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M2080-663 - IBM Digital Marketing Optimization Sales Mastery v1 - BrainDump Information

Vendor Name : IBM
Exam Code : M2080-663
Exam Name : IBM Digital Marketing Optimization Sales Mastery v1
Questions and Answers : 40 Q & A
Updated On : March 18, 2019
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M2080-663 exam Dumps Source : IBM Digital Marketing Optimization Sales Mastery v1

Test Code : M2080-663
Test Name : IBM Digital Marketing Optimization Sales Mastery v1
Vendor Name : IBM
Q&A : 40 Real Questions

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IBM IBM Digital Marketing Optimization

IBM Seeks strength In companions With Digital advertising community | killexams.com Real Questions and Pass4sure dumps

IBMartIBM’s launch these days of a one hundred-companion-effective Digital advertising network will cozy access to a slew of advert-connected systems for IBM Digital advertising Optimization clients.

certified digital marketing companions include a number of DMPs, DSPs and search advertising and marketing providers like BlueKai, Criteo, turn, Marin application, DoubleClick Search and x+1.

This looks to be a movement on IBM’s part to formalize the acquisitions and advertising know-how options it has taken to market over the closing few years, which consist of capabilities from Unica and Coremetrics on the advertising and marketing side and Tealeaf and DemandTec for commerce.

“It’s definitely a network that allows for us to share facts within other options that the marketer was already the usage of,” noted Jay Henderson, world method director for IBM. “in the past, they may have had to create a customized integration or do some customized coding. Now, with this partner community, it’s actually drag-and-drop and diverse options are all built-in collectively.”

Henderson said IBM AdTarget, which was born out of the Coremetrics acquisition, gives marketers extra statistics about what products individuals seen or placed in shopping carts all the way through a website talk over with for targeted placements. “The partner community includes integrations from AdTarget, LiveMail, which is an integration with e mail provider providers, and then whatever thing called the Digital facts trade [IBM’s tag-management solution], which is sort of a broader companion software for our digital advertising options,” he noted.

The IBM Digital marketing Optimization platform would now not facilitate media buys itself. The center of attention of the product is to “combine the entire net and digital behavior information from the web page and syndicate that guidance to the platforms the place the media buy is going on.”

whereas there are many applications and utility add-ons in the IBM fold, “a key part here is the features part that may be required to allow this,” commented Ray Wang, founder and essential analyst at Constellation analysis. “application alone isn't sufficient to handle the artistic necessities the companies will need.”

Henderson referred to the point of the Digital advertising and marketing community is to help entrepreneurs make an improved decision concerning the “rate and message of the media.” youngsters IBM declined to share the number of valued clientele the usage of its Digital advertising and marketing Optimization suite, Esteban Kolsky, main and founding father of consultancy ThinkJar, observed, “IBM has access to greater products and services than most some other supplier in the world by way of advertising partnerships, acquisitions, in addition to some biological improvements.”

Kolsky referred to, however, that proving out the outcomes of its integrations might be a necessity. “Most of what they have carried out has not been documented,” he spoke of. “I don’t discount that they can [fuel digital marketing transformation], they [just need to] document and latest the consequences of what they could accomplish.”

When asked what IBM’s cloud for entrepreneurs does that’s distinct than different business agencies, Henderson talked about interoperability between marketer tools starting from e mail to site personalization and advertising and marketing analytics is the core value proposition.

“If IBM is a hit, what they're doing is the use of expertise to allow artistic and [other] agencies to do what they do most useful,” Wang mentioned.

companion network integrations can be found immediately to Digital marketing Optimization platform clients.


Audi appoints BBH and IBM to pressure new digital brand adventure | killexams.com Real Questions and Pass4sure dumps

BBH and IBM iX had been appointed by using Audi UK to craft a brand new digital adventure for prospects and consumers Audi appoints BBH and IBM to drive new digital brand experience image

ordinary manufacturers have to undergo a digital reinvention to dwell competitive.

BBH and IBM iX have been each chosen via Audi UK to pressure the automative company’s new digital brand adventure.

both corporations gained the soft following a aggressive pitch wherein they confirmed an exciting imaginative and prescient for bringing Audi’s 30 year old ad slogan — ‘Vorsprung durch Technik’ — into the digital world.

Debbie Vavangas, IBM iX UK Lead, says: “IBM iX is thrilled to be part of forces with Audi, as probably the most prestigious brands on the planet begins a event of digital reinvention. We will be working together on the intersection of method, creativity and know-how in an effort to kickstart an creative transformation. here's an exhilarating partnership, in a thrilling business, at a thrilling time.”

manufacturers should embody digital transformation to thrive

Digital transformation should still be embraced and not feared, exceptionally by way of the least digitally mature enterprises. study here

BBH should be tasked with re-imagining all digital touch aspects, while IBM iX will take accountability for the digital transformation of all Audi channels. both corporations will work together beneath one roof as one team for optimum agility, working carefully with Antony Roberts, Audi UK’s digital manager.

BBH and Audi have heritage. In 2018, the agency helped its founding client turn into no.1 for manufacturer desire, promote extra higher spec automobiles and grow thrice faster than the market

Ian Heartfield, chief artistic officer of BBH London, says: “For 37 years, BBH has developed the Audi brand with comms by myself. Now we get to take it to the next stage via bringing the same degree of BBH creativity and craft to the entire Audi company event.”

Benjamin Braun, advertising director of Audi UK, says: “we now have eighty seven thousand visits daily to audi.co.uk. it is our biggest showroom by a ways. Our goal is to create a digital event that can be as fascinating and intelligent as our automobiles to fulfill the excessive expectations of our clients. BBH has deep realizing of how to bring our company to lifestyles, whereas IBM is synonymous with technical excellence. Working collectively, we can carry digital experiences with style, class and Audi attraction.”


Cubic Names IBM and Microsoft govt Kevin Eagan as Senior vp & Chief Digital Officer | killexams.com Real Questions and Pass4sure dumps

completed digital platforms executive to lead Cubic's commercial enterprise-large transformation and growth pivot

SAN DIEGO, Feb. 18, 2019 /PRNewswire/ -- Cubic corporation (CUB) these days introduced the appointment of Kevin Eagan to the role of senior vice president and chief digital officer. Eagan will join Cubic's govt crew based in San Diego, CA, beneficial March 25 and record to chairman, president and chief govt officer Bradley H. Feldmann.

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Kevin Eagan, Senior vp and Chief Digital Officer, Cubic employer

extra

"As we development on our transformation journey, Kevin brings excellent govt management and digital innovation adventure to Cubic, with a track list of success across all facets of business transformation. Kevin's management and impact at IBM and Microsoft during the last 30 years spans from new product construction, IT modernization, digital business fashions, client event excellence to the creation of bright partner and developer ecosystems," mentioned Bradley Feldmann. "We look ahead to Kevin's management to help drive our growth method as we continue to pivot Cubic for boom and transformation executing beyond our purpose 2020 strategic plan."

