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HP0-661 - NonStop Systems and Technologies - BrainDump Information

Vendor Name : HP
Exam Code : HP0-661
Exam Name : NonStop Systems and Technologies
Questions and Answers : 120 Q & A
Updated On : March 20, 2019
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HP0-661 exam Dumps Source : NonStop Systems and Technologies

Test Code : HP0-661
Test Name : NonStop Systems and Technologies
Vendor Name : HP
Q&A : 120 Real Questions

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HP NonStop Systems and Technologies

GMC Acadia souped up with new engine, trim, and tech | killexams.com Real Questions and Pass4sure dumps

GMC has unveiled the refreshed Acadia for the 2020 mannequin yr complete with a new trim, a sparkling appear, and the latest GMC infotainment gadget.

GMC introduced on Monday that the Acadia has gotten its midcycle refresh, and now, the lineup looks more like a bunch of Sierra pickups from the front than mid-dimension SUVs.

moreover its new exterior styling, the Acadia has a brand new powertrain option and an assortment of recent technologies including an better infotainment gadget and heads-up monitor.

Most certainly in terms of exterior redecorate, the grille has been swapped out for a more big option that shares greater than just a few qualities with the Sierra pickup. The appear is entire with an up-to-date set of headlights surrounded through C-shaped lighting details -- a GMC signature.

A 2.0-liter rapid engine joins the lineup and now comes commonplace on the SLT and Denali trims. It merits from GM's tripower valvetrain know-how that could adjust efficiency in response to riding calls for and generates 230 hp and 258 feet.-lbs. of torque.

A nine-velocity automated transmission has changed the six-velocity computerized transmission of the 2.5-liter and three.6-liter alternate options and is derived commonplace on the brand new 2.0-liter engine. The widespread transmission shifter has been replaced with "an electronically controlled apparatus alternative which includes intuitive push buttons and pull triggers."

All trims are now equipped with the newest GMC infotainment device that has superior voice attention, a higher resolution eight-inch touchscreen reveal, and a smartphone-inspired interface with customizable profiles and more advantageous navigation capabilities.

The launch of the 2020 Acadia is accompanied by using the launch of the ruggedly-styled Acadia AT4 trim which darkens the grille to black and is derived with 17-inch all-terrain wheels and tires. This model is powered through the three.6-liter V6 engine inserting out 310 hp and 271 lb.-toes of torque. A twin-clutch, all-wheel-pressure gadget is common.

The 2020 Acadia goes on sale this autumn with pricing announced later this year. The 2019 Acadia begins at $32,800.

HP Tries to Breathe existence into Itanium by using Combining It with Xeon | killexams.com Real Questions and Pass4sure dumps

The whole disagreement between Oracle on one aspect and HP and Intel on the other has not waned, but HP is determined to hold the Itanium going.

In comes undertaking Odyssey, a new building roadmap so as to somehow mix the Itanium platform with Intel Xeon processors.

Oracle already mentioned that every little thing Itanium does can simply as smartly be accomplished by the Xeon collection of chips.

As such, this may as well be interpreted and HP half-agreeing to that.

Then again, this is never the first and possibly won't be the final hybrid technological venture ever made.

“clients have been asking us to extend the mission-vital experience this is delivered today with HP-UX on Integrity to an x86-based mostly infrastructure,” talked about Martin Fink, senior vice president and well-known supervisor of enterprise important programs at HP.

“HP plans to seriously change the server panorama for mission-crucial computing by using the pliability of HP BladeSystem and bringing key HP expertise improvements from Integrity and HP-UX to the x86 ecosystem. not like the competition, HP offers an open, integrated, single platform approach.”

HP intends to improve HP Integrity servers, HP NonStop methods and the HP-UX and OpenVMS operating programs.

nonetheless, the one point that drew consideration was the “DragonHawk” enclosures (HP Superdome 2 enclosure) that will let customers run mission-important workloads on HP-UX on Intel Itanium-based mostly blades at the same time with Microsoft home windows or red Hat enterprise Linux workloads.

The quarrel between HP and Oracle dates back months and began when Oracle observed it would stop constructing new software for the Intel Itanium platform, which, it mentioned, is outdated and artificially saved alive because HP has been paying Intel to accomplish that.

HP really admitted to that however, then once again, the contract it has with Intel is never truly unlawful either. in the conclusion, here's only a battle of pastimes with a lot of purchasers caught within the middle.

