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M9520-233 - IBM Social Business Solution Sales Mastery Test v1 - BrainDump Information

Vendor Name : IBM
Exam Code : M9520-233
Exam Name : IBM Social Business Solution Sales Mastery Test v1
Questions and Answers : 61 Q & A
Updated On : April 19, 2019
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M9520-233 IBM Social Business Solution Sales Mastery Test v1

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M9520-233 exam Dumps Source : IBM Social Business Solution Sales Mastery Test v1

Test Code : M9520-233
Test Name : IBM Social Business Solution Sales Mastery Test v1
Vendor Name : IBM
Q&A : 61 Real Questions

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IBM IBM Social Business Solution

IBM to Run Vodafone's Cloud business, present solutions to Its European shoppers | killexams.com Real Questions and Pass4sure dumps

IBM Corp ( IBM - Get file) is entering into a strategic partnership with British telecom tremendous Vodafone group PLC ( VOD to deliver refined cloud and hosting solutions for company consumers in Europe, giving IBM short access to a brand new market. IBM shares rose 0.5% to $122.19 at the shut of buying and selling on Thursday, because the broader market rose. 

As part of the deal, IBM will run Vodafone's cloud business, with Vodafone paying IBM a total of $550 million over the next eight years in alternate.

The corporations will mix IBM's cloud offerings with Vodafone's network and connectivity to provide Vodafone's enterprise customers a more efficient connection between their cloud environments and their actions on contraptions. The carrier could be supplied to Vodafone shoppers in the U.okay., eire and Germany.

"IBM has developed trade-main hybrid cloud, AI and safety capabilities underpinned by way of deep business potential," spoke of IBM Chairman, President and CEO Ginni Rometty in a statement. "collectively, IBM and Vodafone will use the energy of the hybrid cloud to safely integrate essential enterprise functions, riding business innovation -- from agriculture to subsequent-era retail."

Vodafone emphasized the aim was to simplify things for its shoppers. "through this new challenge we'll accelerate our increase and deepen engagement with our valued clientele whereas riding radical simplification and efficiency in our company," Vodafone CEO Nick read spoke of.

Vodafone wants IBM's expertise in an effort to accomplish this. "It changed into a call of like mindedness," Michael Valocchi, the co-leader of undertaking, IBM instructed TheStreet.

however for IBM, which has considered its stock decline 28% in the past year, the partnership offers way for a chance foreign places.

considering the joint providing will move through Vodafone's channels and to its client base, IBM will instantly gain entry to Vodafone's huge cloud customer base in Europe, which would were harder to achieve had IBM with ease determined to spend massive marketing bucks on attaining those shoppers, Valocchi talked about.

IBM wants to offer different cloud products to Vodafone's consumer base. many of those offerings will  be mixtures of IBM's and Vodafone's technology, that allows you to create premium solutions for clients. IBM will use Vodafone's salesforce, already in area, to achieve this, and IBM will additionally put some of its income force to work with that of Vodafone's.

IBM announced in October its decision to acquire cloud company purple Hat Inc. ( RHT - Get report) for $34 billion, a 60% top rate over red Hat's expense before the deal turned into introduced. IBM has been expanding its cloud company as Amazon.com Inc ( AMZN - Get file) and Microsoft ( MSFT - Get report) storm forward as leaders within the area. "i'd predict that RedHat capabilities can be a part of this assignment," Valocchi pointed out. On Thursday morning, IBM additionally introduced it had signed a $325-million agreement with Juniper Networks ( JNPR - Get record) to support the community technology enterprise control numerous cloud environments over the next seven years.  Amazon and Microsoft are holdings in Jim Cramer's action alerts PLUS member membership. participants of Cramer's action signals Plus club can watch Cramer's unique name on Thursday, Nov. 17.

IBM (IBM) Up 3.9% in view that last salary file: Can It continue? | killexams.com Real Questions and Pass4sure dumps

A month has passed by on the grounds that the closing profits file for IBM (IBM). Shares have added about 3.9% in that time body, underperforming the S&P 500.

Will the contemporary wonderful style proceed main up to its subsequent revenue release, or is IBM due for a pullback? before we dive into how traders and analysts have reacted as of late, let's take a quick look at the most fresh salary file with the intention to get a much better tackle on the crucial drivers.

IBM this fall revenue Beat Estimates, Revenues Decline Y/Y

international business Machines Corp delivered fourth-quarter 2018 non-GAAP income of $four.87 per share, which beat the Zacks Consensus Estimate of $4.81 per share. despite the fact, profits per share (EPS) decreased 5.9% from the 12 months-in the past quarter. The yr-over-year decline in EPS may also be attributed to higher tax expense.

Revenues of $21.seventy six billion were basically based on the Zacks Consensus Estimate of $21.seventy four billion and declined three.5% on a year-over-year foundation. At regular foreign money (cc), revenues dipped 1%. The yr-over-yr decline can basically be attributed to forex fluctuation and headwinds from IBM Z product cycle.

above all, IBM mentioned that signings surged 21% on cc groundwork to $15.eight billion. features backlog declined 1% year over year and got here in at $116 billion.

Geographic income details

Revenues from Americas have been down four%, reflecting the headwind from the IBM Z product cycle. besides the fact that children, persisted increase in Latin the us was a good.

Europe, core-East and Africa accelerated 2% from the yr-in the past quarter mainly because of increase in Spain, Germany, Italy and the U.k.

Asia-Pacific revenues declined 1% on a 12 months-over-yr foundation with modest increase in Japan.

Strategic Imperatives increase Continues

Strategic Imperatives (cloud, analytics, mobility and security) grew 5% at cc from the yr-in the past quarter to $11.5 billion. aside from IBM Z product cycle have an effect on Strategic Imperatives grew eleven% 12 months over yr.

safety revenues surged 17% (aside from IBM Z product cycle influence) and declined three% on cc groundwork. On a trailing 12-month foundation, Strategic Imperatives revenues were $forty billion, up 9%.

Cloud revenues surged 6% from the year-in the past quarter to $5.7 billion and 19% (apart from IBM Z product cycle affect). The annual run price for cloud as-a-carrier revenues elevated 21% at cc on a 12 months-over-yr foundation to $12.2 billion.

Cloud revenues of $19.2 billion on a trailing 12-month groundwork increased 12% yr over year.

Cognitive Revenues Surge

Cognitive solutions’ revenues-exterior extended 2% yr over year (on cc basis) to $5.5 billion. Revenues from Cognitive solutions (including solutions software and transaction processing) improved essentially due to increase in solutions software, together with analytics and synthetic intelligence (AI).

