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QV_Developer_11 - QlikView 11 Developer Certification Examination - BrainDump Information

Vendor Name : QlikView
Exam Code : QV_Developer_11
Exam Name : QlikView 11 Developer Certification Examination
Questions and Answers : 70 Q & A
Updated On : March 20, 2019
PDF Download Mirror : QV_Developer_11 Braindumps
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QV_Developer_11 exam Dumps Source : QlikView 11 Developer Certification Examination

Test Code : QV_Developer_11
Test Name : QlikView 11 Developer Certification Examination
Vendor Name : QlikView
Q&A : 70 Real Questions

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QlikView QlikView 11 Developer Certification

how to get all certifications for Qlik? (Qlikview , Qlik experience) | killexams.com Real Questions and Pass4sure dumps

Neo LeeBlockedUnblockFollowFollowing

Oct 9, 2016

now and again, I puzzled myself, does certification really essential in my profession with Qlik? My answer is sure. it is pretty much essentially the most straight forward reply to verified how an awful lot you know about Qlik product at definite technical degree of potential. despite the fact, certification doesn't replace years of event and each praise each different simply neatly.

only recently, I received awarded a different achievement award from Qlik for being one of the 4th absolutely licensed within the uk.

absolutely licensed in Qlik items — one of the crucial 4th within the UK special fulfillment Award from Qlik

always be aware, if you only do these certifications because you need to do it, you will fail!

And one of the actuality value of having these certifications is to enable company to stay as elite partner.

For consultants or builders that seeking to start their statistics experience with Qlik, here's the drills. . So let’s dive into the Qlik exam!

NDA changed into signed all over every of these assessments, I can provide handiest information and recommendations however not accurate Q&A

There are complete of six examination obtainable for Qlik items at the moment. Three for Qlikview and three for Qlik sense and they're relatively a good deal similar to every other in time period of the targets for the examination.


DesignerDeveloperSystem Administrator

at first is the Qlikview dressmaker and Developer. The typical one and also owned by most of the Qlikview consultants. Taking developer examination will grant you clothier too. So it's most economical in reality for all and sundry to take developer instead of fashion designer simplest.

how to circulate Qlikview Developer exam?

You could think i’m bollocks for asserting this, but with the intention to circulate the developer examination, the most effective manner is to memorised lots of things you doubtless will by no means use in real Qlikview deployment. I took the exam after the usage of Qlikview for roughly 3 months and by no means have had any event in establishing company intelligence purposes before. Do loads of arms-on and get to understand Qlikview construction in commonplace interior out.

a way to move Qlikview equipment Administrator examination?

This exam does required intensive day by day utilization of the qlikview management console and few years of windows administrator event. in case you planned to try this exam, be sure you bear in mind the QMC interior out, this ranges from making use of licence, establishing dmz, statistics refresh, modifications between writer and non publisher, and ultimately the way to architect a excessive availability and resilient Qlikview environment.

Qlik feel

business AnalystData ArchitectSystem Administrator

Ah… Qlik feel. definitely the imaginative and prescient for Qlik. a lot of consultants that got here from Qlikview heritage need to think Qlik experience is a crap product. To be sincere, I keep in mind perfectly from their standpoint. It isn't a center-ware that can do everything, but a self-carrier product that allow americans to do evaluation themselves.

additionally, I consider, fairly plenty 90% of the Qlik sense clients doesn’t learn about Qlik experience’s API, the lower back bone that allows builders to do embedded analytics on sites. For some intent, it could imply nothing in any respect, but for people who can envision-ed utilising QS engine on a SAAS product. It’s a no brainer, and probably will turn into the optimum saas analytic product on earth.

To folks that fascinated to do multi tenant saas product the usage of QAP, contact me for greater counsel. neo.lee@rambunct.com

a way to circulate Qlik feel business Analyst exam?

among all different exam by Qlik, I accept as true with this examination is a waste of time. now not that it is really basic, however the decisions with making a choice on which visualisations to make use of are basically vary to distinctive entities. whereas this examination focusing on basically in regards to the optimal practices of the usage of distinct charts and graphs, it encouraged lots of memorising….

Qlik weblog is the best supplies I used to examine for this exam. Please read intensively for different a part of the blog by way of Patrick Lunbald.

a way to pass Qlik experience data Architect examination?

I went with out preparing the rest related to Qlik sense in any respect. this is totally according to my 2 yr journey of using Qlikview. in reality, it turned into less demanding. The exam is now focused totally on records mannequin, and the leisure of the questions are greater likely in regards to the newest new points in Qlik sense.

For newbie developer who's wired by corporation to get licensed, don't afraid or fuss about the certifications because journey rely! Please build a lot of QS applications and ship them with Qlik cloud which is free. one of the vital most desirable illustration is to assist your colleague or different departments to do strengthen analytics.

how to pass Qlik feel gadget Administrator examination?

It changed into basically lots more convenient than Qlikview sysadmin too. The questions is now greater focused interior out of Qlik management console. There are not a whole lot aims to be memorised but palms on event is truly crucial. for instance things like token counting, apps auditing, sync guidelines, and ultimately person directories are in fact prevalent inside the examination.

Some cmd instructions are also advantageous, similar to netstat, nslookup and many others.


for those that looking to take Qlik experience V2 exam, i like to recommend to look forward to one other 2 to three months as V3 beta examination has simply launched.

i hope these weblog answered a few of your questions about Qlik certifications examination… in case you have additional queries, consider free to drop me a short email in neo.lee@rambunct.com, OR for americans who study my weblog for the first time, that you could attain me by way of neo.lee@differentia.co as I work for

Differentia Consulting

A Qlik elite answer issuer in the uk and we been named for Qlik EMEA solution provider of the year 2015!