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global IT Sourcing Market valued about USD xxx million in 2017 is anticipated to develop with a in shape boom fee of more than xxx% over the forecast duration 2018-2025. The IT Sourcing is setting up and increasing at a significant tempo. The advice technology (IT) outsourcing is exactly observed the sub-contracting of selected features or to pursue materials outdoor an enterprise for all or a person a part of an IT characteristic which will not have plenty of technical capabilities. The short-time period tips or the more cost-effective costs on essential task are the leading reasons why agencies operating in the existing scenario outsource work. The Outsourcing manner allows staffing flexibility for an enterprise together with makes it possible for them to bring in further supplies as and when required & further release them when they are done, accordingly gratifying the cyclic or seasonal demand. The IT outsourcing market is essentially driven because of escalating deserve to optimize enterprise techniques, surging integration of utility outsourcing and skill optimization in view that the international situation.

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The leading market players specially encompass-AccentureIBM CorporationCisco SystemsCA TechnologiesHP CorporationQuality SystemsSynnex CorporationDell applied sciences

The purpose of the study is to outline market sizes of diverse segments & countries in fresh years and to forecast the values to the arrival eight years. The record is designed to include each qualitative and quantitative elements of the business inside every of the regions and countries concerned within the examine. furthermore, the record also caters the specific assistance about the crucial features reminiscent of using components & challenges with a purpose to outline the future boom of the market. moreover, the document shall also include attainable alternatives in micro markets for stakeholders to invest together with the distinct analysis of competitive panorama and product choices of key gamers. The precise segments and sub-segment of the market are defined beneath:

with the aid of functions:application DevelopmentWeb DevelopmentApplication assist and ManagementHelp DeskDatabase building and ManagementTelecommunication

with the aid of end users:GovernmentBFSITelecomOthers

by using areas:North AmericaEuropeAsia PacificLatin AmericaRest of the area

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target viewers of the international IT Sourcing Market in Market study:Key Consulting agencies & AdvisorsLarge, medium-sized, and small enterprisesVenture capitalistsValue-added Resellers (VARs)Third-party advantage providersInvestment bankersInvestors

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desk OF CONTENTSChapter 1. international IT Sourcing Market Definition and Scope1.1. analysis Objective1.2. Market Definition1.3. Scope of The Study1.4. Years considered for The Study1.5. foreign money Conversion Rates1.6. file LimitationChapter 2. analysis Methodology2.1. analysis Process2.1.1. statistics Mining2.1.2. Analysis2.1.3. Market Estimation2.1.four. Validation2.1.5. Publishing2.2. research AssumptionChapter 3. govt Summary3.1. world & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)three.2. Key TrendsChapter four. international IT Sourcing Market Dynamics4.1. increase Prospects4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.2. business Analysis4.2.1. Porter's 5 drive Model4.2.2. PEST Analysis4.2.three. value Chain Analysis4.3. Analyst recommendation & ConclusionChapter 5. global IT Sourcing Market, through Services5.1. Market Snapshot5.2. Market efficiency – advantage Model5.three. global IT Sourcing Market, Sub phase Analysis5.three.1. software Development5.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)….persevered

View distinct table of content material @ https://www.htfmarketreport.com/studies/1623525-international-it-sourcing-market-measurement-examine-by means of-services

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NonStop Systems and Technologies

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Risk Management in the Real World: Today, Tomorrow and Beyond | killexams.com real questions and Pass4sure dumps

By Steve Tcherchian

2018 was another troubling year in the cybersecurity world. We saw a repeat of last year’s data breaches on a larger scale. Google, Toyota, Facebook, Under Armour, LifeLock, Air Canada, Blue Cross and many, many more fell victim to some sort of compromise. Hardly a week went by where we weren’t reading about a new mega breach. Even the popular online video game, Fortnite, was hacked and children’s personal data was found for sale on the dark web. No one was off limits. It’s to the point where we’ve become numb to the news; we shrug it off and move on. But as consumers, we should be concerned with the lackluster cybersecurity practices companies have in place.  It’s clearly not protecting our data.

A ZDNet article recently mentioned “Researchers at security firm Positive Technologies, tested 33 websites and services using its proprietary application inspector and found that banking and financial institutions were “the most vulnerable” to getting hacked.”