"Cubic has a distinct mixture of world-category know-how, options for prime-increase markets and a goal-primarily based, mission-focused subculture," stated Eagan. "A digital increase pivot at Cubic will ignite an period of innovation and prosperity for valued clientele, shareholders and personnel.  i am honored and influenced to support unleash the total potential of Cubic to improve mobility and productiveness in up to date cities; deliver expanded security and cognizance to our countrywide defenders and first responders; and to boost the state of coaching for americans and high-performance machines to function collectively at height efficiency."

Eagan joins Cubic from IBM where he served as Chief Digital Officer for IBM international features. He led the advent and execution of IBM's enterprise-extensive digital transformation approach and turned into the chief for IBM's Apex program for C-suite clients. Eagan built and led organizations responsible for IBM's digital platforms, modernization of earnings and advertising and marketing tools and laid the digital foundation for IBM's recent return to earnings and income growth. earlier than IBM, Eagan created and led dissimilar billion-dollar corporations during his 25-year tenure with Microsoft. The groups he helped build and lead encompass Microsoft's online store, OEM Channel programs, home windows Media center, eHome, superior client applied sciences, Developer members of the family and product administration for the primary edition of Excel for home windows.

Eagan earned his Bachelor of Arts with Honors in Economics from Harvard tuition.

About Cubic enterprise

Cubic is a know-how-driven, market-main company of built-in solutions that enhance situational realizing for transportation, protection C4ISR and practicing customers worldwide to decrease city congestion and increase the militaries' effectiveness and operational readiness. Our teams innovate to make a favorable difference in americans's lives. We simplify their every day journeys. we promote mission success and defense for those that serve their nation. For more tips about Cubic, please discuss with www.cubic.com or on Twitter @CubicCorp.

 

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Cubic supplier (PRNewsfoto/Cubic supplier)

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TOP 10 CUSTOM SOFTWARE DEVELOPMENT COMPANIES 2018 | killexams.com real questions and Pass4sure dumps

List of Top Custom Software Development Companies | Top Software Developers 2019 Reviews Top Custom Software Development Companies 2019

In the recent years, the amount of custom software development companies reached a critical number. Thus, the question of selecting the needed option among the best custom software development companies stands as sharp as never before.

Honestly, the choice of one and only top custom software development company is really hard. Almost each custom software development company on market meets the highest standards of service delivery and has the diversified set of specializations and advantages. Therefore, the presented list of top custom software development companies required comprehensive research in the ratings prepared by various analysts.

And here is the result.

Best Custom Software Development Companies 2019 | Top Software Developers in USA, UK, and Canada

In order to create the most trustworthy result, this rating of top custom software development companies used the information arranged by Hackernoon, Extract, Clutch, Upcity, ITfirms and other many other observers. In fact, most of them agree with the statement that the best custom software development company should cooperate with top clients and provide the diversified set of products and services. Otherwise, the company’s ability to completely satisfy the needs of its customers raises doubt.

Within the range of identified criteria, the presented review of best custom software development companies chose the most reliable and popular developers on the market. Besides, the results are ordered based on the degree of detalization custom software development companies gained among the observers used for reference in this rating.

The candidates shortlisted as top custom software development companies in 2019 for this review:

Let’s look at each representative in the list of best custom software development companies closer.

INTELLECTSOFT, TOP CUSTOM SOFTWARE DEVELOPMENT COMPANY FROM PALO ALTO, CALIFORNIA Intellectsoft custom software development company, Palo Alto, California | Top Software Development Companies List 2019

Top clients: Guinness, EY, Jaguar, Audi, Harley-Davidson, Universal, Nestle

Intellectsoft is a multi-awarded custom software development company that specializes in various solutions and services. Being the top choice among the numerous reviews, this provider also gained the reputation of the most reliable custom software development company. Precisely, it has collected numerous case studies on assisting top clients with automated solutions, investment decisions, iPad apps, sales data optimization, and others.

Concerning the specific delivery Intellectsoft offers on market, the provider mainly works on blockchain and financial technologies, cloud computing, B2B and B2C Web portals, documentation management, online billing, and payment solutions. At the same time, it deserved the top custom software development company title thanks to the wide range of services in its package. Among its main elements, there are UI and UX, DevOps, and mobile apps development. On each of the above-mentioned offerings, the exemplary dedication of a qualified team and the usage of innovative technologies make the difference too. Finally, the best custom software development company possess sufficient resources to offer full-cycle expertise, meaning the recently launched blockchain lab and the unification of four companies under one mobile platform. In combination, these factors make it relevant to state that Intellectsoft is the company delivering services and solutions of the top quality on market.

Besides, this top custom software development company can proudly guarantee its clients the highest standard of each service and solution designed. In particular, Intellectsoft managed to turn almost two-thirds of its customers into loyal clients and satisfy almost each of them to the extent of asking for the software assistance again. In this context, the custom software development company is not afraid of working with the complicated tasks in software engineering, intelligent consulting, hi-tech solutions, and IoT and AI development. Together, these factors significantly contribute to multiplying the success stories with clients like Google, Eurostar, Cirruspath and many other Fortune 500 representatives. And this helps Intellectsoft reach the stars in the industry and head the list of top custom software development companies this year.

Headquarters: United States, UK, Norway

Founded: 2007 | Employees: 50–499

Software Development Services:
  • Enterprise software development
  • Blockchain development
  • Dedicated development teams
  • Mobile app development
  • Software testing and QA services
  • IT consulting services
  • UI and UX services
  • DevOps
  • OXAGILE, TOP CUSTOM SOFTWARE DEVELOPMENT COMPANY FROM NEW YORK Oxagile custom software development company, New York | Top Software Development Companies List 2019

    Top clients: Google, Vodafone, Discovery, Cardiff University, Stockmusic.net

    Oxagile deserves its title of a top custom software development company due to the integrity of the services provided. In other words, this custom software development company presents end-to-end solutions on market and makes this successfully enough to satisfy the customer needs completely. Awarded numerous times (IAOP The Global Outsourcing 100 in 2017, Deloitte Technology Fast 500 and 2016 Software Companies 500, among its recent prizes), Oxagile guides its work in accordance with the values of craftsmanship, trust, flexibility, and teamwork.

    Among the diversified custom software development services, Oxagile pays the significant attention to online video management, AdTech, eCommerce, and business intelligence. At the same time, the presented list of Oxagile competences is incomplete. In addition, the best custom software development company smoothly assists clients in mobile and web app development, automated testing, big data, and computer vision. While working on each of the presented services and solutions, Oxagile positions itself as a custom software development company that overcomes any challenges of the dynamic market and aims at continuous innovation.

    In this context, the level of customer satisfaction with Oxagile justifies its achievements. It is truly impressive: 97% of clients left positive reviews about the services that this company has delivered through them to a billion of end users. In addition, the wide range of loud names among Oxagile’s top clients supports the corporate ambitions for expansion and success. Specifically, the top custom software development company guided almost 500 projects with corporate giants like Google and Vodafone: working on coaching analytics systems, platform optimization, the launch of innovations, and digital advertising adjustments. In the end, Oxagile established the reliable portfolio, full of excited testimonials from clients on the experiences crafted by the passionate workers in its development team.

