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M2040-641 - IBM Exceptional Web Experience Sales Mastery Test v1 - BrainDump Information

Vendor Name : IBM
Exam Code : M2040-641
Exam Name : IBM Exceptional Web Experience Sales Mastery Test v1
Questions and Answers : 50 Q & A
Updated On : February 16, 2018
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M2040-641


Answer: C


QUESTION: 41

What is area of concern surrounding Oracle's portal strategy?


  1. They have a large number of portal products in various life-cycle stages

  2. They do not work with PeopleSoft data very effectively

  3. They are not willing to lower pricing to get the deal

  4. They specialize only in collaboration-type portals


Answer: A


QUESTION: 42

What is the IBM Customer Experience Suite?


  1. One of the new Industry Templates for WebSphere Portal.

  2. WebSphere Portal's top lead-with offering to help organizations create customer-facing online experiences that are highly engaging, personalized and differentiated.

  3. IBM's premiere support website.

  4. A training session at IBM Customer Briefing Centers that showcases WebSphere Portal's capabilities.


Answer: B


Reference:

http://www-01.ibm.com/software/hk/info/customerexperience/


QUESTION: 43

Regarding the 4 types of customer buying groups, which has the least influence over making the purchase decision?


  1. A team of IT and Customer-facing groups

  2. Primarily Customer-Facing Group

  3. Primarily Executive Office

  4. Primarily IT


QUESTION: 44

Which are the two primary types of packaging preferences that customers tend to buy?


  1. Integrated Suites & Base Platform plus Add-ons

  2. Base Platform & Base Platform plus Add-ons

  3. Cloud & Software as a Service

  4. Shrinkwrapped & 3.5” floppy discs


Answer: A


QUESTION: 45

Which statement below is FALSE?


  1. SAP tends to focus on intranet portals

  2. Vignette tends to focus on content portals

  3. Tibco tendsto focus on transactional portals

  4. IBM WebSphere Portal tends to focus only banking solutions


Answer: D


QUESTION: 46

If IBM's research and analysis shows that IT has little influence in software purchase decisions, what is the best approach forIBM Business Partner seller?


  1. Ignore IT and sell directly to the CEO.

  2. Keep IT informed but make sure key business stake holders in other roles are involved.

  3. Recommend to the customer that IT be outsourced.

  4. Continue to utilize IT as your only contact for the customer.


Answer: B


QUESTION: 47

Where can you find the online video demos that highlight IBM's Exceptional Web Experience across different industries?

  1. YouTube

  2. MySpace

  3. LinkedIn

  4. FourSquare


Answer: A


QUESTION: 48 CORRECT TEXT

Which offering of WebSphere Portal is limited to a single server installation and does not include clustering?


  1. WebSphere Portal Express

  2. WebSphere Portal Extend

  3. WebSphere Portal Enable D.WebSphere Portal Server


Answer: A


QUESTION: 49

Which approach does IBM recommend for customers in deliveringtheir Exceptional Web Experience to mobile devices?


  1. Browser based web applications -- use device browser to display content

  2. Hybrid - use both web and native components to use native device features and utilize the browser interface to deliver content

  3. Native only - develop a new app to make use of each new phone's native features

  4. Develop only for iPhone since it is the market leader


Answer: B


QUESTION: 50

What is the difference between a Toolbox and a Template?


  1. Templates containToolboxes

  2. Toolboxes contain Templates

  3. Toolboxes cost more than Templates

  4. Templates cost more than Toolboxes

Answer: B


Reference:

http://www-01.ibm.com/software/websphere/portal/industry/

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