Qlik experience vs. QlikView: How both Qlik tools evaluate | killexams.com Real Questions and Pass4sure dumps

When evaluating the descriptions for Qlik's two leading items, Qlik feel and QlikView, you'll be forgiven for now not...

totally greedy the alterations between the two applications.

"there's a nominal change at this factor," spoke of Ventana analyst David Menninger.

but while the query of Qlik experience vs. QlikView may additionally come all the way down to small adjustments, Menninger stated it truly is a very good factor for the company.

QlikView became the business's flagship product from its founding in the early Nineties through 2014, when it launched Qlik experience. considering that element, Qlik has committed most of its building substances to experience, however it has persevered to maintain and update QlikView for the improvement of existing customers, which Menninger thinks is the correct element.

"I give them credit score for that as an organization," he noted. "The emphasis has switched. [QlikView] has less frequent updates, but if you've gotten invested in it, that you may nevertheless use it."

Donald Farmer, a former Qlik government who now heads TreeHive method, a consulting neighborhood, pointed out most new consumers want to go with Qlik sense, which the company itself recommends.

"provided that QlikView consumers are breathing, Qlik will help them," he said. "then again, there is now not loads of development."

Which self-service tool has the edge? Qlik feel vs. QlikView: The true modifications

both applications are developed on the equal technical core: the Qlik associative engine. This compute framework hyperlinks records points based on their commonalities rather than requiring the consumer to jot down a selected query, as is the case with most equivalent application functions -- an method that helps intuitive facts exploration, in keeping with the enterprise. This ability each items are, at their most basic stage, geared toward self-provider facts analytics.

however it truly is the place the similarities stop. At a excessive degree, Qlik sense was designed to be greater of a modern data exploration platform, corresponding to some thing like Tableau. QlikView is optimized essentially for shared business intelligence experiences and records visualizations.

QlikView allows clients to construct purposes with embedded analytics, however users deserve to know Qlik-selected building advantage. Qlik experience, on the other hand, is greater bendy when it comes to embedding analytics in exterior applications. It helps common web necessities like HTML 5.

Qlik sense has a responsive design, enabling clients to increase studies and visualizations that are optimized for both computer or cell viewing, whereas QlikView doesn't.

On the query of Qlik feel vs. QlikView, the added performance and modern consumer interface doubtless make Qlik feel a stronger fit for many agencies who are new to Qlik. however QlikView clients may still know the enterprise is carrying on with to make updates to the product, diminishing the variations between the two over time. "For some period of time, there become a spot between View and sense," talked about Menninger. "they have been working to cut the hole."

QlikView for rookies - An Introduction to QlikView | killexams.com Real Questions and Pass4sure dumps

The goal of this article is to provide you with an introduction to QlikView and exhibit to how to setup your first QlikView document so you can see QlikView in action.

you are going to create your first QlikView document and use some random sales facts and demonstrate a way to create lists and a simple chart within QlikView.

What does QlikView definitely do?

With QlikView that you would be able to analyze records in sources similar to Excel Spreadsheets, Databases, or textual content information. that you can create charts out of your facts, which you could search through your records very promptly, that you would be able to discover your records effectively that could help you are making selections or many simply confirm what you concept.

QlikView is a part of a class of application called ‘business Intelligence’, on account of this it's frequently compared with SSAS. 

as an example:  if you're using information in regards to the orders valued clientele have placed you might want to answer the question ‘Which of my consumers positioned the biggest total order within the last 6 months?’ QlikView makes it simpler to reply such questions by using enable you the means to explore the statistics quickly.

Who produces QlikView?

beneath are just a few details about QlikTech

  • QlikView was developed by way of a Swedish company known as QlikTech.
  • QlikTech turned into situated in 1993.
  • QlikTech has over 24,000 purchasers.
  • QlikTech has over one thousand personnel.
  • if you have under no circumstances heard of QlikView or QlikTech earlier than then hopefully the facets above should fulfill you that QlikTech is by using no ability a small business.

    next we are able to examine getting the application and installation it for your computer.

    QlikView installing  - A Free down load      

    The examples produced listed here have been created the use of QlikView own version edition eleven(QVPE) which is a free down load.here's now not a time restrained product. QlikView own version can handiest open QlikView files created with that copy of QlikView own edition (QVPE). 

    in case you are attempting to open QlikView documents created by way of one more consumer you'll get here warning.  in case you select the option to recover this file you'll now not be in a position to open files you created.  As proven within the screenshot beneath :

    if you want to share QlikView documents with different users you need to obtain a license from QlikTech.

    right here is the link to download the free QlikView own edition.  http://www.QlikView.com/us/discover/adventure/free-download/

    when you can achieved the form and downloaded the QlikView setup application, run the setup program making certain you select the relevant language and alter the area of the software if required.

    Import your earnings facts into QlikView and start the usage of QlikView

    1.      The records for this example may also be downloaded from : http://practical-qlikview.com/Downloads.aspxThe document is known as 'My First QlikView document - income records'. The file with the down load is 'random facts - excel.xls'. (be aware: this is also purchasable within the materials section below).

    2.      If QlikView is not already open click on on the start button, go to ‘All classes’, find the QlikView folder and click on on the ‘QlikView 11’ software.