Segmental revenues pertaining to Strategic Imperatives and Cloud accelerated 9% and 5%, respectively. Cloud as-a-carrier income annual run price became $2 billion.

solutions application comprises choices in strategic verticals like health, domain-particular capabilities like analytics and security, and IBM’s emerging technologies of AI and blockchain. The phase also includes offerings that address horizontal domains like collaboration, commerce and skill. in the stated quarter, solutions software revenues elevated three% 12 months over yr.

IBM mentioned that the combination of AI into choices like customer journey analytics in commerce area helped SaaS signings to develop in double digit within the mentioned quarter.

Transaction Processing software contains application that runs mission-important workloads, leveraging IBM’s hardware platforms. Revenues have been up 1% on a year-over-12 months foundation.

IBM witnessed increase in industry verticals like health, key areas of analytics and protection within the quarter. Watson health witnessed huge-based increase in Payer, issuer, Imaging and existence Sciences domains.

all the way through the fourth quarter, IBM extended partnership with Vodafone group. Per the deal, IBM’s advanced hybrid cloud platform, AI, cyber web of issues (“IoT”) capabilities will support Vodafone business with digital transformation initiatives.

IBM stated that analytics carried out neatly within the quarter, pushed with the aid of information science offerings and IBM Cloud inner most for information providing.

protection growth become driven by means of choices in orchestration, statistics protection and endpoint management.

Story continues

In blockchain, IBM introduced addition of several new purchasers all over the quarter, which comprises “work with wise Dubai on the center East’s first government-recommended blockchain platform.” The enterprise additionally unveiled an on-prem offering right through the said quarter, the IBM Blockchain Platform for IBM Cloud inner most. a couple of new deal wins is additionally aiding IBM to fortify its foothold in blockchain technology.

international business features Revenues increase

Revenues from world company capabilities-external segment were $four.3 billion, up four% from the year-ago quarter (up 6% at cc). The year-over-year enhance become essentially as a result of growth throughout all three business areas specifically consulting, utility management and international manner capabilities.

Segmental revenues referring to Strategic Imperatives grew 14%. Cloud observe surged 34%. Cloud as-a-service income annual run expense became $2.1 billion.

application administration revenues extended 4% from the year-in the past quarter. global method functions revenues climbed 5%. additionally, Consulting revenues extended 10% 12 months over yr, driven by means of strong performance from IBM’s digital enterprise.

expertise capabilities & Cloud structures: Revenues Dip

Revenues from technology functions & Cloud structures-exterior diminished 3% from the 12 months-ago quarter (flat at cc) to $eight.9 billion. Segmental revenues touching on Strategic Imperatives superior 13%, pushed by hybrid cloud services. Cloud surged 22% from the 12 months-in the past quarter. Cloud as-a-service profits annual run fee become $eight billion.

Integration application accelerated 4% from the 12 months-ago quarter. all over the said quarter, greater than one hundred organizations everywhere selected IBM Cloud deepest providing. Infrastructure functions revenues had been flat on a 12 months-over-yr basis.

Technical help functions revenues decreased three% from the year-ago quarter.

vigour & z14 force systems Revenues

techniques revenues lowered 21% on a 12 months-over-yr foundation (down 20% at cc) to $2.6 billion, essentially owing to affect of the IBM Z product cycle. Segmental revenues relating Strategic Imperatives plunged 22%, whereas Cloud revenues declined 31%.

IBM Z revenues diminished forty four% year over yr. youngsters, MIPS capacity has increased round 20%, driven by means of broad-based mostly adoption of the z14 mainframe.

vigor revenues expanded 10% from the yr-in the past quarter. The upside become certainly due to Linux and strong adoption throughout the newest POWER9-primarily based structure.

throughout the fourth quarter, IBM accomplished the launch of its subsequent era POWER9 processors for midrange and excessive-conclusion methods which are designed for coping with advanced analytics, cloud environments and facts-intensive workloads in AI, HANA, and UNIX markets.

IBM additionally delivered new choices optimizing each hardware and utility for AI. management believes that products like PowerAI vision and PowerAI enterprise will support force new customer adoption.

despite the fact, storage hardware revenues declined because of vulnerable performance in the mid-range end, partly offset with the aid of effective increase in All Flash Arrays. IBM cited that pricing pressure within the immensely aggressive storage market is hurting revenues. The business introduced its new FlashSystems with next era NVMe expertise all the way through the stated quarter.

working programs utility revenues declined three%, whereas techniques Hardware slumped 23% from the year-ago quarter.

eventually, global Financing (contains financing and used gadget income) revenues lowered 11% year over yr and 9% at cc to $402 million.

working details

Non-GAAP gross margin remained unchanged from the yr-in the past quarter at 49.5%. The gross margin benefited primarily by way of one hundred ninety basis elements (bps) enlargement in functions margin. youngsters, negative mix in IBM Z product cycle completely offset this enlargement.

working rate declined 5.three% 12 months over yr, because of realization of acquisition synergies and improving operational efficiencies. IBM continues to put money into abruptly becoming fields like hybrid cloud, synthetic intelligence (AI), safety and blockchain.

Pre-tax margin from carrying on with operations elevated 50 bps on a year-over-year basis to 23.1%.

Cognitive solutions and world company functions phase pre-tax margins accelerated 290 bps and 520 bps, respectively, on a 12 months-over-12 months foundation. however, know-how services & Cloud systems section pre-tax margin shriveled 20 bps.

Non-GAAP operating margins from carrying on with operations gotten smaller ninety bps and came in at 20.3%.

steadiness Sheet & money move details

IBM ended fourth-quarter 2018 with $11.ninety nine billion in total money and marketable securities compared with $14.70 billion at the conclusion of third-quarter 2018. total debt (including present component) changed into $45.8 billion, down from $forty six.9 million from the previous quarter.

IBM said money move from operations (except for international Financing receivables) of $7.3 billion and generated free money move of $6.5 billion in the quarter beneath overview.

within the mentioned quarter, the company lower back $3.5 billion to shareholders through dividends and share repurchases. The company lower back more than $10 billion to shareholders via dividends and share repurchases for the complete fiscal yr.

at the conclusion of the year, the company had $three.3 billion last beneath current buyback authorization.

Fiscal 2018 Highlights

IBM reported fiscal 2018 non-GAAP earnings of $13.eighty one per share, where as revenues got here in at $seventy nine.6 billion, up 1% each year over year.