    Headquarters: USA, UK, Belarus

    Founded: 2005 | Employees: 250–499

    Software Development Services:
  • Custom software development
  • Mobile application development
  • Web application development
  • Software testing and QA
  • Dedicated development teams
  • QA automation service
  • FROGSLAYER, CUSTOM SOFTWARE DESIGN & DEVELOPMENT COMPANY FROM TEXAS

    Top clients: Microsoft, Dunkin Donuts, Best Buy, US Bank, Epsy, Wrigley, Dell

    The valid place among top custom software development companies is deserved by FrogSlayer due to its willingness to craft the greatest and the most needed solutions — and successfully putting this ambition into action. With the emphasis on uniting the workers into a close-knit passionate team, this custom software development company manages to offer game-changing services of any difficulty and urgency. And its work is awesome.

    Concerning the very specifics of the delivery process designed by FrogSlayer, clients can experience three stages: planning, building, and management. At the preliminary stage, the company offers the sophisticated package of pre-project consulting, code or architecture review, and research, design & planning. Then, FrogSlayer assists the companies on the building stage. Here, a client can wait up to 90 days to receive MVP after the product design and, in the same timeframe, get V1 from MVP. Moreover, this package includes a dedicated team option. Finally, the stage of service management emerges, when the custom software development company works hard on the smooth running of the result designed. Precisely, cloud hosting and end-user bug support are the major elements of the corporate package, offered long after the service is actually delivered.

    In the end, this representative in the list of custom software development companies works on the creation of the best solutions for clients and of the favorable space for employees. On the one hand, FrogSlayer is aimed at working on software engineering solutions that are centered on the customers’ needs (including the particular budget limitations) and the overall risk mitigation. On another hand, it highly values the integrity of its software development team, consciously avoiding offshoring and outsourcing that are so popular these days, along with separating the project team and limiting its creative potential. In the end, FrogSlayer can confidently title itself as a top custom software development company that delivers light, adjustable, and convenient solutions on market.

    Headquarters: USA

    Founded: 2005 | Employees: 50–249

    Software Development Services:
  • Custom software development
  • Prototyping
  • Software system planning
  • Web design
  • Maintenance of custom software applications
  • Production environment setup
  • Performance monitoring
  • KONVERGE, TORONTO’S TOP CUSTOM SOFTWARE DEVELOPMENT COMPANY Konverge custom software development company, Toronto | Top Software Development Companies List 2019

    Top clients: McDonald’s, KPMG, Sanofi, Bosch, Invesco, Sandwik, Toronto Public Health

    Konverge is a Canadian leader in the software development niche with over 20 years of experience. Being a relatively small firm, this custom software development company delivers diversified and top-quality solutions on the local market. To achieve this aim, Konverge possesses numerous technological competencies, including Microsoft technologies, content management systems, and multimedia tools.

    Among the precise custom software development services of Konverge, the provider offers web & mobile development, SharePoint, and business intelligence. On this matter, custom software is delivered with the tools supported by Microsoft golden partnership, while business intelligence is designed to achieve the best KPIs. Considering the service delivery, Konverge is able to concentrate on the specific element needed for the client or provide the combination of services on request. In addition, this custom software development company is proud of its Field Eagle (tablet-based mobile field inspection), MenuSano (online nutrition calculator), and Aptunity (SaaS-modeled web application for HR departments) products.

    Like other top custom software development companies, Konverge is awarded multiple times by the observers — including the victory in Innovation & Excellence Awards 2019 and featuring in Global Awards 2016 and CDN Channel Elite Awards in 2016 (small-business solution, gold winner) and 2015 (mid-market solution, silver winner). And numerous satisfied clients (CSA Group, Cogeco, and SDMSHN, to name a few) support the vision of Konverge’s exemplary excellence. Therefore, the appearance of this Canadian firm in the list of top custom software development companies is justified by the level of customer satisfaction, the success on the local market, and the comprehensive range of software development services provided.

    Headquarters: Canada

    Founded: 1994 | Employees: 10–49

    Software Development Services:
  • Web development services
  • Mobile application development services
  • User experience & user interface design services
  • Product envisioning
  • Road-mapping and support
  • Business intelligence tools
  • SharePoint expertise
  • IT consulting services
  • SCIENCESOFT, SOFTWARE DEVELOPMENT COMPANY FROM MCKINNEY, TEXAS Sciencesoft software development company, Mckinney, Texas| Top Software Development Companies List 2019

    Top clients: eBay, Walmart, Nestle, NASA JPL, T-Mobile, M&T bank

    ScienceSoft, the U.S. custom software development company, specializes in IT consulting and development and meets the customer demands for almost 30 years globally. Concerning the range of industries where the corporate workers demonstrate their talents and creativity, it includes healthcare, banking sector, retail, and communications. And within the selected area of influence, ScienceSoft proudly states that its main income comes from the clients who are with the provider for more than a year.

    In particular, ScienceSoft deserves its place among the best custom software development companies due to its professional skills demonstrated while crafting various types of solutions. In this context, the industry leader is accustomed to the Internet of Things, artificial intelligence, machine learning, computer vision, and big data. Besides, ScienceSoft specializes in applications; it creates them for Web, mobile, real-time, big data, and desktop. Also, the custom software development company pays significant attention to its connection models and has achieved excellence in technology consulting, development from scratch or on the basis of the set requirements, and legacy software modernization.

    In the presented rating of top custom software development companies, ScienceSoft appeared because of its prominent achievements in the chosen industries. In healthcare, the provider is proud of CRM systems and business intelligence solutions. As for the retail, the loudest accomplishment is PLM platform, used by the industry leaders like Coca-Cola, Carrefour Group, and Procter & Gamble. Viber, the widely used messenger in the world, is also the result of ScienceSoft’s development team efforts. In short, it is a truly successful and inspiring company that was bound to appear in the rating of best custom software development companies.

    Headquarters: USA, Finland

    Founded: 1989| Employees: 250–999

    Software Development Services:
  • Custom software development services
  • Mobile application development services
  • Web application development services
  • Software testing & QA services
  • Software development outsourcing
  • IT consulting services
  • CRM & Loyalty
  • Managed IT services
  • Information security
  • Image analysis
  • IT service management
  • ITRANSITION, TOP CUSTOM SOFTWARE DEVELOPMENT COMPANY AND SOFTWARE OUTSOURCING SPECIALIST FROM LAKEWOOD Itransition software development and software outsourcing company, Lakewood | Top Software Development Companies List 2019

    Top clients: Adidas, Philips, Toyota, Xerox, PayPal, KMPG

    Itransition is the best custom software development company in terms of the global scale, the list of its core competencies, and the outstanding teamwork results. By maintaining the staff of 1520 engineers worldwide, the provider significantly contributes to its mission of the digitalization of our future. And 100% of customer satisfaction rate justifies the success of this ambition.

    In fact, this custom software development company manages to deliver the diversified set of services and solutions. Within the list of available options, the willingness to facilitate decision-making, modernize operations, and master integration between main processes guides the work of the Itransition team. As for the solutions, the digital enterprise and digital engagement clusters satisfy the urge for data and infrastructure management, social media engagement, omnichannel commerce and many other needs. Finally, the list of technologies includes the wide set of available tools, from the basic PHP and Python languages to more sophisticated Atlassian and Salesforce platforms.