 Companies spend billions on security each year, yet why is this still an issue? It’s almost 2019 and still most applications are horribly insecure and security best practices are not followed. Applications are designed for functionality, not security because security is seen as difficult and time-consuming, often blamed for adding delays to product launches and revenue generating activities.

Passwords: The Achilles Heel

One of the most critical security risks to any organization are passwords, especially default passwords and passwords to privileged accounts. Privileged accounts have elevated access to perform administrative functions. They can be administrator accounts, service accounts, database connection accounts, application accounts and others. Most of these accounts were set up ages ago when an application or system was deployed. They typically have multiple integration points and because of the risk of “breaking something,” the passwords for these accounts are rarely rotated, likely shared and improperly stored.

In today’s ecosystem where privileged account abuse is the most common way for hackers to compromise a system, proper credential storage and accountability is paramount to risk mitigation. Relying on manual methods is resource intensive, error prone and leaves gaps.

The Varonis 2018 Global Data Risk Report highlighted 65 percent of companies have over 500 accounts with passwords that have never been rotated. These passwords have a higher likelihood of showing up in online password dumps and being used to infiltrate networks. Simply put – they’re a cyber criminal’s best friend.

Proper password management can be overwhelming to manage, but it doesn’t have to be. Current processes for requesting access to privileged accounts are manual and complex. Unfortunately, governance is often an afterthought, leaving many enterprises vulnerable to increased security risks and potential non-compliance with external regulations or internal corporate mandates.

XYPRO identified a need to address this risk within the HPE NonStop server world and we have entered into strategic partnerships with SailPoint Technologies, CyberArk, Centrify, CA Technologies, RSA and Splunk to cover these gaps.

Our newest solution, XYGATE Identity Connector (XIC) extends Identity Management and Governance capabilities to the NonStop server. Most organizations already have active projects to integrate their CyberArk and SailPoint investments into the rest of their enterprise of which the HPE NonStop is now included. Identity governance, privileged account management and multi-factor authentication requirements are addressed with the latest solution in the XYGATE suite.

The New Regulation Landscape

2018 saw the introduction of The General Data Protection Regulation, or GDPR. A major piece of legislation designed to address the protection and responsible use of each and every European Union citizen’s personal data. GDPR is not an EU only regulation; it affects any business or individual handling the data of EU citizens, regardless of where that business or individual is based. The penalties for non-compliance are stiff: Up to €20 million (about $24 Million USD) or 4 percent of annual global turnover, whichever is greater. GDPR went into effect in May, 2018.

According to Bart Willemsen, research director at Gartner – “The GDPR will affect not only EU-based organizations but many data controllers and processors (entities that decide what processing is to be performed and/or carry out that processing) outside the EU as well. Threats of hefty fines, as well as the increasingly empowered position of individual data subjects in controlling the use of their personal data, tilt the business case for compliance and should cause decision makers to re-evaluate measures to safely process personal data.”

The GDPR is similar in some ways to PCI DSS in that it aims for a comprehensive approach to data protection that goes well beyond technical controls. Even though the individual GDPR requirements aren’t as technically detailed, its security objectives are the same as PCI DSS: to protect, secure and track use of specific types of data. Compliance with its requirements requires both implementing security best practices and modifying processes and human behavior to comply with those best practices, including timely analysis of anomalies.

In 2018, California also adopted the California Consumer Privacy Act (CCPA). Like GDPR, CCPA focuses on protecting the information of a natural person who can be identified. These regulations require that businesses adopt organization-wide security measures appropriate to protect collected consumer data. We will likely be seeing more compliance regulations with regards to consumer data protection in the near future. The key again is implementing security best practices.

At XYPRO, we see data privacy as a large part of the security landscape going forward. In 2018, we enhanced our product suite to assist our customers with their data privacy and protection initiatives. We have introduced GDPR assessment functionality into our XYGATE Compliance PRO product, published numerous white papers and articles on the topic as well as participating in organizations and activities that can influence data protection regulations going forward. This will ensure the NonStop community has a voice in this area. We plan to continue these efforts in 2019 and beyond.

