visited the homes of Hispanic staff. They soon realized they had set up the store's displays all wrong. Large Hispanic families need dining tables and sofas that fit more than two people, the Swedish norm. They prefer bold colors to the more subdued Scandinavian palette and display tons of pictures in elaborate frames. Nilsson warmed up the showrooms' colors, adding more seating and throwing in numerous picture frames.
Ikea is particularly concerned about the U.S. since it's key to expansion — and since Ikea came close to blowing it. "We got our clocks cleaned in the early 1990s because we really didn't listen to the consumer," says Kanter. Stores weren't big enough to offer the full Ikea experience, and many were in poor locations. Prices were too high. Beds were measured in centimeters, not king, queen, and twin. Sofas weren't deep enough, curtains were too short, and kitchens didn't fit U.S.-size appliances. "American customers were buying vases to drink from because the glasses were too small," recalls Goran Carstedt, the former head of Ikea North America, who helped engineer a turnaround. Parts of the product line were adapted (no more metric measurements), new and bigger store locations chosen, prices slashed, and service improved. Now U.S. managers are paying close attention to the tiniest details. "Americans want more comfortable sofas, higher-quality textiles, bigger glasses, more spacious entertainment units," says Pernille Spiers-Lopez, head of Ikea North America.
Can the cult keep thriving? Ikea has stumbled badly before. A foray into Japan 30 years ago was a disaster (the Japanese wanted high quality and great materials, not low price and particle board). The company is just now gearing up for a return to Japan next year. Ikea is also seeing more competition than ever. In the U.S., Target Corp. has recruited top designer Thomas O'Brien to develop a range of low-priced furnishings, which were launched in October. Kmart has been collaborating with Martha Stewart on its own furniture line. An Ikea-like chain called Fly is popular in France. In Japan Nitori Co. has a lock on low-cost furniture.
Perhaps the bigger issue is what happens inside Ikea. "The great challenge of any organization as it becomes larger and more diverse is how to keep the core founding values alive," says Harvard Business School Professor Christopher A. Bartlett, author of a 1996 case study. Ikea is still run by managers who were trained and groomed by Kamprad himself — and who are personally devoted to the founder. As the direct links with Kamprad disappear, the culture may start to fade.
For now, the founder's legacy is alive and well. The Klippan couches are selling briskly. New lines of foods, travel gear, and toiletries are due soon. Ikea is gearing up for its Christmas tree promotion — you buy a live tree, then return it for a rebate (and end up shopping at Ikea in the slow month of January).
And the fans keep clamoring for more. At least once a year, Jen Segrest, a 36-year-old freelance Web designer, and her husband travel 10 hours round-trip from their home in Middletown, Ohio, to Ikea in Schaumburg, Ill., near Chicago. "Every piece of furniture in my living room is Ikea — except for an end table, which I hate. And next time I go to Ikea I'll replace it," says Segrest. To lure the retailer to Ohio, Segrest has even started a blog called OH! IKEA. The banner on the home page reads "Ikea in Ohio — Because man cannot live on Target alone."
Ariane Sains, Cristina Lindblad, Ann Therese Palmer, Jason Bush, Dexter Roberts and Kenji Hall contributed to this report.
Determining the cause of internet outages and unplanned website downtime often means looking no further than your business’ ISP, according to the results of a new network resiliency survey.
Oracle Dyn and O’Reilly Media surveyed 621 networking professionals across a wide variety of industries and company sizes and found that internet service provider (ISP) reliability issues were the top reason for internet disruptions and outages within the last 12 months.
But malicious hackers continue to play a major role in network resiliency problems as well. Spam and phishing-related attacks, denial of service (DoS) or distributed denial of service (DDoS) attacks, and web application attacks round out the list of top reasons for network disruptions over the last year, according to the survey.
Source: O’Reilly Media
Cloud strategies, cloud concerns
The vast majority of survey respondents — 74% — report that they are responsible for working in the cloud. The most common reason companies use the cloud is to run applications and services, followed by development and testing purposes. The cloud is also a popular choice for web hosting, storage, and backup and disaster recovery.
Despite the pervasiveness of cloud technologies, businesses still spend time worrying about the best ways to ensure reliability of cloud-based services and applications; controlling the cost and return on investment of cloud deployments; readiness to respond to cloud outages; and cloud providers’ attention to security.
Source: O’Reilly Media
Top mitigation strategies revealed
The survey also shed light on common strategies network administrators employ to defend against and mitigate outages. The most common steps administrators take to reduce the chances of an outage include firewall protection, site health monitoring and web traffic steering, and DDoS mitigation tools.
Companies that use cloud technologies also take steps to ensure the resilience of cloud deployments, such as load balancing across sites and clouds and using multiple failover sites. Just under 30% of respondents said they rely entirely on cloud provider to ensure resilience of cloud applications.
Key takeaways
The survey found that most organizations have experienced one or two network outages within the last year. ISP failures and cyberattacks are a major concern, and for the most part, companies choose to mitigate these problems through different forms of redundancy, such as over-provisioning resources and using multiple cloud providers and multiple DNS services.
But far too many organizations are relying on their cloud provider alone to ensure resiliency. These companies should take a closer look at their strategies and consider additional measures to ensure that web services remain up and running.
The companies that will be best prepared to prevent and deal with network resiliency issues in the future are those that make use of cloud-based web application security and traffic management tools such as web application firewalls, bot management, advanced traffic steering, and redundant DNS.
To learn more about the best ways to ensure network resiliency in the era of cloud computing, download our new eBook.
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The competitively priced PowerVault ME4 series can aid SMB agencies to modernize IT and increase software efficiency. India-based mostly SMBs are trying to find not pricey IT plans to in the reduction of IT finances and improve enterprise effectivity.
Dell EMC, the no 1 issuer of cloud infrastructure, is saying a number of enhancements to its cloud-enabled infrastructure options portfolio to assist purchasers maximize the cost of their IT ecosystem and multi-cloud environments. Coupled with innovation from throughout Dell technologies, Dell EMC is providing a extensive portfolio of cloud options that caters to every kind of functions and creates a constant event throughout cloud platforms.
Source: O’Reilly Media
Cloud strategies, cloud concerns
Source: O’Reilly Media
Top mitigation strategies revealed