    Moreover, Itransition has collected numerous acknowledgments on the way of its development, including IAOP The Global Outsourcing 100 and partnerships with Microsoft and HP. In this context, the custom software development company demonstrates its brilliant results in various industries, meaning automotive, retail & wholesale, software vendors, healthcare, media and entertainment, finance, telecommunications, and education. By taking all these achievements into account, the list of the best custom software development companies simply will not be complete without mentioning Itransition.

    Headquarters: USA, UK, Belarus

    Founded: 1998 | Employees: 1000+

    Software Development Services:
  • IT strategy & consulting
  • Application development services
  • Product engineering services
  • Systems integration
  • QA & testing
  • Application management
  • DevOps
  • Maintenance & support
  • TRIGENT, CUSTOM SOFTWARE & OUTSOURCE SOFTWARE DEVELOPMENT COMPANY FROM SOUTHBOROUGH Trigent custom software and software outsourcing company, Southborough | Top Software Development Companies List 2019

    Top clients: Navistar, Oracle, HP, Clarks, Emerson

    Trigent is a custom software development company that is aimed at accelerating innovation. To achieve this ambitious goal, the provider works on transforming products, effectively adopting SharePoint, automating testing and QA, and optimizing various enterprise operations. And with the developed global delivery model, Trigent manages not only to meet these objectives but also to lead the industry.

    Among the particular custom software development services, Trigent is focused on cloud technology. In fact, it offers various solutions to optimize the operation of this innovation, from the installation process to fixing various maintenance issues. Furthermore, the general list of corporate technologies mostly impresses clients. In particular, Trigent can assist in product engineering, business intelligence, and mobile application development. Among the available tools for service delivery, this custom software development company uses both business and industry knowledge and chooses the necessary tool among technology slack, emerging technologies, Microsoft, Java Enterprise Edition, PHP/Open Source development, IBM iSeries, or SaaS.

    As for the other competencies that diversify Trigent from numerous custom software development companies, the list of industries where it can effectively assist the clients is among the widest and most diversified ones, comparing to the key competitors. Specifically, the provider demonstrates great results in manufacturing, transportation and logistics, insurance, eCommerce, high-tech, education, healthcare, and financial services. In the end, Trigent deserves recognition among the other custom software development companies due to its proficiency in creating complex solutions that satisfy numerous clients from different industries — along with its ability to maintain consistency of the corporate brand in each of them.

    Headquarters: USA, India

    Founded: 1995| Employees: 1000+

    Software Development Services:
  • Cloud development services
  • Enterprise digital transformation
  • Managed cloud infrastructure services
  • Cloud transformation
  • QA & testing services
  • Product engineering services
  • Enterprise ADM
  • SharePoint services
  • Business intelligence
  • Mobile application development
  • Professional services
  • OPENXCELL, CUSTOM SOFTWARE DEVELOPMENT COMPANY FROM CALIFORNIA Openxcell custom software development company, California | Top Software Development Companies List 2019

    Top clients: Google, Motorola, Unilever, Conagra, Pedigree

    Openxcell, the custom software development company of CMMI Level 3 with ValueShore outsourcing model, is enthusiastically delivering software products all over the world. With its extensive experience, friendly corporate culture, cost efficiency, and circumspect infrastructure, the provider managed to satisfy over 500 clients globally and establish the reliable reputation. And doesn’t seem to stop on this.

    As for the key areas of interest (in addition to software development), the company works on mobile app development, real-time systems, bots and IOT. Moreover, Openxcell demonstrates mastery in crafting SAAS-based products, meaning Orderhive and Workhive projects. In terms of industry range, the custom software development company value itself in assisting eCommerce portals, digital marketplaces, social media, and real-time business analytics and integration. And so, the appearance of this organization among top custom software development companies is justified by the ability to craft diversified services along with high-quality products for users with different needs.

    As many other best custom software development companies, Openxcell has numerous reasons to feel proud of its achievements. Among its awards, the provider won the title of Best Software Development Company in 2012, according to GESIA. In this context, it also gained ISO 9001:2008 certification to operationalize its QA and management system. Besides, Openxcell is open to partnerships with other products, software specialists, and sales and marketing companies, which significantly strengthens its positions in the competitive software development market. By taking into account all the information mentioned above, Openxcell is surely the company that deserves its place among top custom software development providers.

    Headquarters: USA, India

    Founded: 2008| Employees: 50–249

    Software Development Services:
  • Blockchain development services
  • Mobile app development services
  • Testing & QA services
  • Chat bots
  • Managed cloud
  • KANDASOFT, CUSTOM SOFTWARE DEVELOPMENT SERVICES PROVIDER FROM NEWTON, MASSACHUSETTS Kandasoft custom software development services, Newton, Massachusetts | Top Software Development Companies List 2019

    Top clients: Bayer Healthcare, Evernote, Ford, Lionbridge, Worthworm

    Kandasoft, the prominent representative of custom software development companies on the global market, for over 15 years reaches diversified clients, from Fortune 500 members to prospective startups, and delivers them complex software solutions. The carefully collected technological equipment in and an unstoppable urge to reach maximum customer satisfaction can be determined as the main factors of the corporate success.

    Specifically, this best custom software development company specializes in mobile application development, software development services for startups, QA, ePublishing, healthcare solutions, and data and application security. Within this range of competences, the provider constantly improves the quality of its services in order to deliver the best result for the customer. Besides, Kandasoft is working on different technology platforms, including Java, .Net, SharePoint, PHP, SaaS, and clouds. This makes it relevant to state that the company offers diversified and up-to-date software solutions on market.

    In addition, this custom software development company works with mobile apps. The list of corporate accomplishments in this sphere includes an ability to work with iOS, Android, BlackBerry and Windows 7, along with guaranteeing a smooth integration of business processes with major online platforms, meaning Facebook, Twitter, Evernote, Skype, and Dropbox. Besides, knowledge management solutions deserve the special place in corporate working culture, considering their direct impact on business performance for the potential clients. Thus, by addressing all the key criteria, Kandasoft totally deserves the title of the best custom software development company and the place in the presented list.

    Headquarters: USA

    Founded: 1993 | Employees: 249–500

    Software Development Services:
  • Web development and design services
  • QA services
  • Project management and QA management
  • Assessment and roadmap development
  • Software development outsourcing
  • Software maintenance and support
  • Team augmentation
  • Software security
  • SOFTSERVE, CUSTOM SOFTWARE SOLUTIONS PROVIDER FROM AUSTIN, TEXAS Softserve custom software solutions, Austin, Texas | Top Software Development Companies List 2019

    Top clients: Atlassian, Cisco, Deutsche Bank, IBM, Panasonic, Coupa

    SoftServe is the provider that crowns this list of best custom software development companies. Being a long-term specialist in this competitive market, this specific custom software development company aims at popularizing innovation among the businesses. And so, it established the team of dedicated workers and the set of software services with the passion to archive this aim.