Revenues from Cognitive solutions, global company capabilities, technology features & Cloud structures, methods and global Financing got here in at $18.48 billion, $sixteen.82 billion, $34.forty six billion, $8.03 billion and $1.fifty nine billion, respectively.

information

IBM expects non-GAAP EPS forecast for 2019 to be as a minimum $13.90.

IBM nevertheless anticipates 2019 free cash circulation of $12 billion.

How Have Estimates Been relocating on account that Then?

It turns out, sparkling estimates flatlined all the way through the previous month.

VGM ratings

at present, IBM has a subpar increase rating of D, besides the fact that children its Momentum score is doing an awful lot better with a B. Charting a a bit identical direction, the stock became allocated a grade of A on the price aspect, inserting it within the suitable quintile for this funding method.

overall, the stock has an mixture VGM score of B. if you aren't concentrated on one method, this ranking is the one make sure to be attracted to.

Outlook

IBM has a Zacks Rank #3 (cling). We expect an in-line return from the inventory in the following couple of months.

want the newest innovations from Zacks funding analysis? these days, that you may download 7 most beneficial shares for the subsequent 30 Days. click on to get this free report foreign enterprise Machines business enterprise (IBM) : Free inventory analysis record To examine this text on Zacks.com click here. Zacks investment analysis


IBM Unloads relaxation Of ‘now not Core’ advertising and marketing utility company | killexams.com Real Questions and Pass4sure dumps

IBM agreed Thursday to shed the remainder of its advertising and marketing automation application company in a cope with a brand new York metropolis-primarily based deepest fairness enterprise so that it will yield a new company concentrated on marketing and commerce options.

Centerbridge companions will direct funds informed by means of its associates to buy IBM advertising and marketing Platform and different large Blue commerce products for an undisclosed sum.

as soon as the deal concludes later this year, Centerbridge will spin off a nonetheless-unnamed company concentrated on technologies that automate the work of marketing and promoting executives, with Mark Simpson, who at present helms the IBM division, serving as CEO.

[Related: IBM CEO Rometty's 5 Lessons For Scaling AI]

In a organized commentary, Centerbridge Senior Managing Director Jared Hendricks mentioned the new entity will "look forward to working" with IBM's latest company companions.

In December, Armonk, N.Y.-based massive Blue sold IBM WebSphere Commerce, its flagship e-commerce platform, along with different automatic advertising and security options beneath its tent to India-based HCL applied sciences for $1.eight billion.

The income are according to IBM's approach of specializing in rising, high-value segments of the IT market like artificial intelligence, blockchain and cloud.

"The advertising and marketing and commerce belongings aren't any longer core to this built-in model and are more and more sold as stand-by myself items," Ed Barbini, vice president of IBM company communications, instructed CRN.

the new business will be neatly-placed to enhance these stand-alone items out there, Barbini talked about.

Simpson, who will lead that challenge, centered Maxymiser, a developer of cloud-based advertising and marketing utility that Oracle received in 2015. He worked a yr at Oracle before becoming a member of IBM as a vice president in the Watson Commerce and advertising group. other IBM executives will be part of Simpson in a new York city workplace.

the new enterprise will sell advertising automation equipment, client experience analytics, personalised search and an AI-powered content management system. it is going to proceed to invest in setting up synthetic intelligence capabilities and privateness-insurance policy tools, Centerbridge referred to.

"IBM plans to work with Centerbridge on cloud and AI to assist our purchasers continue to seriously change in this new era of know-how, and we hope to find additional methods to proceed taking part for the long run," Inhi Cho Suh, an IBM normal manager, observed in a prepared statement.

closing December's deal with India-based mostly HCL protected IBM Unica, cloud-based mostly business advertising and marketing automation utility; IBM WebSphere Commerce, an omni-channel commerce platform for B2C and B2B organizations; and IBM WebSphere Portal, a platform for developing enterprise net portals to help organizations deliver particularly personalised social event to valued clientele.

IBM stock turned into down slightly in after-hours trading Thursday, trading at $142.56.


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How To Choose The Best Master’s Degree For You | killexams.com real questions and Pass4sure dumps

More and more business schools are offering business masters degrees, from generalist programs in management to specialized master’s offerings covering topics like accounting, data analytics, finance, and marketing.

With so many options out there, choosing the best master’s degree to suit your career ambitions can be a challenge.

Before applying, candidates should know the answers to the following questions: Who are the different master’s programs for? What jobs do they lead to? What do you study on the course? What do you need to know to get accepted?

To answer those questions, we spoke with students and faculty from five of the most common business master’s degree options at some of the world’s leading business schools.

Read on to find out how to choose the best master’s degree for you.

You can find out more about the master’s degree that interests you most by clicking on one of the links below.

Masters in Accounting

Masters in Analytics

Masters in Finance

Masters in Management

Masters in Marketing

Find out more about business master’s degrees via webinar

Masters in Accounting

Find out more about Masters in Accounting via webinar

nini

Dr Wang Jiwei, MSc in Accounting director at Singapore Management University (SMU)

Who is a Master’s in Accounting for?

Our Master of Professional Accounting (MPA) is designed to create a pathway for non-accounting graduates working or seeking to work in a field that requires specialized knowledge in accounting.

We also have a Master of Science in Accounting (MSA) which specializes in data and analytics. It’s designed for students who already have a background in accounting or business related disciplines, but wish to further their career and skills set in this data-driven era.

What skills/qualifications do you need to apply?

The overall quality of the applicant determines admission to the program. This would include prior academic performance at university, work experience, referees reports, interview scores, and GMAT/SMU Admission Test is compulsory.

Applicants must have sufficient background in math. Applicants with post-undergraduate working experience will have an added advantage. Applicants to the MSA must also have a business or accounting background.

What will you learn on a Master’s in Accounting?

Through the MPA course, students will learn about the three pillars of accounting; the business fundamentals, accounting core and the professional services which would include the following modules: management accounting, taxation, audit, corporate financial management and financial accounting.

The MSA equips students with the essential skills to harness data for critical decision making. They learn to make use of tools such as R, Python, Tableau, and SQL for data analysis, data visualization and data management. They also can learn machine learning techniques, and understand how they can be applied to the accounting and finance work.

What jobs can you qualify for after a Master’s in Accounting?

An accounting master’s degree is versatile. Every company needs somebody who is well versed in finance and accounting. Hence, the career of an accountant is not limited to the accounting, banking and finance industry. Good accountants are in demand in every sector.

In the recent years, the role of an accountant has evolved. Many organizations are eliminating manual accounting work, because computers and robots can automatically generate accounting entries.