    3.      From the File Menu, select ‘New’.           

    four.      Browse to the Excel File where you created your pattern earnings records and select the file.

    5.      click the next button.


    6.      choose the alternative ‘Use column header from records file’. 

    7.      This option will use the headers that you've got already to your excel spreadsheet.

    8.      click on the subsequent button to proceed.



    9.      retailer your QlikView document and click on next. The file will conclusion in .qvw.


    10.   opt for the ‘Straight table’ chart.  This type of chart will monitor the facts within the Excel spreadsheet that you simply created.



    eleven.   choose the dimension you wish to use to neighborhood the statistics.

    12.   Set the ‘First Dimension’ to MONTH.



    13.   Set the ‘Calculate the sum of’ alternative to complete.

    14.   this could display the sum of the whole box.


    15.   click on the conclude button.

    16.   under is a screenshot of what your first QlikView document may still look like.

    you'll see the Month list and the ‘Straight Chart table’ consists of the Sum of complete values grouped via the Month Dimension.


    17.   that you could filter the values by picking out a MONTH value.

    18.   To eradicate the filter, click the ‘CLEAR’ button within the toolbar.


                   next we will create a Bar Chart.

    1.      appropriate click on a blank area of the sheet.

    2.      opt for ‘New Sheet Object’, then Chart.


                           The chart wizard will birth.

    three.      Enter a name within the Window Title textbox: My First Chart.

    4.      choose the icon for the Bar Chart within the ‘Chart classification’ area.

    5.      click subsequent.



    Dimensions examine how the data might be grouped in the chart (the X axis).

    6.      select MONTH from the ‘purchasable Fields/groups’ record and click the Add button so that the choice is moved to the ‘Used Dimensions’ listing.

    7.      click subsequent.



    The expression will assess what value is plotted on the y-axis of the chart.

    8.   during this example we will use the sum of all the total values for each and every month.

    9.   in the ‘Edit Expression’ dialog enter the text: 


    the place total is the name of the box in your desk that incorporates the earnings totals.


    10.   click adequate, then click on on the conclude button and your chart could be displayed and may look akin to the screenshot beneath.


    which you can scan with this QlikView document by determining the months from the listing to peer that the chart is updated.  that you may choose distinctive months by using keeping down the CTRL key.

    QlikView can use a great tool to be taught to make use of at work and residential.  I in my view use QlikView at home to monitor with the aid of spending habits and dotnetnuke log info.

    In some instances it is not the gold standard device to make use of, as an instance i might now not are trying to make use of the reporting function to print assorted web page reports such as Invoices which I even have developed in the past the usage of SSRS.

    From my adventure clients generally seem to like QlikView because it is quickly (statistics load into memory), they could beginning the usage of the documents with little working towards, they could export the records to Excel.

    If this text proves to be of pastime it will be effective to focal point on growing QlikView documents the use of tables\views and kept approaches with articles concentrated on Sql Server.



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    QlikView 11 Developer Certification Examination

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    Data literacy training offerings key to BI vendors | killexams.com real questions and Pass4sure dumps

    Data, of course, is probably the most important piece of analytics and BI. Data literacy, or the know-how to actually...

    understand and make use of the data, is a close second.

    With that in mind, Tableau Software introduced at its Tableau Conference 2018 a new certification exam for data beginners looking to jump into the BI world.

    "We want to build skills," Francois Ajenstat, chief product officer at Tableau, based in Seattle, said in an interview at the conference. "The more skills that are out there, the more people become attractive to employers, because this is a skill that employers are demanding."

    Data trainings, exams

    Indeed, as AI and machine learning are becoming more and more relevant to many industries, the ability to use and understand data is one of the hottest, most sought-after skills right now. From higher education to online resources and community sharing, data literacy training programs are becoming ubiquitous and easier than ever to access.

    Tableau's new offering, a "desktop specialist exam," then, isn't necessarily anything new in the BI community. But, for Tableau, it's an expansion of its already-established online data literacy training portal, as well as another way to get more people using their products.

    The desktop specialist exam, which is normally priced at $100 -- Tableau is offering 50% off until the end of 2018 -- is meant to measure basic Tableau product and basic analytics skills, and it offers a certificate of completion if it is passed. The test joins a roster of several other more advanced -- and pricier -- exams. Tableau also offers several free data literacy training videos, as well as regular live online sessions for people who are relatively new to Tableau and analytics.

    The videos are short, and the live sessions are about an hour long, although their availability seems limited, and scheduling appears limited at first. Recorded sessions and workbooks also are available. There are more in-depth eLearning offerings, as well, although Tableau charges for these.

    According to Tableau user and conference attendee Roman Martyn, senior manager of SAS Center of Excellence (CoE) and Tableau CoE at TD Bank Group, based in Toronto, these available resources make Tableau relatively easy to learn and use.

    "If you are a self-trainer, if you enjoy training on your own pace, my God, you're probably an expert by now, because the amount of information available to you is just ridiculous," Martyn said during a conference keynote presentation on the role of the bank group's Tableau CoE.

    In another recent move around training, the BI vendor unveiled a partnership with training organization AVADO Learning that aims to bring analytics and data literacy training to U.K. businesses through a "data analytics apprenticeship." The program aims to train some 3,000 new data analysts by 2020.