    Considering the main solutions SoftServe offers, its achievements in establishing innovation platforms deserve the special attention. In this dimension, the custom software development company manages to unite novelty with crowdsources ideation, market-verified concept engineering, and commercialization. As a result, its customers receive sophisticated products that address the main requirements of the competitive market. In addition, SoftServe works with raw data by turning it into intelligence information, crafts digital experiences and connections between machines, accelerates and optimizes business processes, and ensures business efficiency.

    Similar to other custom software development companies, SoftServe is working in various industries; specifically, they are healthcare, financial services, retail, media, and software. On this aspect, the focus is on creating ecosystems within the whole sphere, and these efforts are praised by the customers the most. For instance, the fruitful transformation from traditional models to innovative approaches is adopted through life sciences, biotech, digital banking, insurance, customer package goods, broadcasting, and multinational lines of business. And the company surely won’t stop on these achievements. Which means that it has high chances to appear much higher in this rating the next year.

    Headquarters: USA, Ukraine

    Founded: 1993 | Employees: 1000+

    Software Development Services:
  • Innovation platform
  • Big data
  • AI
  • Machine learning
  • Experience design
  • Internet of things
  • DevOps
  • Core software development
  • XB SOFTWARE, CUSTOM SOFTWARE DEVELOPMENT COMPANY FROM MINSK, BELARUS XB Software, Custom Software Development Company From Minsk, Belarus| Top Software Development Companies List 2019

    Top clients: VFX, ISI Emerging Markets Group

    Generally,XB Softwaresets creativity as the top priority in all its activities. Under the motto “Turning great ideas into successful solutions,” this custom software development company assists businesses in introducing web solutions for the overall enterprise and eLearning purposes. This provider works with numerous technologies (React.js, Marionette.js, Webix, Node.js, and PHP, among others) to satisfy the clients’ needs both from frontend and backend sides.

    In detail, the exact package of services and solutions XB Softwareoffers is impressive. This full-cycle custom software development companypossesses expertise in crafting enterprise application software and cross-platform frameworks, developing eLearning initiatives, employing testing at all the stages of software development, and rapid augmenting of the working environment. When it comes to concrete solutions, the organization presents fleet management systems (and establishes real-time vehicle control from scratch), enterprise resource planning systems (for integrating all the operations under a unified solution), business intelligence solutions (with a simple visualization of complex data massive), and eLearning applications (which address the education and evaluation issues). With these diversified superpowers, XB Software is at high demand on a software development market for almost a decade.

    And even though the client base of XB Software custom software development companylacks loud titles, its portfolio reveals an outstanding ability to solve problems in any industry and any part of the world. Among the case studies successfully completed, the provider collected auxiliary solution for a software company in the UK, chat web application for a digital content company from the movie industry, and a custom schedule for a religious institution in California. Thus, the creative approach is a real competitive advantage of XB Software on market. Moreover, the core values of reliability, dedication, deep research, and responsiveness justify the highest quality and customer satisfaction with the company’s software development services.

    Headquarters: Belarus

    Founded: 2008 | Employees: 50–249

    Software Development Services:
  • Custom software development
  • Mobile application development
  • QA and software testing
  • IT staff augmentation
  • VIRONIT, ANOTHER CUSTOM SOFTWARE DEVEOPMENT SOLUTIONS FROM MINSK, BELARUS Vironit, Custom Software Development Solutions From Minsk, Belarus | Top Software Development Companies List 2019

    Top clients: JTI, Sport.com, Meetville, Paragon Software Group, Hubba Bubba, Mail.ru

    The particular sphere of interest for VironITis mobile app development. In this area, the company delivers applications under the ideals of the highest responsibility, professionalism, efficiency, and communication. In other words, the provider cares about meeting its obligations, ensuring the deepest understanding of the project aims, dividing the resources in the wisest manner possible, and delivering instant feedback.

    In its activity, VironITadopts various domains, technologies, and platforms. Among the key industries assisted, the success cases of this custom software development company include B2B sector, education, communications, hospitality, and logistics. Technically, the provider is well-equipped with the knowledge of Java, Objective-C, .Net/C#, C++/C, and HTML5 and working on iOS, Android, Windows Phone, and React.Native. With this toolkit, VironIT is able to build a mobile app within 2–4 weeks, move a business from desktop to mobile, enhance cost-effectiveness (with revolutionary React.Native apps), introduce analytics, and support the result long after the delivery.

    As the main advantages of this software development company, fast delivery, the highest ranking in digital platforms, full support, and cost-effectiveness are the guarantees worth taking into consideration. And these components are presented in all the services of VironIT– including the development of blockchain, enterprise software, mobile app, web, game, VR/AR, dedicated developers and IT consulting. And the project examples reveal an exact ability to fulfill all these promises — like the success stories of building a blockchain wallet app, integrating of a pharmacy app into M-Pesa payment system, and developing VR situation tests for Belarusian Ministry of Emergency Situations.

    Headquarters: USA, UK, Belarus

    Founded: 2004 | Employees: 10–49

    Software Development Services:
  • Rapid app development (MVP)
  • Transition to mobile
  • React.Native mobile apps
  • Scalability of a mobile app
  • Support and maintenance
  • THINKSYS,CUSTOM SOFTWARE SOLUTIONS PROVIDER FROM SUNNYVALE THINKSYS Custom Software Solutions Provider From Sunnyvale | Top Software Development Companies List 2019

    Top clients: ShutterStock, ServiceMesh, ProActive, Nowvel, Just Pharma

    ThinkSyspositions itself as a boutique, e-Commerce web, and mobile software development company. Moreover, it has professional experience in outsourcing its main projects with end-to-end delivery to customers. Furthermore, applying up-to-date technologies and methodologies allows ThinkSys to meet its key intention: deliver highly customized solutions to international clients. This combination left us no choice but to include this company in the list of leading custom software development providers!

    Among the specific components, power, functionality, reliability, flexibility, agility, and usability are always in the core of all ThinkSys’ products. Because of this, the company guarantees an outstanding result in all the key dimensions it works in — meaning software development, web & mobile app development, support, and analytics. Besides, the strengths of this representative among software testing & software development service providersinclude an ability to work with multiple industries, the possession of an expert team aware of various tools, languages, platforms, and frameworks, and the guarantee of meeting the needs of various business sizes.

    With all these achievements, ThinkSyssuccessfully completes its mission of delivering innovative and collaborative technology solutions to diversified customers. And numerous prizes and recognitions justify that this company does its job truly great — including an award of Inc.5000 & Red Herring, customers’ praising of an outstanding ability to work with multifarious languages and constantly guarantee the mix of experience, expertise and value. As a special product of the developer, Krypto QA Automation FrameWork is an illustrative case of an efficient mobile, browser tested, Krypto architected, and collaborative design for various customer needs.

    Headquarters: USA

    Founded: 2012 | Employees: 150–249

    Software Development Services:
  • Development
  • QA testing
  • Cloud
  • Interactive emails
  • DevOps
  • Big Data and analytics
  • Artificial Intelligence
  • Internet of Things
  • Blockchain development
  • PEERBITS, A CUSTOM DEVELOPMENT COMPANY FROM AHMEDABAD, INDIA Peerbits Custom Software Development Agency from Ahmedabad, India | Top Software Development Companies List 2019

    Top clients: King Saud University, Kuwait University, Medtronic, AstraZeneca, Bahrain Defense Force Royal Medical Services

    Peerbits, a mobile app development company operating for seven years on the software market, takes customer trust and satisfaction as its key duties. To meet this ambition, it gathered a dedicated team of professional workers with cloud technology. Within it, the provider is able to incorporate Agile methodology, technical know-how, application maintenance, transparency, on-time delivery, and scalability into the unified package of a business solution.