But at the same time, we also see a growing demand in other job functions, mainly in the areas of data processing, management analysis and financial analysis. In the current market, there is a demand for domain experts who understand finance, accounting and data technology and how the systems work.

Top tip for applying to SMU?

What will give our applicants an edge is whether they have the drive to excel, the gumption to overcome challenges and the passion to make a meaningful impact through their work.

Master’s in Accounting student Q&A

ry

Ryan Guo Yu Sheng, SMU MSA student (part-time), manager of Global Operating Certificates at Visa in Singapore

Why pursue a Master’s in Accounting?

I have always been a tech-savvy accountancy graduate, and most of the process and data technology applied in my work was self-taught and unstructured. After completing a specialist diploma in Business Analytics in 2017, I was looking to further my knowledge and build on the basics learned in that course.

An understanding of data analysis and usage of automation and robotics have become essential to the modern finance function and this is also part of my effort in future-proofing my own career. There is an increasing focus on the application of technology to finance processes and simply relying on our IT colleagues to fill us in on technical developments is a thing of the past.

What advice do you have for prospective Master's in Accounting students?

A candidate should be technically savvy. Dealing with data requires a highly analytical and structured skillset, along with a sense of creativity for data transformation and programming. Having a conceptual understanding of accounting is important.

Masters in Analytics

Find out more about Masters in Analytics via webinar

impp

Crystal Grant, director of admissions (pictured above), and Kalyan Talluri, MSc Business Analytics program director at Imperial College Business School (pictured below)

Who is a Master’s in Analytics for?

There's a huge range of Master's in Analytics programs available, which reflects the growing demand from candidates and employers for graduates who are able to derive business insights and competitive advantage from big data.

Some will be aimed at new or recent graduates looking to launch their career, whilst others will be suited to professionals hoping to up-skill to progress or change jobs.

What skills/qualifications do you need to apply?

Programs vary in the balance of business versus technical experience required, but if you have a passion for data analytics, quantitative skills and commercial awareness, you should be able to find a Master's in Analytics that supports your goals.

Successful candidates to our MSc Business Analytics bring a wide variety of academic and work experience. We look for strong quantitative, communication, problem-solving and team-working skills. A passion for coding is also important, as the curriculum is very practical and you should be ready to learn and use programming languages.

What will you learn on a Master’s in Analytics?

Masters in Analytics aim to help graduates and young professionals understand the content, relevance, and importance of big data problems facing businesses. Our program takes a practical approach including a variety of machine learning, statistical, and operations research techniques.

Students can expect to learn solid technical skills in programming, including R, Python and SQL, data structures, and algorithms. They’ll learn skills in optimization, econometrics and statistics, networks, and machine learning. Industry-specific application is core to the program, and students learn to apply their mastery of tools to real business problems.

What jobs can you qualify for after a Master’s in Analytics?

The most popular destination for our graduates is consulting, however others go on to work in technology, FMCG, e-commerce, finance, healthcare, and media. Graduate roles vary depending on candidates’ previous experience, but include positions like business analyst, data scientist and, consultant. Employers include Accenture, Amazon, BCG, eBay, EY, Microsoft, and Revolut.

Top tip for applying to Imperial?

Don’t just list your experience of coding and programming languages. Highlight your problem solving skills by showing how you’ve applied your technical expertise on interesting projects. Demonstrating big-picture thinking, commercial awareness, and the ability to articulate complex information in a compelling and accessible way will help your application stand out.

impald

Master’s in Analytics student Q&A

Pinelopi Chamalelli, MSc Business Analytics student at Imperial, joining the analytics graduate scheme of a major consulting firm in London after graduation

Why pursue a Master’s in Business Analytics?

Analytics is the future; every business no matter its size collects more and more data, and desires to utilize them for a more efficient decision making. So, the opportunities we have after this program are endless not only in terms of quantity but also in terms of variety, since analytics can be applied in every single industry. imp

 What advice do you have for prospective Master's in Analytics students?

Coding skills or generally the ability to learn a new programming language or a new software package quickly is crucial. Three main programming languages we use are Python, R, and SQL, since these are widely used in the industry.

Good knowledge of linear algebra and statistics also help a lot. A good business understanding is also crucial for a successful data scientist.

Masters in Finance

Find out more about Masters in Finance via webinar

Diane Jordan, associate director of admissions, MIT Sloan

Who is a Master’s in Finance for? diane-jordan

Our Master of Finance is for individuals interested in learning the fundamentals of modern finance that emphasizes a foundation in how markets work. Students of the program come from a variety of bachelor’s degree disciplines including business, economics, finance, and significant representation from the STEM areas.

What skills/qualifications do you need to apply?

We seek smart, motivated applicants who are passionate about finance. Recent graduates, early career professionals in finance, engineers, mathematicians, physicists, computer programmers, and other high-tech professionals are encouraged to apply.

We look for: Success in academic, extracurricular, and professional endeavors; Ability to collaborate to accomplish a common goal; Ability to inspire others to achieve success; Excellent communication skills; Willingness to seek alternative solutions to existing challenges; Motivation to pursue goals.

What will you learn on a Master’s in Finance?

You’ll begin with rigorous courses in finance theory, financial mathematics, and financial accounting. You’ll be required to pass the Programming Literacy Test in either R or Python programming languages.

You’ll work with analytical tools—financial modeling, portfolio and pricing theory, statistics and data analytics, and computational methods—to help tackle multi-faceted challenges that arise in finance, from capital budgeting and cash flow analysis, to dynamic asset allocation and big-data-based investment strategies, and more.

You’ll take part in project-based courses solving real-world problems with MIT's partner corporations and culminating in presentations to corporate decision makers. You’ll choose electives from financial technology, to quantitative methods, to economics, to specialized disciplines such as healthcare finance, fixed income, mergers and acquisitions and asset management.

What jobs can you qualify for after a Master’s in Finance?

Jobs at asset managers, consulting firms, investment and corporate banks, brokerage firms, financial data providers, ratings firms, hedge funds, venture capitalists, insurance companies, public institutions, fintech, and more—from Fortune 500 companies to leading-edge boutiques.

Companies who have hired Master of Finance graduates from MIT for each of the last three years include Bain & Company, BCG, BlackRock, Deloitte, Morgan Stanley, McKinsey, and Citi.

Top tip for applying to MIT Sloan?

Get to know us and the admissions process through online chats and events to help you decide if MIT is a good fit.

Master’s in Finance student Q&A

david-mit

David Smadja, student at MIT Sloan, has an offer for an associate position at a major investment bank in New York

Why pursue a Master’s in Finance?