    Francois Ajenstat Tableau Conference 2018 Francois Ajenstat, Tableau chief product officer, speaking at Tableau Conference 2018 Vendor-centric or not

    If you enjoy training on your own pace, my God, you're probably an expert by now [in Tableau]. Roman Martynsenior manager of SAS Center of Excellence and Tableau CoE, TD Bank Group

    Tableau's data literacy training options are mostly Tableau-centric. While the vendor offers courses on more generic applications, calculations and mapping, the courses are framed in the context of Tableau, rather than a more general BI context, which rival self-service BI vendor Qlik claims it can deliver on.

    Qlik provides online training materials, as well as online and in-person courses for those starting out in BI.

    Like with Tableau, courses mainly are focused on Qlik-specific trainings, and some of the live trainings range from several hundred to several thousand dollars.

    However, Qlik offers a number of free and self-taught online courses for Qlik beginners. The vendor, which competes directly with Tableau, also offers data literacy training courses that are not Qlik-centric, but instead offer broader data literacy education.

    Qlik puts value on data training

    "Data literacy could be worth hundreds of millions of dollars to an organization," said Jordan Morrow, global head of data literacy at Qlik, based in Radnor, Pa. "All organizations, all industries, private or public, can benefit from data literacy."

    Morrow said his mission since coming to Qlik about two and a half years ago has been to improve data literacy outside and inside of the company. Since then, Qlik has done surveys and studies of the industry to identify needs for data literacy.

    "We just had this idea that this is what the industry wants," Morrow said. "There's this absolute appetite for data."

    Qlik online data literacy training courses and certification exams also go over basic data and analytics skills, like decision tree analysis, and concepts, such as signal and noise.

    Importance of data literacy

    Data literacy, Morrow maintained, will eventually "be synonymous with the state of literacy in general".

    "We know that data is taking over; we know technology is taking over. We need a population who can better consume it," he added.

    Tableau appears to be taking a similar approach.

    "We all see the same thing, no matter which vendor you are," Ajenstat said. "To get your software used, you need people who can be recipients of that software that understand the value of the skill that's there."

    Both Qlik and Tableau offer free editions of their self-service BI platforms -- Tableau Public and QlikView Personal Edition.

    "Data shouldn't be a scary thing. It shouldn't be for the few; it should be for the many," Ajenstat said.

    For his part, Martyn said Tableau's training materials, as well as live sessions and instructor-led courses offered by TD's Enterprise Tableau CoE via partnerships with the BI vendor and local businesses, have helped create a culture of data literacy at TD.

    Created at TD in 2016 with the purpose of encouraging the deployment and adoption of Tableau among employees, the Enterprise Tableau CoE has done its job, Martyn said.

    Today, thousands of TD employees use Tableau daily and are able to understand and ingest the data they are visualizing, he said.

    The Tableau conference was Oct. 22 to 25 in New Orleans.

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    Can Data Save the World?

    Years ago I read one of the Freakonomics books. It was an interesting look at how we might examine our world in unexpected ways, using lots of data. While I didn't always agree with the conclusions of the authors in different areas, I did find the idea of using data to probe and examine for patterns in our world to be fascinating.

    Recently I caught a podcast with the authors, and the opening question caught my eye. It was "can data save the world?", and I was hooked, needing to stop and listen to the episode. That's because I think data is the most important asset in the world today, and data is what really powers all the software we have. We need data, and we need to ensure our data has a high level of quality and integrity in order to glean information from all those bits and bytes to get value from software. Certainly software matters, but data, to me, is more important.

    The authors' position is interesting in that they see data as an important part of analyzing data. The type of data, industry, organization, etc. doesn't matter, but the data also isn't necessarily enough to change someone's mind or convince them of an argument. There needs to be a story as well, which requires a different skill from that needed for analyzing data. I do think that often the way in which we present an analysis can be just as important as the data. Perhaps even more so.

    What I do find interesting in the podcast is that younger companies (and people) are willing to embrace more data driven approaches. I see that often. There have been no shortage of clients in my career that were sure they knew the answer to some question about their business job without referring to any data analysis. They trusted their experience. Even if there was data that might show their conclusions were slightly erroneous, they often didn't want to change their decision or conclusion.

    Humans are creatures of habit. Even those of us that embrace some change will find that we like change in some parts of our lives, but not others. If someone has had success in their career without using data to support or alter their opinions, it can be hard to get them to change. I wish I had a good method for convincing people to get started using more data, but really I think that the best idea is to find a different person to convince. If you can do so, and produce real results, then you may be able to go back to the first person and show them some evidence.

    The one part of the podcast that I wish turned out different is at the end, where the authors note there isn't a good way to teach someone how to analyze data and tell a story. They thought about creating their own curriculum, but gave up. It's too much work, and apparently they weren't sure they could do a good job.

    They imply this is harder than teaching someone to program, which is disappointing as we have lots of programmers that need help as well. If we can't teach programmers at any scale, what does that mean for data scientists? The one part I would agree with them on is that data science is a great area to move towards your career if you have the talent.

    Steve Jones from SQLServerCentral.com

    Join the debate, and respond to today's editorial on the forums

    The Voice of the DBA Podcast

    Listen to the MP3 Audio ( 4.3MB) podcast or subscribe to the feed at iTunes and Libsyn. feed

    The Voice of the DBA podcast features music by Everyday Jones. No relation, but I stumbled on to them and really like the music.


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    Today's Question (by Harsha Bhagat):

    What will be the column  names of the result sets from this code in the SSMS grid?

    declare @count int, @scripts varchar(200), @script2 varchar(20) select @count = 10 select @script2 = '10000'+ convert(varchar(10),@count) select scripts = @script2 select @scripts Think you know the answer? Click here, and find out if you are right.