    In practice, the company adopts an industry-oriented approach to delivering its main services. For example, in healthcare, Peetbits works on modernizing traditional processes through digitalization. When it comes to education, the provider aims at achieving higher interactivity and eliminating the common learning boundaries. Financial initiatives mean ensuring the most enhanced level of technological development and working on data integrity. Oil and gas industry frequently call for fast-tracking solutions. In its turn, mobility in logistics addresses the need for greater visibility and advanced decision-making. Cooperation of Peetbits with retail industry results in establishing the unified customer experience. Wellness and fitness activities benefit in terms of accurate tracking in mobile apps. Finally, the transportation sector becomes more mobile with better navigation and location tracking.

    Thus, it’s evident that Peetbits works on digitalizing all the traditional industries and keeps the higher aim of transforming societies — be that greater access to schools or introducing eco-friendly solutions to enterprises. Moreover, each project is crafted by taking into account the criteria of expertise, process orientation, predictability, responsibility, committed support and customer satisfaction. And actually, this awareness ensures the highest quality of the service delivered.

    Headquarters: India, UAE, Colombia, Saudi Arabia

    Founded: 2011 | Employees: 150–249

    Software Development Services:
  • Application development
  • IoT and cognitive technologies
  • QA testing
  • Maintenance and support
  • Digital marketing
  • Data analytics and business intelligence
  • FUELED, AWARD-WINNING CUSTOM DEVELOPMENT SERVICES FROM NEW YORK Fueled, Award-winning Custom Development Services From New York | Top Software Development Companies List 2019

    Top clients: Afterlight, QuizUp, Warby Parker, Sunnycomb, KeyMe

    Fueledis a well-known provider of software development services that dedicates significant effort in establishing product excellence, design mastery, and development expertise. With the experience in building top-ranking apps, the company gained its current reputation of a leading custom development company on market these days.

    While delivering its services, Fueledstarts from conception and strategy stage. In the beginning, the company evaluates the potential of a client’s idea and offers possible adjustments. Then, the developer confidently takes in its hands the whole process of furnishing the project’s details. By creating the feature set as a written description of everything that will be put into software structure, this mobile app design and development companyestablishes a solid background for cooperation with the client. Consequently, on-time delivery and the low proximity of customer dissatisfaction have become the main guarantees of Fueled.

    In practice, this custom development company works both with startups and big brands. On the one hand, newcomers receive passionate support from Fueled in terms of dedicated design, partnership, and growth acceleration. On another hand, the leading enterprises can expect from the provider a compelling product crafted for customer satisfaction. And numerous prizes received by the company — including The Webby Awards, Communication Arts, Hive Awards, OMMA Awards, and FWA — justify its success in both chosen dimensions.

    Headquarters: USA, UK

    Founded: 2007 | Employees: 150–249

    Software Development Services:
  • Branding
  • User experience
  • User interface

  • How to track clicks to offline sales from a B2B lead generation website | killexams.com real questions and Pass4sure dumps

    Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.

    While it may make your old-school PPC account manager feel warm inside to see a healthy rate of conversion from form fills and phone calls, that often isn’t a good indicator of campaign success anymore.

    The modern day digital marketer needs to understand which clicks are turning into sales and not just the ones that are generating interest.

    So, where does the problem lie, and what can you do about it?

    The problem

    Let’s say you spend $100,000 each on two separate campaigns. Campaign A generates 1,000 online leads, whereas Campaign B generates only 500.

    Using this information alone, you would probably choose to focus your resources on Campaign A as it seems to offer a better ROI. However, the problem lies in the fact that the lead-to-sale conversion rate is rarely consistent across different campaigns, keywords and channels.

    If Campaign B converted its 500 leads at a rate of 50% and Campaign A only managed 10%, then it puts a dramatically different perspective on the success of both. The more granular you get with conversion analysis, the better you’ll understand these conversion rates and the more effectively you’ll be able to allocate your budgets.

    When you’re spending $50 a click in some valuable and competitive markets, then it is a necessity rather than a bonus.

    Failing to recognize and tackle this issue can mean you’re not aware of which of your leads are good or bad, and can cause a whole host of other issues including:

  • Manual work to review and feedback on lead quality
  • Not knowing which keywords are actually generating sales, so you can’t optimize AdWords/paid marketing accordingly
  • Wasted ad spend on keywords that generate low-quality web leads
  • The solution

    There are ways to tackle the problem, though. Digital marketers usually optimize their campaigns in one of two places:

  • Ad platforms such as AdWords or Doubleclick (or perhaps a third party management platform like Marin or Kenshoo)
  • Analytics platforms – such as Google Analytics, Adobe Analytics or IBM Analytics (formerly Omniture and Coremetrics)
  • To make this optimization more effective you need information about your final offline sales to be visible in those systems. This is now a straightforward process and can be achieved much easier than most people think.

    The examples below are for AdWords and Google Analytics, but you may also need to explore other methods using your own specific setup and platform.

    tracking clicks to offline

    Injecting offline conversion and activity into Google Analytics

    Using your analytics platform to hold information about offline activity and conversions, that started with an online journey, is the best solution to problem. This will give you a solution that works for all your online efforts and not just a specific ad platform.

    For this to work, you need to make it possible for users to share an ID between their online sessions and your CRM database. This is then used to record what happens with the customer once you have their details.

    There are two possible ways to do this, by using either the UserID method, which is the most effective, or the Client ID method.

    Here’s how you can implement these changes:

    UserID method

    Google Analytics (GA) now has the ability to link sessions across devices and even activity that occurs offline (perhaps at the point of sale in a shop, or a face to face sales meeting).

    It does this by making use of a feature called UserID tracking. This UserID is an ID that you set to uniquely identify each visitor to your website in your CRM. You probably already have this ID in your CRM.