Prior to my master’s, I graduated from a master of applied mathematics. Though I had a good understanding of the quantitative side of financial markets, I felt I was missing some important financial knowledge. To me, masters in accounting, for example, are not capable to cover everything you need to know to succeed in the field of finance like a master’s in finance does.

What advice do you have for prospective Master's in Finance students?

The role of the master’s is to teach you what’s necessary to break through the industry but I reckon that some preliminary skills are beneficial. If you’re interested in financial markets, some coding and analytics skills (statistics, optimization, AI a plus) are a minimum to have. If you’re more interested by the corporate side, a good understanding of financial statements analysis and accountability rules is crucial. 

Masters in Management

Find out more about Masters in Management via webinar

eric-ivey

Eric Simard, associate director, MSc admissions at Ivey Business School, University of Western Ontario, Canada

Who is a Master’s in Management for?

It’s for ambitious, recent graduates who want a specialized Master’s degree, that will hone their skill-set, develop their leadership abilities and accelerate their career success. Students are admitted from a variety of disciplines, backgrounds, cultures.

This creates a unique experience in classrooms which is meant to help students understand, reflect on, and challenge their tendencies, preferences and biases.

At Ivey, students apply to a specific field of study which will allow them to focus their learning in one of three areas; Business Analytics, Digital Management, or International Business.

What skills/qualifications do you need to apply?

We evaluate applicants on a number of dimensions including; Relationship management; Leadership orientation; Openness to learning; Adaptability; Program readiness; Academic performance in their final two years of their undergraduate degree; Motivation for joining the program; Short and long-term career objectives; Pre-program experience; and International exposure/experience.

What will you learn on a Master’s in Management?

Master’s in Management programs are designed to help students bridge the gap between a solid theoretical foundation received in undergraduate studies and the practical and soft skills needed to make a difference in the early stages of their career.

Through Case-Method approach to education, Ivey MSc students are put in the position of the decision-maker and are asked to analyze data, develop alternatives and then make and defend their recommendations. We are focused on creating the next group of business leaders who are able to walk into a new role and take action.

What jobs can you qualify for after a Master’s in Management?

Graduates take positions in a variety of industries including; Technology, Management Consulting, Financial Institutions, Telecommunications, Consumer Packaged Goods, and more.

The majority of our graduates take starting positions in leadership rotational programs or in consulting firms focused in Risk, Technology or Human Capital. Many have titles such as data science associate, area manager or data analyst, and they work in a variety of organizations such as PwC, Scotiabank, Amazon, Walmart, Deloitte, Proctor & Gamble, Accenture, Sun Life Financial, BMO, Bell, EY, and Morgan Stanley.

Top tip for applying to Ivey?

Candidates should connect with our admission and recruitment team before submitting their application. They should spend time learning about what our programs have to offer by attending webinars, talking to current students, and reaching out to our MSc alumni. And they should consider and reflect on how the Ivey MSc in Management can support their short and long-term career goals.

Master’s in Management student Q&A

deanna-ivey

Deanna Hamilton, student at Ivey Business School, starting a consulting career after graduation

Why pursue a Master’s in Management?

I wanted to pursue a career in business and a Master’s in Management seemed like the perfect way for me to develop my knowledge as I did not study business during my undergrad. I also aspire to work internationally one day. Ivey’s Global Lab opportunity offered an eight-week, hands-on, international in-company experience which allowed me to immerse myself in an unfamiliar environment and work cross-culturally.

What advice do you have for prospective Master's in Management students?

Aside from the obvious skills of being a hard worker and passionate about the program, I think it is crucial for students to be open to learning and willing to adapt. It is essential for you to be willing to step out of your comfort zone to really take advantage of every opportunity on the program. Interpersonal and communication skills are also necessary for most jobs and, coming into the program, many of my classmates already had exceptional communication skills.

Masters in Marketing

Find out more about Masters in Marketing via webinar

Ning Li, academic program director of the MS in Marketing at Johns Hopkins, Carey School of Business

Who is a Master’s in Marketing for? ning-li

For students looking to continue in their marketing studies or students looking to pivot into marketing from another field. Those who are looking to become marketing experts will receive training in business foundations in addition to numerous high-level marketing electives.

What skills/qualifications do you need to apply?

Candidates will need undergraduate level communication and analytical skills.

What will you learn on a Master’s in Marketing?

Students will learn behavioral and quantitative methods and best marketing practices to address the most critical issues facing today’s marketer, including the impact of data and social media on marketing strategy, consumer behavior, social responsibility, competitive economics, business-to-business marketing, and more.

What jobs can you qualify for after a Master’s in Marketing?

Students can pursue careers in Marketing and Business Analytics, Marketing and Sales, General Management, Consulting, and more. Some employers who have hired our recent graduates include Amazon, China Telecom Americas, IBM, Johns Hopkins Medicine, P&G, and Tencent.

Top tip for applying to Carey?

Be Honest. No applicant is perfect and if there is a part of your application you are concerned about, be honest. Be open to why this program appeals specifically to you. This is important because honestly addressing concerns is important in marketing roles.

Master’s in Marketing student Q&A

msmarketing

Charlie Wang, MS in Marketing student at Johns Hopkins, Carey School of Business

Why pursue a Master’s in Marketing?

I value a program with a multi-disciplinary scientific approach to business where I’m exposed to a range of subjects, such as economics, psychology, and data science. Compared to other programs, Master’s in Marketing students explore a wider range of theories and models, and are able to quickly adapt to work in a variety of industries.

What advice do you have for prospective Master's in Marketing students?

Two skills that are essential are curiosity and fast learning skills. You don’t need to have all the answers, but you do need to be curious. You are expected to quickly adapt to the multi-disciplinary curriculum at a fast pace.

My advice: Start making friends now! Marketing students should be aware of the importance of relationships. Developing deep and enduring relationships with not only clients but also organizations will directly or indirectly affect one’s success.

Are you interested in a business master’s degree?

Register now for the Master’s Week webinar series held by the Graduate Management Admission Council (GMAC).

Running from 8-to-12 April, different business schools will talk about a different master’s program each day.

Monday: Accounting; Tuesday: Business Analytics; Wednesday: Finance; Thursday: Management; Friday: Marketing


How to Add Gamification to Your B2B Marketing Strategy | killexams.com real questions and Pass4sure dumps

See how Mint.com, SAP, IBM, Ford and Facebook use gamification for everything from lead gen to sales and CX

“I hate games” said no one ever.