    We keep track of your score to give you bragging rights against your peers.This question is worth 1 point in this category: Assigning Result Set Column Names.

    We'd love to give you credit for your own question and answer.To submit a QOTD, simply log in to the Contribution Center.

    Yesterday's Question of the Day Yesterday's Question (by Steve Jones):

    How can I disable soft-NUMA in SQL Server 2016?



    The ALTER SERVER CONFIGURATION command is used. There is a soft_numa parameter that is set to OFF. This does require an instance restart.

    Ref: Soft-NUMA - click here


    » Discuss this question and answer on the forums

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    Harte-Hanks Reports Fourth Quarter and Full Year Results | killexams.com real questions and Pass4sure dumps

    SAN ANTONIO, TX -- (Marketwire) -- 01/31/12 -- Harte-Hanks, Inc. (NYSE: HHS) today reported fourth quarter 2011 diluted earnings per share of $0.23 on revenues of $224.6 million. These results compare to diluted earnings per share of $0.24 on $236.0 million in revenues for the fourth quarter of 2010.

    The following table presents financial highlights of the company's operations for the fourth quarter of 2011 and 2010, respectively. Full financial results are attached.

    RESULTS FROM OPERATIONS (unaudited) -------------------------------------- (In thousands, except per share amounts) Three Months Ended December 31, -------------------------------------- 2011 2010 % Change -------------------------------------- Operating revenues $ 224,624 $ 235,993 -4.8% Operating income 23,826 25,109 -5.1% Net income 14,728 15,604 -5.6% Diluted earnings per share 0.23 0.24 -4.2% Diluted shares (weighted average common and common equivalent shares outstanding) 63,200 64,198 -1.6% --------------------------------------

    For the three months ended December 31, 2011, the company generated free cash flow (defined below) of $16.2 million, down from $17.3 million in the prior year's fourth quarter. Capital expenditures for the quarter were $4.6 million compared to $4.8 million in the prior year's fourth quarter.

    For the year, the company's revenues decreased to $850.8 million and operating income decreased 17.2% to $75.4 million. Diluted earnings per share for the year were $0.70 compared to $0.84 for 2010.

    RESULTS FROM OPERATIONS (unaudited) -------------------------------------- (In thousands, except per share amounts) Year Ended December 31, -------------------------------------- 2011 2010 % Change -------------------------------------- Operating revenues $ 850,765 $ 860,526 -1.1% Operating income 75,406 91,053 -17.2% Net income 44,198 53,604 -17.5% Diluted earnings per share 0.70 0.84 -16.7% Diluted shares (weighted average common and common equivalent shares outstanding) 63,552 64,139 -0.9% --------------------------------------

    Commenting on the 2011 performance, Chairman, President and Chief Executive Officer Larry Franklin said, "In 2011, a number of important actions were taken that better position each of our businesses to operate more efficiently and better compete in the changing market place. This was the sixth consecutive quarter of Direct Marketing revenue growth, an increase of 2.2% versus an increase of 6.2% in the 2010 fourth quarter, excluding the nonrecurring recall revenue from last year. Margin improved from 15.4% in the 2010 fourth quarter to 15.8% in the current quarter. We had good profit improvement with our large contact center consumer brand customers we on-boarded in early 2011 and referred to in the third quarter. Good progress is being made with our database investments. These investments will continue as we develop and bring to market additional solutions planned for 2012.

    "In Shoppers, 2011 was a year of enormous changes, as mentioned in previous quarters. Further progress was made in the quarter and will continue as initiatives are completed over the next two quarters. In addition to the cost savings from the consolidation of production processes and some sales groups, we expect further increased efficiencies during 2012. We expect to realize the $7-8 million in savings we have previously discussed. The 8.3% revenue decline in the quarter was slightly higher than the third quarter. While the California economy remains difficult, Florida is showing some signs of slight recovery."

    Discussing the performance of individual business segments, Executive Vice President and Chief Financial Officer Doug Shepard said, "Direct Marketing fourth quarter revenues decreased 3.6% and operating income declined 1.0%. Revenue increased (as a percentage) in the low teens for our retail and select markets in the fourth quarter compared to the fourth quarter of 2010. Our high-tech and financial services verticals decreased in the low teens. In addition, our pharma/healthcare vertical decreased approximately 30% due to the nonrecurring recall project for a long-standing customer that occurred in the third and fourth quarters last year. Operating income margins were 15.8% versus 15.4% in the fourth quarter of 2010.

    "Shoppers experienced a fourth quarter revenue decrease of 8.3% compared to the fourth quarter of 2010. During the quarter, revenues were relatively flat for the communications and automotive spending sectors and decreased for real estate, consumer and the restaurant sectors."

    Concluding, Franklin said, "While there were many bright spots in 2011, we are not satisfied with our profit performance. We are convinced the changes made in Shoppers will lead to improved profits in 2012, and when there is meaningful improvement in the California and Florida economies we are well positioned for good long-term growth.

    "In Direct Marketing, the annual 5.0% adjusted revenue growth was good. We are continuing to aggressively execute our multichannel strategy, making investments where necessary to position us for growth in a changing and attractive industry. Our full year operating income margin at 13.6% was below the 14.4% in 2010, largely driven by investments in our contact centers and database businesses as discussed in previous quarters. Our fourth quarter revenue trends will continue into the first half of next year, but our profits are likely to be flat to slightly down in the first half. However, we currently expect to show increased revenue and profits for the full year 2012. We have high confidence in our people's abilities to deliver improved results."