    In each session/hit that a user interacts with your website, you make a small customization to the tracking script to output this ID. This then enables GA to link this activity together whether it is on the same device, a different one or even offline. To implement this, take the following steps:

  • Set up a UserID view in Google Analytics (GA) – You need to create a new view that will have the sole purpose of presenting all sessions and activity that has a UserID associated with it.
  • Output that UserID at every opportunity – The most important time to do this is during the session that they originally make an enquiry in. Your technology needs to be integrated enough and capable of saving information submitted in a form in your CRM, getting the ID from that CRM record and then outputting it to the “Thank you” page of the form that the user has just submitted. Once this ID is output in the original, lead generating session you have the ability to join your offline activity with that session. More importantly, you will better understand the channels that drove it. Find out more information here: https://support.google.com/analytics/answer/3123662?hl=en
  • Inject offline activity back into GA – Next, you need to be able to customize your business system so that it’s able to execute some very basic code when something you are interested in tracking occurs. This might be a sale when an enquiry turns into a ‘qualified enquiry’, when a sales visit occurs or any number of other checkpoints. You have to make use of what is called the Google Analytics measurement protocol to inject this data. Although this may sound complicated, it really couldn’t be much simpler. All the change does is allow your system to generate a simple URL (such as the one below) in a predefined format or protocol.
  • POST http://www.google-analytics.com/collect

    v=1&tid=UA-XXXXX-X&cid=1234.9876&uid=123&t=pageview&dp=%2Fdummypv&z=ud7ckjr

    The values of the parameters relate to what type of information you want to put into GA. More information and a reference to the measurement protocol can be found here:

    https://developers.google.com/analytics/devguides/collection/protocol/v1/reference

    https://developers.google.com/analytics/devguides/collection/protocol/v1/devguide

    And that is it! One point to note is that to make UserID as effective as possible, it’s worth taking every opportunity to output the UserID to the web sessions of people when you know who they are. This could include:

  • Storing this ID in a cookie so it is available in future sessions – important if your site does not require login
  • Outputting this UserID whenever they log in
  • Including this UserID in email marketing to set and store the UserID when they click a link
  • Any other opportunity you get to inform the web browser that the user has an ID
  • crm to analytics ClientID method

    As mentioned above, there are two possible ways to link your offline activity to online leads. If you do not have the ability to integrate your website and CRM fully to output the UserID on the ‘Thank you’ page after a form is submitted, then there is an alternative.

    The ClientID is an internal ID that GA uses to identify an individual. The ‘Client’, in this sense, relates to the software client, most probably the web browser or app. Instead of pulling an ID from your CRM to output on your website, this method is slightly simpler in that you only need to capture the ClientID and ‘push’ it with the lead information they send.

    GA provides an interface/function to capture this ClientID, which means you don’t have to go looking in cookies yourself – it is as follows:

    ga(function(tracker) {

    var clientId = tracker.get(‘clientId’);

    PLACE CODE HERE TO UPDATE THE ‘VALUE’ OF THE HIDDEN FIELD WITH clientId.

    });

    You then simply find a way of populating a hidden field in your web forms with this value. You can then use this ClientID with the measurement protocol as described earlier.

    Importing offline conversion into Google AdWords

    Of course, if you implement the GA method above, then you have the option of importing GA goals into AdWords. However, if you prefer to import offline conversion data directly into AdWords, then there is now functionality to do so. The following steps should be followed if you wish to do this:

  • Enable auto-tagging – You need to enable auto tagging which will automatically put a parameter called ‘gclid’ onto each URL when someone clicks an ad. This parameter will contain a string value that uniquely identifies the click.
  • Capture the above-mentioned gclid parameter – When someone lands on the site, or the landing page contains the gclid parameter, then you need to program your site to capture this value and store it (probably in a cookie). This is a relatively simple task, especially if you use the script provided by Google shown here: https://support.google.com/AdWords/answer/2998031?hl=en-GB
  • It becomes even easier if you have Google Tag Manager installed, which makes this a two-minute job.

  • Push the gclid ID into your CRM when a lead is completed – When a form is submitted, you need to ensure that you take the gclid parameter value out of the cookie (mentioned in point two) and then place this in a hidden field. That way, it’s ready for your CRM to record this against the lead it records.
  • Push conversions back into AdWords – When one of the leads you accept, with a gclid against it, goes on to complete offline conversions (such as buying something), then you need to push this information back into AdWords. There are two ways of doing this, you can either:
  • Upload a CSV or Excel file with the details of the conversion and the gclid it belongs to. This also contains other information like the conversion date. You can process a full batch of these at a time (perhaps every day or week). You can even automate this using AdWords scripts.
  • Upload using the AdWords API – this is a more advanced method but is the most effective, and allows you to push conversions in instantly as they occur.
  • What about phone enquiries?

    There are phone tracking systems on the market now that allow you to individually link online sessions to a phone call (for example Infinity or ResponseTap).

    You can make a small customization to these systems to hold the information you send it from the web browser. This will enable the system to work with the above AdWords and GA (ClientID) methods. Although, there is a little more custom development required.

    So, what does this all mean?

    In summary, understanding the true value of the clicks you are buying or generating allows you to make a better-informed decision about their importance. This knowledge is what separates the market leaders, from the market followers.

    In a competitive market, having confidence that a keyword is generating $2 per click instead of $1 can be the difference between setting bids that put you at the top of Google, or the bottom.

    Want to stay on top of the latest search trends? Get top insights and news from our search experts.

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    Why Snap Acquired Online-To-Offline Attribution Provider Placed | killexams.com real questions and Pass4sure dumps

    Snap is not just a “camera company” anymore: It’s now in the location-based advertising measurement business thanks to its purchase of six-year-old attribution pioneer Placed.

    The purchase is estimated at roughly $125 million, Bloomberg News reported, noting that after a series of deals, this is Snap’s “most significant purchase since its March initial public offering, in which it raised $3.4 billion.” (Geekwire cited a “reliable source” that the deal could be worth as much as $200 million,)

    The news was confirmed in a short blog post on Placed’s site by CEO/founder David Shim, who noted that the Seattle-based location services brand plans to remain independent.

    “Over the past 12 months, Placed has measured more than $500 million in media spend to store visits, across thousands of campaigns and hundreds of partners, cementing Placed as the leader in location-based attribution,” Shim wrote. “By partnering with Snap, we will do even more. Still working independently, Placed’s goal continues to be the adoption of a common yardstick that can measure the offline effectiveness of advertising across multiple platforms and publishers.”

    Again, given its use of other location tech providers, there are reasons to wonder why Snap chose to buy Placed, as opposed to simply contract with it as a partner.

    One reason is clear: Snap is still generating excitement from marketers and agencies as an important advertising tool. But the company is facing significant competition from Facebook and Instagram when it comes to both maintaining their respective appeal to Millennials while building a broader base of users and advertisers.

    To make the case to advertisers and agencies, Snap needs to take the guesswork out of its placements and collaborations on behalf of marketers.

    In some ways, owning Placed goes beyond attribution. It goes to the point that location technology offers in supporting a range of advertising and marketing use cases on a daily, real-time, and predictive basis.

    How The Deal Will work

    Placed, which has roughly 100 staffers in Seattle, Los Angeles, and New York, will continue to report to Shim. It’s not clear if Shim’s title will change, but he  will report to Imran Khan, Snap’s Chief Strategy Officer.

    A source tells GeoMarketing that Snap plans to establish “strict data-sharing, privacy and security guidelines” to ensure a technical and physical separation of advertiser data between Snapchat and Placed.

    Snap acquired Placed to continue to scale its measurement business and improve upon some of its own first-party offerings, like Snap to Store, by allowing advertisers to measure impact across multiple platforms.

    As a mobile-only platform, people use apps like Snapchat when they are out in the real world — not just when they are sitting behind a computer screen.

    Its 166 million daily active users visit the app more than 18 times per day — that’s over 30 minutes in time spent daily.

    Snaps overlaid with Geofilters are viewed over 1 billion times a day, often displaying branding from national or local businesses.

    According to research commissioned by Snap from Greenberg Strategy, 80 percent of its members have used Snapchat at a restaurant, 66 percent at a shopping mall, 50 percent at a gym etc.