XYGATE SecurityOne: A Single Platform

In testimony given before the Senate Subcommittee on Science, Technology and Space, famed cryptographer and cyber security specialist Bruce Schneier said:

“Prevention systems are never perfect. No bank ever says: “Our safe is so good, we don’t need an alarm system.” No museum ever says: “Our door and window locks are so good, we don’t need night watchmen.”  Detection and response are how we get security in the real world…”

Schneier gave this testimony back in July of 2001, yet nearly 20 years later, organizations are getting hit by incidents they didn’t detect, proving this premise is still valid and more critical than ever before. I’m surprised by the number of conversations I have with IT and Security professionals who still carry the “set it and forget it” approach to security. They believe protection and compliance is good enough. No matter what type of protection a system has, given enough time, an attacker will find a way through. The faster you can detect, the faster you can respond, limiting the amount of damage a security breach can cause.

Detection is not a simple task. Traditional methods are the setting up of distinct rules or thresholds. For example, if a user fails 3 logons in a span of 5 minutes, detect it and send an alert. In most cases that rule is explicit. If the failed logon events spanned 20 minutes, or worse yet, 10 days, it likely would not be detected. The limitation of relying on these types of rules is they can’t alert on what they aren’t specifically looking for (i.e. what they don’t know). Low and slow incidents and unknown unknowns – activity not normal on a given system – will fly under the radar and no one would be the wiser until it’s too late. The damage is done, the data is taken, the system is compromised, and customer confidence is lost.

Correlating events from multiple data sources proves to be a challenge for detection. The traditional method is to scour through event records, try to put the pieces together and then create a rule to detect that pattern in the future. The weakness is that can only be accomplished after an incident has already occurred. Then the rule is put together on the off chance the same combination of events will happen again. However, it’s not entirely reasonable to anticipate and define every possible incident pattern before it happens.

For data to be meaningful and actionable, it requires context. Contextualization allows the system itself to determine what is actionable and what is just noise. XYPRO’s XYGATE SecurityOne can evaluate each potential alert and, based on activity that happened previously for that that user, IP, system etc…, determine whether the reported activity is business as usual or a serious issue that needs to be paid attention to.

Context is Key

In 2018, XYPRO was granted US Patent 9,948,678 by the United States Patent and Trademark Office. XYPRO’s patent titled Method and System for Gathering and Contextualizing Multiple Security Events, covers the aggregating, correlating and contextualizing of disparate and unrelated security and system events. This proprietary technology provides faster detection of suspicious activity by intelligently combining security and non-security-related data while applying a layer of context which makes the newly enriched data much more insightful and actionable.

What will 2019 have in store?

  • Targeted Ransomware. As long as Security best practices are not being followed, ransomware will continue being dangerous to business and a profitable source of income for cyber criminals
  • More Compliance and Data Privacy Regulations – GDPR set the stage for government intervention of data protection regulations. Most companies are still playing catch up when it comes to data protection. We’ll certainly see more government oversight in this area.
  • Virtualization – Virtualization, containers and serverless applications introduce a new paradigm to traditional security concepts. There will be advancement in this area as we understand more of its potentials and security gaps.
  • Automation and Faster Access to Actionable Data – Data is no good if its not received quickly and its not meaningful to act on. Humans can no longer keep up with the volume and velocity of security data being received. This introduces a new problem. Context. Making sense of new data derived from old data. We’ll see more context-based solutions coming into play of the next year.
  • Modernization, Integration and Digital Transformation – Consumers are disrupting the way business is being done. As organizations continue to evolve and adapt to the world around them, business models are changing. We will see more application modernization projects of on-premise core enterprise applications. New consumption models for services and organizations leveraging more of their investments by integrating everything into consolidated technologies rather than fragmented solutions.
  • HPE NonStop servers are a staple of many modern, mission critical organizations. The NonStop is central to activities that affect our lives on a daily basis; how we shop, pay, bank and communicate. As technology evolves around us, the NonStop server continues to modernize and XYPRO is thrilled to be a part of this evolution. XYPRO’s innovation efforts don’t stop there. We unflinchingly look forward, to identify where research and development investments should be made, always looking for ways to best serve our customers. This commitment has led us to new areas that provide even greater value and security to NonStop server users, integrating the NonStop with the rest of the enterprise and beyond.  At XYPRO, we protect your data like it’s our own.  Because it is.

    Steve Tcherchian, CISSP

    Head of ProductXYPRO Technology

    Innovative solar powered, High Altitude Pseudo Satellite | killexams.com real questions and Pass4sure dumps

    Ordnance Survey and a team of world-leading aeronautic engineers are developing a highly innovative solar powered, High Altitude Pseudo Satellite (HAPS) that is going to change the face of Earth observation and the way we map our planet. For more information see the IDTechEx report on Energy Independent Electric Vehicles 2018-2038.