Who doesn’t love a good game? Since the first arcade game was installed in 1971, the gaming industry has seen tremendous growth and is a $91 billion industry today. From Pac-Man to Angry Birds to Grand Theft Auto, games are a major source of entertainment for players from all background and ages. The joy of competition and the allure of the high score has driven people to spend a lot of their time and money gaming. So, it is only natural that businesses use this proven engagement strategy to drive bottom line growth.  

What is gamification?

Defined as the “process of using game concepts and mechanics to engage users and change behavior”, gamification at its core is applying gaming principles and strategies in a non-game context. It’s intended to give potential customers a fun and easy way to engage with a brand while providing some sort of incentive to influence their behavior. According to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the most important things to consider while integrating game mechanics into your marketing strategy is

Understanding your audience and what motivates them, having access to systems and performance data that drives your goals, creating a user experience that shows progress, provides feedback and creates a career path.

The concept of gamification in marketing has been around for some time now, but until recently it was restricted to the realm of B2C marketers. Traditionally, most B2B applications of gamification focused on sales enablement, but that is slowly changing. One of the primary reasons behind B2B brands embracing gamification is the incredible opportunity it provides to measure and monitor engagement with a target audience. 

What makes gamification work? Marissa Aydlett, SVP of Marketing at Appboy says,

Marketers are incentivized by what makes their job easier and what positively impacts business—which makes gamification an interesting approach to explore.  Demandbase is an example of a B2B brand doing this well. They send direct mailers, personalized emails and messages to engage users while leveraging various channels and interesting gamification promotions to incentivize users. Organizations can also deploy gamification internally to encourage collaboration across marketing, sales and other teams and offices that leads to better results.

A 2010 Harvard Business Review study on what motivated people at their jobs, found that an overwhelming number of people were motivated by a sense of progress. Game mechanics are essentially tools that measure and report data, and this data represents progress. Answer five more questions to level up. Refer a colleague and unlock a deal. Of course, for marketers, gamification isn’t all games. You’ve got metrics to achieve and ROI to measure. What do you hope to accomplish from your gamification strategy? What kind of behavior can you expect to drive? And most importantly, how will you leverage gamification in the B2B context? 

Drive online community engagement

As a marketer, you probably know how challenging it is to build and engage a thriving B2B brand community. Gamifying the community experience can help you drive engagement. SAP’s community network has over 2.5 million users including SAP employees and representatives from its vast corporate customer base. Members share information and answer questions about SAP products, repost key questions, and even help update and edit FAQs for different topics.

“That means the majority of the content, the majority of the responses is actually happening by our customers,” states Mario Herger, Senior Innovation Strategist at SAP. “Those people are popping up as leaders in the area.”

To gamify the community, SAP reviews how users are helping other users with social sharing of important community threads, solving typical user problems, commenting on certain products or issues, reposting, answering questions and overall activity are all desired goals.

As a reward, SAP designates certain active users as “expert” in different areas. Experts enjoy a special status in the online community when they share information or answer questions.

SAP’s online community is a quintessential example of gamification done well. Its reward program fulfills community members’ fundamental need for autonomy, competence and reliability, thereby driving long-term engagement. 

Lead generation

Lead generation is perhaps one of the key challenges for marketers reliant on inbound marketing. The sheer number of blogs, brands, and business profiles clamoring for attention out there, have made traditional methods of capturing lead information ineffective.

Think about it, if your lead generation were to be fun and entertaining, you’d be so much more successful than the vanilla “please fill out this opt-in form” routine. To segment your target audience and to sell to them effectively, you’ll need to collect and organize relevant lead information. Gamifying your customer facing content will not only help you attract a lot more leads but will also help you keep them there by making experiences more engaging. This is the perfect tool for you to get those opt-ins and sign-ups. Companies like Mint.com (Intuit’s financial management solution) have successfully experimented with gamification to drive top of the funnel leads. Here’s how Mint is mining future leads through gamification:

This is a simple quiz that featured on a Mint computer game intended for high school teens. The game asked questions related to personal finances in the real-world context. But what’s really interesting about this game, is that Mint is actually investing in leads. The target audience for this game are not going to be consumers anytime soon, however Mint is using gamification to talk to a demographic that will soon develop into their target persona.

Speaking about creating a gamification framework, Marissa Aydlett, SVP of Marketing at Appboy says, “Laying out the framework for data structure is incredibly important, as it guides the way for leveraging user behavior to modify and personalize each individual user's experience. Through user data insights, organizations can deploy incentivized upsells, loyalty programs or access to areas of your product offering where they otherwise would not have engaged. In order to drive ROI, you need to understand what users are doing to help personalize their experience with your brand.”    

Another great example of B2B gamification done right is IBM’s Innov8 platform. Innov8 is a part of an academic initiative by IBM to explain business process management (BPM) to students across universities in America. They gamified the training process and became an instant hit within a few days of going live in 2009. For IBM, Innov8 proved to be the proverbial golden goose, becoming IBM’s top lead generator. The objective of the game is to “Level-up your skills and discover how to make our Planet smarter, revolutionize industries and solve real-world business, environmental and logistical problems.” Top executives across leading organizations embraced the game. Within 5 months of its release to the general public, the game resulted in 100X the investment put into it. Tracking the people who played the game, resulted in phenomenal sales for IBM. Innov8 is free to play, but users need to sign up before playing.

For B2Bs already using email automation for lead generation, gamification is an excellent way to keep customers coming back. Integrating game tactics into your email lead generation strategy is actually pretty simple – make email signup a participation requirement. Your tool’s drip campaign capabilities can send regular reminders to customers, encouraging them to keep engaging. Moreover, major email automation providers such as Eloqua, MailChimp, Clickback, TargetHero, Campaign Monitor, etc. can help you track the success (open rates & CTRs) of your gamification strategy. 

Sales training and performance management

If gamification can give your marketing efforts a boost, so can it to your sales team as well. According to an Aberdeen Group study of top performing sales teams, after financial compensation, the next key motivators for sales professionals are internal recognition, and competition.