    Snap’s Other Location Data Access Points

    While Snap has been using Foursquare’s Place Shapes data since last fall to support branded Snapchat Geofilters, it’s not clear if that relationship will continue (Foursquare also has its own Attribution product along with related location-based insights). Foursquare had been serving as a complement Snapchat’s other location information sources.

    In a statement responding to questions about the relationship with Snap, Foursquare told GeoMarketing: “The announcement of Snap’s pending acquisition of Placed is just another indication of what we know is true: The increasing importance of location data and real-world measurement in the advertising industry.

    “Snap’s partnership with Foursquare centers around the use of our Places API to power more contextually relevant geofilters. Currently, there is no change to that licensing deal. Placed does not offer developer tools.

    Foursquare has its own measurement product, Attribution by Foursquare, which has always been platform agnostic. As the industry consolidates, this difference will remain.”

    In mid-August, Snapchat acquired mobile search and local recommendation app Vurb for a reported $110+ million to help promote discovery of local places — something that Foursquare’s flagship app also provides.

    Since last summer, knowledge management engine Yext began powering Geofilter campaigns on Snapchat. (Full disclosure: Yext is GeoMarketing‘s parent company. More details on that relationship here.)

    While Placed will be able to measure the effectiveness of programs such as Snap to Store, that’s not the only reason its worth owning an attribution provider.

    Location Assumes Centrality

    A number of things drove Snap and Placed’s deal at this moment.

    First and foremost, location technology has gone from a niche skill powering interactive maps to and something that has become a fundamental part of digital marketing.

    Location is more than just lat/long; the use of geo-data powers all kinds of online/offline knowledge about consumers based on the places they go. Demographics, the traditional method for understanding how to craft and place an ad, is too vague — household income, gender, and education are very broad categories. Even matching them with cookie-based behavioral targeting is not as valuable, since you’re constantly looking in reverse.

    Location is more forward-looking than other forms of targeting and attribution. If one knows where a certain type of consumer tends to go, the location patterns they create offer advertisers, agencies, publishers/developers, and platform companies much more depth and insight.

    For example, people who go to fast food restaurants in the late afternoon or people who tend to shop at Walmart or Target on Tuesdays and Thursdays give you a sense of where people are in their lives in a way that household income and gender don’t.

    Most importantly, location is increasingly powering other technologies like voice-activated search via digital assistants like Alexa and Siri. Instead of a list of hyperlinked search results on an infinite number of pages, location data is being used to provide specific answers based on where the consumer is.

    Placed has long been positing itself as the go-to provider of cross-platform attribution, the currency of online-to-offline ad sales and targeting: that is, they promise to answer whether someone saw a mobile ad— even an out-of-home or addressable TV ad thanks to alliances they’ve struck with agencies and demand-side platforms— and then went to a brick-and-mortar store and bought something as a result.

    Over the past three years, Placed has aggressively sought to sign up every major agency and ad exchange platform. Media buyers control the planning and placement of spending, and ad exchanges command the attention of publishers and agency trading desks as well.

    Snap’s star quality as the “thing” to reach Millennials and Gen-Z is one thing. But with out performance metrics, agencies and their brand clients won’t spend consistently. Placed can easily connect Snap to spending from its partners, who describe their respective relationships with the company as its “preferred, non-exclusive” attribution provider for roughly 100 publishers, networks, and demand side platforms, including IPG Mediabrands, DigitasLBi, Horizon Media, Tapad, DataXu, Drawbridge, RUN, Adelphic, The Trade Desk, and DataXu, among others.

    Attribution Wars Continue

    Attribution is intensely valued and intensely competitive. And, although Placed has had a big head start on its rivals, like Google, Foursquare, Facebook, and other tech vendors, those contenders have built attribution into their systems as well. As a capability, attribution is increasingly viewed as a commodity or a feature. As a result it has become harder to differentiate among competing providers. This is why Placed felt that now was a good time to sell.

    But Placed has a lot of tricks up its sleeve — by positioning itself as the “standard” for attribution among agencies, it has struck important deals that gave it a leg up.

    For example, in March, discount shopping app Retale rolled out its “Store Traffic Guarantee” for ad campaigns on its platform a week after location marketplace xAd released its Cost-Per-Visit ad format with Applebee’s and The Home Depot. Both Retale’s and xAd’s pay-for-performance guarantees are being validated by Placed. The company’s primary product, Placed Attribution, is based on a panel model that includes 2.5 million active, double opted-in mobile app users — a number that the company has noted represents 1 in 100 adults in the U.S.

    Therefore, with attribution’s value so clear, the bottom line for “owning vs. partnering” in terms of Snap acquiring Placed — and an idea that will power future consolidation in the location space — is this: the fact that on-demand, local digital services are heavily reliant on other parties’ maps and geo-data puts a publisher/developer like Snap at the mercy of those providers.

    The choosing which provider to eats up time, costs, and the integration of multiple platforms and/or swapping out one company’s system for another creates gaps and uncertainty in a company like Snap’s marketing programs.

    As a public company with incessant demands from shareholders as well as marketers, Snap can’t afford such distractions and interruptions. That’s why you see Facebook and Uber ramping up their own in-house location programs.

    Placed’s Roadmap: Location-Based Optimization

    And that ability made it important for Snap, which has made built its Snap to Store attribution ad program on top of its geofilters The pressure is coming from marketers to prove they can actually deliver customers to a place.

    Placed’s mastery of location data will provide Snap with the ability to demonstrate that Snapchat activity results in physical sales. In an arena where roughly 90 percent of purchases happen in-store, that’s an asset the company had to obtain.

    Shim had a sense of where the role of location technology would be heading two years ago.

    In 2015, Placed expanded beyond measuring mobile advertising to include desktop ads with the launch of the Cross Device Marketplace.

    The Cross Device Marketplace enabled advertisers and publishers to select a cross device provider (e.g., BlueCava, Crosswise, Drawbridge, Tapad) to be applied across a campaign, enabling Placed to connect desktop ad exposures to store visitation.

    This expansion of Placed Attribution was something the market demanded, and quickly adopted once available. In 2015, Placed also announced the launch of Placed Revenue, where in addition to store visits, reports included purchase rate, revenue, and return on ad spend metrics.

    Going into 2016, Location Based Optimization (LBO) is a term that Placed coined to highlight the shift in 2016 from measurement to optimization and actionablity as it relates to location.

    “Location-Based Optimization is set to be the next SEO, SEM,” Shim told us last year. “With 90 percent of retail transactions occurring offline in the physical world, it is a channel where optimization is green field. LBO has the opportunity to be a larger market than SEO and SEM as it is addressing a market that is 9x the size of digital.”

    That opportunity is now in Snap’s court.



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    References :


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    Dropmark-Text : http://killexams.dropmark.com/367904/11997064
    Youtube : https://youtu.be/xXmYMffjJpU
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    Box.net : https://app.box.com/s/sp3zjk7izuzoizeilmxtssee77u8m939
    zoho.com : https://docs.zoho.com/file/5973afd0a7855486c455daf49ed8cc57f5c30






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