    The pioneering enterprise, called Astigan, will give quicker and better images of the Earth through a platform which will fly at 67,000 ft, nearly twice the cruising height of a commercial airliner.

    The platform, which weighs 149kg and has a wingspan of 38m, can be positioned to view any part of the Earth and collect data over much wider areas compared to conventional aerial imagery capture. The platform has been designed to complement existing satellite services and it will fly for 90 days at a time without the need for landing, the equivalent of circling the Earth four-and-a-half times.

    Business Minister Lord Henley said: "The UK has a particularly successful track record in mapping and associated technology. This exciting new unmanned aircraft project is a brilliant example of the innovative thinking behind our modern Industrial Strategy and should lead to global business opportunities. As well as having the potential to support key government objectives such as upgrading the UK's infrastructure, it could benefit emerging technological areas such as smart cities and self-driving vehicles which both rely on accurate 3D mapping."

    Since 2014, Astigan has seen extensive collaboration among British SMEs, industry experts and universities and has already safely completed eight full scale flights. When it comes into production it has the potential to work alongside existing mapping capabilities to revolutionise the speed, accuracy and cost involved in mapping a country, and in some cases providing near real-time information.

    Brian Jones, Astigan Managing Director, said: "This remarkable aircraft has met every goal and passed all milestones in its ambitious development programme so far. We are excited about the year ahead as we increase our flights and move towards a fully operational high-altitude test. By the end of 2019 we aim to be completing endurance flight testing, building up to 90 days non-stop, which is the operational capability we're striving for. It's incredibly exciting that the UK has developed this kind of technology, delivering satellite capabilities, unparalleled flexibility and improved efficiency, all at a vastly reduced cost. We look forward to completing this project and seeing the aircraft deliver on its outstanding potential, which should provide a range of scientific and environmental benefits."

    Geospatial data and mapping derived from aerial imagery capture is only one example of the benefits of Astigan. Potential global markets and applications include climate and environmental monitoring (such as polar ice caps or deforestation); providing early warning, observation and communications over natural disasters; as well as supporting land management and urbanisation challenges across the world.

    Neil Ackroyd, a Co-Founding Director of Astigan and Acting CEO of Ordnance Survey, said : "Astigan is another example of OS being at the forefront of geospatial technology. The platform has been designed to offer major cost and efficiency advantages over traditional methods. The company has produced a unique, British-made platform which can carry a range of interchangeable earth observation instruments such as high-precision cameras, atmospheric monitoring systems and multi-spectral sensors. Astigan supports Ordnance Survey in enhancing its capabilities to work in partnership with other nations across the globe. By aligning this capability with our world-class geospatial production and mapping expertise, we hope to support organisations and countries in tackling major societal challenges including urbanisation, land management, environmental change and mapping to support emergency response in the case of natural disasters."

    For 226 years, OS has invested in new technologies to improve its ability to capture up to date and accurate geospatial information. From the earliest use of aerial imagery during the First World War, to building the national geospatial database that Great Britain has today.

    Source and top image: Ordnance Survey

    Artificial Intelligence Is Transforming Digital Marketing And For Good Reason! | killexams.com real questions and Pass4sure dumps

    Artificial intelligence has, irrefutably, revolutionized our lifestyle as well as business processes, including digital marketing, in ways once impossible to imagine.

    Artificial Intelligence… This long, wordy term may sound perplexing to you, but what’s more perplexing is the fact that we are using AI technology every day and most of us didn’t even realize it till now.

    Surprised? Let’s just take a reality check.

    Think of all those times when Gmail suggested you smart replies for an email or Spotify recommended new releases and old favorites as per your music taste. Artificial Intelligence lies behind all this; it capitalizes on the algorithms that determine our online activities and thereby makes suggestions relevant to how we behave online.

    AI has overshadowed the app industry to get deep-rooted into our lives. Google Maps app uses AI to assess the traffic conditions on the roads and propose quickest routes to its users. Similarly, the LENS tool in Pinterest identifies the images and provides similar image results to the user.