    Selected Highlights:

  • The Agency Inside Harte-Hanks® was selected by L'Oreal to develop a relationship marketing program to drive more customers to stores and its ecommerce site. To achieve this goal, The Agency Inside will develop strategy and creative for integrated multichannel marketing campaigns.
  • One of the largest U.S.-based banks has selected The Agency Inside Harte-Hanks as its leading external direct marketing agency. In this role, The Agency Inside will leverage Harte-Hanks' direct mail expertise to provide strategic guidance and creative services for the bank's substantial direct mail programs to improve response and conversion rates. The same bank also selected Harte-Hanks for integrated agency and direct mail production services for its new client on-boarding program.
  • The Agency Inside Harte-Hanks was selected by a major specialty pharmaceutical manufacturer to develop a multichannel strategy and marketing program (including segmentation strategy, creative design and execution) targeting healthcare providers for one of its leading prescription products.
  • Mason-Zimbler®, Harte-Hanks' digital agency, was selected by a major U.S. enterprise communications service provider to perform a social media audit, strategy, implementation, management and content creation services in order to enhance and grow its social media presence and effectiveness.
  • Juniper Networks selected Mason-Zimbler to execute its worldwide outbound marketing efforts through the provider's recently-implemented marketing automation system.
  • Harte-Hanks was selected to execute the Demand Curve™, a multichannel demand generation program, for a leading network equipment manufacturer. Harte-Hanks will use its digital agency to develop campaign strategy and related creative material, and its contact center to support in- and out-bound marketing efforts.
  • A major cloud-computing software provider engaged Harte-Hanks to provide demand generation services in support of its small and medium business division. Harte-Hanks will support the qualification of marketing responses via phone and email, and provide related analytics.
  • Harte-Hanks was selected by the European & Middle East division of a major personal computer manufacturer to provide contact center services in support of the client's large partner and channel sales programs, and provide related analytics and reporting to support its revenue goals.
  • Harte-Hanks secured a multi-year engagement to provide a leading Asian mobile handset and tablet manufacturer with contact center services for its customers, including tier one and two technical support.
  • Trillium Software® was chosen by the prime contractor building a data warehouse that will support deep analytics of Medicaid claims data for the State of New York. The Trillium Software System's location data and its extended functionality (such as profiling and business rules) will help the contractor provide more accurate insights into the claims data.
  • Trillium Software secured new or expanded licensing and service agreements with three major automobile manufacturers to:
  • add enhanced data cleansing and matching capabilities for a manufacturer's Chinese and Korean truck and tractor operations;
  • provide Fiat with normalization and de-duplication of worldwide customer data for its customer experience business intelligence application; and
  • expand licensed coverage for a major U.S.-based international manufacturer to include its Chordiant CRM system.
  • John Lewis, a major U.K.-based retail and supermarket chain, selected the Trillium Software System to replace its current system to better understand its customers through a single customer view.
  • Trillium Software announced the launch of the Trillium FATCA Compliance Data Assessment, a service to assist financial institutions in their preparations for compliance with the Foreign Account Tax Compliance Act (FATCA). This new U.S. directive requires foreign financial institutions (FFIs) with U.S. client accounts to share information on those customers with the U.S. Internal Revenue Service. Tens of thousands of institutions are estimated to be affected worldwide, including banks, insurance companies, brokers and investment firms.
  • Trillium Software expanded licensed capabilities for two financial sector clients. For a U.K.-based pension and investment provider, Trillium will provide the standardization and matching engine for a master data management (MDM) implementation being driven by a corporate merger and the EU Solvency II Directive. A large Asian bank expanded the scope of Trillium's integration into its CRM system to include its Indonesia operations.
  • Trillium Software announced it has formed a technology and referral alliance with QlikTech, (NASDAQ: QLIK) a leader in Business Discovery -- user-driven Business Intelligence (BI). As a result of close compatibility and technical connectivity with Trillium Software's Trillium Software System® data quality solution, QlikView customers can more quickly and efficiently ensure the integrity and accuracy of business data flowing into a QlikView application.
  • Harte-Hanks has added eight new Purchase Level Scores to its flagship product, the Ci Technology Database™ (CiTDB). These Purchase Level Scores (PLS) identify and rank companies based on purchase intentions for the following technologies: cloud computing, personal computers, asset management software, storage area network, direct attached storage, network attached storage, Windows 7 software and compliance-related solutions.
  • Harte-Hanks announced the release of prEtrak™ (v 2.0), a newly-available software tool to help users of U.S. direct mail track their own communications from induction to the mail stream to in-home delivery through the U.S. Postal Service (USPS) Confirm Program. The prEtrak software, first developed by Harte-Hanks in 2001 for its proprietary use on behalf of select clients, is now being made available for use by consumer and business marketers, mailers and mail service providers to keep track of their print communications as they move through the USPS's mailing infrastructure to final delivery destination.
  • Harte-Hanks paid a dividend of 8.0 cents per share, marking 67 consecutive quarterly dividend payments since the first quarter of 1995.
  • About Harte-Hanks®:

    Harte-Hanks® is a worldwide direct and targeted marketing company that provides multichannel direct and digital marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing helps its clients obtain insight about their customers through database and marketing analytics. Based on that insight Harte-Hanks Direct Marketing designs, implements and executes multichannel marketing programs on behalf of its clients using direct and digital communications. Harte-Hanks Shoppers is North America's largest owner, operator, and distributor of shopper products which bring buyers and sellers together at a local level through its proven multichannel offerings, including targeted print, digital advertising, and classifieds. Its print publications are zoned into more than 950 separate editions and reach 11.2 million addresses each week in California and Florida. Shoppers also provide advertisers with PowerSites™ to help small- and medium-size businesses establish a web presence and improve lead generation, PowerClick™ SEM services, and mobile distribution of their ads and coupons. For consumers, PennySaverUSA.com™ and TheFlyer.com™ offer local online and mobile classifieds for garage sales, pets, used and new cars, real estate, as well as thousands of coupons and business listings. Visit us at http://www.PennySaverUSA.com, http://www.TheFlyer.com, http://www.PowerSites.net, and http://www.Savertime.com.

    Cautionary Note Regarding Forward-Looking Statements:

    This press release and our related earnings conference call contain "forward-looking statements" within the meaning of the federal securities laws. All such statements are qualified by this cautionary note, which is provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements other than historical facts are forward-looking and may be identified by words such as "may," "will," "expects," "believes," "anticipates," "plans," "estimates," "seeks," "could," "intends," or words of similar meaning. Examples include statements regarding (1) our strategies and initiatives, (2) our financial outlook for revenues, earnings per share, operating income, expenses, capital resources and other financial items, (3) expectations for our businesses and for the industries in which we operate, including the negative performance trends in our Shoppers business and the impact of economic conditions in the United States and other economies on the marketing expenditures and activities of our clients and prospects, (4) competitive factors, (5) acquisition, disposition of assets and development plans, (6) adjustments to our cost structure and other actions designed to respond to market conditions and improve our performance, and any anticipated cost and effect, (7) our stock repurchase program and (8) other statements regarding future events, conditions or outcomes. These forward-looking statements involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. In that event, our business, financial condition, results of operations or liquidity could be materially adversely affected and investors in our securities could lose part or all of their investments. These risks, uncertainties, assumptions and other factors include, without limitation, (a) domestic, international and local economic and business conditions, including (i) market conditions in California and Florida that may continue to adversely impact local advertising expenditures in our Shoppers publications and (ii) the adverse impact of continuing economic uncertainty in the United States and elsewhere on the marketing expenditures and activities of our clients and prospects, (b) the demand for our services by clients and prospective clients, including (i) the willingness of existing clients to maintain or increase their spending on products and services that are or remain profitable for us, and (ii) our ability to predict changes in client preferences, (c) the financial condition and marketing budgets of our clients, including client bankruptcies or other developments that may result in increased bad debt expense, (d) economic and other business factors that impact the industry verticals that we serve, including competition and consolidation of clients and prospective clients in these verticals, (e) our ability to manage and timely adjust our capacity and headcount, and to otherwise effectively service our clients, (f), our ability to improve our processes and to provide new products and services in a timely and cost-effective manner though development, license or acquisition, (g) our ability to protect our data centers against security breaches and other interruptions, and to protect sensitive personal information of our clients and their customers, (h) increasing concern, regulation and legal action over consumer privacy issues, including legislation changing requirements for collection, processing and use of information, (i) the impact of other regulations, including restrictions on unsolicited marketing communications and other consumer protection laws, (j) fluctuations in fuel prices, paper prices, postal rates and postal delivery schedules, (k) the number of equity securities that we may issue to employees, (l) the number of shares, if any, that we may repurchase in connection with our repurchase program, (m) unanticipated developments regarding litigation or other contingent liabilities, and (n) other factors discussed under "Item 1A. Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2010. The forward-looking statements in this press release and our related earnings conference call are made only as of the date hereof and we undertake no obligation to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.

    Supplemental Non-GAAP Financial Measures:

    In this press release and our related earnings conference call, the company intends to provide investors with a better understanding of operating results and underlying trends to assess the company's performance and liquidity. Harte-Hanks evaluates its operating performance based on several measures, including the non-GAAP financial measures of (1) free cash flow, defined as net income, plus depreciation and amortization, plus stock-based compensation (tax-effected), less capital expenditures, and (2) EBITDA, defined as net income before interest, taxes, depreciation, and amortization. Harte-Hanks believes that free cash flow and EBITDA are useful supplemental financial measures for investors because they facilitate investors' ability to evaluate the operational strength of the company's business. Free cash flow and EBITDA, however, are not calculated in accordance with GAAP and they should not be considered substitutes for net income as an indicator of operating performance. A quantitative reconciliation of free cash flow and EBITDA to net income is found in the tables attached to this release.