7 ways gamification improves the effectiveness of your sales team:

  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Improves long-term performance:Traditional incentive programs such as contests might help change short-term behavior, but they rarely inspire on-going improvements. Gamification is easier to manage and does require significant resource allocation.
  • Prompt and effective onboarding:Gamification can help new hires and associates quickly assimilate into the organization - it jumpstarts engagement, reduces turnaround time and significantly shortens the onboarding time.
  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Provides individualized motivation: Through gamification, each sales rep receives a unique experience mapped to their personal behaviors, as well as formal training and coaching in both sales and product knowledge.
  • Improves resource adoption and utilization: Organizations utilizing gamification can motivate their sales rep to input high-quality, accurate data into the CRM system, while amping-up knowledge sharing between partners from external channels.
  • Delivers real-time feedback: As gamification constantly monitors performance and results, your sales reps receive real time feedback, rather than having to wait for weekly meeting or annual reviews.
  • Offers better customer experience: Engaged, well-trained sales reps are more likely to deliver a superior customer experience.
  • Considering how competitiveness has been an integral component to sales success, it’s only logical to add sales gamification into your sales team.  Furthermore, factors such as training programs, operations and team management have a direct impact on your revenue. While organizations should be looking at gamification as a long-term strategy, Sorrentino believes that sales gamification must be frequently optimized to ensure relevancy in the program. He says, “Sales organizations tend to leverage community and competition more than most programs. But people are fundamentally motivated by the same intrinsic concepts: purpose, progress, mastery, autonomy, and community. Sales implementation should be long-term engagements but should be frequently optimized. Goals and targets change, which means the program has to grow. It is not about being short-term or long-term, it is about maintaining relevancy in the program.”

    The potential to test and apply gamification to your sales team is virtually limitless. It could be as simple as setting up a leaderboard (although a leaderboard doesn’t really qualify as a game) to complex CRM integrations. To be effective, your gamification strategy for sales performance management must combine motivation, data and interactive design. Integrating these elements will help you promote collaboration and other high value behaviors throughout your sales channels, ultimately driving more revenue for your business.

    Automobile giant Ford wanted to improve the effectiveness of its sales and service reps across 450 dealerships. To do so, they integrated gamification into their employee Learning Management System, which led to a whopping 471% increase in site usage. After gamifying the system, sales and service reps could work toward individual and team goals, compete with other dealerships and receive real-time feedback as they engaged in desired behaviors. The company also found a positive correlation between engagement and KPI metrics, including revenue and customer satisfaction.Gamification can lead to tangible, measurable improvements in business performance. Technology providers such as ConnectLeader, Appboy and Bunchball can help you put gamification to work to increase employee engagement, improve training and drive win rates from your sales team. 

    Improving customer experience 

    We know how critical positive customer experiences are. Gamifying the customer experience takes more than just adding points or badges. Designing a better customer experience requires a strategic shift, one based on in-depth analysis of the current state of your customer journey. You can either gamify individual touchpoints or entire sections of the customer journey. 

    Any key customer touchpoint could make use of gamification, from product exploration on your website to interactive troubleshooting. However, you must remember that great gamification simplifies customer interaction with your brand. It must overcome the pain points of your customer experience. 

    4 Strategies for crafting better customer experience:

  • Easy sign-up process: Customers appreciate a registration process. Avoid long forms or lengthy questions. Try to eliminate all barriers for a customer to join.
  • Personalize offers: Personalized offers inspire customers to purchase more and fosters brand advocacy.
  • Keep the rules simple: Loyalty programs need easy-to-understand rules. If your rules are complicated and confusing, customer will quickly lose interest in the rewards program.
  • Reward non-purchase activity: Make it easy for your customers to earn points. Most loyalty programs are abandoned because customers get bored with the slow reward accumulation.
  • Facebook’s bug bounty program is a classic example of gamifying customer experience through crowdsourcing. Google, Uber, Mozilla and Adobe, all run bug bounty programs that reward users who help keep the community safe by reporting vulnerabilities in their services. 

    Several banks and other financial institutions gamify their product exploration experiences with product quizzes and trivia. By infusing basic gamification elements like this, you can help your customers find appropriate products quickly and it is way more fun way than reading fine print. 

    What’s next in gamification? Marrisa says, “Smart marketers understand that the world is evolving. Users are active on multiple devices across variety of channels. Marketers need to use gamification across these different channels so a single user feels like they are engaging in one fluid and holistic experience.” 

    Game on!

    Many brands have achieved great success with gamification to motivate customers toward action. You could too. 

    If you’re thinking of introducing gamification into your marketing strategy, it’s best to test the water first. Start with small competitions, quizzes, and challenges that reward users differently and see what works best for your audience. Rinse and repeat. Good luck!


    7 Digital Marketing Marketing Trends You Can’t Afford to Ignore | killexams.com real questions and Pass4sure dumps

    7 Digital Marketing Trends You Cant Afford to Ignore

    “I would have written you a shorter letter but I didn’t have the time.”

    This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.

    But as marketers that is what you are confronted with. Increasing complexity. It is just one of the trends that will impact your business in the years ahead.

    We also need the right tools, platforms and technology to help us scale the huge amounts of data and noise that now confront us online. Here are 7 digital marketing trends that you need to keep your eye on.

    1. Increasing complexity

    Tech is largely to blame for making marketing complex. But it’s also the answer. Making sense of tons of data, always on marketing and the many forms of splintered media is something tech platforms do well.

    Right alongside that sits different categories of complex. Facebook advertising is a discipline on its own that requires focus. Then add the dark science of “Search Engine Optimisation” and understanding the many moving parts that require mastery.

    The types of media we need to master includes live streaming, Facebook videos and GIFS and Infographics. Then you need to master marketing automation and artificial intelligence tools and platforms.

    2. Marketing technology

    Marketing technology (sometimes called Martech) is continuing to grow. According to Venture Beat there has been over $134 billion invested in this category in startups in just 5 years. In 2018 IDC is predicting that CMO’s will spend $32 billion on buying and implementing Martech solutions.

    But the category has 3 core categories. B2B marketing, B2C marketing and advertising technology. It should not be seen as one size fits all.

    According to Ajay Agarwal in an article on TechCrunch there is an interesting divide between spending on marketing versus sales between B2B and B2C. B2B companies spend much more on their front end sales than on marketing at a ratio of 10:1. B2C spends a lot more on marketing than sales with an inverse ratio of 10:1.

    Maybe we will expect to see Salesforce dominate B2B marketing tech as it is the dominant sales tool for B2B globally.

    He sees the key trend and opportunity as one in which a B2C marketing company can create a B2C system of record from the start of the customer journey to sale.

    3. The rise and rise of algorithms

    The beauty at the the birth of social media networks was their simplicity. They flowed past you unfiltered.

    Twitter was a distilled stream of unfettered consciousness. Facebook was a flowing page of diverse ideas and people. And some sat outside your tent of ideas and interests.

    But things have changed.