    But what if it’s just a beginning? Let’s dig out some stats…

  • 85% of the customer interactions will be managed without any human interaction. (Gartner)
  • AI technology can help businesses increase the labor productivity by almost 40%. (Accenture)
  • 83% of businesses who adopted AI technology before everyone else have driven either substantial (30%) or moderate (53%) economic benefits from AI projects. ( Deloitte)
  • 47% of digitally mature organizations, or enterprises with advanced digital practices, claimed that they have implemented a defined AI strategy. (Adobe) 
  • 77% of consumers are actually using AI platforms, whereas 33% think they use AI-powered technology. (Pega)
  • Many Brands Are Keeping Their Marketing Game Strong With AI

    Artificial intelligence has transformed our marketing practices and most probably, in not-so-distant-future, it will become the crux of our campaigns. Big brands like Nike, IBM, Facebook, Lenovo, and Uber have already embraced AI to make their marketing strategies more personalized and future-friendly. Let’s see how successful AI has been in terms of branding and customer experience.


    Ignoring the wisdom of crowds, Netflix is now completely relying on the AI based predictive technologies (Algorithms) to provide personalized recommendations to its users. Previously dependent on user’s reviews, Netflix now (with the help of Algorithms) suggests movies and shows that are similar to those users have previously seen and liked. This is a great example of preemptive marketing.

    NetflixImage Source: Pixabay/Afra32

    Subsequent to disabling its subscribers from submitting reviews/comment on its collections of TV shows and movies, the streaming giant purged all the remaining reviews from the users— putting an end to its rating based system.

    Apart from that, Netflix eliminated the annoying pauses and rebuffering issues encountered during online streaming. It utilized AI technology to refine and optimize each scene of the video, ensuring high-quality display even on slow internet connection.


    Being one of the early adopters of AI technology, Amazon has been driving benefits from product recommendations for long. Its recommendation engine alone constitutes 35 percent of the company’s overall revenue. Amazon has refined the algorithms from time to time for making better suggestions and now it’s using machine learning to make the recommendations more dynamic.

    Product reviews on Amazon can be really helpful in marketing and brand promotion. Many companies misused the platform and generated fake reviews to amplify their product ratings. In response to which, Amazon created a machine-learning algorithm that filtered authentic reviews from fake ones.

    The ecommerce colossus, furthermore, used AI and machine learning to power its three popular products: Amazon Go Store, Alexa, and Amazon recommendation engine. Amazon’s voice enabled device, Echo is another note-worthy weapon in Amazon’s machine learning armory.

    Amazon Go StoreImage Source: Unsplash/Piotr Cichosz

    To ace up the AI product race, Amazon recently launched Echo look. The newest edition in Amazon’s echo branded products, Echo look is a cordless camera assistant and personal stylist that leverages machine learning and human advice. Just command Alexa to capture a picture and post in on social media. Besides, you can sync all echo products to get a better experience.


    The renowned Jeanswear brand has launched its AI-led “Levis Virtual Stylist” that helps customers get the right fit, stretch, and length of jeans. It allows the users to browse through the whole denim line and suggest different size options to decrease the chances of returns. The worth-mentioning “see it styled” feature shows a collection of user-generated pictures so that customers can see others wearing Levi’s jeans and get inspired.

    Also, drooling at a pair of jeans and then finding it to be out of stock is not going to be the case with denim customers. Levi’s now syncs the search results with the inventory data, which ensures that the out-of-stock items are not shown in the first place.


    If you think Disney has had its time, think again. One of the world’s biggest hub of entertainment, the Walt Disney Company used AI technology (known as “Factorized Variational Autoencoders,” or FVAEs) to understand its moviegoers and what they really think about a particular movie.

    The system observes the viewers’ reactions for a short while and anticipates facial expressions of each individual for rest of the movie. FVAE is backed by a pattern-recognition technique that works just like a recommendation engine; it generalizes the audience reactions and evaluates those responses to form a result asserting whether the audience is liking it or not.

    The findings can further determine the scenes most liked or disliked by the audience. Disney-owned Marvel has been using the FVAE system and big data to monitor the extensive storyworld that combines its comic book characters and distinguishes the most liked ones that have a greater fan following.

    MarvelImage Source: Unsplash/Elijah O’Donnell

    One cannot miss mentioning Magic Bench when talking about Disney’s utilization of AI technology. It is an innovative combo of augmented reality (AR) and mixed reality (MR) in which the participant settles on a bench and connects with a humanoid animal. The images of user and animated character can be seen on a video display or screen.

    Using haptic feedback, vibrations are created when the animal sits down. The haptic sensors and speakers attached to bench enhance the overall experience. The room is remodeled in three dimensions on the screen that allows the user to move ahead or behind the animated animals.