    This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

    Harte-Hanks, Inc. Consolidated Statements of Operations (Unaudited) Three months ended Twelve months ended December 31, December 31, -------------------------- -------------------------- In thousands, except per share data 2011 2010 2011 2010 ------------ ------------ ------------ ------------ Operating revenues $ 224,624 $ 235,993 $ 850,765 $ 860,526 Operating expenses: Labor 92,339 97,464 360,836 356,037 Production and distribution 86,272 90,698 326,359 323,217 Advertising, selling, general and administrative 16,831 16,851 66,951 66,792 Depreciation and amortization 5,356 5,871 21,213 23,427 ------------ ------------ ------------ ------------ 200,798 210,884 775,359 769,473 ------------ ------------ ------------ ------------ Operating income 23,826 25,109 75,406 91,053 ------------ ------------ ------------ ------------ Other expenses (income): Interest expense 1,033 722 3,184 2,824 Interest income (61) (64) (249) (200) Other, net (2,077) 596 (1,502) 2,102 ------------ ------------ ------------ ------------ (1,105) 1,254 1,433 4,726 ------------ ------------ ------------ ------------ Income before income taxes 24,931 23,855 73,973 86,327 Income tax expense 10,203 8,251 29,775 32,723 ------------ ------------ ------------ ------------ Net income $ 14,728 $ 15,604 $ 44,198 $ 53,604 ============ ============ ============ ============ Basic earnings per common share $ 0.23 $ 0.25 $ 0.70 $ 0.84 ============ ============ ============ ============ Weighted-average common shares outstanding 62,817 63,626 63,173 63,616 ============ ============ ============ ============ Diluted earnings per common share $ 0.23 $ 0.24 $ 0.70 $ 0.84 ============ ============ ============ ============ Weighted-average common and common equivalent shares outstanding 63,200 64,198 63,552 64,139 ============ ============ ============ ============ Harte-Hanks, Inc. Balance Sheet Data (Unaudited) December 31, December 31, In thousands 2011 2010 ------------ ------------ Cash and cash equivalents $ 86,778 $ 85,996 Total debt $ 179,438 $ 193,000 Harte-Hanks, Inc. Business Segment Information (Unaudited) Three months ended Twelve months ended December 31, December 31, ------------------ ------ ------------------- ------ % % In thousands 2011 2010 Change 2011 2010 Change -------- -------- ------ --------- -------- ------ OPERATING REVENUES: Direct Marketing $168,494 $174,758 -3.6% $ 614,270 $601,283 2.2% Shoppers 56,130 61,235 -8.3% 236,495 259,243 -8.8% -------- -------- --------- -------- Total operating revenues $224,624 $235,993 -4.8% $ 850,765 $860,526 -1.1% -------- -------- --------- -------- OPERATING INCOME: Direct Marketing $ 26,640 $ 26,903 -1.0% $ 83,490 $ 86,748 -3.8% Shoppers (67) 887 -107.6% 3,147 15,602 -79.8% General corporate expense (2,747) (2,681) -2.5% (11,231) (11,297) 0.6% -------- -------- --------- -------- Total operating income $ 23,826 $ 25,109 -5.1% $ 75,406 $ 91,053 -17.2% -------- -------- --------- -------- DEPRECIATION AND AMORTIZATION: Direct Marketing $ 3,900 $ 4,403 -11.4% $ 15,424 $ 17,081 -9.7% Shoppers 1,451 1,464 -0.9% 5,771 6,333 -8.9% General corporate expense 5 4 25.0% 18 13 38.5% -------- -------- --------- -------- Total depreciation and amortization $ 5,356 $ 5,871 -8.8% $ 21,213 $ 23,427 -9.5% -------- -------- --------- -------- Reconciliation of Net Income to Free Cash Flow Three months ended Twelve months ended December 31, December 31, --------------------- --------------------- In thousands 2011 2010 2011 2010 ---------- ---------- ---------- ---------- Net Income $ 14,728 $ 15,604 $ 44,198 $ 53,604 Add: After-tax stock-based compensation (Note 1) 695 623 2,993 2,418 Add: depreciation and amortization 5,356 5,871 21,213 23,427 Less: capital expenditures 4,590 4,818 21,034 17,449 ---------- ---------- ---------- ---------- Free cash flow $ 16,189 $ 17,280 $ 47,370 $ 62,000 ---------- ---------- ---------- ---------- Note 1: Pre-tax stock-based compensation expense was $1,177 and $953 for the three months ended December 31, 2011 and 2010, respectively. Pre-tax stock-based compensation expense was $4,988 and $3,908 for the twelve months ended December 31, 2011 and 2010, respectively. Reconciliation of Net Income to EBITDA Three months ended Twelve months ended December 31, December 31, -------------------- -------------------- In thousands 2011 2010 2011 2010 --------- --------- --------- --------- Net Income $ 14,728 $ 15,604 $ 44,198 $ 53,604 Add: Depreciation and amortization 5,356 5,871 21,213 23,427 Interest expense, net and non-operating, net (1,105) 1,254 1,433 4,726 Income tax expense 10,203 8,251 29,775 32,723 --------- --------- --------- --------- EBITDA $ 29,182 $ 30,980 $ 96,619 $ 114,480 --------- --------- --------- --------- EBITDA by Segment: Direct Marketing $ 30,540 $ 31,306 $ 98,914 $ 103,829 Shoppers 1,384 2,351 8,918 21,935 Corporate (2,742) (2,677) (11,213) (11,284) --------- --------- --------- --------- $ 29,182 $ 30,980 $ 96,619 $ 114,480 --------- --------- --------- --------- Harte-Hanks, Inc. Direct Marketing Revenue Mix (Unaudited) Vertical Markets - Percent of Direct Marketing Revenue Three months ended Twelve months ended December 31, December 31, -------------------- -------------------- 2011 2010 2011 2010 --------- --------- --------- --------- Retail 31% 27% 28% 26% Financial and Insurance Services 11% 12% 13% 13% Technology 24% 26% 24% 27% Healthcare and Pharmaceuticals 11% 15% 10% 13% Other Select Markets 23% 20% 25% 21% --------- --------- --------- --------- 100% 100% 100% 100% ========= ========= ========= =========

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