    The need to make money from the platforms meant that algorithms needed to be programmed to ensure that the social networks could start to monetise their distribution. The organic reach that initially excited marketers, writers and entrepreneurs has been dialled back.

    Also the volume of data has also exploded in the last 10 years driven by the two obsessive technologies of social media and smartphones. To make sense of that as finite humans means we need help from the machines. And they run on algorithms.

    Why do we need algorithms?

    The amount of data that confronts us each day needs filters to help us make sense of it. Here is the global digital snapshot of the size of the ecosystem that confronts us.

    These platforms, devices and networks are producing this avalanche of data.

  • 5.97 billion hours of YouTube are watched every day
  • 4.3 billion Facebook messages are posted each day
  • 67 million images posted on Instagram every 24 hours
  • 269 billion emails are sent 24/7 each day
  • How algorithms are applied

    Algorithms also help marketers and entrepreneurs break through the clutter. And they are used to reach your target markets on Amazon, Tripadvisor, search engines and even in email marketing .

  • Amazon – products or books you might like based on past activity and other secret codes.
  • Search – Content and information you want to find.
  • Social – People you want to hear from or see.
  • Emails – Gmail now uses an algorithm that sorts it into tabs and also sends it automatically to spam based on its filters.
  • GPS – Help us navigate a city or find our way to a hotel.
  • Choose a restaurant – Reviews on Yelp or on Tripadvisor.
  • So we need to keep studying how they work and learn to work with them as they continue to change and shape shift.

    4. Platforms and apps

    The web is moving away from an Internet of websites to an Internet of apps and platforms. You may not have noticed it but it is happening right before our eyes. In 2014 more people accessed the Internet though mobile apps than desktop computers for the very first time.

    In 2017 over 86% of our time is spent on apps on our mobile phones.

    This big trend is something that can’t be ignored and marketers are going to need to work out how they reach consumers via apps and platforms. The obvious answer to this in part will be the rise and rise of Facebook advertising from the platform and also applying marketing tactics to apps like Messenger and WhatsApp.

    5. Artificial intelligence

    There are two things that humans aren’t good at. Collating and making sense of the vast amounts of data and also scaling our humanity. That is what machines excel at and artificial intelligence allows humans to amplify themselves.

    Watson, Einstein and Rank Brain are just three of the big players battling out for world domination in artificial intelligence . Watson is owned by IBM, Einstein by Salesforce and Rank Brain by Google. But underneath these giants who mostly use it for internal use sits a growing range of apps and platforms that are using AI for niche marketing optimization.

    Chatbots were maybe the first obvious use of AI for marketing with their abilities to handle initial enquiries without the need for human inervention. But what are some of the other ways AI is being used and imagined for improving marketing performance and scaling?

    Robert Allen from CITU lists 15 ways in which AI can be used for marketing.

    But let’s take a closer look at just 3 ways you can use artificial intelligence .

    Content creation

    An AI program called WordSmith produced 1.5 billion pieces of content in 2016. The other challenge is not just creation but curation of content at scale. An AI tool like Rocco can recommend content from social media that your followers are likely to love.

    Pay per click advertising

    Making sure that you are making the best use of your budget when performing paid ad campaigns with millions of dollars in spend means AI becomes an attractive option.

    Albert and Frank are two marketing platforms that use machine learning to buy media and deliver ads for the best results. And this is done at scale and speed that no human could ever hope to achieve.

    Email marketing

    Making email smarter instead of a blunt tool for just broadcasting is something that AI can offer. AI can improve the delivery time for achieving the best open rates, target customers with the right emails and even product recommendations that they want to buy.

    McKinsey research estimates that Amazon generated 35% of its revenue with email product recommendations driven by AI.

    6. Video

    Video continues to emerge as a visual marketing trend that sits in a variety of buckets. For simplicity we can place them in 3 categories. Traditional 30 second ad style, live and social pre-recorded for social.

    Traditional

    The traditional 30 second ad style video 20 years ago was typically created 4 times a year with a 2 million dollar budget for each. This continues but the 2 trends that are transforming video today are driven by social media realities of live streaming and 6 second videos.

    Live streaming

    Live streaming is the hot new trend with Facebook (Facebook Live), LinkedIn, Twitter with Periscope and YouTube with its “Live Events”

    According to Globalwebindex.net “As ad-blocking continues to grow in popularity it’s more important than ever for brands to engage consumers via entertaining content and native advertising”

    And live streaming is one of those forms of content.

    Image source: GlobalWebIndex

    But the challenge with any form of video is doing it well.

    The 6 second pre-recorded video

    According to AdAge, Facebook has already been telling its video advertisers to hit people with faster messages. The 6 second video emerged as an ideal ad length in a recent test conducted with Tropicana.

    Tropicana compared the results from Facebook ads that were 6, 15 and 30 seconds long. The shortest saw “higher brand metrics across the board,” Sandberg said.

    Companies like Shuttlerock are using technology to scale 6 second Facebook video ad and are riding the wave of what the data is telling us is the most effective length for a video.

    But the challenge for all video is still the messaging. Video is now often watched in silence with subtitles running so people can read while viewing.

    7. Influencer marketing

    The rise of ad blocking means that reaching your audience via influencers is on the rise. A study by PageFair and Adobe shows that online consumers are becoming more and more frustrated with adverts interrupting their browsing experience. As of June 2015, 198 million people used ad-blocking browser extensions.

    Today’s consumers prefer to make their purchasing decisions based on either recommendations from friends and family, or from online influencers they admire and trust.

    Also the reason influencer marketing trend is becoming entranced is its performance. Just check out these stats on the effectiveness of influencer marketing:

  • Businesses earn approximately $6.50 for every $1 they spend on influencer marketing.
  • 81% of marketers who have used influencer marketing deemed it to be effective.
  • 86% of women turn to social media platforms before making a purchase.
  • Influencer marketing delivers 11 times higher ROI than traditional forms of digital marketing.
  • There are also 2 distinct categories of influencer marketing. B2C which is generally about building brand awareness and B2B which often is more about lead generation and measurable results.

    8. Storytelling

    Despite all the tech there is a real movement to making our marketing more human. Companies are backing causes. Taking a stand whether it is for equal opportunity, ageism or sexism. Marketers and entrepreneurs are using “live” video to share their ideas and insights.

    But the trend that I am enjoying is seeing the rise and application of storytelling being woven back into the digital marketing landscape. It is being used more in blog posts and online presentations. It is being written into emails to stand out from what is often an ocean of bland information and data.

    We have been distracted too long by the shiny new tech toys and forgotten some of our humanity in the process.

    It’s also time to tell better stories.



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