    Having a rich history of upending the music industry, Spotify has been pushing the technological boundaries and getting the best out of AI, machine learning and big data. It discovers weekly playlists personalized for every user’s unique predilections.

    Spotify is said to be a data-driven entity for a reason. With millions of users listening to music nonstop, the company receives an exponential amount of data that it is used to run different interesting campaigns. In 2013, with the help of streaming data and user behavioral information, Spotify foretold the winners of Grammy Awards before the award show. Unsurprisingly, 4 out of 6 of its predictions turned out to be right.

    SpotifyImage Source: Pixabay/StockSnap

    The music streaming service has also test-launched its dedicated voice search interface to end its dependency on SIRI and Alexa, earlier this year. And now as we are reaching towards the end of 2018, the yearly Spotify Wrapped 2018 feature is here to enable the users to get a dive into their whole year’s music flashback.

    Unlike previous years’ versions, the year’s feature also creates a ‘Tastebreakers’ playlist comprising of popular artists and genres users didn’t listen to in 2018 so that they can start new year with new music.


    An early AI adopter and one of the first retail brands to embrace the chatbots for customer communication, Sephora teamed up with Facebook and launched Sephora reservation assistant. The purpose behind this bot was to assist customers in reserving the makeover slots by beauty specialists easily. Besides boosting the booking rate, it enhanced the customer experience too.

    SephoraImage Source: Pexels/Anete Lusina

    Back in 2016, the retailer also used its bot on a messaging app named Kik to reach the teenagers. Sephora now has its own app and in-store 3D AR (Augmented Reality) mirror. The app uses facial recognition technology and enables the users to upload their photo in the Facebook messenger and virtually try on Sephora makeup products that they can buy afterward.

    These chatbots are helping Sephora in churning down the process of customer engagement, solidifying genuine customer relationship, and responding to micro-moments faster.

    AI Marketing Tools Your Brand Should Know About

    Believe it or not, AI marketing is here to stay; it’s kicking into high gear and we cannot leave it out of the picture. Discussed here are some futuristic intelligent marketing tools that can help your branding efforts leap off the page.


    As an AI-backed ecommerce search tool, the objective of Klevu is to help the mid and enterprise level retailers in generating greater returns. Based on an advanced NLG (natural language processing) algorithm, the tool works wonders in reaping valuable insights from buyer’s behavior. The users can have an idea which product their targeted audience is looking for and enhance their products to gain better results.

    Relay 42

    Relay 42 combines all the touchpoints and data sources to fabricate customer profile based on real-time behavior and then predict customer behavior and acts accordingly to form a micro-personalized purchase journey experience. Relay 42 focuses on fortifying the one-on-one personalization among the company and its customers so that the customers can feel more valued and delighted.


    Developed by the AI marketing experts at Phrasee, this Artificial Intelligence algorithm produces marketing content in a click that outdoes the human written content. The tool has left many marketers in aghast and fear that phrasee is going to replace them just as a free logo design tool affrighted many graphic designers. But! Phrasee, presently, is not much threatening as it can only create one-liner email subjects and not the prolonged textual emails.


    With trolling trend taking social media by storm, brands have to be very cautious about protecting their social repo against the online trolls. Easier said than done, managing online reputation involves monitoring everything from profane words, abusive comments, and bad reviews across all social networks. This stirs up a hornet’s nest.

    Crisp—an AI-led NLP (Natural Language Processing) tool—keeps tabs on all digital platforms and deletes any unwanted response automatically. It has shouldered the burden of your marketing and reputation management teams and gives them time to focus on more pressing issues. The tool is perfect for brands.

    Pave AI

    This AI-based data analytics tool dig deeper into Google analytics and produce data-driven reports using the findings and insights that can be helpful in increasing leads and revenue. The platform keeps Google Analytics data as its heart. However, it does extracts data from Facebook, Instagram, and Twitter ads using Adwords to assess their response in terms of lead generation.

    To Wrap Up

    With the revolution driven by big data and AI, the brands have unleashed a multitude of possibilities to know their customers better. Artificial Intelligence has blessed the businesses with predictive selling, informed buying, enhanced sales-cycle, and data-driven decision making.

    Behind all the technological evolution in intelligent marketing, the main driving force is the objective of ensuring a great customer experience and this is going to be the silver bullet for businesses to thrive in the coming years as well.

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